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Author : Philip M. Napoli
Publisher : Columbia University Press
Page : 266 pages
File Size : 46,5 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780231150354
Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
Author : Gerard Goggin
Publisher : Bloomsbury Publishing
Page : 160 pages
File Size : 54,8 Mb
Release : 2017-09-16
Category : Social Science
ISBN : 9780230393301
The landscape of the media is changing - and at an ever-increasing pace. New technologies are fast transforming the way we consume information, and the way we live our lives. New Technologies and the Media by Proffessor Gerard Goggin (University of Sydney) is an authoritative exploration of the impact of the internet, the iPad, and Wikileaks on contemporary news, journalism and broadcasting. Steering clear of technological jargon, this is a short, sharp, simple guide through this complex subject. This book is essential reading for all media students and researchers - and for anyone interested in getting to grips with the ways in which media is becoming a progressively more pervasive, intimate and powerful part of life in the 2010s. It engagingly examines the the issues raised by the presence of new technologies across news, television, internet and mobiles. Under discusson are: new audiences forming around user-generated content; the future of news and journalism; the rapid shape-shifting of broadcasting in the face of the internet; an explosion of devices; the viewer as "couch-commander"; blogging, social media and citizen journalism and public-service media; the cultural politics of digital cultures and technologies. Featuring fascinating case studies of modern phenomena such as the iPhone, this book examines current cutting-edge technologies by situating them within the broader context of communications and media history. Written by an expert in the field, it cuts through the controversial and confusing debate surrounding the use of new technologies in the media and gives a clear, considered account of the major issues involved. By accessibly introducing the key theories of technology, this book will equip its readers with a solid critical approach that they can use across their studies, invesitigations and work in media. It provides the tools needed by students and researchers to accurately analyse and effectively evaluate how new technologies shape, and are shaped by, media. New Technology and the Media offers an excellent insight into an important, exciting, expanding area of interest.
Author : A. W Bates
Publisher : Unknown
Page : 128 pages
File Size : 54,9 Mb
Release : 2015
Category : Electronic
ISBN : 0995269238
Author : Robert Heinich,Michael Molenda,James D. Russell
Publisher : Simon & Schuster Books For Young Readers
Page : 484 pages
File Size : 43,5 Mb
Release : 1989
Category : Audio-visual education
ISBN : UCSC:32106009962231
Abstract: This textbook is an introduction to instructional technology. Each chapter includes an outline, objectives, vocabulary, case studies, examples of materials, "how to" procedures, and appraisal checklists where appropriate. The first three chapters address using media for instruction, planning for the use of media, and visual design. Following this the authors provide detailed chapters on several types of media including: nonprojected visuals, projected visuals, audio media, multimedia systems, film and video, and electronic distribution systems. Next the authors describe the operation of various audiovisual equipment. Following this is a chapter on the technologies of instruction which addresses programmed instruction, audio-tutorial systems, cognitive psychology and cooperative learning. The next two chapters explore simulation and games, and computer-based instruction in detail. Last, the authors look at future trends in educational media.
Author : H. Dan O'Hair,Mary John O'Hair
Publisher : John Wiley & Sons
Page : 1100 pages
File Size : 40,5 Mb
Release : 2020-04-24
Category : Language Arts & Disciplines
ISBN : 9781119399872
An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process. This important contribution to communication research: Explores how various communication contexts are best approached Addresses balancing scientific findings with social and cultural issues Discusses how and to what extent media can mitigate the effects of adverse events Features original findings from ongoing research programs and original communication models and frameworks Presents the best available research and insights on where current research and best practices should move in the future A major addition to the body of knowledge in the field, The Handbook of Applied Communication Research is an invaluable work for advanced undergraduate students, graduate students, and scholars.
Author : Everett M. Rogers
Publisher : Simon and Schuster
Page : 292 pages
File Size : 46,5 Mb
Release : 1986-06-11
Category : Business & Economics
ISBN : 9780029271209
The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The "human" aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the Series in Communication Technology & Society, Communication Technology introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange.
Author : Tarleton Gillespie,Pablo J. Boczkowski,Kirsten A. Foot
Publisher : MIT Press
Page : 340 pages
File Size : 50,8 Mb
Release : 2014-01-24
Category : Computers
ISBN : 9780262525374
Scholars from communication and media studies join those from science and technology studies to examine media technologies as complex, sociomaterial phenomena. In recent years, scholarship around media technologies has finally shed the assumption that these technologies are separate from and powerfully determining of social life, looking at them instead as produced by and embedded in distinct social, cultural, and political practices. Communication and media scholars have increasingly taken theoretical perspectives originating in science and technology studies (STS), while some STS scholars interested in information technologies have linked their research to media studies inquiries into the symbolic dimensions of these tools. In this volume, scholars from both fields come together to advance this view of media technologies as complex sociomaterial phenomena. The contributors first address the relationship between materiality and mediation, considering such topics as the lived realities of network infrastructure. The contributors then highlight media technologies as always in motion, held together through the minute, unobserved work of many, including efforts to keep these technologies alive. Contributors Pablo J. Boczkowski, Geoffrey C. Bowker, Finn Brunton, Gabriella Coleman, Gregory J. Downey, Kirsten A. Foot, Tarleton Gillespie, Steven J. Jackson, Christopher M. Kelty, Leah A. Lievrouw, Sonia Livingstone, Ignacio Siles, Jonathan Sterne, Lucy Suchman, Fred Turner
Author : Göran Bolin
Publisher : Routledge
Page : 224 pages
File Size : 55,5 Mb
Release : 2012-09-10
Category : History
ISBN : 9781136302961
The essays in this volume discuss both the culture of technology that we live in today, and culture as technology. Within the chapters of the book cultures of technology and cultural technologies are discussed, focussing on a variety of examples, from varied national contexts. The book brings together internationally recognised scholars from the social sciences and humanities, covering diverse themes such as intellectual property, server farms and search engines, cultural technologies and epistemology, virtual embassies, surveillance, peer-to-peer file-sharing, sound media and nostalgia and much more. It contains both historical and contemporary analyses of technological phenomena as well as epistemological discussions on the uses of technology.
Author : Theopisti Stylianou-Lambert,Alexandra Bounia,Antigone Heraclidou
Publisher : Berghahn Books
Page : 252 pages
File Size : 50,6 Mb
Release : 2022-01-14
Category : Art
ISBN : 9781800733756
How can emerging technologies display, reveal and negotiate difficult, dissonant, negative or undesirable heritage? Emerging technologies in museums have the potential to reveal unheard or silenced stories, challenge preconceptions, encourage emotional responses, introduce the unexpected, and overall provide alternative experiences. By examining varied theoretical approaches and case studies, authors demonstrate how “awkward”, contested, and rarely discussed subjects and stories are treated – or can be potentially treated - in a museum setting with the use of the latest technology.
Author : Steve F. Anderson
Publisher : UPNE
Page : 223 pages
File Size : 50,7 Mb
Release : 2011
Category : Psychology
ISBN : 9781611680089
Captain Kirk fought Nazis. JFK's assassination is a videogame touchstone. And there's no history like "Drunk History."
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1723 pages
File Size : 46,8 Mb
Release : 2018-01-05
Category : Business & Economics
ISBN : 9781522551881
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author : Martin Lister,Jon Dovey,Seth Giddings,Iain Grant,Kieran Kelly
Publisher : Routledge
Page : 463 pages
File Size : 54,7 Mb
Release : 2008-12-08
Category : Language Arts & Disciplines
ISBN : 9781134083831
New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies. Substantially updated from the first edition to cover recent theoretical developments, approaches and significant technological developments, this is the best and by far the most comprehensive textbook available on thi.
Author : John David Ebert
Publisher : McFarland
Page : 231 pages
File Size : 40,7 Mb
Release : 2011-09-29
Category : Social Science
ISBN : 9780786488186
From the 15th century until the mid–1990s, media based on the printed word—books, magazines, handbills, newspapers, and journals—dominated society. Today, an onslaught of digital media centered on the Internet is developing at a breathtaking pace, destabilizing the very idea of printed media and fundamentally reshaping our world in the process. This study explores how Internet entities like Amazon, YouTube, Facebook, Wikipedia, and Google, and gadgets such as digital cameras, cell phones, video games, robots, drones, and all things MacIntosh have affected everything from the book industry and copyright law to how we conduct social relationships and consider knowledge. Including a chronology of significant events in the history of the digital explosion, this investigation of the often overlooked “shadow” side of new technology chronicles life during a radical societal shift and follows the process whereby one world disintegrates while another takes its place. Instructors considering this book for use in a course may request an examination copy here.
Author : David Ward
Publisher : Psychology Press
Page : 69 pages
File Size : 41,5 Mb
Release : 2003
Category : Language Arts & Disciplines
ISBN : 0805895868
Dedicated to the theme of the impact of technology on the media, this special issue evaluates the extent to which technology is actually changing the mass media and whether these changes represent a fundamental restructuring of the industries in the short, medium, and long term. The different approaches to the issue of new technology is reflected in the contributions--four of which engage critically with the idea that new technology offers some kind of panacea. Although these papers point to the changing nature of the media industries, they are also careful to point to the difficulties that the media industry is faced with in the current climate of technological change. Taken together, the articles demonstrate that there are many challenges to the existing media industries by developments in technology that not only offer opportunities to be harnessed, but also difficulties ahead.
Author : Carolyn Marvin
Publisher : Oxford University Press
Page : 294 pages
File Size : 53,9 Mb
Release : 1990-05-24
Category : Technology & Engineering
ISBN : 9780198021384
In the history of electronic communication, the last quarter of the nineteenth century holds a special place, for it was during this period that the telephone, phonograph, electric light, wireless, and cinema were all invented. In When old Technologies Were New, Carolyn Marvin explores how two of these new inventions--the telephone and the electric light--were publicly envisioned at the end of the nineteenth century, as seen in specialized engineering journals and popular media. Marvin pays particular attention to the telephone, describing how it disrupted established social relations, unsettling customary ways of dividing the private person and family from the more public setting of the community. On the lighter side, she describes how people spoke louder when calling long distance, and how they worried about catching contagious diseases over the phone. A particularly powerful chapter deals with telephonic precursors of radio broadcasting--the "Telephone Herald" in New York and the "Telefon Hirmondo" of Hungary--and the conflict between the technological development of broadcasting and the attempt to impose a homogenous, ethnocentric variant of Anglo-Saxon culture on the public. While focusing on the way professionals in the electronics field tried to control the new media, Marvin also illuminates the broader social impact, presenting a wide-ranging, informative, and entertaining account of the early years of electronic media.
