Political Persuasion In Presidential Campaigns

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The Reasoning Voter

Samuel L. Popkin
The Reasoning Voter Book PDF

Author : Samuel L. Popkin
Publisher : University of Chicago Press
Page : 335 pages
File Size : 46,8 Mb
Release : 2020-05-15
Category : Political Science
ISBN : 9780226772875

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The Reasoning Voter by Samuel L. Popkin Pdf

The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post

Political Persuasion in Presidential Campaigns

Lawrence Patrick Devlin
Political Persuasion in Presidential Campaigns Book PDF

Author : Lawrence Patrick Devlin
Publisher : Transaction Publishers
Page : 242 pages
File Size : 53,7 Mb
Release : 2024-07-01
Category : Political Science
ISBN : 1412831180

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Political Persuasion in Presidential Campaigns by Lawrence Patrick Devlin Pdf

This work incorporates the insights of many of America's foremost analyst of political campaigns. Coverage of a presidential campaign is examined by journalists both from print and television. In addition to staff professionals and journalists, academic experts in various aspects of presidential campaign communication analyze how key communicative components affect campaigns.

The Persuadable Voter

D. Sunshine Hillygus,Todd G. Shields
The Persuadable Voter Book PDF

Author : D. Sunshine Hillygus,Todd G. Shields
Publisher : Princeton University Press
Page : 268 pages
File Size : 46,7 Mb
Release : 2014-04-24
Category : Political Science
ISBN : 9781400831593

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The Persuadable Voter by D. Sunshine Hillygus,Todd G. Shields Pdf

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.

The Political Persuaders

Dan D. Nimmo
The Political Persuaders Book PDF

Author : Dan D. Nimmo
Publisher : Englewood Cliffs, N.J : Prentice-Hall
Page : 232 pages
File Size : 44,5 Mb
Release : 1970
Category : Political Science
ISBN : UOM:39015046826841

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The Political Persuaders by Dan D. Nimmo Pdf

Are political campaigns really important? What do they actually accomplish? Do campaigns bring significant political issues to the attention of voters, or do they only try to "sell" the candidates? Dan Nimmo considers these perplexing questions in his intriguing analysis of modern political campaigns. He concludes that campaigns are crucial to our democratic election process, but that they serve vastly different purposes than is commonly believed. As Nimmo demonstrates the "images" of candidates may be more important than real issues or policies, because professional campaign managers, pollsters, and media men increasingly direct all phases of modern election campaigns. (from book cover).

Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History

Steven A. Seidman
Posters Propaganda and Persuasion in Election Campaigns Around the World and Through History Book PDF

Author : Steven A. Seidman
Publisher : Peter Lang
Page : 360 pages
File Size : 50,7 Mb
Release : 2008
Category : Antiques & Collectibles
ISBN : 0820486167

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Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History by Steven A. Seidman Pdf

How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.

The Persuasive Power of Campaign Advertising

Travis N. Ridout,Michael M. Franz
The Persuasive Power of Campaign Advertising Book PDF

Author : Travis N. Ridout,Michael M. Franz
Publisher : Temple University Press
Page : 200 pages
File Size : 51,8 Mb
Release : 2011-03-25
Category : Business & Economics
ISBN : 9781439903339

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The Persuasive Power of Campaign Advertising by Travis N. Ridout,Michael M. Franz Pdf

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. It also features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.

Political Campaign Communication

Judith S. Trent,Robert V. Friedenberg
Political Campaign Communication Book PDF

Author : Judith S. Trent,Robert V. Friedenberg
Publisher : Rowman & Littlefield
Page : 452 pages
File Size : 47,8 Mb
Release : 2008
Category : Political Science
ISBN : 0742553035

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Political Campaign Communication by Judith S. Trent,Robert V. Friedenberg Pdf

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.

The Marketing of the President

Bruce I. Newman
The Marketing of the President Book PDF

Author : Bruce I. Newman
Publisher : SAGE Publications
Page : 185 pages
File Size : 43,7 Mb
Release : 1993-12-14
Category : Political Science
ISBN : 9781452254562

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The Marketing of the President by Bruce I. Newman Pdf

Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material. --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.

Bases Loaded

Costas Panagopoulos
Bases Loaded Book PDF

Author : Costas Panagopoulos
Publisher : Oxford University Press
Page : 143 pages
File Size : 40,6 Mb
Release : 2020-10-14
Category : Political Science
ISBN : 9780197533086

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Bases Loaded by Costas Panagopoulos Pdf

Presidential campaigns in recent years have shifted their strategy to focus increasingly on base partisans, a shift that has had significant consequences for democracy in America. Over the past few decades, political campaign strategy in US elections has experienced a fundamental shift. Campaigns conducted by both Republicans and Democrats have gradually refocused their attention increasingly toward their respective partisan bases. In Bases Loaded, Costas Panagopoulos documents this shift toward base mobilization and away from voter persuasion in presidential elections between 1956 and 2016. His analyses show that this phenomenon is linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. Demonstrating the broader implications of the shift toward base mobilization, he links the phenomenon to growing turnout rates among strong partisans and rising partisan polarization. A novel, data-rich account of how presidential campaigns have evolved in the past quarter century, Bases Loaded argues that what campaigns do matters--not only for election outcomes, but also for political processes in the US and for American democracy.

Communication in Political Campaigns

William L. Benoit
Communication in Political Campaigns Book PDF

Author : William L. Benoit
Publisher : Peter Lang
Page : 308 pages
File Size : 44,7 Mb
Release : 2007
Category : Language Arts & Disciplines
ISBN : 0820486043

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Communication in Political Campaigns by William L. Benoit Pdf

This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.

Presidential Elections

Nelson W. Polsby,Aaron B. Wildavsky,David A. Hopkins
Presidential Elections Book PDF

Author : Nelson W. Polsby,Aaron B. Wildavsky,David A. Hopkins
Publisher : Rowman & Littlefield
Page : 374 pages
File Size : 54,7 Mb
Release : 2008
Category : Presidents
ISBN : 0742554155

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Presidential Elections by Nelson W. Polsby,Aaron B. Wildavsky,David A. Hopkins Pdf

Brimming with data and examples from the heated 2004 election, and laced with previews of 2008, the twelfth edition of this classic text offers a complete overview of the presidential election process from the earliest straw polls and fundraisers to final voter turnout and exit interviews. The comprehensive coverage includes campaign strategy, the sequence of electoral events, and the issues, all from the perspective of the various actors in the election process voters, interest groups, political parties, the media, and the candidates themselves.

Persuasive Peers

Andy Baker,Barry Ames,Lúcio Rennó
Persuasive Peers Book PDF

Author : Andy Baker,Barry Ames,Lúcio Rennó
Publisher : Princeton University Press
Page : 394 pages
File Size : 42,5 Mb
Release : 2020-10-27
Category : Social Science
ISBN : 9780691205793

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Persuasive Peers by Andy Baker,Barry Ames,Lúcio Rennó Pdf

How voting behavior in Latin America is influenced by social networks and everyday communication among peers In Latin America’s new democracies, political parties and mass partisanship are not deeply entrenched, leaving many votes up for grabs during election campaigns. In a typical presidential election season, between one-quarter and one-half of all voters—figures unheard of in older democracies—change their voting intentions across party lines in the months before election day. Advancing a new theory of Latin American voting behavior, Persuasive Peers argues that political discussions within informal social networks among family members, friends, neighbors, coworkers, and acquaintances explain this volatility and exert a major influence on final voting choices. Relying on unique survey and interview data from Latin America, the authors show that weakly committed voters defer to their politically knowledgeable peers, creating vast amounts of preference change as political campaigns unfold. Peer influences also matter for unwavering voters, who tend to have social contacts that reinforce their voting intentions. Social influence increases political conformity among voters within neighborhoods, states, and even entire regions, and the authors illustrate how party machines use the social topography of electorates to buy off well-connected voters who can magnify the impact of the payoff. Persuasive Peers demonstrates how everyday communication shapes political outcomes in Latin America’s less-institutionalized democracies.

The American Campaign, Second Edition

James E. Campbell
The American Campaign Second Edition Book PDF

Author : James E. Campbell
Publisher : Texas A&M University Press
Page : 337 pages
File Size : 45,9 Mb
Release : 2008
Category : Political Science
ISBN : 9781603444477

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The American Campaign, Second Edition by James E. Campbell Pdf

Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell's "theory of the predictable campaign," incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell's cogent thinking and clear style present students with a readable survey of presidential elections and political scientists' ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides:a summary and assessment of each of the serious predictive models of presidential election outcomes;a historical summary of many of America's important presidential elections;a significant new contribution to the understanding of presidential campaigns and how they matter.

The American Political Party System

John S. Jackson
The American Political Party System Book PDF

Author : John S. Jackson
Publisher : Brookings Institution Press
Page : 257 pages
File Size : 53,7 Mb
Release : 2014-10-14
Category : Political Science
ISBN : 9780815726388

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The American Political Party System by John S. Jackson Pdf

From party polarization, elections, and internal party politics, to the evolution of the U.S. presidency, John S. Jackson's new book has something for everyone interested in American politics. Beginning with a discussion of the creation of the U.S. government to the formation of today's political powerhouses, Jackson provides a narrative sweep of American party history like none other. Unique to this book is a detailed breakdown of the evolution of political parties from 1832 to the current era. Jackson explains how the reform era came to be, as well as how it produced the polarized party era we have today. In doing so, he guides the reader to an appreciation of where U.S. party politics originated and the aspirations of those who helped create the current system. Jackson also examines the internal mechanisms and personalities of the Democratic and Republican parties. He compares multiple presidential elections, thus telling a broader story of the unfolding of today's party polarization and gridlock. He also explores the theoretical meaning of the changes observed in the parties from the responsible party model perspective. The themes of continuity and change are set in the context of group-think versus rational decisionmaking. Specific focus is given to political elites who are sophisticated about politics and who make strategic decisions, but are also bound by their humanity and occasionally fail to see the right deci-sion due to their own personal biases. This book will be particularly useful for those who want to explore polarization, the responsible parties model, the rational actor model, and anyone who wants to better understand elections, party politics, and the evolution of the presidency.

Political Campaign Communication

Larry Powell,Joseph Cowart
Political Campaign Communication Book PDF

Author : Larry Powell,Joseph Cowart
Publisher : Addison-Wesley Longman
Page : 328 pages
File Size : 48,5 Mb
Release : 2003
Category : Language Arts & Disciplines
ISBN : UOM:39015060848622

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Political Campaign Communication by Larry Powell,Joseph Cowart Pdf

Political Campaign Communication: Inside and Out examines the ins and outs of political campaigning through the eyes of an academic and a political consultant.This book takes a unique approach to the subject of campaign communication by examining its intricacies from views both inside and outside of the process. Unlike many books in this field, Political Campaign Communication: Inside and Out takes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events.Designed for anyone interested in the areas of political communication and political campaign communication-also ideal for those interested in political science and government.