Political Advertising In Western Democracies

Author : Lynda Lee Kaid,Christina Holtz-Bacha
Publisher : SAGE Publications, Incorporated
Page : 256 pages
File Size : 41,7 Mb
Release : 1995
Category : Language Arts & Disciplines
ISBN : UOM:39015033254452

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Political Advertising in Western Democracies by Lynda Lee Kaid,Christina Holtz-Bacha Pdf

"An interesting study about political advertising on TV.... The material in the book can work as a good guide for both the Ministry of information and Broadcasting (including Doordarshan bosses) and major political parties while preparing to use TV as an effective medium for the next election campaign." --The Hindustan Times "This invaluable work significantly advances the cross-national, comparative study of political advertising broadly defined. In pellucid prose, the editors and contributors identify commonalities and differences among media systems, regulations, contents, and styles and point to their likely impact and effects. It is essential reading." --David L. Paletz, Duke University In recent years, political campaigns in Western democracies have increasingly relied on television advertising to promote candidates and/or political parties. Although North America was the first to channel political messages in this way and many European campaigns have been based on the U.S. model, Political Advertising in Western Democracies highlights the differences as well as the similarities of campaigns in Western democracies. The various campaign styles, their methods, and approaches reflect the unique political and cultural traditions of each country. Viewed individually and comparatively, they formulate the first comprehensive study to date on the role that television plays in the electoral process. The chapters, written by well-known contributors, are all based on original research of the most recent campaigns in England, France, Germany, Italy, Israel, Denmark, the Netherlands, Finland, and the United States. An invaluable resource for anyone interested in this topic, Political Advertising in Western Democracies is also an ideal supplement for courses such as Survey of Political Communication, Mass Communication and Politics, International Communication, Political Advertising, Comparative Political Communication, and Political Campaigning.

Author : Lynda Lee Kaid,Christina Holtz-Bacha
Publisher : SAGE Publications
Page : 505 pages
File Size : 46,8 Mb
Release : 2006-06-14
Category : Political Science
ISBN : 9781452261546

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The SAGE Handbook of Political Advertising by Lynda Lee Kaid,Christina Holtz-Bacha Pdf

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.

Author : Cristian Vaccari,Augusto Valeriani
Publisher : Oxford University Press
Page : 305 pages
File Size : 49,8 Mb
Release : 2021
Category : Political Science
ISBN : 9780190858476

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Outside the Bubble by Cristian Vaccari,Augusto Valeriani Pdf

Drawing on an original study of internet users across nine Western democracies, Outside the Bubble offers an unprecedented look at the effects of social media on democratic participation. The book reveals that, for most users, social media do not constitute echo chambers where people only hear what they want to hear. Instead, these platforms facilitate accidental encounters with news and exposure to electoral mobilization. While social media may contributeto many societal problems, they can help address at least two important democratic ills: citizens' apathy towards politics, and inequalities between those who choose to exercise their voice and those who remain silent.

Author : Russell J. Dalton
Publisher : Unknown
Page : 294 pages
File Size : 43,6 Mb
Release : 1988
Category : Political Science
ISBN : UOM:39015020695642

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Citizen Politics in Western Democracies by Russell J. Dalton Pdf

Author : F. Esser,J. Strömbäck
Publisher : Springer
Page : 246 pages
File Size : 40,9 Mb
Release : 2014-05-07
Category : Political Science
ISBN : 9781137275844

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Mediatization of Politics by F. Esser,J. Strömbäck Pdf

The first book-long analysis of the 'mediatization of politics', this volume aims to understand the transformations of the relationship between media and politics in recent decades, and explores how growing media autonomy, journalistic framing, media populism and new media technologies affect democratic processes.

Author : Leon D. Epstein
Publisher : Transaction Publishers
Page : 420 pages
File Size : 50,6 Mb
Release : 2024-06-23
Category : Political Science
ISBN : 1412831172

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Political Parties in Western Democracies by Leon D. Epstein Pdf

What chiefly distinguishes this work is the inclusion of considerable material on American partics in a comparative context to the analysis of British, Scandinavian, European, Canadian, Australian and New Zealand political parties.

Author : Barbara Allen,Daniel Stevens
Publisher : Rowman & Littlefield
Page : 475 pages
File Size : 45,7 Mb
Release : 2018-10-18
Category : Business & Economics
ISBN : 9781498531603

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Truth in Advertising? by Barbara Allen,Daniel Stevens Pdf

Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.

Author : Erika Franklin Fowler,Michael M. Franz,Travis N. Ridout
Publisher : Routledge
Page : 199 pages
File Size : 42,5 Mb
Release : 2021-11-24
Category : Political Science
ISBN : 9781000468090

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Political Advertising in the United States by Erika Franklin Fowler,Michael M. Franz,Travis N. Ridout Pdf

Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

Author : Cristian Vaccari
Publisher : JHU Press
Page : 302 pages
File Size : 40,9 Mb
Release : 2013-12-01
Category : Political Science
ISBN : 9781421411194

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Digital Politics in Western Democracies by Cristian Vaccari Pdf

A comparative analysis of political websites and their users from seven Western democracies. Digital politics is shorthand for how internet technologies have fueled the complex interactions between political actors and their constituents. Cristian Vaccari analyzes the presentation and consumption of online politics in seven advanced Western democracies—Australia, France, Germany, Italy, Spain, the United Kingdom, and the United States—from 2006 to 2010. His study not only refutes claims that the web creates homogenized American-style politics and political interaction but also empirically reveals how a nation’s unique constraints and opportunities create digital responses. Digital Politics in Western Democracies is the first large-scale comparative treatment of both the supply and the demand sides of digital politics among different countries and national political actors. It is divided into four parts: theoretical challenges and research methodology; how parties and candidates structure their websites (supply); how citizens use the websites to access campaign information (demand); and how the research results tie back to inequalities, engagement, and competition in digital politics. Because a key aspect of any political system is how its actors and citizens communicate, this book will be invaluable for scholars, students, and practitioners interested in political communication, party competition, party organization, and the study of the contemporary media landscape writ large.

Author : Peter Van Aelst,Stefaan Walgrave
Publisher : Springer
Page : 282 pages
File Size : 41,9 Mb
Release : 2017-10-04
Category : Social Science
ISBN : 9783319602493

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How Political Actors Use the Media by Peter Van Aelst,Stefaan Walgrave Pdf

This book investigates how individual politicians and political parties strategically make use of the media to reach their political goals. Looking beyond a purely Americentric viewpoint, the chapters present data from more than ten Western democracies to argue that the media are both a source of information and an arena for political communication. This double functional role of the media is examined from both a theoretical and an empirical perspective, including chapters dealing with different aspects of politics - from campaigning to law making - and within different political contexts. The role of the news media is discussed from the perspective of the political actor, focusing on both the opportunities and the constraints the news media provide, resulting in a multidisciplinary text that will appeal to students and scholars of both communication and political science.

Author : Christina Holtz-Bacha,Bengt Johansson
Publisher : Springer
Page : 0 pages
File Size : 47,9 Mb
Release : 2017-04-10
Category : Political Science
ISBN : 3319324969

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Election Posters Around the Globe by Christina Holtz-Bacha,Bengt Johansson Pdf

This book examines the history and role of election posters as one of the most crucial forms of political communication, especially in electoral campaigns, in a number of countries around the globe. The contributing authors present comparative research on electoral posters from countries from all five continents, summarizing international similarities and national differences. The book also discusses theoretical aspects and different methodological approaches that are used for studying the design, content and reception of election posters as a means of political communication.

Author : Miloš Gregor,Otto Eibl,Bruce I. Newman
Publisher : Taylor & Francis
Page : 162 pages
File Size : 41,5 Mb
Release : 2024-08-30
Category : Business & Economics
ISBN : 9781040117774

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Issues of Political Marketing by Miloš Gregor,Otto Eibl,Bruce I. Newman Pdf

Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape. Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies. The chapters in this volume were originally published as a special issue of the Journal of Political Marketing.

Author : Catherine Paradeise
Publisher : Routledge
Page : 362 pages
File Size : 48,7 Mb
Release : 2017-07-05
Category : Social Science
ISBN : 9781351506861

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Marketing Democracy by Catherine Paradeise Pdf

This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process.Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. Romain Laufer and Catherine Paradeise argue that public opinion and media formation is built into the fabric of Western political culture, dating from the Sophists in ancient Greece through Machiavelli in the aristocratic baronies of pre-capitalist Europe. With the rise of the bureaucratic-administrative state in the West, the need for persuasive public opinion analysis became part of the fabric of the advanced Western democratic and capitalist nations.The volume benefits from authors trained and familiar with the traditions of both the United States and Europe. They are able to consider contrasts in marketing styles as well as continuities of contents among advanced nation-states. No simple "how-to" manual, this bracingly different volume discusses its subject with an easy command of the philosophical and cultural literatures, as well as the major classics of economics, sociology, and political science.

Author : Erin A. Snider
Publisher : Cambridge University Press
Page : 249 pages
File Size : 52,9 Mb
Release : 2022-03-31
Category : Political Science
ISBN : 9781108844260

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Marketing Democracy by Erin A. Snider Pdf

By focusing on the construction and practice of democracy aid, this book shows how democracy aid can reinforce, rather than challenge authoritarian regimes.

Author : Nathaniel Persily,Joshua A. Tucker
Publisher : Cambridge University Press
Page : 365 pages
File Size : 42,8 Mb
Release : 2020-09-03
Category : Business & Economics
ISBN : 9781108835558

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Social Media and Democracy by Nathaniel Persily,Joshua A. Tucker Pdf

A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.