Museum Branding

Author : Margot Wallace
Publisher : Rowman & Littlefield
Page : 341 pages
File Size : 55,7 Mb
Release : 2016-03-07
Category : Business & Economics
ISBN : 9781442263468

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Museum Branding by Margot Wallace Pdf

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: Public Relations and Social Media Theaters, Conservation Labs, and Visible Storage Spaces Databases

Author : Ruth Rentschler,Anne-Marie Hede
Publisher : Routledge
Page : 288 pages
File Size : 47,6 Mb
Release : 2009-11-04
Category : Business & Economics
ISBN : 9781136377426

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Museum Marketing by Ruth Rentschler,Anne-Marie Hede Pdf

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.

Author : Neil G. Kotler,Philip Kotler,Wendy I. Kotler
Publisher : John Wiley & Sons
Page : 547 pages
File Size : 49,5 Mb
Release : 2016-08-25
Category : Business & Economics
ISBN : 9781119363743

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Museum Marketing and Strategy by Neil G. Kotler,Philip Kotler,Wendy I. Kotler Pdf

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum

Author : Androniki Kavoura,Damianos P. Sakas,Petros Tomaras
Publisher : Springer
Page : 764 pages
File Size : 41,9 Mb
Release : 2016-09-26
Category : Business & Economics
ISBN : 9783319338651

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Strategic Innovative Marketing by Androniki Kavoura,Damianos P. Sakas,Petros Tomaras Pdf

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Author : Jasmin Yu
Publisher : Design Media Publishing (Uk) Limited
Page : 0 pages
File Size : 53,5 Mb
Release : 2012
Category : Exhibitions
ISBN : 9881545129

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Museum Display Design by Jasmin Yu Pdf

Museums are the mental park of cities. In the long period of social development they have been assembled with multi-functions and become an indispensable part of a city. Then as the complex of culture, how do they perfectly combine the architectural design and cultural contents together? This book introduces the key points of museum display design, including space division, internal structure, the use of materials, and decorative elements.

Author : Elijah Howarth,F. R. Rowley,W. Ruskin Butterfield,Charles Madeley
Publisher : Unknown
Page : 442 pages
File Size : 47,5 Mb
Release : 2008
Category : Museums
ISBN : UOM:39015079674779

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Museums Journal by Elijah Howarth,F. R. Rowley,W. Ruskin Butterfield,Charles Madeley Pdf

"Indexes to papers read before the Museums Association, 1890-1909. Comp. by Charles Madeley": v. 9, p. 427-452.

Author : Elizabeth Bogle
Publisher : AltaMira Press
Page : 419 pages
File Size : 50,8 Mb
Release : 2013-09-20
Category : Business & Economics
ISBN : 9780759122314

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Museum Exhibition Planning and Design by Elizabeth Bogle Pdf

Great exhibits are never an accident. Planning effective exhibits is a demanding process that requires the designer to consider many different aspects and navigate numerous pitfalls while moving a project from concept to reality. In Museum Exhibition Planning and Design, Elizabeth Bogle offers a comprehensive introduction and reference to exhibition planning and design. This book focuses on both the procedural elements of successful planning, like the phases of exhibit design and all associated tasks and issues, and on the design elements that make up the realized exhibit itself, such as color, light, shape, form, space, and building materials. This helpful guide includes: Breakdown of the design and development project phases used by professional planner/designers Principles of good design as they pertain to: color, light, shape, form, space, line, balance, accent, rhythm, proportion, and scale Criteria to evaluate an exhibit and measure its success Discussion of construction contracts and procedures Discussion of building materials and their advantages and disadvantages Glossary of museum and design terms for easy reference Bogle has translated her years of experience as an exhibition planner into a guide for practitioners of all sizes and levels of experience. For the solo practitioner, perhaps working with limited or no staff in a small institution, Bogle walks through every task that will be faced as the project develops. For the staff member of a larger institution or firm, this book serves as a checklist, reinforcing the instruction that comes from peers and previous experience. Museum Exhibition Planning and Design is a useful tool for anyone interested in or involved in bringing their exhibits to life.

Author : Richard Sandell,Robert R. Janes
Publisher : Routledge
Page : 449 pages
File Size : 40,6 Mb
Release : 2007-04-11
Category : Art
ISBN : 9781134156009

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Museum Management and Marketing by Richard Sandell,Robert R. Janes Pdf

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

Author : Suzanne MacLeod,Tricia Austin,Jonathan Hale,Oscar Ho Hing-Kay
Publisher : Routledge
Page : 362 pages
File Size : 42,7 Mb
Release : 2018-06-18
Category : Architecture
ISBN : 9781351370363

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The Future of Museum and Gallery Design by Suzanne MacLeod,Tricia Austin,Jonathan Hale,Oscar Ho Hing-Kay Pdf

The Future of Museum and Gallery Design explores new research and practice in museum design. Placing a specific emphasis on social responsibility, in its broadest sense, the book emphasises the need for a greater understanding of the impact of museum design in the experiences of visitors, in the manifestation of the vision and values of museums and galleries, and in the shaping of civic spaces for culture in our shared social world. The chapters included in the book propose a number of innovative approaches to museum design and museum-design research. Collectively, contributors plead for more open and creative ways of making museums, and ask that museums recognize design as a resource to be harnessed towards a form of museum-making that is culturally located and makes a significant contribution to our personal, social, environmental, and economic sustainability. Such an approach demands new ways of conceptualizing museum and gallery design, new ways of acknowledging the potential of design, and new, experimental, and research-led approaches to the shaping of cultural institutions internationally. The Future of Museum and Gallery Design should be of great interest to academics and postgraduate students in the fields of museum studies, gallery studies, and heritage studies, as well as architecture and design, who are interested in understanding more about design as a resource in museums. It should also be of great interest to museum and design practitioners and museum leaders.

Author : Margot Wallace
Publisher : Rowman & Littlefield Publishers
Page : 0 pages
File Size : 45,6 Mb
Release : 2024-08-06
Category : Art
ISBN : 1538185512

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Museum Branding by Margot Wallace Pdf

"The challenge for all museum is sustaining their brand as audiences change. Museum Branding: Reimagining the Museum surveys museums of all sizes, genres, and geography--over three hundred of them--that exemplify audience-centered practices"--

Author : Anonim
Publisher : Unknown
Page : 366 pages
File Size : 50,6 Mb
Release : 2004
Category : History
ISBN : UOM:39015063389848

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History News by Anonim Pdf

Author : Arnold Vermeeren,Licia Calvi,Amalia Sabiescu
Publisher : Springer
Page : 0 pages
File Size : 40,7 Mb
Release : 2019-06-06
Category : Computers
ISBN : 3319864262

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Museum Experience Design by Arnold Vermeeren,Licia Calvi,Amalia Sabiescu Pdf

This state-of-the-art book explores the implications of contemporary trends that are shaping the future of museum experiences. In four separate sections, it looks into how museums are developing dialogical relationships with their audiences, reaching out beyond their local communities to involve more diverse and broader audiences. It examines current practices in involving crowds, not as passive audiences but as active users, co-designers and co-creators; it looks critically and reflectively at the design implications raised by the application of novel technologies, and by museums becoming parts of connected museum systems and large institutional ecosystems. Overall, the book chapters deal with aspects such as sociality, creation and sharing as ways of enhancing dialogical engagement with museum collections. They address designing experiences – including participatory exhibits, crowd sourcing and crowd mining – that are meaningful and rewarding for all categories of audiences involved. Museum Experience Design reflects on different approaches to designing with novel technologies and discusses illustrative and diverse roles of technology, both in the design process as well as in the experiences designed through those processes. The trend of museums becoming embedded in ecosystems of organisations and people is dealt with in chapters that theoretically reflect on what it means to design for ecosystems, illustrated by design cases that exemplify practical and methodological issues in doing so. Written by an interdisciplinary group of design researchers, this book is an invaluable source of inspiration for researchers, students and professionals working in this dynamic field of designing experiences for and around museums.

Author : Laura Hourston Hanks
Publisher : Unknown
Page : 232 pages
File Size : 42,6 Mb
Release : 2021
Category : Museum architecture
ISBN : 1138350826

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New Museum Design by Laura Hourston Hanks Pdf

New Museum Design provides a critical and compelling selective survey of contemporary international museum design since 2010. Essential reading for any student or professional interested in museum design.

Author : Elena Phipps,Metropolitan Museum of Art (New York, N.Y.)
Publisher : Metropolitan Museum of Art
Page : 50 pages
File Size : 52,9 Mb
Release : 2010
Category : Cochineal
ISBN : 9781588393616

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Cochineal Red by Elena Phipps,Metropolitan Museum of Art (New York, N.Y.) Pdf

From antiquity to the present day, color has been embedded with cultural meaning. Associated with blood, fire, fertility, and life force, the color red has always been extremely difficult to achieve and thus highly prized." "This book discusses the origin of the red colorant derived from the insect cochineal, its early use in Precolumbian ritual textiles from Mexico and Peru, and the spread of the American dyestuff through cultural interchange following the Spanish discovery and conquest of the New World in the 16th century. Drawing on examples from the collections of the Metropolitan Museum, it documents the use of this red-colored treasure in several media and throughout the world.

Author : Anonim
Publisher : Unknown
Page : 280 pages
File Size : 45,7 Mb
Release : 1999
Category : Art museums
ISBN : IND:30000070476118

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International Journal of Arts Management by Anonim Pdf