Content Marketing For Nonprofits

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Content Marketing for Nonprofits

Kivi Leroux Miller
Content Marketing for Nonprofits Book PDF

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
Page : 432 pages
File Size : 55,6 Mb
Release : 2013-08-08
Category : Business & Economics
ISBN : 9781118722374

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Content Marketing for Nonprofits by Kivi Leroux Miller Pdf

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

The Nonprofit Marketing Guide

Kivi Leroux Miller
The Nonprofit Marketing Guide Book PDF

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 41,7 Mb
Release : 2010-05-13
Category : Business & Economics
ISBN : 9780470619858

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The Nonprofit Marketing Guide by Kivi Leroux Miller Pdf

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Content Marketing for Nonprofits

Kivi Leroux Miller
Content Marketing for Nonprofits Book PDF

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
Page : 438 pages
File Size : 53,7 Mb
Release : 2013-09-03
Category : Business & Economics
ISBN : 9781118444023

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Content Marketing for Nonprofits by Kivi Leroux Miller Pdf

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

Nonprofit Marketing Best Practices

John J. Burnett
Nonprofit Marketing Best Practices Book PDF

Author : John J. Burnett
Publisher : John Wiley & Sons
Page : 340 pages
File Size : 51,7 Mb
Release : 2007-03-23
Category : Business & Economics
ISBN : 9780471791898

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Nonprofit Marketing Best Practices by John J. Burnett Pdf

From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.

Marketing for Nonprofit Organizations

Stacy Landreth Grau
Marketing for Nonprofit Organizations Book PDF

Author : Stacy Landreth Grau
Publisher : Oxford University Press, USA
Page : 241 pages
File Size : 44,6 Mb
Release : 2021
Category : Nonprofit organizations
ISBN : 9780190090807

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Marketing for Nonprofit Organizations by Stacy Landreth Grau Pdf

"Marketing for Nonprofit Organizations: Insights and Innovations (second edition) is a comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. This book covers important topics to non-profit professionals: branding, target audience selection, strategy, promotional tactics, including social media and evaluation. Insights are based primarily on academic research that has been published and now translated into usable information for professionals. Innovations highlights organizations who are doing things a different way and topics that are relatively new the field. The second edition includes many updated examples as well as new information on several topics such as social enterprise, design thinking, collective impact and narratives in nonprofits. Readers will find an organized, easy to read overview of the important considerations for marketing for new and established non-profit organizations and foundations"--

Successful Marketing Strategies for Nonprofit Organizations

Barry J. McLeish
Successful Marketing Strategies for Nonprofit Organizations Book PDF

Author : Barry J. McLeish
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 44,9 Mb
Release : 2010-10-12
Category : Business & Economics
ISBN : 9780470925539

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Successful Marketing Strategies for Nonprofit Organizations by Barry J. McLeish Pdf

From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.

Nonprofit Marketing

Walter Wymer,Patricia Knowles,Roger Gomes
Nonprofit Marketing Book PDF

Author : Walter Wymer,Patricia Knowles,Roger Gomes
Publisher : SAGE
Page : 382 pages
File Size : 42,9 Mb
Release : 2006-03-06
Category : Business & Economics
ISBN : 1412909236

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Nonprofit Marketing by Walter Wymer,Patricia Knowles,Roger Gomes Pdf

This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

Nonprofit Internet Strategies

Ted Hart,James M. Greenfield,Michael Johnston
Nonprofit Internet Strategies Book PDF

Author : Ted Hart,James M. Greenfield,Michael Johnston
Publisher : John Wiley & Sons
Page : 361 pages
File Size : 52,9 Mb
Release : 2005-03-25
Category : Business & Economics
ISBN : 9780471716198

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Nonprofit Internet Strategies by Ted Hart,James M. Greenfield,Michael Johnston Pdf

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

Brandraising

Sarah Durham
Brandraising Book PDF

Author : Sarah Durham
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 53,9 Mb
Release : 2009-11-19
Category : Business & Economics
ISBN : 9780470542217

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Brandraising by Sarah Durham Pdf

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Cause Marketing for Nonprofits

Jocelyne Daw
Cause Marketing for Nonprofits Book PDF

Author : Jocelyne Daw
Publisher : John Wiley & Sons
Page : 314 pages
File Size : 48,6 Mb
Release : 2006-06-26
Category : Business & Economics
ISBN : 9780471927808

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Cause Marketing for Nonprofits by Jocelyne Daw Pdf

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.

101 Social Media Tactics for Nonprofits

Melanie Mathos,Chad Norman
101 Social Media Tactics for Nonprofits Book PDF

Author : Melanie Mathos,Chad Norman
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 44,8 Mb
Release : 2012-02-07
Category : Business & Economics
ISBN : 9781118106242

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101 Social Media Tactics for Nonprofits by Melanie Mathos,Chad Norman Pdf

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

From the Ground Up: Digital Fundraising For Nonprofits

Brock Warner Cfre
From the Ground Up Digital Fundraising For Nonprofits Book PDF

Author : Brock Warner Cfre
Publisher : Unknown
Page : 208 pages
File Size : 44,6 Mb
Release : 2020-09-02
Category : Business & Economics
ISBN : 0980983614

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From the Ground Up: Digital Fundraising For Nonprofits by Brock Warner Cfre Pdf

Digital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you need to know. From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there's no limit to what you will be able to build. With this book, you'll have a firm grasp on the inner workings of: Digital tools, platforms, offers and integrations Websites that convert visitors into donors Email marketing and best practices for increasing email revenue Digital advertising strategies Analytics and conversion tracking for measuring ROI Design thinking for more donor-centric fundraising Social media for impact and meaningful engagement Introduction to donor journey mapping Systems thinking as a means to future-proofing your charity "Brock has taken solid fundraising strategy and brought it to life with a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers." -Maeve Strathy This book is designed to be a handy, easy to use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed. About the Author Brock Warner, CFRE has well over a decade of experience that spans across every major nonprofit sector in Canada. He is a professor in digital fundraising at Humber College's Fundraising Management postgraduate program, and sought after presenter at fundraising conferences throughout North America. As a direct marketing account manager, he managed digital and print campaigns in healthcare, education, amateur athletics, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development and mental health. Brock completed his undergraduate degree at Wilfrid Laurier University, followed by a postgraduate certification in Fundraising and Volunteer Management at Humber College in Toronto. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter. He has also obtained the bCRE-PRO designation for a professional-level proficiency in Blackbaud Raiser's Edge.

Dollar Dash

Katrina VanHuss,Otis Fulton
Dollar Dash Book PDF

Author : Katrina VanHuss,Otis Fulton
Publisher : Unknown
Page : 164 pages
File Size : 43,9 Mb
Release : 2017-02-01
Category : Electronic
ISBN : 0692835229

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Dollar Dash by Katrina VanHuss,Otis Fulton Pdf

Change behaviors. Change lives. Peer-to-peer (P2P) events raise more than $1.5 billion for the top 30 U.S. nonprofit programs annually. This amount could be much greater if nonprofits better understood the fundamentals of human behavior and its effect on an organization's ability to fundraise. Why do people volunteer and fundraise for causes? Dollar Dash is a study into the psychology behind P2P fundraising and the fuel that drives volunteer behavior. This book will teach you the keys to acquiring, retaining, and maximizing the support of donors and volunteers. Dollar Dash takes the findings of behavioral economics and applies them to the nonprofit world. Some of what you will learn is counterintuitive: Incentives don't work - rewarding supporters with valuable gifts is demotivating It's not "all about the mission" Great events don't often raise great money This book chronicles the stories of some of the most successful P2P fundraisers, from Relay For Life and the March of Dimes to the Ice Bucket Challenge. Along the way, there are interviews with some of the world's greatest nonprofit thinkers. Dollar Dash is guaranteed to change forever the way you approach your P2P fundraising strategy. The result will be in your organization's bottom line. "This is fascinating stuff that is too long coming to nonprofit work. For-profit entities have been studying consumer behavior a long time. Now Katrina and Otis are helping bring nonprofits up to speed." Jeff Rupp, Vice President, Association of Fundraising Professionals "Katrina and Otis have looked under the hood in a way no else has in regard to the peer-to-peer fundraiser's mind. Their work is comparable to what is called 'consumer behavior' in the for-profit sector. This is a must read!" Mark Davis, Vice President, Blackbaud, Inc.

Robin Hood Marketing

Katya Andresen
Robin Hood Marketing Book PDF

Author : Katya Andresen
Publisher : John Wiley & Sons
Page : 289 pages
File Size : 45,5 Mb
Release : 2010-12-07
Category : Business & Economics
ISBN : 9781118040935

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Robin Hood Marketing by Katya Andresen Pdf

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more...http://www.nonprofitmarketingblog.com/

Strategic Marketing for Nonprofit Organizations

Alan R. Andreasen,Philip Kotler
Strategic Marketing for Nonprofit Organizations Book PDF

Author : Alan R. Andreasen,Philip Kotler
Publisher : Pearson
Page : 0 pages
File Size : 41,9 Mb
Release : 2008
Category : Marketing
ISBN : 013175372X

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Strategic Marketing for Nonprofit Organizations by Alan R. Andreasen,Philip Kotler Pdf

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.