Adcreep

Author : Mark Bartholomew
Publisher : Stanford University Press
Page : 248 pages
File Size : 50,9 Mb
Release : 2017-05-23
Category : Law
ISBN : 9781503602182

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Adcreep by Mark Bartholomew Pdf

Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.

Author : Randy Page,Tana Page
Publisher : Jones & Bartlett Learning
Page : 457 pages
File Size : 47,5 Mb
Release : 2010-10-25
Category : Education
ISBN : 9780763776121

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Promoting Health and Emotional Well-Being in Your Classroom by Randy Page,Tana Page Pdf

Promoting Health and Emotional Well-Being in Your Classroom, Fifth Edition provides pre-service and current teachers all the tools and up-to-date information needed for effectively promoting healthy life choices. Framed around the National Health Education Standards and the Centers for Disease Control and Prevention’s six risk behaviors, this practical text facilitates instructional planning, allows for easy adaptation into various curricular frameworks, and ensures that the most essential health education content is addressed.

Author : F. A. Garner
Publisher : ASTM International
Page : 806 pages
File Size : 53,9 Mb
Release : 1987
Category : Building materials
ISBN : 9780803109636

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Influence of Radiation on Material Properties by F. A. Garner Pdf

Author : Ronald V. Bettig,Jeanne Lynn Hall
Publisher : Rowman & Littlefield Publishers
Page : 385 pages
File Size : 52,9 Mb
Release : 2012-05-04
Category : Social Science
ISBN : 9781442204294

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Big Media, Big Money by Ronald V. Bettig,Jeanne Lynn Hall Pdf

Big Media, Big Money is a lively and scathing critique of the contemporary communications industry, examining how media ownership and the profit-making motive affect the messages we receive in alarming ways. Through close readings of recent news events and critical examination of corporate influence, Bettig and Hall conclude that current interconnections among media, big business, government, and education pose a serious threat to democratic communications. The second edition includes three new chapters, covering the contemporary Hollywood film industry; the changing landscape of the music industry; and “ad creep,” the proliferation of advertising into previously ad-free venues such as schools and children’s television programming.

Author : Paul McFedries
Publisher : Crown
Page : 434 pages
File Size : 54,6 Mb
Release : 2004-02-17
Category : Reference
ISBN : 9780767918077

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Word Spy by Paul McFedries Pdf

Language wears many hats, but its most important job is to help us name or describe what's in the world. Words define us, our actions, even our existence. And just when you think that you have all the words you need, you discover new ones, hear new uses for old ones or see them mutate right before your eyes—a neologism is born. Those neologisms are actually one of the best ways of keeping tabs on the way our world and culture are changing. One of the people who's been keeping tabs is Paul McFedries, the president of Logophilia Limited (logophilia is Greek for "the love of words"). His scorecard is Word Spy, a daily newsletter that has been reporting from the neological frontier since 1998 and that has more than 100,000 visitors a month and more than 12 million page views. In Word Spy, McFedries demonstrates how new words both reflect and illuminate not only the subcultures that coin them but also the larger culture in which these groups exist. Neologisms give us insight into the way things are even as they act as linguistic harbingers of what's to come. Each chapter of Word Spy is a cultural snapshot, a slice of the zeitgeist that focuses on a specific idea or sociological phenomenon, with an emphasis on the words and phrases that it has generated. These snapshots cover various aspects of modern life, including relationships, business, technology, war, aging, multiculturalism, and even fast food, all the while introducing us to hybrid words: If your kids can't seem to get away from their computers, they may be addicted to "fritterware" (time-wasting game software). If you're a new mother with a passion for petitioning, you may be a "lactivist" (breast-feeding activist). And if you keep finding yourself staying way later at the office than you ever imagined, you may be suffering from "presenteeism." Word Spy is an exciting and informative travelogue through the evolving landscape of our language and, consequently, the cultures and subcultures that continually mold and shape not just the language but all of us who speak it.

Author : Randy M. Page,Tana S. Page
Publisher : Jones & Bartlett Learning
Page : 468 pages
File Size : 48,9 Mb
Release : 2007
Category : Education
ISBN : 076374154X

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Promoting Health and Emotional Well-being in Your Classroom by Randy M. Page,Tana S. Page Pdf

School Health Education

Author : Robert W. Kolb
Publisher : SAGE
Page : 2593 pages
File Size : 51,9 Mb
Release : 2008
Category : Business & Economics
ISBN : 9781412916523

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Encyclopedia of Business Ethics and Society by Robert W. Kolb Pdf

This encyclopedia spans the relationships among business, ethics and society, with an emphasis on business ethics and the role of business in society.

Author : Pope, Nigel,Kuhn, Kerri-Ann L.,Forster, John J.H.
Publisher : IGI Global
Page : 414 pages
File Size : 51,9 Mb
Release : 2009-05-31
Category : Computers
ISBN : 9781605664071

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Digital Sport for Performance Enhancement and Competitive Evolution: Intelligent Gaming Technologies by Pope, Nigel,Kuhn, Kerri-Ann L.,Forster, John J.H. Pdf

Provides an overview of the increasing level of digitization in sport including areas of gaming and athlete training.

Author : Michael Serazio
Publisher : Stanford University Press
Page : 386 pages
File Size : 40,5 Mb
Release : 2023-11-07
Category : Social Science
ISBN : 9781503637290

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The Authenticity Industries by Michael Serazio Pdf

In recent decades, authenticity has become an American obsession. It animates thirty years' worth of reality TV programming and fuels the explosive virality of one hot social media app after another. It characterizes Donald Trump's willful disregard for political correctness (and proofreading) and inspires multinational corporations to stake activist claims in ways that few "woke" brands ever dared before. It buttresses a multibillion-dollar influencer industry of everyday folks shilling their friends with #spon-con and burnishes the street cred of rock stars and rappers alike. But, ironically, authenticity's not actually real: it's as fabricated as it is ubiquitous. In The Authenticity Industries, journalist and scholar Michael Serazio combines eye-opening reporting and lively prose to take readers behind the scenes with those who make "reality"—and the ways it tries to influence us. Drawing upon dozens of rare interviews with campaign consultants, advertising executives, tech company leadership, and entertainment industry gatekeepers, the book slyly investigates the professionals and practices that make people, products, and platforms seem "authentic" in today's media, culture, and politics. The result is a spotlight on the power of authenticity in today's media-saturated world and the strategies to satisfy this widespread yearning. In theory, authenticity might represent the central moral framework of our time: allaying anxieties about self and society, culture and commerce, and technology and humanity. It infects and informs our ideals of celebrity, aesthetics, privacy, nostalgia, and populism. And Serazio reveals how these pretenses are crafted, backstage, for audiences, consumers, and voters.

Author : Clifford G. Christians,Mark Fackler,Peggy J. Kreshel,William J. Brown,Yayu Feng,Holly K. Overton,Kathy Brittain Richardson
Publisher : Taylor & Francis
Page : 512 pages
File Size : 52,5 Mb
Release : 2024-06-26
Category : Business & Economics
ISBN : 9781040033524

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Media Ethics by Clifford G. Christians,Mark Fackler,Peggy J. Kreshel,William J. Brown,Yayu Feng,Holly K. Overton,Kathy Brittain Richardson Pdf

Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication. This textbook provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating awareness and critical reflection of ethical issues. In each chapter, the authors examine case studies spanning several continents and geopolitical and cultural contexts. To provide a framework for analyzing the cases and exploring the steps in moral reasoning, the book introduces the Potter Box, a powerful tool for moral analysis. Focusing on a wide range of ethical issues faced by media practitioners and news organizations, the cases in this new twelfth edition include the most prominent concerns in journalism, broadcasting, advertising, public relations, and entertainment today. It explores new topics such as the use of ChatGPT in newsrooms, the privacy implications of biometric technologies, the role of public relations in political campaigns, and advertisers’ approach to sustainability and climate change. This core textbook is ideal for classes in media and communication ethics, journalism, public relations, advertising, entertainment media, and popular culture. Online instructor and student resources, including video introductions to each chapter, PowerPoint slides, sample discussion and exam questions, and links to further resources, are available at www.routledgelearning.com/mediaethics.

Author : Charles Landry
Publisher : Routledge
Page : 498 pages
File Size : 51,8 Mb
Release : 2012-05-16
Category : Architecture
ISBN : 9781136554964

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The Art of City Making by Charles Landry Pdf

City-making is an art, not a formula. The skills required to re-enchant the city are far wider than the conventional ones like architecture, engineering and land-use planning. There is no simplistic, ten-point plan, but strong principles can help send good city-making on its way. The vision for 21st century cities must be to be the most imaginative cities for the world rather than in the world. This one change of word - from 'in' to 'for' - gives city-making an ethical foundation and value base. It helps cities become places of solidarity where the relations between the individual, the group, outsiders to the city and the planet are in better alignment. Following the widespread success of The Creative City, this new book, aided by international case studies, explains how to reassess urban potential so that cities can strengthen their identity and adapt to the changing global terms of trade and mass migration. It explores the deeper fault-lines, paradoxes and strategic dilemmas that make creating the 'good city' so difficult.

Author : John McDonough,Karen Egolf
Publisher : Routledge
Page : 4291 pages
File Size : 40,9 Mb
Release : 2015-06-18
Category : Business & Economics
ISBN : 9781135949136

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The Advertising Age Encyclopedia of Advertising by John McDonough,Karen Egolf Pdf

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Author : Trevor Norris
Publisher : University of Toronto Press
Page : 233 pages
File Size : 45,6 Mb
Release : 2011-01-01
Category : Education
ISBN : 9781442660304

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Consuming Schools by Trevor Norris Pdf

The increasing prevalence of consumerism in contemporary society often equates happiness with the acquisition of material objects. Consuming Schools describes the impact of consumerism on politics and education and charts the increasing presence of commercialism in the educational sphere through an examination of issues such as school-business partnerships, advertising in schools, and corporate-sponsored curriculum. First linking the origins of consumerism to important political and philosophical thinkers, Trevor Norris goes on to closely examine the distinction between the public and the private sphere through the lens of twentieth-century intellectuals Hannah Arendt and Jean Baudrillard. Through Arendt's account of the human activities of labour, work, and action, and the ensuing eclipse of the public realm and Baudrillard's consideration of the visual character of consumerism, Norris examines how school commercialism has been critically engaged by in-class activities such as media literacy programs and educational policies regulating school-business partnerships.

Author : Archie B. Carroll,Ann K. Buchholtz
Publisher : South Western Educational Publishing
Page : 736 pages
File Size : 45,6 Mb
Release : 2003
Category : Business ethics
ISBN : PSU:000056898453

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Business & Society by Archie B. Carroll,Ann K. Buchholtz Pdf

Business and Society: Ethics and Stakeholder Management, 5th edition employs a stakeholder management framework, emphasizing business' social and ethical responsibilities to both external and internal stakeholder groups. A twin theme of business ethics illustrates how ethical or moral considerations are included the public issues facing organizations and the decision making process of managers. The text is written from a managerial perspective that along with the two themes shows how to identify stakeholders, incorporate their concerns into the organization's strategy and operations, and also integrate ethical wisdom into their decision making process. In addition, 35 case histories are included to help connect theory and practice through timely and interesting examples.

Author : Robert N. Lussier,Herbert Sherman
Publisher : Unknown
Page : 624 pages
File Size : 49,9 Mb
Release : 2009
Category : Business & Economics
ISBN : PSU:000065167106

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Business, Society and Government Essentials by Robert N. Lussier,Herbert Sherman Pdf

"Classroom tested, this essentials text uses a case analysis approach to explore the interrelationship of business, society and government in today's high-tech global community. Understanding this interrelationship is core to working in any size company at any level." --Book Jacket.