Political Marketing And The 2015 Uk General Election

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Political Marketing and the 2015 UK General Election

Darren G. Lilleker,Mark Pack
Political Marketing and the 2015 UK General Election Book PDF

Author : Darren G. Lilleker,Mark Pack
Publisher : Springer
Page : 151 pages
File Size : 51,9 Mb
Release : 2016-05-11
Category : Political Science
ISBN : 9781137584403

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Political Marketing and the 2015 UK General Election by Darren G. Lilleker,Mark Pack Pdf

This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.

Current Issues in Political Marketing

Jennifer Lees-Marshment,Walter W Wymer Jr
Current Issues in Political Marketing Book PDF

Author : Jennifer Lees-Marshment,Walter W Wymer Jr
Publisher : Routledge
Page : 336 pages
File Size : 42,7 Mb
Release : 2006-05-12
Category : Business & Economics
ISBN : 9781136792120

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Current Issues in Political Marketing by Jennifer Lees-Marshment,Walter W Wymer Jr Pdf

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i

The Political Marketing Revolution

Jennifer Lees-Marshment
The Political Marketing Revolution Book PDF

Author : Jennifer Lees-Marshment
Publisher : Manchester University Press
Page : 268 pages
File Size : 45,7 Mb
Release : 2004-10
Category : Business & Economics
ISBN : 0719063078

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The Political Marketing Revolution by Jennifer Lees-Marshment Pdf

This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

The Marketing of Political Parties

Darren G. Lilleker,Nigel A. Jackson,Richard Scullion
The Marketing of Political Parties Book PDF

Author : Darren G. Lilleker,Nigel A. Jackson,Richard Scullion
Publisher : Unknown
Page : 294 pages
File Size : 52,9 Mb
Release : 2006
Category : Business & Economics
ISBN : UCSC:32106018817079

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The Marketing of Political Parties by Darren G. Lilleker,Nigel A. Jackson,Richard Scullion Pdf

What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters.

The Idea of Political Marketing

Nicholas O. O'Shaughnessy,Stephan C.M. Henneberg
The Idea of Political Marketing Book PDF

Author : Nicholas O. O'Shaughnessy,Stephan C.M. Henneberg
Publisher : Bloomsbury Publishing USA
Page : 280 pages
File Size : 48,5 Mb
Release : 2002-06-30
Category : Political Science
ISBN : 9780313012389

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The Idea of Political Marketing by Nicholas O. O'Shaughnessy,Stephan C.M. Henneberg Pdf

O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers. Political marketing is about the making and unmaking of governments in a democracy. Despite its growing importance, the marketing academic profession has shown very little interest in the political ramificaitons of their discipline, while political scientists often come to political marketing with the view that it is cosmetic, if not trivial. O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. As they show, elections are a persuasion task writ large, most especially with the demise of inherited class loyalties. Following elections, governments can employ marketing techniques to build support for their actions, while opposition parties can press the government and its supporters through similar marketing approaches. Of particular interest to scholars, researchers, and policy makers involved with politics, political communication, and the making of public policy.

Political Marketing

Darren G. Lilleker,Jennifer Lees-Marshment
Political Marketing Book PDF

Author : Darren G. Lilleker,Jennifer Lees-Marshment
Publisher : Manchester University Press
Page : 258 pages
File Size : 48,8 Mb
Release : 2005-08-06
Category : Business & Economics
ISBN : 0719068711

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Political Marketing by Darren G. Lilleker,Jennifer Lees-Marshment Pdf

Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.

Political Communication in Britain

Dominic Wring,Roger Mortimore,Simon Atkinson
Political Communication in Britain Book PDF

Author : Dominic Wring,Roger Mortimore,Simon Atkinson
Publisher : Springer
Page : 346 pages
File Size : 48,7 Mb
Release : 2016-12-14
Category : Political Science
ISBN : 9783319409344

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Political Communication in Britain by Dominic Wring,Roger Mortimore,Simon Atkinson Pdf

This book offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved as strategists, journalists and analysts. It features contributions from the rival parties, news and polling organizations as well as academic experts who examine all aspects of the campaign. A common theme that emerges is the increasing complexity of the democratic process given the development of a more multifaceted party system and a growing fragmentation in mass media audiences. The UK electoral landscape has changed: in 2015 six parties received more than a million votes whereas in the 2010 General Election it was only three. This book provides invaluable insights into contemporary British politics through analysis of an election whose outcome, an outright Conservative victory, surprised many commentators. It will appeal to students and scholars in the fields of electoral politics and media and communication, as well as to practitioners and the wider reader interested in British general elections.

Political Marketing

Jennifer Lees-Marshment
Political Marketing Book PDF

Author : Jennifer Lees-Marshment
Publisher : Routledge
Page : 292 pages
File Size : 53,9 Mb
Release : 2014-05-09
Category : Political Science
ISBN : 9781317686255

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Political Marketing by Jennifer Lees-Marshment Pdf

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Political Marketing and British Political Parties

Jennifer Lees-Marshment
Political Marketing and British Political Parties Book PDF

Author : Jennifer Lees-Marshment
Publisher : Manchester University Press
Page : 270 pages
File Size : 49,5 Mb
Release : 2001
Category : Business & Economics
ISBN : 0719060176

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Political Marketing and British Political Parties by Jennifer Lees-Marshment Pdf

Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...

Global Political Marketing

Jennifer Lees-Marshment,Chris Rudd,Jesper Stromback
Global Political Marketing Book PDF

Author : Jennifer Lees-Marshment,Chris Rudd,Jesper Stromback
Publisher : Routledge
Page : 320 pages
File Size : 55,5 Mb
Release : 2009-10-16
Category : Business & Economics
ISBN : 9781135261405

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Global Political Marketing by Jennifer Lees-Marshment,Chris Rudd,Jesper Stromback Pdf

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

The Formation of Campaign Agendas

Holli A. Semetko,Jay G. Blumler,Michael Gurevitch,David H. Weaver,Steve Barkin
The Formation of Campaign Agendas Book PDF

Author : Holli A. Semetko,Jay G. Blumler,Michael Gurevitch,David H. Weaver,Steve Barkin
Publisher : Routledge
Page : 174 pages
File Size : 46,6 Mb
Release : 2013-04-15
Category : Language Arts & Disciplines
ISBN : 9781135023492

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The Formation of Campaign Agendas by Holli A. Semetko,Jay G. Blumler,Michael Gurevitch,David H. Weaver,Steve Barkin Pdf

This unusual volume seeks to accomplish three related goals: * to assess the extent and limits of media power in election campaigns * to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation * to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.

The British General Election of 2015

Philip Cowley,Dennis Kavanagh
The British General Election of 2015 Book PDF

Author : Philip Cowley,Dennis Kavanagh
Publisher : Springer
Page : 520 pages
File Size : 50,7 Mb
Release : 2016-07-14
Category : Political Science
ISBN : 9781137366115

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The British General Election of 2015 by Philip Cowley,Dennis Kavanagh Pdf

The British General Election of 2015 is a must-read for anyone wanting to know how the action unfolded in the most unpredictable election for a generation. Drawing on hundreds of confidential interviews with all the key players, it offers a compelling insider's guide to the election's background, campaign, and the results which led to the formation of the first majority Conservative government in eighteen years. Designed to appeal to everyone from Westminster insiders, politics students and the wider general public, this is the authoritative account of the 2015 election. Continuing a proud Palgrave Macmillan tradition, The British General Election of 2015 is the 19th edition and celebrates the 70th year of this prestigious series.

Electoral Strategies and Political Marketing

Shaun Bowler,David M. Farrell
Electoral Strategies and Political Marketing Book PDF

Author : Shaun Bowler,David M. Farrell
Publisher : Springer
Page : 254 pages
File Size : 54,9 Mb
Release : 2016-07-27
Category : Political Science
ISBN : 9781349224111

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Electoral Strategies and Political Marketing by Shaun Bowler,David M. Farrell Pdf

Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

The Phenomenon of Political Marketing

Nicholas Jackson O'Shaughnessy
The Phenomenon of Political Marketing Book PDF

Author : Nicholas Jackson O'Shaughnessy
Publisher : Springer
Page : 306 pages
File Size : 50,5 Mb
Release : 1990-06-18
Category : Business & Economics
ISBN : 9781349103522

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The Phenomenon of Political Marketing by Nicholas Jackson O'Shaughnessy Pdf

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

Winning Elections with Political Marketing

Philip J Davies
Winning Elections with Political Marketing Book PDF

Author : Philip J Davies
Publisher : Routledge
Page : 256 pages
File Size : 47,9 Mb
Release : 2012-11-12
Category : Business & Economics
ISBN : 9781136450433

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Winning Elections with Political Marketing by Philip J Davies Pdf

Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward “permanent campaigning” through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.