Download Full eBooks in PDF
Winning Elections With Political Marketing Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Winning Elections With Political Marketing book. This book definitely worth reading, it is an incredibly well-written.
Author : Ron Faucheux
Publisher : Rowman & Littlefield
Page : 689 pages
File Size : 40,7 Mb
Release : 2003
Category : Campaign management
ISBN : 9781590770269
Articles provide advice for candidates, campaign managers, and party workers on running a political campaign, including strategies, research, finances, advertising, and related topics.
Author : Philip J Davies
Publisher : Routledge
Page : 256 pages
File Size : 45,9 Mb
Release : 2012-11-12
Category : Business & Economics
ISBN : 9781136450433
Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward “permanent campaigning” through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.
Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 50,5 Mb
Release : 2006
Category : Advertising, Political
ISBN : OCLC:1349295603
Author : Bruce I. Newman
Publisher : SAGE
Page : 185 pages
File Size : 50,5 Mb
Release : 1994
Category : Political Science
ISBN : 9780803951389
"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Author : Jennifer Lees-Marshment,Brian Conley,Kenneth Cosgrove
Publisher : Routledge
Page : 331 pages
File Size : 40,7 Mb
Release : 2014-08-28
Category : Political Science
ISBN : 9781136212192
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Author : Gary A. Mauser
Publisher : New York, N.Y., U.S.A. : Praeger
Page : 326 pages
File Size : 51,5 Mb
Release : 1983
Category : Political Science
ISBN : UOM:39015005151611
Author : Alex Marland,Thierry Giasson,Jennifer Lees-Marshment
Publisher : UBC Press
Page : 322 pages
File Size : 49,8 Mb
Release : 2012-02-15
Category : Social Science
ISBN : 9780774822312
Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.
Author : Jamie Gillies,Vincent Raynauld,André Turcotte
Publisher : Springer Nature
Page : 170 pages
File Size : 41,6 Mb
Release : 2023-06-09
Category : Political Science
ISBN : 9783031344046
This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.
Author : Nicholas Jackson O'Shaughnessy
Publisher : Springer
Page : 306 pages
File Size : 44,9 Mb
Release : 1990-06-18
Category : Business & Economics
ISBN : 9781349103522
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
Author : Bruce I. Newman
Publisher : SAGE Publications, Incorporated
Page : 826 pages
File Size : 43,6 Mb
Release : 1999-08-13
Category : Business & Economics
ISBN : UOM:39015047702074
This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics.
Author : Patrick “PC” Sweeney,John Chrastka
Publisher : American Library Association
Page : 304 pages
File Size : 48,6 Mb
Release : 2018-11-29
Category : Language Arts & Disciplines
ISBN : 9780838915561
As the saying goes, all politics is local. And 90% of funding for public libraries comes from the will of local politicians and, in turn, from local voters. So it's urgent that librarians, library supporters, and anyone interested in running an election or campaign for a library understand the strategies, resources, and tactics necessary for positive political action. Whether election day is four months away or four years away, there are immediate steps library leaders and local library ballot committees should take to help secure a successful ballot initiative later. Written by two experienced library campaigners, this action-driven manual for anyone running a political campaign for libraries dives into proven successful campaigning techniques for rural, suburban, and urban settings;expert analysis on how political perceptions are formed, how political power works, and ways libraries can reach funding or political goals;starting the discussion internally;the right approach to setting up the committee structure, and identifying the core leadership team for the committee;tips on networking, cultivating good relationships with the power players in the community, and building a winning coalition;canvassing and direct voter contact;responding effectively to opposition, including voters who habitually resist taxes or library funding increases;the differences between paid media and earned media; andbest practices for marketing and message development, fundraising, volunteer engagement, and other key areas. Filled with easy to follow strategies, this book will guide ballot committees, librarians, trustees, and library advocates through the process of winning an election for funding their library. LIS students will also benefit from the early exposure to political literacy skills provided by this book.
Author : Wojciech Cwalina,Andrzej Falkowski,Bruce I. Newman
Publisher : M.E. Sharpe
Page : 354 pages
File Size : 51,8 Mb
Release : 2011-03-14
Category : Business & Economics
ISBN : 9780765629180
Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy. Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions. They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative do's and dont's for political marketing practice that strengthens civic education and democratic governance.
Author : Shaun Bowler,David M. Farrell
Publisher : Springer
Page : 254 pages
File Size : 55,7 Mb
Release : 2016-07-27
Category : Political Science
ISBN : 9781349224111
Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
Author : Christine B. Williams,Bruce I. Newman
Publisher : Routledge
Page : 147 pages
File Size : 54,8 Mb
Release : 2014-06-11
Category : Political Science
ISBN : 9781317981329
Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing. This book was published as a special issue of the Journal of Political Marketing.
Author : Jennifer Lees-Marshment,Walter W Wymer Jr
Publisher : Routledge
Page : 336 pages
File Size : 55,6 Mb
Release : 2006-05-12
Category : Business & Economics
ISBN : 9781136792120
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
