New Frontiers Of Customer Strategy

Author : Thierry Delecolle,Florence Jacob,Isabelle Prim-Allaz
Publisher : John Wiley & Sons
Page : 292 pages
File Size : 52,7 Mb
Release : 2024-07-23
Category : Medical
ISBN : 9781786308504

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New Frontiers of Customer Strategy by Thierry Delecolle,Florence Jacob,Isabelle Prim-Allaz Pdf

Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes. New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation. New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.

Author : Thierry Delecolle,Florence Jacob,Isabelle Prim-Allaz
Publisher : John Wiley & Sons
Page : 292 pages
File Size : 50,6 Mb
Release : 2024-06-21
Category : Medical
ISBN : 9781394300730

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New Frontiers of Customer Strategy by Thierry Delecolle,Florence Jacob,Isabelle Prim-Allaz Pdf

Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes. New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation. New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.

Author : Henry Chesbrough,Wim Vanhaverbeke,Joel West
Publisher : OUP Oxford
Page : 384 pages
File Size : 43,6 Mb
Release : 2014-11-06
Category : Business & Economics
ISBN : 9780191504990

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New Frontiers in Open Innovation by Henry Chesbrough,Wim Vanhaverbeke,Joel West Pdf

Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Although the benefits of "open innovation" have been described in detail before, underlying mechanisms how companies can be successful open innovators have not be understood well. A growing community of innovation management researchers started to develop different frameworks to understand open innovation in a more systematic way. This book provides a thorough examination of research conducted to date on open innovation, as well as a comprehensive overview of what will be the most important, most promising and most relevant research topics in this area during the next decade. "Open Innovation: Researching a new paradigm" (OUP 2006) was the first initiative to bring open innovation closer to the academic community. Open innovation research has since then been growing in an exponential way and research has evolved in different and unexpected directions. As the research field is growing, it becomes increasingly difficult for young (and even experienced scholars) to keep an overview of the most important trends in open innovation research, of the research topics that are most promising for the coming years, and of the most interesting management challenges that are emerging in organizations practicing open innovation. In the spirit of an open approach to innovation, the editors have engaged other scholars and practitioners to contribute some of their interesting insights in this book.Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Although the benefits of "open innovation" have been described in detail before, mechanisms underlying how companies can be successful "open innovators" have not be understood well. A growing community of innovation management researchers started to develop different frameworks to understand open innovation in a more systematic way.

Author : Anonim
Publisher : DIANE Publishing
Page : 26 pages
File Size : 42,9 Mb
Release : 2024-07-03
Category : Electronic
ISBN : 9781437906868

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New Frontiers in Environmental Sciences and Human Health: NIEHS 2006-2011 Strategic Plan by Anonim Pdf

Author : Bodo B. Schlegelmilch,Russell S. Winer
Publisher : Routledge
Page : 507 pages
File Size : 55,8 Mb
Release : 2020-11-24
Category : Business & Economics
ISBN : 9781351038652

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The Routledge Companion to Strategic Marketing by Bodo B. Schlegelmilch,Russell S. Winer Pdf

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.

Author : Paul Ciana
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 40,6 Mb
Release : 2011-08-24
Category : Business & Economics
ISBN : 9781118155592

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New Frontiers in Technical Analysis by Paul Ciana Pdf

An essential guide to the most innovative technical trading tools and strategies available In today's investment arena, there is a growing demand to diversify investment strategies through numerous styles of contemporary market analysis, as well as a continuous search for increasing alpha. Paul Ciana, Bloomberg L.P.'s top liason to Technical Analysts worldwide, understands these challenges very well and that is why he has created New Frontiers in Technical Analysis. Paul, along with in-depth contributions from some of the worlds most accomplished market participants developed this reliable guide that contains some of the newest tools and strategies for analyzing today's markets. The methods discussed are based on the existing body of knowledge of technical analysis and have evolved to support, and appeal to technical, fundamental, and quantitative analysts alike. • It answers the question "What are other people using?" by quantifying the popularity of the universally accepted studies, and then explains how to use them • Includes thought provoking material on seasonality, sector rotation, and market distributions that can bolster portfolio performance • Presents ground-breaking tools and data visualizations that paint a vivid picture of the direction of trend by capitalizing on traditional indicators and eliminating many of their faults • And much more Engaging and informative, New Frontiers in Technical Analysis contains innovative insights that will sharpen your investments strategies and the way you view today's market.

Author : Frieder Naschold
Publisher : Walter de Gruyter GmbH & Co KG
Page : 348 pages
File Size : 51,7 Mb
Release : 2017-10-10
Category : Business & Economics
ISBN : 9783110809626

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New Frontiers in the Public Sector Management by Frieder Naschold Pdf

Author : Martin Kossa
Publisher : Taylor & Francis
Page : 140 pages
File Size : 47,8 Mb
Release : 2024-02-02
Category : Political Science
ISBN : 9781003838265

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The Arctic in China’s National Strategy by Martin Kossa Pdf

This book locates the Arctic within the context of the People’s Republic of China’s (PRC) national strategy of the Great Rejuvenation of the Chinese Nation. Drawing on a range of sources published in Chinese and English, the author analyses Beijing’s Arctic scientific activities and technological capabilities, including the research infrastructure, long-term goals, and the significance for China’s understanding of the region, its Arctic identity, and international perceptions. Examining the region from the perspective of the Comprehensive National Security Outlook developed during the Xi Jinping era, the book focuses on military, economic, technological, and political components and considers the PRC’s official and academic discourses and the views of the region within bilateral relations with Arctic states, outlining a science, security, and governance nexus in China’s Arctic engagement. This volume will be of interest to scholars and students of Arctic geopolitics, Chinese studies, security studies, and foreign policy analysis. It will also appeal to policymakers and defence analysts in Arctic states and other regional stakeholders.

Author : Lester M. Salamon
Publisher : Oxford University Press
Page : 448 pages
File Size : 43,6 Mb
Release : 2014-06-13
Category : Political Science
ISBN : 9780199357550

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New Frontiers of Philanthropy by Lester M. Salamon Pdf

The resources of both governments and traditional philanthropy are either barely growing or in decline, yet the problems of poverty, ill-health, and environmental degradation balloon daily. It is therefore increasingly clear that we urgently need new models for financing and promoting social and environmental objectives. Fortunately, a significant revolution appears to be underway on the frontiers of philanthropy and social investing, tapping not only philanthropy, but also private investment capital, and providing at least a partial response to this dilemma. This book examines the new actors and new tools that form the heart of this revolution, and shows how they are reshaping the way we go about supporting solutions to social and environmental problems throughout the world. With contributions from leading experts in the field, New Frontiers of Philanthropy provides a comprehensive analysis of the many new institutions that have surfaced on this new frontier of philanthropy and social investment; the new tools and instruments these institutions are bringing to bear; the challenges that these actors and tools still encounter; and the steps that are needed to maximize their impact. The result is a powerful and accessible guide to developments that are already bringing significant new resources into efforts to solve the world's problems of poverty, ill-health, and environmental degradation; unleashing new energies and new sources of ingenuity for social and environmental problem-solving; and generating new hope in an otherwise dismal scenario of lagging resources and resolve. Investors, philanthropists, social entrepreneurs, nonprofit leaders, business executives, government officials, and students the world over will find much to build on in these pages.

Author : Melvin Delgado
Publisher : Columbia University Press
Page : 364 pages
File Size : 44,7 Mb
Release : 2002
Category : Social work with youth
ISBN : 9780231122818

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New Frontiers for Youth Development in the Twenty-first Century by Melvin Delgado Pdf

-- Steven R. Rose, Social Work with Groups.

Author : Juan Pablo Stegmann
Publisher : John Wiley & Sons
Page : 396 pages
File Size : 52,9 Mb
Release : 2009-10-05
Category : Business & Economics
ISBN : 9780470467107

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Strategic Value Management by Juan Pablo Stegmann Pdf

Innovative strategic management solutions for today's market Strategic Value Management addresses common problems among business managers and other professionals involved in thinking about developing and managing organizations. In it, author Juan Pablo Stegmann integrates all strategic management and business strategy into an innovative standard that introduces key metrics to strategic management and stock value creation. He argues that most complex business issues can be reduced to the three dimensions of stock value creation-profits, sales growth, and capital-that are linked to three critical strategic management decisions-competition, innovation, and resources. His new approach indicates that every strategy has a clear dollar metric, which can measure its consequences of the strategies in terms of stock value. Competitive and growth strategies are analyzed along with economic, financial, dynamic, and contingent approaches Includes a companion CD-ROM, which contains Stegmann's proven model for strategic management and stock value creation Ethical consequences of strategic decisions are introduced-showing how ethics are linked to long-term stock value creation Explains the roots of the current financial crisis by examining the link between the financial world and strategic management, and proposes possible solutions For any looking to enhance their understanding of this discipline, Strategic Value Management offers a new conceptual model for thinking about business strategy and its link to stock value creation.

Author : Nicolaj Siggelkow,Christian Terwiesch
Publisher : Harvard Business Press
Page : 157 pages
File Size : 52,8 Mb
Release : 2019-04-30
Category : Business & Economics
ISBN : 9781633697010

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Connected Strategy by Nicolaj Siggelkow,Christian Terwiesch Pdf

Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.

Author : Harvard Business Review,John P. Kotter,Clayton M. Christensen,Renée A. Mauborgne,W. Chan Kim
Publisher : Harvard Business Review Press
Page : 1392 pages
File Size : 48,7 Mb
Release : 2016-05-17
Category : Business & Economics
ISBN : 9781633692336

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Harvard Business Review Leadership & Strategy Boxed Set (5 Books) by Harvard Business Review,John P. Kotter,Clayton M. Christensen,Renée A. Mauborgne,W. Chan Kim Pdf

The key concepts every manager and aspiring leader must know—from strategy and disruptive innovation to financial intelligence and change management—from bestselling Harvard Business Review authors. Build your professional library, and advance your career with these five timeless, ground-breaking business classics. Includes Financial Intelligence, Revised Edition; The Innovator’s Dilemma; Leading Change; Playing to Win; and Blue Ocean Strategy, Expanded Edition.

Author : Nair, Arjun J.,Manohar, Sridhar,Mittal, Amit,Ahmed, Wasim
Publisher : IGI Global
Page : 348 pages
File Size : 45,6 Mb
Release : 2024-04-05
Category : Business & Economics
ISBN : 9798369322772

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Balancing Automation and Human Interaction in Modern Marketing by Nair, Arjun J.,Manohar, Sridhar,Mittal, Amit,Ahmed, Wasim Pdf

In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

Author : Antonella Petrillo,Fabio De Felice,Monica Violeta Achim,Nawazish Mirza
Publisher : BoD – Books on Demand
Page : 294 pages
File Size : 54,8 Mb
Release : 2022-10-05
Category : Business & Economics
ISBN : 9781803557625

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Digital Transformation by Antonella Petrillo,Fabio De Felice,Monica Violeta Achim,Nawazish Mirza Pdf

In the business world, digital transformation involves finding and developing new strategies and modernizing the information technology of private and public companies. This book presents practices, challenges, and opportunities related to digital transformation. It includes fourteen chapters that address digital transformation in a variety of industries, including finance, construction, education, marketing, and more.