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Author : Boyle, Sheryl,Canadian Sport and Fitness Administration Centre
Publisher : Unknown
Page : 112 pages
File Size : 53,8 Mb
Release : 1995
Category : Athletes
ISBN : 0969760922
Author : Jennifer E. Drury,Cheri Elliot
Publisher : Unknown
Page : 164 pages
File Size : 55,9 Mb
Release : 1998
Category : Biography & Autobiography
ISBN : 1884737455
An informative, step-by-step guide for anyone considering pursing sponsorship, "The Athlete's Guide to Sponsorship" includes worksheets and simple management contracts that will help the reader untangle the complicated contractual webs that professional sponsorships can often weave. 40 photos.
Author : Jennifer Drury,Cheri Elliott
Publisher : Unknown
Page : 90 pages
File Size : 51,6 Mb
Release : 1996-12-01
Category : Electronic
ISBN : 0965518507
Author : Molly Hurford
Publisher : Independently Published
Page : 182 pages
File Size : 46,7 Mb
Release : 2019-10-07
Category : Electronic
ISBN : 1688249443
So you want to be a pro athlete? Awesome. But ... How do you do it? You put in the training hours, you start doing well at races, and then a big team or company just hands you a suitcase full of money, right? Sadly, it's not quite that simple. There are thousands of amazing athletes all over the world who can't make a living at their sport. By the time you shell out cash for the gear, the race entries, the travel, the lodging, the food, the massages, the gear you need after you break/wear out the first set, it's freaking expensive to be a pro.That means you need to hustle and find a team that can actually pay you living wage, figure out a job that you can work while pursuing your sport, or cobble together enough sponsorships to keep you afloat.This book will teach you how to do that, from finding the right brands to approach to developing a racer resume and website to cultivating your own personal brand identity through your social media, real life and racing. If you want a thriving career in sport, this book is for you.
Author : Norm O'Reilly,Michelle K. Brunette
Publisher : Human Kinetics
Page : 250 pages
File Size : 49,6 Mb
Release : 2013-06-03
Category : Medical
ISBN : 9781492581840
With resources for not-for-profit public sector organizations proving increasingly scarce, partnerships with the private sector are becoming progressively more important to the growth and support of not-for-profit organizations. Frequently, private sector organizations are seeking not-for-profit physical activity, health, and sport partners for the valuable and unique links to potential markets and brand associations. This mix creates controversy over if, how, and at what cost public health and physical activity goals can be achieved in partnership with private, profit-driven organizations. Public–Private Partnerships in Physical Activity and Sport is a guide for nonprofit, charity, and sport organizations in developing and maintaining strategic and responsible relationships with corporate partners. With its comprehensive and practical examination, this text is also relevant to private sector corporations seeking public sector partners and for agencies seeking to broker such partnerships. This text is drawn from the collaboration of leaders in public and private organizations, athletes, and academics who identified a need to provide formalized direction on partnerships between the public and private sectors. Authors O’Reilly and Brunette present a detailed discussion of the pros and cons of establishing partnerships between not-for-profits and private sector organizations. They also provide a thorough understanding of the issues and illustrate how a responsible implementation of these partnerships can benefit all parties involved. They offer strategies and tactics for finding, developing, implementing, and evaluating public–private partnerships and highlight how partnership and social marketing studies outside of public health and health promotion can inform these growing disciplines. Providing guidelines from the World Health Organization and other entities worldwide, this resource offers readers a framework for forming and maintaining beneficial partnerships. Readers will also find the Partnership Protocol, a public health-centered collaborative initiative led by ParticipACTION, which provides evidence-based public–private partnership guidelines for practitioners. A foreword by Kelly Murumets of ParticipACTION, an advocate of partnership building in the public health sphere, emphasizes the value of this resource in confronting the challenges of public–private partnerships in a thoughtful and responsible way. Throughout, Executive Perspective sidebars provide expert commentaries on partnership from experienced individuals in both private industry and public health organizations. These sidebars include Global Application questions that provide insight into issues and obstacles overcome in creating public–private partnerships in the contexts of public health and health care. Case studies throughout the book help readers understand how partnerships and social marketing strategies can be successfully implemented. This comprehensive text shows how public–private partnerships done properly expand markets, increase efficiency, provide resources, allow access to expertise, and provide platforms for marketing, activation, and programs. Public–Private Partnerships in Physical Activity and Sport provides information, guidance, and tools to help readers make partnerships work most effectively for their organizations according to their resources, scope, and purpose. Public–Private Partnerships in Physical Activity and Sport is part of the Physical Activity Intervention Series. This timely series provides educational resources for professionals interested in promoting and implementing physical activity programs to a diverse and often resistant population.
Author : Stedman Graham,Lisa Delpy Neirotti,Joe Jeff Goldblatt
Publisher : McGraw Hill Professional
Page : 344 pages
File Size : 42,8 Mb
Release : 2001-05-11
Category : Business & Economics
ISBN : 0071381139
Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals
Author : Vickie Saunders
Publisher : Unknown
Page : 272 pages
File Size : 45,9 Mb
Release : 2016-02-10
Category : Electronic
ISBN : 0992441234
This book teaches companies of all types and sizes how to effectively invest in athletes for real commercial return.
Author : David Kent Stotlar
Publisher : Fitness Information Technology, Incorporated, U.S
Page : 0 pages
File Size : 41,8 Mb
Release : 2013
Category : Corporate sponsorship
ISBN : 1935412566
Securing sponsorship deals in sport is more important than ever, but it also presents numerous challenges during difficult financial times. Readers of this revised fourth edition of Developing Successful Sport Sponsorship Plans will learn how to overcome the challenges of securing quality sponsorship agreements. Internationally acclaimed author David K Stotlar guides readers in a step-by-step, sequential process of how to build a quality sponsorship proposal that ensures success. Most of the following chapters also include worksheets that will assist readers in constructing a sponsorship proposal: Understanding Sport Sponsorship; Prospecting for Sponsors; Identifying Sponsor Needs; Olympic Sponsorship Opportunities; Individual Athlete Sponsorships; Financial Implications; Developing Successful Sport Sponsorship Proposals; Securing Sponsorship Agreements. The intent of the book is simple: to provide a workbook that assists readers in creating a sponsorship proposal through well-defined, industry-proven protocol and following that up by securing and managing sponsorship agreements.
Author : World Intellectual Property Organization
Publisher : WIPO
Page : 59 pages
File Size : 53,9 Mb
Release : 2023-09-20
Category : Law
ISBN : 8210379456XXX
The goal of this publication is to serve as a reference tool that shall help to guide the development of national strategies in order to sustain sport and its development through IP rights.
Author : Mark Harrison
Publisher : World Scientific
Page : 301 pages
File Size : 44,9 Mb
Release : 2020-08-27
Category : Business & Economics
ISBN : 9789811219030
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
Author : Simon Chadwick,Nicolas Chanavat,Michel Desbordes
Publisher : Routledge
Page : 424 pages
File Size : 46,6 Mb
Release : 2015-12-22
Category : Business & Economics
ISBN : 9781317584926
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Author : Glenn M. Wong
Publisher : Jones & Bartlett Publishers
Page : 609 pages
File Size : 47,7 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781449602031
"Provides an overview of what students should consider and expect from the varied career options available to them in the sports industry. This book answers the questions students are most likely to have, including what courses they should take, the areas of study available to them, the salary they can expect to earn after graduation, and how they can get the job of their dreams. This essential guide will help increase sutdents' likelihood of finding careers in the highly competitve sports industry."--
Author : National Interscholastic Athletic Administrators Association
Publisher : Human Kinetics
Page : 410 pages
File Size : 43,9 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781450432771
This comprehensive resource covers leadership, operations, financial and facilities management, and other chief administrative responsibilities to help readers better understand the athletic director's multifaceted role.
Author : Sam Fullerton
Publisher : SAGE Publications
Page : 624 pages
File Size : 43,8 Mb
Release : 2021-10-15
Category : Business & Economics
ISBN : 9781948426442
Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
Author : John A. Fortunato
Publisher : McFarland
Page : 227 pages
File Size : 53,5 Mb
Release : 2013-08-03
Category : Sports & Recreation
ISBN : 9781476602905
This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.