Author : Claus Rautenstrauch,Ralph Seelmann-Eggebert,Klaus Turowski
Publisher : Springer Science & Business Media
Page : 248 pages
File Size : 42,5 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9783642561924
Moving into Mass Customization by Claus Rautenstrauch,Ralph Seelmann-Eggebert,Klaus Turowski Pdf
Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.