Packaging Makeover

Author : Stacey King Gordon
Publisher : Rockport Publishers
Page : 160 pages
File Size : 42,8 Mb
Release : 2007-09-01
Category : Design
ISBN : 9781610597067

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Packaging Makeover by Stacey King Gordon Pdf

New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences. Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to execution Offers dozens of package redesigns from food to cosmetics to entertainment The only book of its kind that focuses on redesigns

Author : Stacey King-Gordon
Publisher : Rockport Pub
Page : 160 pages
File Size : 41,9 Mb
Release : 2005
Category : Art
ISBN : 1592531105

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Packaging Makeovers by Stacey King-Gordon Pdf

This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project.Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design so business people and designers can choose the right strategy for their products and audiences.

Author : Mitchell P. Davis
Publisher : Broadcast Interview Source, Inc
Page : 494 pages
File Size : 47,9 Mb
Release : 2010-06
Category : Reference
ISBN : 9780934333733

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Yearbook of Experts, Authorities & Spokespersons - 2011 Editon by Mitchell P. Davis Pdf

Yearbook of Experts is America's favorite newsroom resource -- requests by tens of thousands of journalists.

Author : Grip
Publisher : Rockport Publishers
Page : 192 pages
File Size : 40,6 Mb
Release : 2013-12-01
Category : Design
ISBN : 9781610589529

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Best Practices for Graphic Designers, Packaging by Grip Pdf

DIVBest Practices for Graphic Designers, Packaging, takes you through the entire packaging process from strategy and concept development, through choosing the right materials, naming systems, studying the competition, surveying the shelf landscape and more.Gain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, this informative guide to all-things-packaging covers the steps of implementation of packaging design, utilizing a variety of case studies and examples, including practical real-world information about client and vendor interaction./divDIV/divDIVWith more than a decade of package design under their belts, Grip has worked with clients big and small to help them with their branding and packaging needs and increasing their bottom line. They bring their real world experience straight to you in this must-have reference./div

Author : Béatrice Collin,Marie Taillard
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 50,5 Mb
Release : 2021-02-19
Category : Business & Economics
ISBN : 9781119706014

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Digital Makeover by Béatrice Collin,Marie Taillard Pdf

Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.

Author : Ian Buxton
Publisher : Headline
Page : 224 pages
File Size : 44,5 Mb
Release : 2014-08-28
Category : Cooking
ISBN : 9781472210685

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101 Legendary Whiskies You're Dying to Try But (Possibly) Never Will by Ian Buxton Pdf

Ian Buxton's latest book explores the finest and rarest whiskies in the world: wonderful whisky you're dying to try but probably never will. These drams may be extraordinarily hard to find, impossible to buy or literally the sole survivor of a long-lost distillery - some are even priceless - but, for the first time ever, they're assembled here for you to 'savour'. Some are the Ferraris of whisky: luxury thoroughbreds beyond the reach of all but the most fortunate, discerning and wealthy of enthusiasts and collectors. Some are whisky's equivalent to the Model T Ford - once ubiquitous, but now rendered exceptional by the passage of time. All are legendary. Whether the world's oldest, rarest or most expensive, leading whisky writer Ian Buxton unlocks these liquid treasures and meets the people who make, sell or simply preserve them. 101 Legendary Whiskies You're Dying to Try But (Probably) Never Will shares the secrets of whisky's elite - what makes these whiskies so special, so intriguing and so desirable.

Author : Anonim
Publisher : Garant
Page : 224 pages
File Size : 46,8 Mb
Release : 1999
Category : Electronic
ISBN : 9053509208

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Business English Strategies by Anonim Pdf

Author : Mitchell P. Davis
Publisher : Broadcast Interview Source
Page : 484 pages
File Size : 47,6 Mb
Release : 2008-01-18
Category : Biography & Autobiography
ISBN : 0934333599

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Yearbook of Experts 2008 by Mitchell P. Davis Pdf

The Yearbook of Experts is a sourcebook of experts for news media interview. Published since 1984 is the America's Favorite Newsroom Reference.

Author : Steve Tighe
Publisher : John Wiley & Sons
Page : 252 pages
File Size : 53,8 Mb
Release : 2019-04-16
Category : Business & Economics
ISBN : 9780730368373

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Rethinking Strategy by Steve Tighe Pdf

Seize opportunity from uncertainty What if you could use strategy to turn market volatility to your competitive advantage? Rethinking Strategy shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response. In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what’s to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation’s principal creative and learning activity. anticipate impending market shifts before they emerge slow down change by making the future familiar unlock the entrepreneurial talent that lies within your organisation mobilise an army of internal advocates to drive strategy execution embed foresight into your planning and innovation processes Have you ever wondered how some companies seem to always be ahead of the curve while others struggle to keep up in today’s ever-changing competitive environment? With Rethinking Strategy, you’ll learn how to make better decisions and thrive alongside increasing competition and uncertainty.

Author : Mark McWilliams
Publisher : Oxford Symposium
Page : 389 pages
File Size : 54,8 Mb
Release : 2014-07-01
Category : Cooking
ISBN : 9781909248403

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Food & Material Culture by Mark McWilliams Pdf

Contains essays on food and material culture presented at the 2013 Oxford Symposium on Food and Cookery.

Author : Anonim
Publisher : Unknown
Page : 28 pages
File Size : 50,5 Mb
Release : 1998
Category : Agriculture
ISBN : MINN:30000010191439

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AgExporter by Anonim Pdf

Author : John Wall
Publisher : JHU Press
Page : 343 pages
File Size : 42,7 Mb
Release : 2018-08-15
Category : Biography & Autobiography
ISBN : 9781421425740

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Streamliner by John Wall Pdf

The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.

Author : Irina D. Mihalache,Elizabeth Zanoni
Publisher : Bloomsbury Publishing
Page : 369 pages
File Size : 48,9 Mb
Release : 2023-02-23
Category : Social Science
ISBN : 9781350148314

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The Bloomsbury Handbook of Food and Material Cultures by Irina D. Mihalache,Elizabeth Zanoni Pdf

Cookbooks. Menus. Ingredients. Dishes. Pots. Kitchens. Markets. Museum exhibitions. These objects, representations, and environments are part of what the volume calls the material cultures of food. The book features leading scholars, professionals, and chefs who apply a material cultural perspective to consider two relatively unexplored questions: 1) What is the material culture of food? and 2) How are frameworks, concepts, and methods of material culture used in scholarly research and professional practice? This book acknowledges that materiality is historically and culturally specific (local), but also global, as food both transcends and collapses geographical and ideological borders. Contributors capture the malleability of food, its material environments and “stuff,” and its representations in media, museums, and marketing, while following food through cycles of production, circulation, and consumption. As many of the featured authors explore, food and its many material and immaterial manifestations not only reflect social issues, but also actively produce, preserve, and disrupt identities, communities, economic systems, and everyday social practices. The volume includes contributions from and interviews with a dynamic group of scholars, museum and information professionals, and chefs who represent diverse disciplines, such as communication studies, anthropology, history, American studies, folklore, and food studies.

Author : Dominic Roskrow,Gavin D. Smith,Juergen Diebel,Davin de Kergommeaux
Publisher : Penguin
Page : 302 pages
File Size : 40,9 Mb
Release : 2012-08-20
Category : Cooking
ISBN : 9781465405173

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Whiskey Opus by Dominic Roskrow,Gavin D. Smith,Juergen Diebel,Davin de Kergommeaux Pdf

No other spirit is as complex as whiskey; its appeal is timeless, and its fans can spend a lifetime unraveling its mysteries. Whiskey Opus is the companion for that journey. For those setting out on the road to discovery, an illuminating introduction explains the basics of how whiskey is made and how to train your palate to truly appreciate its complex flavors. Features throughout the book delve further, looking at how terroir, ingredients, craftsmanship, and different historical styles influence each whiskey brand. For the seasoned connoisseur, hundreds of detailed tasting notes - as well as an unmatched exploration of the story of whiskey told through in-depth distillery entries - will enrich their knowledge and aid their pursuit of the perfect dram. This comprehensive volume examines every major whiskey-producing country in depth, with extensive coverage of important and influential producers. Every whiskey style, from single malt to poteen, is represented, with informative advice on how to recognize and appreciate each one. With great whiskeys now being produced the world over, Whiskey Opus is a global odyssey that takes the whiskey lover from Banffshire to Bangalore. Whether new to the wonders of whiskey or on the road to becoming a connoisseur, whiskey fans will find that this book answers everything they want to know.

Author : Brijesh K. Tiwari,Tomas Norton,Nicholas M. Holden
Publisher : John Wiley & Sons
Page : 621 pages
File Size : 53,6 Mb
Release : 2013-10-14
Category : Technology & Engineering
ISBN : 9781118634370

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Sustainable Food Processing by Brijesh K. Tiwari,Tomas Norton,Nicholas M. Holden Pdf

Sustainable Food Processing Food processors face numerous challenges from ever-changing economic, social and environmental conditions. With global inequalities increasing, ingredient costs climbing, and global climate change becoming a major political issue, food producers must now address environmental concerns, social responsibility and economic viability when shaping their food processing techniques for the future. Food production, preservation and distribution contribute to greenhouse gas emissions from the agri-food sector, therefore food producers require detailed, industrially relevant information that addresses these challenges. The food industry, as one of the world’s largest users of energy, must embrace new ways of meeting the needs of the present without compromising future viability. It is important that the industry does not merely focus on simple indicators of sustainability that are relatively easy to calculate and hold appeal for governments and the public, but which do not properly address the many dimensions of sustainability. This book provides a comprehensive overview of both economic sustainability and the environmental concerns that relate to food processing. It is divided into four sections. Part one deals with principles and assessment of sustainability in the context of food processing; Part two summarises sustainability in various food processing applications within the food industry; Part three considers sustainability in food manufacturing operations that are vital in food production systems; and Part four addresses sustainable food distribution and consumption. As the most comprehensive reference book for industry to date, this book will provide engineers, educators, researchers, policy makers and scientists working in the food industry with a valuable resource for their work.