Peopling Marketing Organization And Technology

Author : Dirk vom Lehn
Publisher : Taylor & Francis
Page : 255 pages
File Size : 54,6 Mb
Release : 2024-01-31
Category : Business & Economics
ISBN : 9781317340072

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Peopling Marketing, Organization, and Technology by Dirk vom Lehn Pdf

Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that organization. By analysing clear illustrative studies, this book explicates the interactionist attitude and demonstrates that production, placing, promotion, and pricing are achieved in, and through, marketing interaction. The studies investigate marketing interaction on street-markets, decision-making about the digitalization of supermarkets, the design of exhibitions and social media to generate memorable experiences, the interactive experiencing of exhibits, and the development of guiding visions in the promotion of Virtual Reality. The analyses reveal the practical and social organization of actions through which marketing and consumption are accomplished. By using different interactionist research methods, they show the contribution research using the interactionist attitude can make to marketing and consumer research, as well as to interactionist sociology concerned with marketing interaction. Aimed at academics, researchers, and students in the fields of marketing and consumer research, as well as in social psychology and sociology, this book will encourage scholars and students in marketing and consumer research to shift their focus from the symbolic to marketing interaction.

Author : Alessandro D'Atri,Domenico Saccà
Publisher : Springer Science & Business Media
Page : 576 pages
File Size : 46,6 Mb
Release : 2009-10-03
Category : Business & Economics
ISBN : 9783790821482

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Information Systems: People, Organizations, Institutions, and Technologies by Alessandro D'Atri,Domenico Saccà Pdf

The ItAIS (http://www.itais.org) is the Italian chapter of the Association for Information Systems (AIS: http://www.aisnet.org) which brings together both individual and institutional members. The Italian chapter has been established in 2003, and since then, it has promoted the exchange of ideas, experiences and knowledge among academics and professionals in Italy, devoted to the development, management, organization and use of Information Systems. The contents of this book are based on a selection of the best papers presented at the Annual Conference of the ItAIS, that has been held in Paris, in December 2008. The book adopts an interdisciplinary approach, recognizing the need to harness a number of different disciplines in both the theory and the practice of information systems. The work here presented is comprehensive and up-to-date in this subject. The contributions to this volume aim to disseminate academic knowledge and might be particularly relevant to practitioners in the field.

Author : Jeff Watkins
Publisher : Routledge
Page : 272 pages
File Size : 40,6 Mb
Release : 2002-09-11
Category : Business & Economics
ISBN : 9781134676101

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Information Technology, Organizations and People by Jeff Watkins Pdf

This wide-ranging volume presents in-depth research into the effect of new information technologies on organizational structure, assesses their progress towards transformation and describes the changes they are making to long-established business process roles, cultures and working practices. The book is based upon a series of rolling surveys carried out between 1989 and the present day, and funded by leading organizations such as IBM and KPMG. It provides a detailed picture of a sector in transition during a period of anxiety and doubt dominated by restructuring, downsizing and experimentation with re-engineering. As the 'lean and mean' emerge, they must now ask themselves if their competencies will enable them to survive into the next decade as competitors, such as Sainsburys, Virgin, Microsoft and Ford position themselves to become major players in the sector. This book is a major contribution to the debate on the growth of knowledge work, the need for core organizational competencies in the information age and the need for evolutionary, or radical, change.

Author : United States. Arms Control and Disarmament Agency
Publisher : Unknown
Page : 362 pages
File Size : 46,5 Mb
Release : 1966
Category : Defense contracts
ISBN : MINN:30000010241861

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Defense Industry Diversification by United States. Arms Control and Disarmament Agency Pdf

Author : William L. Shanklin,John K. Ryans
Publisher : Lexington Books
Page : 390 pages
File Size : 40,8 Mb
Release : 1987
Category : Business & Economics
ISBN : 0669132128

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Essentials of Marketing High Technology by William L. Shanklin,John K. Ryans Pdf

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Author : Khosrow-Pour D.B.A., Mehdi
Publisher : IGI Global
Page : 2734 pages
File Size : 54,6 Mb
Release : 2020-09-29
Category : Business & Economics
ISBN : 9781799834748

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Encyclopedia of Organizational Knowledge, Administration, and Technology by Khosrow-Pour D.B.A., Mehdi Pdf

For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.

Author : Andrew W. Pearson
Publisher : Intelligencia
Page : 432 pages
File Size : 51,8 Mb
Release : 2019-04-15
Category : Business & Economics
ISBN : 9781094693118

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The A.I. Marketer by Andrew W. Pearson Pdf

We seem to be living in the age of A.I. Everywhere you look, companies are touting their most recent A.I., machine learning, and deep learning breakthroughs, even when they are far short of anything that could be touted as a “breakthrough.” “A.I.” has eclipsed “Blockchain” and “Crypto” as the buzzword of today. Indeed, one of the best ways to raise VC funding is to stick ‘AI’ or ‘ML’ at the front of your prospectus and “.ai” at the end of your website. Separating fact from fiction is more important than it has ever been. The A.I. Marketer breaks down A.I., machine learning, and deep learning into five unique use cases—sound, time series, text, image, and video—and also reveals how marketing executives can utilize this powerful technology to help them more finely tune their marketing campaigns, better segment their customers, increase lead generation, and foster strong customer loyalty. Today, “Personalization”—the process of utilizing mobile, social, geo-location data, web morphing, context and even affective computing to tailor messages and experiences to an individual interacting with them—is becoming the optimum word in a radically new customer intelligence environment. The A.I. Marketer explains this complex technology in simple to understand terms and then shows how marketers can utilize the psychology of personalization with A.I. to both create more effective marketing campaigns as well as increase customer loyalty. Pearson shows companies how to avoid Adobe’s warning of not using industrial-age technology in the digital era. Pearson also reveals how to create a platform of technology that seamlessly integrates EDW and real-time streaming data with social media content. Analytical models and neural nets can then be built on both commerical and open source technology to better understand the customer, thereby strengthening the brand and, just as importantly, increasing ROI.

Author : Goran D. Putnik,Maria Manuela Cruz-Cunha
Publisher : Springer
Page : 380 pages
File Size : 48,5 Mb
Release : 2012-07-25
Category : Computers
ISBN : 9783642318009

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Virtual and Networked Organizations, Emergent Technologies and Tools by Goran D. Putnik,Maria Manuela Cruz-Cunha Pdf

This book constitutes the thoroughly refereed post-conference proceedings of the First International Conference on Virtual and Networked Organizations, Emergent Technologies, and Tools, ViNOrg 2011, held in Ofir, Portugal, in July 2011. The 35 revised full papers presentedwere carefully reviewed and selected from over 60 initial submissions. The papers cover a wide range of topics, such as ubiquitous computing and organizations, cloud computing and architectures, grid computing, human-computer interfaces, serious games, data mining, Web services, cognitive systems, social networks and other emergent IT/IS approaches in various function domains, such as decision support systems, planning, design, control, negotiation, marketing, management and many other, in the context of virtual and networked enterprises and organizations.

Author : United States. Congress. House. Committee on Science and Technology. Subcommittee on Domestic and International Scientific Planning, Analysis, and Cooperation
Publisher : Unknown
Page : 480 pages
File Size : 55,5 Mb
Release : 1979
Category : Technology transfer
ISBN : LOC:00000728536

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Technology Transfers to the Members of OPEC by United States. Congress. House. Committee on Science and Technology. Subcommittee on Domestic and International Scientific Planning, Analysis, and Cooperation Pdf

Author : Jerry Rackley
Publisher : Apress
Page : 159 pages
File Size : 55,5 Mb
Release : 2015-05-30
Category : Business & Economics
ISBN : 9781484202593

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Marketing Analytics Roadmap by Jerry Rackley Pdf

Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made. In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquire—and keep—more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers. Marketing Analytics Roadmap explains: How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your efforts How to structure and use dashboards to report marketing results How to put industry-leading analytics software and other tools to good use How Big Data is shaping the marketing analytics landscape Sales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there.

Author : Dr. Christian Saxtoft
Publisher : John Wiley & Sons
Page : 250 pages
File Size : 53,9 Mb
Release : 2008-04-30
Category : Technology & Engineering
ISBN : 0470987782

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Convergence by Dr. Christian Saxtoft Pdf

Convergence: User Expectations, Communications Enablers and Business Opportunities offers a user-centric and business-oriented analysis of the rapidly changing communications industry. Clear summaries of key technology areas provide the backdrop for an extensive analysis of the expectations set by users and the challenges and opportunities this presents to companies. The process of convergence is characterised by complex interactions between different technical fields, business areas and end-user relations, where traditional telecommunications services, internet-based services and media broadcast services are blending into a continuum of rich new offerings. With these changes the existing hardwired links between user services and specific industry segments are rapidly dissolving. Presents guide to end-user market trends and expectations Includes models and analysis of new industry structures and dynamics Contains comprehensive discussion of innovation as a business driver Provides wide range of references to reflect the cross-disciplinary scope of convergence Offers motivation and suggestions for refocus of key business strategies Convergence bridges the fields of business, economics, technology and social studies and analyses business models and practices from across a range of industry segments. The wide scope makes the book an ideal text for technically-minded executives, business-oriented engineers and anyone with an interest in the intricacies of the convergence triggered market changes.

Author : M VIDHYA
Publisher : MJP Publisher
Page : 418 pages
File Size : 41,6 Mb
Release : 2019-06-04
Category : Business & Economics
ISBN : 8210379456XXX

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Marketing by M VIDHYA Pdf

INTRODUCTIONEVOLUTION OF MARKETING CONCEPTMODERN MARKETING CONCEPTMARKETING FUNCTIONSMARKETING MIXMARKETING ENVIRONMENTMARKETING RESEARCHCONSUMER BEHAVIOURMARKET SEGMENTATIONPRODUCTPRICINGCHANNELS OF DISTRIBUTIONPROMOTIONMARKETING OF CONSUMER GOODSMARKETING OF INDUSTRIAL GOODSMARKETING OF AGRICULTURAL GOODSMARKETING OF SERVICESRURAL MARKETINGRETAILINGE-MARKETINGMARKETING INFORMATION SYSTEMCUSTOMER RELATIONSHIP MANAGEMENTREVIEW QUESTIONSGLOSSARYREFERENCESINDEX

Author : Jagdish N Sheth,Rajendra S Sisodia
Publisher : Routledge
Page : 360 pages
File Size : 53,5 Mb
Release : 2015-01-28
Category : Business & Economics
ISBN : 9781317472872

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Does Marketing Need Reform?: Fresh Perspectives on the Future by Jagdish N Sheth,Rajendra S Sisodia Pdf

Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.

Author : Patrick Maes
Publisher : Kogan Page Publishers
Page : 233 pages
File Size : 43,7 Mb
Release : 2018-04-03
Category : Business & Economics
ISBN : 9780749482350

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Disruptive Selling by Patrick Maes Pdf

Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com. The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. This book will help companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture. Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, it will empower readers to look critically at their organizations and begin their own disruptive selling journeys. Containing a carefully researched, clearly explained framework and practical guidelines that will allow readers to get started immediately, this book is the ultimate guide to remaining competitive and adaptive in a continually changing world.

Author : Bob W. Lord,Ray Velez
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 51,6 Mb
Release : 2013-04-11
Category : Business & Economics
ISBN : 9781118632222

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Converge by Bob W. Lord,Ray Velez Pdf

The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands—including AXE, Intel, Samsung, and Kellogg—to solve business problems at the collision point between media, technology, and marketing. With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success. Explains how to organize for innovation within your own organization by applying the principles of agile development across your business Details how to create a religion around convergence, explaining how to tell the story throughout the organization Outlines how to adapt processes to keep up with and take advantage of rapid technological change A book by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world.