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Author : Peter Kent,Tara Calishain
Publisher : Unknown
Page : 404 pages
File Size : 54,7 Mb
Release : 1999
Category : Internet advertising
ISBN : LCCN:98963292
Author : Ilise Benun
Publisher : North Light Books
Page : 148 pages
File Size : 52,7 Mb
Release : 2000-12-12
Category : Art
ISBN : 158180069X
"Benun guides you through the entire process, providing you with techniques for: conveying personality and professionalism in your Web site with humor, creativity and substance; creating an instantly accessible online portfolio; mounting an effective E-mail campaign to keep in touch with - and stay connected to - your markets; extending your online reach with strategic "linking"; using the Internet to access an unlimited and global market for work; collecting information about potential clients and identifying new ones; and using your online presence to work virtually with clients and colleagues, review work in cyberspace and recruit employees."--Jacket.
Author : Japie Swanepoel
Publisher : Juta and Company Ltd
Page : 212 pages
File Size : 46,5 Mb
Release : 2007-07
Category : Business & Economics
ISBN : 070217226X
Do I need a website? Is Internet marketing successful? These are two of the questions many businesses are asking. The E of Marketing answers them by showing you how to make the most of your website for communication, information, marketing, sales and also internal management and administration. The text: explains how to optimise your site to make it search engine friendly, by reviewing keywords, search phrases and meta tags; discusses 'pay-per-click' advertising; presents the good and bad features of banner advertising; shows how to make the most of e-mail marketing; explains viral marketing and affiliate marketing. This text simplifies the process of e-marketing and gives readers tools that they can use immediately, without spending lots of money. The text is also supported by a companion website, which will be updated regularly to keep readers informed of the latest developments.
Author : Douglas Florzak,Thom Singer
Publisher : Logical Directions, Inc.
Page : 192 pages
File Size : 44,9 Mb
Release : 2004
Category : Business & Economics
ISBN : 0967156505
Presents a clear road map for starting and maintaining a successful consulting business. Whether you are already a consultant or thinking about becoming one, this guide has everything you need. This book shows you how to: - Create a business plan - Set your rate - Select the legal form of your business - Set up retirement funding - Choose appropriate insurance - Market on the Internet - Understand basic record keeping Also included is a recommended resource list and sample worksheets to help you start and maintain your consulting business. If you are an experienced professional at a crossroads in your career, this book can point you in the right direction.
Author : Bob Baker
Publisher : Top Floor Publishing
Page : 0 pages
File Size : 53,8 Mb
Release : 2001
Category : Business names
ISBN : 1930082142
Explains how to use the Internet to quickly and inexpensively become an authority in any chosen field -- maintaining a personal Web site, distributing free articles, getting listed in directories and databases, publishing e-mail newsletters, and much more.
Author : Kathy Steligo
Publisher : Kathy Steligo
Page : 170 pages
File Size : 50,6 Mb
Release : 2002
Category : Business & Economics
ISBN : 0966979923
SEEMS LIKE EVERYONE WANTS TO START A SCRAPBOOK BUSINESS??but not everyone knows how to go about doing it. Do you need a license? What's it really like to run a retail store? Will your spouse make a good partner? How do you patent a product? Can you profit from teaching classes, coordinating events, or making scrapbooks for others? This lighthearted guide has ideas, information, encouragement, and resources for nine different part-time and full-time business opportunities.Whether you want to invest a few hours and a few dollars, or make a significant investment and full-time commitment, The Scrapbooker's Guide To Business shows you how to: ?set goals and plan for success?choose the right business for you?convert your fears into confidence?calculate start-up costs?assess the competition?find customers?manage inventory?get started with a business plan ?get a business license and reseller's permit?set prices for your custom work?and much, much more
Author : Thomas A. Williams
Publisher : Williams & Company
Page : 238 pages
File Size : 48,7 Mb
Release : 2000-03
Category : Business & Economics
ISBN : 1878853325
Author : Marcia Yudkin
Publisher : Top Floor Publishing
Page : 0 pages
File Size : 45,5 Mb
Release : 2001
Category : Advertising copy
ISBN : 1930082169
For individuals, organizations, and companies on a do-it-yourself budget as well as Web designers and Web marketers, this book delves into the details that make or break a Web site. It shows how to transform a site that just sits at its URL into a site that generates more interest and more orders. Topics covered include gathering leads, marketing copy, content as bait, and graphics and layout.
Author : Thomas A. Williams
Publisher : Sentient Publications
Page : 340 pages
File Size : 47,7 Mb
Release : 2002-10
Category : Business & Economics
ISBN : 1591810035
Williams provides a dynamic step-by-step guide to creating everything from tourism books and niche market magazines to specialty tabloids, using your home computer.
Author : Nigel Jackson,Katie Angliss
Publisher : Routledge
Page : 257 pages
File Size : 46,8 Mb
Release : 2017-07-14
Category : Business & Economics
ISBN : 9781317426646
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
Author : Jonathan Price,Lisa Price
Publisher : New Riders
Page : 526 pages
File Size : 49,5 Mb
Release : 2002
Category : Computers
ISBN : 0735711518
Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.
Author : Margaret Levine Young,John Levine
Publisher : Unknown
Page : 420 pages
File Size : 42,7 Mb
Release : 2000
Category : Computers
ISBN : 0966103297
Shows how anyone with Internet access can create an online community for more efficient merchandising, excellent world-of-mouth publicity, and customer loyalty.
Author : Stevan Roberts,Michelle Feit,Robert W. Bly
Publisher : McGraw Hill Professional
Page : 364 pages
File Size : 45,7 Mb
Release : 2001
Category : Business & Economics
ISBN : 0658001361
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
Author : Suzanne Patricia Thomas
Publisher : Gemstone House Publishing
Page : 292 pages
File Size : 43,6 Mb
Release : 2000
Category : Language Arts & Disciplines
ISBN : PSU:000058704233