Modern Marketing

Author : Mark Bartholomew
Publisher : Stanford University Press
Page : 248 pages
File Size : 42,7 Mb
Release : 2017-05-23
Category : Law
ISBN : 9781503602182

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Adcreep by Mark Bartholomew Pdf

Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.

Author : Harry Beckwith
Publisher : Grand Central Publishing
Page : 157 pages
File Size : 45,9 Mb
Release : 1999-06-14
Category : Business & Economics
ISBN : 9780446930031

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Selling the Invisible by Harry Beckwith Pdf

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Author : R S N Pillai
Publisher : S. Chand Publishing
Page : 545 pages
File Size : 51,7 Mb
Release : 2010
Category : Business & Economics
ISBN : 9788121932448

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Marketing Management by R S N Pillai Pdf

Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.

Author : John A. Quelch
Publisher : Chinese University Press
Page : 772 pages
File Size : 50,5 Mb
Release : 2006
Category : Business & Economics
ISBN : 9629962799

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Readings in Modern Marketing by John A. Quelch Pdf

Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.

Author : Fred M.. Feinberg,Thomas C.. Kinnear,James Ronald Taylor
Publisher : Thomson South-Western
Page : 689 pages
File Size : 48,5 Mb
Release : 2013
Category : Marketing
ISBN : 1133191029

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Modern Marketing Research by Fred M.. Feinberg,Thomas C.. Kinnear,James Ronald Taylor Pdf

Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.

Author : Philip Kotler,Sadia Kibria,Marc Opresnik,Gabriele Carboni,Denis Rothman,Hasseb Shabbir,Linden Brown,Raul Amigo,Manoj Singh,Kotler-i & Partners
Publisher : Unknown
Page : 459 pages
File Size : 51,5 Mb
Release : 2021-11-24
Category : Electronic
ISBN : 9798772650479

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Essentials of Modern Marketing by Philip Kotler,Sadia Kibria,Marc Opresnik,Gabriele Carboni,Denis Rothman,Hasseb Shabbir,Linden Brown,Raul Amigo,Manoj Singh,Kotler-i & Partners Pdf

Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know-how for both, practitioners and students worldwide. Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise. Due to COVID-19 and other uncertainties, all industries and businesses are challenged. In addition, organizations and companies alike are have to deal with constant change and mega trends such as digitization and disruption which calls for continuous innovation and change and tough decisions on staffing, procurement, finance and marketing. You need to think ahead on how to find new markets, create new marketing strategies, innovate new products and build new partnerships. Against this background, another unique feature of this book is that it touches base on very specific business-related topics such as AI for Marketer, Disruptive Digital Marketing Strategies, Creating Value through Design in order to provide a more holistic and comprehensive perspective on marketing management while discussing local case studies.

Author : Burton Marcus
Publisher : Unknown
Page : 778 pages
File Size : 46,5 Mb
Release : 1975
Category : Marketing
ISBN : UOM:39076006681204

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Modern Marketing by Burton Marcus Pdf

Author : D. CHANDRA BOSE
Publisher : PHI Learning Pvt. Ltd.
Page : 321 pages
File Size : 55,8 Mb
Release : 2010-01-08
Category : Business & Economics
ISBN : 9788120339453

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MODERN MARKETING by D. CHANDRA BOSE Pdf

Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.

Author : Victor P. Buell
Publisher : New York : McGraw-Hill
Page : 1306 pages
File Size : 54,7 Mb
Release : 1986
Category : Marketing
ISBN : UCSC:32106008668904

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Handbook of Modern Marketing by Victor P. Buell Pdf

The broad scope and practical input from more than l00 recognized marketing authorities nationwide have made the Handbook of Modern Marketing an invaluable reference for all levels of marketing managers. This revised and updated edition covers recent developments in all areas of marketing, including globilization of major industries, innovations in the marketing of services, and technology's effect on marketing strategies. Explores consumer, industrial, services, and government markets.

Author : Frank Jefkins
Publisher : Springer Science & Business Media
Page : 241 pages
File Size : 43,8 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9789401168687

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Modern Marketing Communications by Frank Jefkins Pdf

Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, which is how the subject is practised in the business world. While the author has long experience as a teacher and examiner, he also continues to be a professional practitioner. Consequently, the book aims to serve those concerned with both the academic and the professional in terpreta tions of marketing comm unica tions. I t is of course hoped that those who adopt the academic approach to the subject will eventually acknowledge that there is more to marketing communi cations than advertising, sales promotion, selling, marketing research and public relations. It is also necessary to realise that public relations embraces much more than the 'publicity' in the 4Ps promotion box. Without wishing to be contentious, this broad approach is proposed so that communications of all kinds throughout the marketing strategy can have maximum effect. Very little has been published on this subject, and the book is therefore a pioneer attempt to establish the practical parameters of modern marketing communications. There are so many broad and narrow interpretations of marketing communications, but it is hoped that this book will be useful to teachers, students and practitioners of the subject.

Author : Edward W. Cundiff,Richard Ralph Still,Norman A. P. Govoni
Publisher : Prentice Hall
Page : 504 pages
File Size : 43,6 Mb
Release : 1976
Category : Marketing
ISBN : UCAL:B3785911

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Fundamentals of Modern Marketing by Edward W. Cundiff,Richard Ralph Still,Norman A. P. Govoni Pdf

Author : Gamini Gunawardane
Publisher : World Scientific
Page : 515 pages
File Size : 42,6 Mb
Release : 2020-06-05
Category : Business & Economics
ISBN : 9789813279537

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Modern Health Care Marketing by Gamini Gunawardane Pdf

This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.

Author : R S N Pillai
Publisher : S. Chand Publishing
Page : 390 pages
File Size : 52,7 Mb
Release : 1987
Category : Business & Economics
ISBN : 9788121916974

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Modern Marketing by R S N Pillai Pdf

The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.

Author : David H. Maister
Publisher : Simon and Schuster
Page : 536 pages
File Size : 46,8 Mb
Release : 2012-12-11
Category : Business & Economics
ISBN : 9781471109652

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Managing The Professional Service Firm by David H. Maister Pdf

Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'

Author : Dr. Sarika Koluguri, Prof. Dr Dharmendra Mehta, Prof. Dr Naveen Kumar Mehta, Dr. Ankul Pandey
Publisher : SK Research Group of Companies
Page : 231 pages
File Size : 42,9 Mb
Release : 2024-02-06
Category : Business & Economics
ISBN : 9788119980161

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MODERN MARKETING MANAGEMENT: PRINCIPLES AND PRACTICES by Dr. Sarika Koluguri, Prof. Dr Dharmendra Mehta, Prof. Dr Naveen Kumar Mehta, Dr. Ankul Pandey Pdf

Dr. Sarika Koluguri, Associate Professor, Department of Business Management, Lords Institute of Engineering and Technology, Hyderabad, Telangana, India. Prof. Dr Dharmendra Mehta, Professor & Director, FMS Pt. JNIBM, Vikram University, Ujjain, Madhya Pradesh, India. Prof. Dr Naveen Kumar Mehta, Dean-Academics, Professor & Head, Department of English, School of Language, Literature and Arts, Sanchi University of Buddhist- Indic Studies, Sanchi, Raisen, Madhya Pradesh, India. Dr. Ankul Pandey, Assistant Professor, Department of Commerce, Government Shaheed Kedarnath College, Mauganj, Madhya Pradesh, India.