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Author : Ashley Galina Dudarenok,Michael Zakkour
Publisher : Unknown
Page : 128 pages
File Size : 48,7 Mb
Release : 2019-07-18
Category : Electronic
ISBN : 0578547562
Author : Ashley Dudarenok
Publisher : Alarice International Limited
Page : 227 pages
File Size : 40,9 Mb
Release : 2019-01-01
Category : Business & Economics
ISBN : 9780692041918
Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai. “ The gravitational force of retail has moved east and industry executives that ignore this monumental shift do so at their peril. “New Retail” is a concise, no nonsense look into one of the most profound revolutions in retail history. Authors Dudarenok and Michael Zakkour provide a clear and well documented narrative on how companies like Alibaba, JD and Tencent are, quite literally, reinventing the modern concept of retail. ” Doug Stephens, Founder of Retail Prophet and Author of Reengineering Retail: The Future of Selling in a Post-Digital World
Author : Ashley Dudarenok
Publisher : Alarice International Limited
Page : 95 pages
File Size : 53,9 Mb
Release : 2024-06-01
Category : Business & Economics
ISBN : 8210379456XXX
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
Author : Stefan Niemeier,Andrea Zocchi,Marco Catena
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 45,7 Mb
Release : 2013-06-06
Category : Business & Economics
ISBN : 9781118698884
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution – radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world.
Author : Michael Lloyd,Bob Savic
Publisher : World Scientific
Page : 378 pages
File Size : 45,5 Mb
Release : 2021-10-06
Category : Political Science
ISBN : 9781800611283
In eleven chapters this book addresses the issue of the re-emergence of China and a new global order on the world stage, with implications for the existing US hegemonic liberal international order. The Re-Emergence of China reviews the history of China's astounding economic growth and geopolitical development over the past 30 years. It explores the economic, technological, and global development of China during this period; explores the political philosophy and praxis from imperial neo-Confucian times to the present socialist regime; the cultural and social development of China and the role of the Chinese diaspora; and examines the prospects for a new international order with a major role for China.This book will fit comfortably into the required reading schedule for graduate class modules in Chinese and East Asian studies, political theory, economic development, and contemporary political history. Of particular interest will be the exploration of the role of the Chinese diaspora in modern China's development. The authors' focus on the contemporary conflict between the US and China will also be of wider interest to political commentators as well as academic researchers in Chinese studies.The Re-Emergence of China can provide a guiding narrative for academics, researchers, policymakers, industry leaders and many other relevant professionals on how global society can be reshaped in the wake of China's re-emergence in the new global era. By focusing on China's integration with the economic and political world order, in terms of both its advances and setbacks, in addition to the historical contexts, readers can navigate the book's succinct coverage and conclusions on the development of a China polity which has become increasingly connected to the world in some ways, yet more disconnected in others.Related Link(s)
Author : Doug Stephens
Publisher : Figure 1 Publishing
Page : 274 pages
File Size : 45,6 Mb
Release : 2021-04-13
Category : Business & Economics
ISBN : 9781773271446
Few crises in modern history have so completely disrupted every aspect of daily life as has the Covid-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service, and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear in the global retail industry ground to a virtual halt. From two-time, international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry during this time of crisis but a roadmap for its rebirth. Meticulously researched in real time from inside the crisis, Resurrecting Retail provides a comprehensive and surprising vision of how Covid-19 will reshape every aspect of consumer life, including the very essence of why we shop.
Author : Ashley Dudarenok,Ron Wardle
Publisher : Alarice International Limited
Page : 78 pages
File Size : 46,7 Mb
Release : 2023-09-20
Category : Business & Economics
ISBN : 9789887689539
The criticism of China used to be that it was good at manufacturing but not at innovating. It has now proven those critics wrong. On top of that, some of its companies have developed cutting edge management approaches. We look at what’s behind China’s digital transformation, its unique e-commerce to see what Western brands can learn from China. In this book you’ll learn: How China got to its current stage of digital transformation How Chinese brands optimize e-commerce and digital marketing What highly effective management approaches Chinese companies have used to ramp up profit and turn around failing enterprises Here's what's inside: Chapter 1 What’s Behind China’s Innovation? Chapter 2 A Closer Look at China’s Digital Development I Customer-centric Ecosystems Chapter 3 China’s Tech Giant Transformation II The Future of Retail: What DTC Brands Can Learn from China Chapter 4 Mobile First Chapter 5 The Impact of Social Commerce Chapter 6 Online Merge Offline (OMO) Chapter 7 The Human Touch: Last Mile Delivery, QR Codes and CRM III Innovative Management Models Chapter 8 Management and Leadership Models from China Chapter 9 What China Can Learn From the World Chapter 10 Learning Together "Successful Chinese startups prioritize adaptability, quick production, and deep investment in influencer marketing while overseas brands often opt for a more organic strategy, risking missed growth and copycat challenges." — Tingyi (Jenny) Chen, Co-founder of Walk the Chat “Social new retail, combining social media, e-commerce and offline retail provides seamless consumer experiences and growth opportunities for retailers. As AI progresses, it will further improve the social new retail experience in China.” — Sandrine Zerbib, Founder & Chairwoman of Full Jet & President of Baozun Brand Management
Author : Winter Nie,Mark J. Greeven,Yunfei Feng,James Wang
Publisher : Routledge
Page : 250 pages
File Size : 43,5 Mb
Release : 2021-09-26
Category : Business & Economics
ISBN : 9781000435672
China’s new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider’s perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China’s retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework – a ten-year strategic roadmap for global retail executives, which we call the “Beyond” the Value Chain Model. China’s new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum.
Author : Rebecca Schmitt,Arnaud Rossi,Albert Bensoussan
Publisher : Springer Nature
Page : 193 pages
File Size : 43,8 Mb
Release : 2021-12-02
Category : Business & Economics
ISBN : 9783030857691
Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organization’s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.
Author : Rachel Lawes
Publisher : Kogan Page Publishers
Page : 297 pages
File Size : 50,9 Mb
Release : 2022-02-03
Category : Business & Economics
ISBN : 9781398603837
WINNER: Business Book Awards 2023 - Sales & Marketing Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores. Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more. Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
Author : Savio Chan,Michael Zakkour
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 41,6 Mb
Release : 2014-09-03
Category : Business & Economics
ISBN : 9781118905906
Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
Author : Terry Wu,Nailin Bu
Publisher : Springer Nature
Page : 350 pages
File Size : 48,6 Mb
Release : 2022-01-01
Category : Business & Economics
ISBN : 9783030876210
The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business environment since the new century, and addresses emerging opportunities and threats in the Asia-Pacific region. This book offers new insights for international business in areas such as trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources. The enclosed comprehensive and diverse analyses of the international business landscape in the New Asia are invaluable to scholars, managers, politicians, and policy makers alike. This book is engaging and informative. It presents a collection of diverse and cutting-edge topics that offer new insights into International Business activities in the Asia-Pacific region, raising questions for debate and opening pathways for future research. A must-read book for International Business scholars.— Hussain G. Rammal, University of Technology Sydney, Australia This book offers a comprehensive introduction to the general business environment in Asia. It highlights the complexities and dynamics of doing business in Asia and provides insightful understandings of emerging issues in the region. The chapter-by-chapter analyses of the region depict the rich thematic contexts in which key issues and challenges facing corporate executives as well scholars in international business. I believe that this book is valuable for students of international business, global business environment and regional studies. —Hongxin Zhao, Saint Louis University, USA
Author : George T. Haley,Usha C. V. Haley,ChinHwee Tan
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 55,7 Mb
Release : 2012-11-26
Category : Business & Economics
ISBN : 9781118580509
Southeast Asia has a population of more than half a billion, yet its economy is dominated by about 40 families, most of Overseas Chinese descent. Their conglomerates span sectors as diverse as real estate, telecommunications, hotels, industrial goods, computers and sugar plantations. New Asian Emperors shows how and why Overseas Chinese companies continue to dominate the region and have extended their reach in East Asia, despite the Asian financial and SARS crises of the past decade. The authors base their conclusions on in-depth structured interviews spanning a decade with the often elusive Overseas Chinese CEOs including Li Ka-shing, Stan Shih, Victor Fung, Stephen Riady and Sukanto Tanoto, as well as on the strategic information that their companies use. The analysis of the New Asian Emperors’ present-day management techniques and practices draws on the history, culture and philosophical perspectives of the Overseas Chinese in Southeast Asia. In the midst of today’s global economic crisis, this book also takes a fresh look at the role and management practices of the Overseas Chinese as they continue to create some of Asia’s wealthiest and most successful companies. New Asian Emperors explains: The sources and characteristics of Overseas Chinese management Whether Overseas Chinese management practices will spread in the same way that Japanese management did in the 1970s Whether Western management technologies have found themselves outmaneuvered in Asia’s post-crisis arena The Overseas Chinese managers’ strategies for the informational black hole of Southeast Asia and what Western managers can learn from them The New Asian Emperors’ unique strategic perspectives and management styles revealed through exclusive, in-depth interviews The implications for successfully co-operating and competing with the Overseas Chinese of Southeast Asia New Asian Emperors offers key insights into the Overseas Chinese and the important role that cultural roots play in their dominance of Southeast Asian business.
Author : Geoff A. Dyer
Publisher : Vintage
Page : 370 pages
File Size : 43,7 Mb
Release : 2014-02-04
Category : Business & Economics
ISBN : 9780307960788
From the former Financial Times Beijing bureau chief, a balanced and far-seeing analysis of the emerging competition between China and the United States that will dominate twenty-first-century world affairs—an inside account of Beijing’s quest for influence and an explanation of how America can come out on top. The structure of global politics is shifting rapidly. After decades of rising, China has entered a new and critical phase where it seeks to turn its economic heft into global power. In this deeply informed book, Geoff Dyer makes a lucid and convincing argument that China and the United States are now embarking on a great power–style competition that will dominate the century. This contest will take place in every arena: from control of the seas, where China’s new navy is trying to ease the United States out of Asia and reassert its traditional leadership, to rewriting the rules of the global economy, with attempts to turn the renminbi into the predominant international currency, toppling the dominance of the U.S. dollar. And by investing billions to send its media groups overseas, Beijing hopes to shift the global debate about democracy and individual rights. Eyeing the high ground of international politics, China is taking the first steps in an ambitious global agenda. Yet Dyer explains how China will struggle to unseat the United States. China’s new ambitions are provoking intense anxiety, especially in Asia, while America’s global influence has deep roots. If Washington can adjust to a world in which it is no longer dominant but still immensely powerful, it can withstand China’s challenge. With keen insight based on a deep local knowledge—offering the reader visions of coastal Chinese beauty pageants and secret submarine bases, lockstep Beijing military parades and the neon media screens of Xinhua exported to New York City’s Times Square—The Contest of the Century is essential reading at a time of great uncertainty about America’s future, a road map for retaining a central role in the world.
Author : LiAnne Yu,Cynthia Chan,Christopher Ireland
Publisher : New Riders Publishing
Page : 156 pages
File Size : 41,9 Mb
Release : 2007
Category : Business & Economics
ISBN : UCSC:32106019141784
Gloriously illustrated, thoughtfully researched report on trends in China's emerging "cool" consumer market. bull; Full of valuable insights into market trends and trendsetters to help businesses successfully market and sell to China's emerging consumer classes. bull; This full-colour guide focuses on four key areas of the modern Chinese consumer lifestyle: food, fashion, home life, and mobility. bull; The authors, all from Cheskin, bring a wealth of professional experience to their subject.