Developing Successful Sport Sponsorship Plans

Author : David K. Stotlar
Publisher : Unknown
Page : 0 pages
File Size : 42,7 Mb
Release : 2009
Category : Corporate sponsorship
ISBN : 1885693877

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Developing Successful Sport Sponsorship Plans by David K. Stotlar Pdf

The third edition of Developing Successful Sport Sponsorship Plans has evolved through several years of developing, reviewing, and critiquing sport sponsorships and draws on internationally renowned sport marketing professor and author David Stotlara s experience in academia and the sport industry. Developing Successful Sport Sponsorship Plans, 3rd Edition, examines sport sponsorship theory from the perspective of the sponsored property, rather than as a marketing tactic. It provides an overview of the theoretical underpinnings of the topic, followed by examples from actual sport sponsorships. The chapters in Developing Successful Sport Sponsorship Plans, 3rd Edition, are presented in a sequential process that will provide readers with the opportunity to build a quality sponsorship proposal that ensures success. Understanding Sport Sponsorship Prospecting for Sponsors Identifying Sponsor Needs Olympic Sponsorship Opportunities Individual Athlete Sponsorships Financial Implications Developing Successful Sport Sponsorship Proposals Securing Sponsorship Agreements Managing Sport Sponsorships Many of the chapters in this edition also provide worksheets for use in constructing quality sponsorship proposals. The intent of this book is simple: provide a workbook that assists individuals in creating a sponsorship proposal through well-defined, industry-proven protocol that has been demonstrated to be successful.

Author : David Kent Stotlar
Publisher : Fitness Information Technology, Incorporated, U.S
Page : 0 pages
File Size : 47,5 Mb
Release : 2013
Category : Corporate sponsorship
ISBN : 1935412566

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Developing Successful Sport Sponsorship Plans by David Kent Stotlar Pdf

Securing sponsorship deals in sport is more important than ever, but it also presents numerous challenges during difficult financial times. Readers of this revised fourth edition of Developing Successful Sport Sponsorship Plans will learn how to overcome the challenges of securing quality sponsorship agreements. Internationally acclaimed author David K Stotlar guides readers in a step-by-step, sequential process of how to build a quality sponsorship proposal that ensures success. Most of the following chapters also include worksheets that will assist readers in constructing a sponsorship proposal: Understanding Sport Sponsorship; Prospecting for Sponsors; Identifying Sponsor Needs; Olympic Sponsorship Opportunities; Individual Athlete Sponsorships; Financial Implications; Developing Successful Sport Sponsorship Proposals; Securing Sponsorship Agreements. The intent of the book is simple: to provide a workbook that assists readers in creating a sponsorship proposal through well-defined, industry-proven protocol and following that up by securing and managing sponsorship agreements.

Author : David K. Stotlar
Publisher : Unknown
Page : 128 pages
File Size : 54,9 Mb
Release : 2007-04-01
Category : Electronic
ISBN : 0170992756

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Developing Successful Sport Sponsorship Plans + Sports Marketing by David K. Stotlar Pdf

Author : David Kent Stotlar
Publisher : WCB/McGraw-Hill
Page : 242 pages
File Size : 40,9 Mb
Release : 1989-01-01
Category : Business & Economics
ISBN : 0697120708

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Successful Sport Marketing & Sponsorship Plans by David Kent Stotlar Pdf

Author : David Kent Stotlar
Publisher : Unknown
Page : 158 pages
File Size : 50,9 Mb
Release : 2005
Category : Sports
ISBN : PSU:000058189542

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Developing Successful Sport Marketing Plans by David Kent Stotlar Pdf

Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Authored by an international leader in the field of sport management, this workbook uses specific examples from sport organizations and sample plans to illustrate each task. The updated edition contains eight new chapters, as well as a "best practices" section at the end of each chapter to illuminate the complex world of sport marketing.

Author : Richard L. Irwin,William Anthony Sutton,Larry M. McCarthy
Publisher : Human Kinetics
Page : 356 pages
File Size : 55,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 073606477X

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Sport Promotion and Sales Management by Richard L. Irwin,William Anthony Sutton,Larry M. McCarthy Pdf

This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.

Author : David Kent Stotlar
Publisher : Unknown
Page : 156 pages
File Size : 55,8 Mb
Release : 2005
Category : Corporate sponsorship
ISBN : NWU:35556038172193

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Developing Successful Sport Sponsorship Plans by David Kent Stotlar Pdf

Students and professionals can use this definitive, well-tested text to construct their own successful sponsorship plans. This new edition includes fully updated analysis of the latest sponsors and athlete endorsements, nine new chapters, as well as a "Best Practices" section to conclude each chapter.

Author : Paul Mark Pedersen,Janet Parks,Jerome Quarterman,Lucie Thibault
Publisher : Human Kinetics
Page : 482 pages
File Size : 41,6 Mb
Release : 2011
Category : Sports & Recreation
ISBN : 9780736081672

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Contemporary Sport Management by Paul Mark Pedersen,Janet Parks,Jerome Quarterman,Lucie Thibault Pdf

This is the ideal text for students studying sport management, exercise, fitness management and athletic training. It will teach aspiring sport managers about this expanding field, enabling them to define sport management and discuss the scope of opportunities the sport industry presents.

Author : Scott Rosner,Kenneth Shropshire
Publisher : Jones & Bartlett Publishers
Page : 792 pages
File Size : 50,8 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780763780784

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The Business of Sports by Scott Rosner,Kenneth Shropshire Pdf

The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.

Author : Paul Blakey
Publisher : Learning Matters
Page : 224 pages
File Size : 44,8 Mb
Release : 2011-05-05
Category : Sports & Recreation
ISBN : 9780857250926

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Sport Marketing by Paul Blakey Pdf

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.

Author : Norm O’Reilly,Gashaw Abeza,Mark Harrison
Publisher : Routledge
Page : 100 pages
File Size : 44,6 Mb
Release : 2021-09-14
Category : Sports & Recreation
ISBN : 9781000477719

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Sport Sponsorship Insights by Norm O’Reilly,Gashaw Abeza,Mark Harrison Pdf

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorship process, from plan to activation, servicing and evaluation, for sponsor, property or agency. Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student or industry professional looking to improve and deepen their understanding of this core element of modern sport business.

Author : Tom Lunt,Eva Nicotra
Publisher : Kogan Page Publishers
Page : 289 pages
File Size : 40,9 Mb
Release : 2018-11-03
Category : Business & Economics
ISBN : 9780749480936

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Event Sponsorship and Fundraising by Tom Lunt,Eva Nicotra Pdf

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.

Author : Eric Schwarz,Jason Hunter
Publisher : Routledge
Page : 472 pages
File Size : 52,7 Mb
Release : 2010-05-14
Category : Business & Economics
ISBN : 9781136430701

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Advanced Theory and Practice in Sport Marketing by Eric Schwarz,Jason Hunter Pdf

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.

Author : Michel Desbordes,André Richelieu
Publisher : Routledge
Page : 210 pages
File Size : 51,9 Mb
Release : 2012-06-14
Category : Business & Economics
ISBN : 9781136456206

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Global Sport Marketing by Michel Desbordes,André Richelieu Pdf

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Author : Linda E. Swayne,Mark Dodds
Publisher : SAGE
Page : 1960 pages
File Size : 54,6 Mb
Release : 2011-08-08
Category : Business & Economics
ISBN : 9781412973823

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Encyclopedia of Sports Management and Marketing by Linda E. Swayne,Mark Dodds Pdf

The first reference resource to bring both sports management and sports marketing all together in one place.