Polling And The Public

Author : Herb Asher
Publisher : CQ Press
Page : 349 pages
File Size : 53,9 Mb
Release : 2016-07-13
Category : Political Science
ISBN : 9781483324074

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Polling and the Public by Herb Asher Pdf

Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Author : Herbert B. Asher
Publisher : Unknown
Page : 348 pages
File Size : 49,6 Mb
Release : 2017
Category : Public opinion
ISBN : 1506352405

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Polling and the Public by Herbert B. Asher Pdf

Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Author : Peter Marshall Butler
Publisher : University of Toronto Press
Page : 209 pages
File Size : 49,9 Mb
Release : 2007-05-12
Category : Social Science
ISBN : 9781442690523

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Polling and Public Opinion by Peter Marshall Butler Pdf

The importance of polling public opinion is widely recognized today. Indeed, it is sometimes argued that in mass societies, polls have also become an important medium for communicating ideas and beliefs, especially since many people have become less involved in community organizations and interest groups that formerly connected them to events and issues. Polling and Public Opinion examines the impact that polls have on the thoughts and behaviour of the public. Peter M. Butler considers the power of public opinion polls as an element of mass persuasion in media stories, advertising, and government policy. Using such controversial issues as free trade, health care, same-sex marriage, and national security, Butler argues that popular opinion on such hot-button topics as these can be guided and changed according to how polls are interpreted for and presented to the public. As well as analyzing the impact of polls on the public, Butler is concerned with demystifying the methods by which opinions are collected, showing that the techniques used to determine public opinion can be just as selective as those by which the results are disseminated. Focusing on many of the vital topics of our time, Polling and Public Opinion is an in-depth look at the rise of one of the most important but least understood methods by which politicians and governments gauge the popular will.

Author : Herbert B. Asher
Publisher : C Q Press College
Page : 0 pages
File Size : 51,7 Mb
Release : 2004
Category : Public opinion
ISBN : 1568028334

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Polling and the Public by Herbert B. Asher Pdf

In an effort to inform consumers of public opinion polls, Asher (professor emeritus, political science, Ohio State University) surveys issues related to polls, covering everything from the function of polls in a democracy to methodological aspects of survey research. Nonattitudes, the role of the me

Author : Herb Asher
Publisher : CQ Press
Page : 289 pages
File Size : 40,5 Mb
Release : 2016-07-13
Category : Political Science
ISBN : 9781506352435

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Polling and the Public by Herb Asher Pdf

Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Author : Kirby Goidel
Publisher : LSU Press
Page : 178 pages
File Size : 50,9 Mb
Release : 2011-05-02
Category : Political Science
ISBN : 9780807137833

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Political Polling in the Digital Age by Kirby Goidel Pdf

The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling. In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center. In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.

Author : George F. Bishop
Publisher : Rowman & Littlefield
Page : 248 pages
File Size : 51,9 Mb
Release : 2005
Category : Political Science
ISBN : 0742516458

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The Illusion of Public Opinion by George F. Bishop Pdf

In a rigorous critique of public opinion polling in the U.S., George F. Bishop makes the case that a lot of what passes as "public opinion" in mass media today is an illusion, an artifact of measurement created by vague or misleading survey questions presented to respondents who typically construct their opinions on the spot. Using evidence from a wide variety of data sources, Bishop shows that widespread public ignorance and poorly informed opinions are the norm rather than definitive public opinion on key political, social, and cultural issues of the day. The Illusion of Public Opinion presents a number of cautionary tales about how American public opinion has supposedly changed since 9/11, amplified by additional examples on other occasions drawn from the American National Election Studies. Bishop's analysis of the pitfalls of asking survey questions and interpreting poll results leads the reader to a more skeptical appreciation of the art and science of public opinion polling as it is practiced today.

Author : C. Holtz-Bacha,J. Strömbäck
Publisher : Springer
Page : 368 pages
File Size : 48,5 Mb
Release : 2012-04-05
Category : Social Science
ISBN : 9780230374959

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Opinion Polls and the Media by C. Holtz-Bacha,J. Strömbäck Pdf

Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.

Author : Diane J. Heith
Publisher : Stanford University Press
Page : 220 pages
File Size : 45,7 Mb
Release : 2004
Category : Political Science
ISBN : 0804748497

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Polling to Govern by Diane J. Heith Pdf

Presidents spend millions of dollars on public opinion polling while in office. Critics often point to this polling as evidence that a “permanent campaign” has taken over the White House at the expense of traditional governance. But has presidential polling truly changed the shape of presidential leadership? Diane J. Heith examines the polling practices of six presidential administrations—those of Nixon, Ford, Carter, Reagan, Bush, and Clinton—dissecting the poll apparatus of each period. She contends that while White House polls significantly influence presidential messages and responses to events, they do not impact presidential decisions to the extent that observers often claim. Heith concludes that polling, and thus the campaign environment, exists in tandem with long-established governing strategies.

Author : Leo Bogart
Publisher : Transaction Publishers
Page : 308 pages
File Size : 42,6 Mb
Release : 2024-06-29
Category : Language Arts & Disciplines
ISBN : 1412831504

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Polls and the Awareness of Public Opinion by Leo Bogart Pdf

How well can polls measure public opinion? Should government policies follow majority opinion? Do polls influence elections? Can there be polls under a dictatorship? Recent elections throughout the world have made these issues ever more crucial. "Polls and the Awareness of Public Opinion, "initially published under the title "Silent Politics, "is the first book to look upon polls and the awareness of poll results as forces that influence public opinion. It is a penetrating assessment of the uses of polls, their misuses, and the absurdities carried out in their name. Bogart argues that predictions based on polls can be misleading since they reflect a transient stage in a public opinion that is constantly and often rapidly changing.

Author : Herbert Asher
Publisher : CQ Press
Page : 276 pages
File Size : 55,9 Mb
Release : 2007-02-06
Category : Education
ISBN : UOM:39015070737732

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Polling and the Public by Herbert Asher Pdf

This is an introduction to public opinion polling, examining structural aspects of polls and how their results are used by media, politicians and government. Methodological issues, such as possible meanings of the "don't know" or middle response, coverage of sampling and response rates, consideration of non-attitudes, and discussion of reliability, validity and index construction are presented. Given the ever-increasing prevalence, use, and frequent misinterpretation of polls, the focus is on providing individuals with the information they need to become savvy interpreters of poll results.

Author : Susan Herbst
Publisher : University of Chicago Press
Page : 244 pages
File Size : 46,5 Mb
Release : 1995-08-15
Category : Political Science
ISBN : 0226327434

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Numbered Voices by Susan Herbst Pdf

Quantifying the American mood through opinion polls appears to be an unbiased means for finding out what people want. But in Numbered Voices, Susan Herbst demonstrates that the way public opinion is measured affects the use that voters, legislators, and journalists make of it. Exploring the history of public opinion in the United States from the mid-nineteenth century to the present day, Herbst shows how numbers served both instrumental and symbolic functions, not only conveying neutral information but creating a basis authority. Addressing how the quantification of public opinion has affected contemporary politics and the democratic process, Herbst asks difficult but fundamental questions about the workings of American politics. "An original and thought-provoking analysis of why we have polls, what they accomplish, and how they affect the current political scene. Herbst's scholarship is impeccable, her writing is clear and crisp, and her findings are original. . . . Every reader will benefit by carefully weighing the issues she raises and the conclusions she draws."—Doris A. Graber, Political Science Quarterly "An intelligent, theoretically rich, and historically broad account of public opinion over several millennia. . . . The historical accounts are interesting and her interpretations are thought-provoking."—Paul Brace, Journal of American History

Author : Claude Emery
Publisher : Unknown
Page : 17 pages
File Size : 54,6 Mb
Release : 1990
Category : Election forecasting
ISBN : OCLC:823186146

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Public Opinion Polling in Canada by Claude Emery Pdf

Author : Kenneth F Warren
Publisher : Routledge
Page : 384 pages
File Size : 49,7 Mb
Release : 2018-02-15
Category : Political Science
ISBN : 9780429968457

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In Defense Of Public Opinion Polling by Kenneth F Warren Pdf

In the 2000 national elections, $100 million was spent on campaign polling alone. A $5 billion industry from Gallup to Zogby, public opinion polling is growing rapidly with the explosion of consumer-oriented market research, political and media polling, and controversial Internet polling. By many measures from editorial cartoons to bumper stickers we hate pollsters and their polls. We think of polling as hopelessly flawed, invasive of our privacy, and just plain annoying. At times we even argue that polling is illegal, unconstitutional, and downright un-American. Yet we crave the information polling provides. What do other Americans think about gun control? School vouchers? Airline performance?

Author : Mark Pack
Publisher : Reaktion Books
Page : 353 pages
File Size : 40,7 Mb
Release : 2022-06-03
Category : Political Science
ISBN : 9781789145670

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Polling UnPacked by Mark Pack Pdf

From a political-polling expert, an eye-opening—and hilarious—look at the origins of polls and how they have been used and abused ever since. Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do we tell the good from the bad? And in light of recent polling disasters, can we trust them at all? Polling UnPacked gives us the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. Equal parts enlightening and hilarious, the book requires no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls. Written by a former political pollster and the creator of Britain’s foremost polling-intention database, Polling UnPacked reveals which opinion polls to trust, which to ignore, and which, frankly, to laugh at. It will change the way we see political coverage forever.