Global Political Marketing

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Global Political Marketing

Author : Jennifer Lees-Marshment,Chris Rudd,Jesper Stromback
Publisher : Routledge
Page : 362 pages
File Size : 55,7 Mb
Release : 2009-10-16
Category : Political Science
ISBN : 9781135261399

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Global Political Marketing by Jennifer Lees-Marshment,Chris Rudd,Jesper Stromback Pdf

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

Global Political Marketing

Author : Jennifer Lees-Marshment,Chris Rudd,Jesper Stromback
Publisher : Routledge
Page : 320 pages
File Size : 54,5 Mb
Release : 2009-10-16
Category : Business & Economics
ISBN : 9781135261405

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Global Political Marketing by Jennifer Lees-Marshment,Chris Rudd,Jesper Stromback Pdf

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

Political Marketing

Author : Jennifer Lees-Marshment
Publisher : Routledge
Page : 292 pages
File Size : 53,6 Mb
Release : 2014-05-09
Category : Political Science
ISBN : 9781317686255

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Political Marketing by Jennifer Lees-Marshment Pdf

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Political Marketing in Canada

Author : Alex Marland,Thierry Giasson,Jennifer Lees-Marshment
Publisher : UBC Press
Page : 322 pages
File Size : 42,8 Mb
Release : 2012-02-15
Category : Social Science
ISBN : 9780774822312

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Political Marketing in Canada by Alex Marland,Thierry Giasson,Jennifer Lees-Marshment Pdf

Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.

Political Marketing

Author : Darren G. Lilleker,Jennifer Lees-Marshment
Publisher : Manchester University Press
Page : 258 pages
File Size : 42,6 Mb
Release : 2005-08-06
Category : Business & Economics
ISBN : 0719068711

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Political Marketing by Darren G. Lilleker,Jennifer Lees-Marshment Pdf

Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.

Routledge Handbook of Political Marketing

Author : Jennifer Lees-Marshment
Publisher : Routledge
Page : 488 pages
File Size : 40,9 Mb
Release : 2012-03-12
Category : Business & Economics
ISBN : 9781136597435

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Routledge Handbook of Political Marketing by Jennifer Lees-Marshment Pdf

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

The Political Marketing Game

Author : J. Lees-Marshment
Publisher : Springer
Page : 259 pages
File Size : 52,8 Mb
Release : 2011-03-29
Category : Political Science
ISBN : 9780230299511

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The Political Marketing Game by J. Lees-Marshment Pdf

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Current Issues in Political Marketing

Author : Jennifer Lees-Marshment,Walter W Wymer Jr
Publisher : Routledge
Page : 336 pages
File Size : 40,5 Mb
Release : 2006-05-12
Category : Business & Economics
ISBN : 9781136792120

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Current Issues in Political Marketing by Jennifer Lees-Marshment,Walter W Wymer Jr Pdf

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i

Global Political Campaigning

Author : Fritz Plasser
Publisher : Bloomsbury Publishing USA
Page : 422 pages
File Size : 45,6 Mb
Release : 2002-02-28
Category : Political Science
ISBN : 9780313013737

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Global Political Campaigning by Fritz Plasser Pdf

Plasser examines the changing practices of election campaigning worldwide. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies. The first section gives a state-of-the-art overview of the international literature and modernization theories describing and analyzing the ongoing process of modernization and growing professionalization of electioneering around the world. The second section deals with the topic of an Americanization of campaign practices in countries fundamentally different from the United States from a diffusion point of view. A special focus is the role of U.S. overseas consultants in influencing and modifying campaign practices in foreign countries based on indepth interviews about the professional experiences of leading figures of the Americans overseas consultancy business. The third section deals with central features of campaign practices from a comparative perspective and provides information and data about the media infrastructure and political culture indicators for 50 countries as well as a detailed comparison of country-specific campaign regulations, party system features, and campaign styles. The fourth section focuses on the results of Plasser's Global Political Consultancy Survey among 592 campaign professionals from 43 countries. The results of this first worldwide survey offer insights into professional orientations, role definitions, and practices of campaign managers and political consultants throughout the world. The fifth section discusses different area- and country-specific campaign styles from a comparative perspective. The final chapters present a global typology of distinct campaign styles across the world, summarize the central findings, and link them to the ongoing debate about the future of electioneering in media-centered democracies. An essential research tool for scholars, students, and other researchers involved with comparative electioneering, political management, and political communication.

Political Marketing in the United States

Author : Jennifer Lees-Marshment,Brian Conley,Kenneth Cosgrove
Publisher : Routledge
Page : 331 pages
File Size : 54,9 Mb
Release : 2014-08-28
Category : Political Science
ISBN : 9781136212192

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Political Marketing in the United States by Jennifer Lees-Marshment,Brian Conley,Kenneth Cosgrove Pdf

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Political Marketing and Management in the 2020 New Zealand General Election

Author : Edward Elder,Jennifer Lees-Marshment
Publisher : Springer Nature
Page : 197 pages
File Size : 43,7 Mb
Release : 2021-10-24
Category : Political Science
ISBN : 9783030773335

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Political Marketing and Management in the 2020 New Zealand General Election by Edward Elder,Jennifer Lees-Marshment Pdf

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.

Marketing Global Justice

Author : Christine Schwöbel-Patel
Publisher : Cambridge University Press
Page : 331 pages
File Size : 55,9 Mb
Release : 2021-05-06
Category : Law
ISBN : 9781108482752

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Marketing Global Justice by Christine Schwöbel-Patel Pdf

A political economy analysis that explains international criminal law's hegemonic status in the understanding of global justice.

Political Marketing and Communication

Author : Philippe J. Maarek
Publisher : Unknown
Page : 264 pages
File Size : 46,5 Mb
Release : 1995
Category : Business & Economics
ISBN : UOM:39015034389422

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Political Marketing and Communication by Philippe J. Maarek Pdf

Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.

Campaign Communication and Political Marketing

Author : Philippe J. Maarek
Publisher : John Wiley & Sons
Page : 294 pages
File Size : 55,7 Mb
Release : 2011-03-21
Category : Language Arts & Disciplines
ISBN : 9781444340693

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Campaign Communication and Political Marketing by Philippe J. Maarek Pdf

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Handbook of Political Marketing

Author : Bruce I. Newman
Publisher : SAGE Publications, Incorporated
Page : 826 pages
File Size : 50,7 Mb
Release : 1999-08-13
Category : Business & Economics
ISBN : UOM:39015047702074

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Handbook of Political Marketing by Bruce I. Newman Pdf

This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics.