Optimistic Marketing In Challenging Times Serving Ever Shifting Customer Needs

Author : Bruna Jochims,Juliann Allen
Publisher : Springer Nature
Page : 436 pages
File Size : 55,5 Mb
Release : 2023-03-13
Category : Business & Economics
ISBN : 9783031246876

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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs by Bruna Jochims,Juliann Allen Pdf

Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the “new normal”. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times and how they impact current and future customer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

Author : Barbosa, Belem
Publisher : IGI Global
Page : 413 pages
File Size : 41,7 Mb
Release : 2024-02-19
Category : Business & Economics
ISBN : 9798369312322

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Contemporary Trends in Innovative Marketing Strategies by Barbosa, Belem Pdf

In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

Author : Vincent Jeseo,Juliann Allen
Publisher : Springer Nature
Page : 152 pages
File Size : 43,6 Mb
Release : 2024
Category : Electronic books
ISBN : 9783031532863

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Bringing the Soul Back to Marketing by Vincent Jeseo,Juliann Allen Pdf

The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

Author : Tobias Endress
Publisher : CRC Press
Page : 201 pages
File Size : 41,7 Mb
Release : 2024-03-13
Category : Business & Economics
ISBN : 9781003847595

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Digital Project Practice for Banking and FinTech by Tobias Endress Pdf

New technology and changes in the regulatory framework have had a significant impact; various new players have emerged, and new business models have evolved. API-based ecosystems have become the new normal and collaboration in the financial and banking industry has reached new levels. Digital Project Practice for Banking and FinTech focuses on technology changes in the financial industry and their implications for business practice. A combination of practical experience in the field as well as academic research, the book explores a wide range of topics in the multifaceted landscape of FinTech. It examines the industry’s various dimensions, implications, and potential based on academic research and practice. From project management in the digital era to the regulation and supervision of FinTech companies, the book delves into distinct aspects of this dynamic field, offering valuable insights and practical knowledge. It provides an in-depth overview of various unfolding developments and how to deal with and benefit from them. The book begins by exploring the unique challenges and opportunities project management presents in the digital era. It examines the evolving role of project management and provides strategies for effectively navigating the complexities of digital transformation initiatives. The book then covers such topics as: Financial Technology Canvas, a powerful tool for facilitating effective communication within fintech teams Process automation implementation in the financial sector and related benefits, challenges, and best practices to drive operational efficiency and enhance customer experiences Robotic process automation in financial institutions Cyptoeconomics and its potential implications for the diffusion of payment technologies The efficiency and risk factors associated with digital disruption in the banking sector. At its core, this book is about real-world practice in the digital banking industry. It is a source of different perspectives and diverse experiences from the global financial and banking industry. .

Author : Tessaleno Campos Devezas
Publisher : Springer Nature
Page : 567 pages
File Size : 53,9 Mb
Release : 2024-06-26
Category : Electronic
ISBN : 9783031566776

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Understanding the Digital Transformation of Socio-Economic-Technological Systems by Tessaleno Campos Devezas Pdf

Author : Anonim
Publisher : Unknown
Page : 1228 pages
File Size : 43,6 Mb
Release : 1940
Category : Agriculture
ISBN : IND:30000050364508

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Farmers in a Changing World by Anonim Pdf

Author : Janet Morrison
Publisher : Bloomsbury Publishing
Page : 608 pages
File Size : 52,8 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9781137073396

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International Business by Janet Morrison Pdf

Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one. This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time.

Author : Thomas M. Bloch,Gregory D. Upah,Valarie A. Zeithaml
Publisher : Unknown
Page : 148 pages
File Size : 47,8 Mb
Release : 1985
Category : Marketing
ISBN : UOM:35128000891869

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Services Marketing in a Changing Environment by Thomas M. Bloch,Gregory D. Upah,Valarie A. Zeithaml Pdf

Author : Malcolm McDonald,Adrian Payne
Publisher : Elsevier
Page : 416 pages
File Size : 47,5 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780750667463

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Marketing Plans for Service Businesses by Malcolm McDonald,Adrian Payne Pdf

'Marketing Plans for Service Businesses' is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic style and each chapter has examples of marketing planning in practice.

Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Conservation, Credit, and Rural Development
Publisher : Unknown
Page : 636 pages
File Size : 43,9 Mb
Release : 1982
Category : Agricultural credit
ISBN : MINN:319510030634620

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Agricultural Credit Situation and FmHA Loan Programs by United States. Congress. House. Committee on Agriculture. Subcommittee on Conservation, Credit, and Rural Development Pdf

Author : Anonim
Publisher : The Business Year
Page : 152 pages
File Size : 50,8 Mb
Release : 2024-06-26
Category : Business & Economics
ISBN : 8210379456XXX

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The Business Year: Colombia 2023 by Anonim Pdf

Through this 148-page publication, The Business Year invites you to see how Colombia’s business landscape, despite challenges, is driving forward sustainability through the application of the ESG toolkit and positioning itself as a welcome destination for investment.

Author : Ashok Ranchhod,Ebi Marandi
Publisher : Routledge
Page : 346 pages
File Size : 46,7 Mb
Release : 2007
Category : Business & Economics
ISBN : 9780750684583

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Strategic Marketing in Practice 2007-2008 by Ashok Ranchhod,Ebi Marandi Pdf

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Strtegic Marketing in Practice module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Author : Ashok Ranchhod,Ebi Marandi
Publisher : Routledge
Page : 346 pages
File Size : 44,7 Mb
Release : 2012-09-10
Category : Business & Economics
ISBN : 9781136419911

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CIM Coursebook 07/08 Strategic Marketing in Practice by Ashok Ranchhod,Ebi Marandi Pdf

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Author : S. Hotho,N. McGregor
Publisher : Springer
Page : 176 pages
File Size : 46,7 Mb
Release : 2013-10-24
Category : Social Science
ISBN : 9781137318411

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Changing the Rules of the Game by S. Hotho,N. McGregor Pdf

The computer games industry is one of the most vibrant industries today whose potential for growth seems inexhaustible. This book adopts a multi-disciplinary approach and captures emerging trends as well as the issues and challenges faced by businesses, their managers and their workforce in the games industry.

Author : Malcolm McDonald,Brian Smith,Keith Ward
Publisher : Butterworth-Heinemann
Page : 416 pages
File Size : 54,7 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780750667272

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Marketing Due Diligence by Malcolm McDonald,Brian Smith,Keith Ward Pdf

Marketing due diligence is a process, which has emerged from one of Europe's leading business schools. It blends proven ideas from strategic and financial management with concepts about organisational effectiveness to create a process that directly connects marketing strategy to shareholder value.