Popular Music As Promotion

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Popular Music as Promotion

Leslie M. Meier
Popular Music as Promotion Book PDF

Author : Leslie M. Meier
Publisher : John Wiley & Sons
Page : 216 pages
File Size : 44,9 Mb
Release : 2017-05-23
Category : Social Science
ISBN : 9780745692234

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Popular Music as Promotion by Leslie M. Meier Pdf

Business-as-usual has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture. Today, recording artists are positioned as artist-brands and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new common sense in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.

Music Marketing

Mike King
Music Marketing Book PDF

Author : Mike King
Publisher : Hal Leonard Corporation
Page : 178 pages
File Size : 49,8 Mb
Release : 2009-08-01
Category : Music
ISBN : 9781458429476

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Music Marketing by Mike King Pdf

(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Popular Music Culture

Roy Shuker
Popular Music Culture Book PDF

Author : Roy Shuker
Publisher : Routledge
Page : 241 pages
File Size : 49,7 Mb
Release : 2022-03-22
Category : Social Science
ISBN : 9781000511543

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Popular Music Culture by Roy Shuker Pdf

Now in its fifth edition, this popular A–Z student reference book provides a comprehensive survey of key ideas and concepts in popular music culture, examining the social and cultural aspects of popular music. Fully revised with extended coverage of the music industries, sociological concepts and additional references to reading, listening and viewing throughout, the new edition expands on the foundations of popular music culture, tracing the impact of digital technology and changes in the way in which music is created, manufactured, marketed and consumed. The concept of metagenres remains a central part of the book: these are historically, socially, and geographically situated umbrella musical categories, each embracing a wide range of associated genres and subgenres. New or expanded entries include: Charts, Digital music culture, Country music, Education, Ethnicity, Race, Gender, Grime, Heritage, History, Indie, Synth pop, Policy, Punk rock and Streaming. Popular Music Culture: The Key Concepts is an essential reference tool for students studying the social and cultural dimensions of popular music.

The Bloomsbury Handbook of Popular Music Policy

Shane Homan
The Bloomsbury Handbook of Popular Music Policy Book PDF

Author : Shane Homan
Publisher : Bloomsbury Publishing USA
Page : 496 pages
File Size : 47,9 Mb
Release : 2022-01-13
Category : Music
ISBN : 9781501345340

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The Bloomsbury Handbook of Popular Music Policy by Shane Homan Pdf

The Bloomsbury Handbook of Popular Music Policy is the first thorough analysis of how policy frames the behavior of audiences, industries, and governments in the production and consumption of popular music. Covering a range of industrial and national contexts, this collection assesses how music policy has become an important arm of government, and a contentious arena of global debate across areas of cultural trade, intellectual property, and mediacultural content. It brings together a diverse range of researchers to reveal how histories of music policy development continue to inform contemporary policy and industry practice. The Handbook maps individual nation case studies with detailed assessment of music industry sectors. Drawing on international experts, the volume offers insight into global debates about popular music within broader social, economic, and geopolitical contexts.

Beginning In Music - Be Professional, Be Popular, Earn Money

ngencoband
Beginning In Music Be Professional Be Popular Earn Money Book PDF

Author : ngencoband
Publisher : ngencoband
Page : 31 pages
File Size : 51,5 Mb
Release : 2023-11-20
Category : Music
ISBN : 8210379456XXX

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Beginning In Music - Be Professional, Be Popular, Earn Money by ngencoband Pdf

Whether you're a budding musician or an experienced artist, this comprehensive guide is your key to unlocking the secrets of music production. What's Inside: Fundamentals of Music Theory: Dive deep into the basics of music theory, from understanding scales and chords to mastering rhythm and harmony. Develop a solid foundation that will elevate your music-making skills. Essential Gear and Software: Explore the world of music production tools, from instruments and recording equipment to cutting-edge software. Learn how to set up your home studio for optimal creativity. Songwriting Techniques: Unleash your creativity by discovering proven songwriting techniques. Learn how to structure your songs, create captivating lyrics, and evoke emotion through your music. The Art of Beat Making: Delve into the rhythmic heart of music production. Understand beat creation, drum programming, and percussion to add that irresistible groove to your tracks. Melody Crafting: Elevate your compositions with captivating melodies. Explore melody writing techniques, counterpoint, and layering to create rich, memorable tunes. Recording and Mixing: Master the technical aspects of recording and mixing. From mic placement to mastering your final mix, understand the intricacies of bringing your music to life. Digital Audio Workstations (DAWs): Navigate popular DAWs like a pro. Whether you prefer Ableton Live, Logic Pro, or FL Studio, learn the ins and outs of these powerful platforms. Music Genre Exploration: Uncover the nuances of different music genres. From electronic to hip-hop, rock to classical, discover the elements that define each style and find your unique voice. Promoting Your Music: Once your masterpiece is complete, learn effective strategies for promoting your music. From social media to streaming platforms, understand how to build your fanbase and make your mark in the industry. Monetizing Your Talent: Turn your passion into profit. Explore various avenues for monetizing your music, including streaming, live performances, licensing, and merchandise. Unlock the secrets to creating music that resonates with your audience. "Mastering the Art of Music Creation" is your go-to resource for navigating the intricate world of music production. Get ready to elevate your musical journey and make waves in the industry! Start your musical odyssey now!

Social Media Promotions for Musicians

Bobby Owsinski
Social Media Promotions for Musicians Book PDF

Author : Bobby Owsinski
Publisher : Music Pro Guides
Page : 0 pages
File Size : 54,5 Mb
Release : 2014-04
Category : Music
ISBN : 1480387355

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Social Media Promotions for Musicians by Bobby Owsinski Pdf

SOCIAL MEDIA PROMOTION FOR MUSICIANS: THE MANUAL FOR MARKETING YOURSELF YOUR BAND AND

The Sounds of Commerce

Jeff Smith
The Sounds of Commerce Book PDF

Author : Jeff Smith
Publisher : Columbia University Press
Page : 308 pages
File Size : 51,7 Mb
Release : 1998
Category : Business & Economics
ISBN : 023110863X

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The Sounds of Commerce by Jeff Smith Pdf

A detailed historical analysis of popular music in American film, from the era of sheet music sales, to that of orchestrated pop records by Henry Mancini and Ennio Morricone in the 1960s, to the MTV-ready pop songs that occupy soundtrack CDs of today..

Selling Out

Bethany Klein
Selling Out Book PDF

Author : Bethany Klein
Publisher : Bloomsbury Publishing USA
Page : 240 pages
File Size : 49,6 Mb
Release : 2020-07-09
Category : Music
ISBN : 9781501339325

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Selling Out by Bethany Klein Pdf

The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies for artists to be heard and make a living. What forces have encouraged musicians to become willing partners of consumer brands? At what cost? And how do changes in popular music culture reflect broader trends of commercialization? Selling Out traces the evolution of 'selling out' debates in popular music culture and considers what might be lost when the boundary between culture and commerce is dismissed as a relic.

Understanding the Music Industries

Chris Anderton,Andrew Dubber,Martin James
Understanding the Music Industries Book PDF

Author : Chris Anderton,Andrew Dubber,Martin James
Publisher : SAGE
Page : 250 pages
File Size : 50,7 Mb
Release : 2012-12-14
Category : Music
ISBN : 9781446290798

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Understanding the Music Industries by Chris Anderton,Andrew Dubber,Martin James Pdf

Everyone knows music is big business, but do you really understand how ideas and inspiration become songs, products, downloads, concerts and careers? This textbook guides students to a full understanding of the processes that drive the music industries. More than just an expose or ′how to′ guide, this book gives students the tools to make sense of technological change, socio-cultural processes, and the constantly shifting music business environment, putting them in the front line of innovation and entrepreneurship in the future. Packed with case studies, this book: • Takes the reader on a journey from Glastonbury and the X-Factor to house concerts and crowd-funded releases; • Demystifies management, publishing and recording contracts, and the world of copyright, intellectual property and music piracy; • Explains how digital technologies have changed almost all aspects of music making, performing, promotion and consumption; • Explores all levels of the music industries, from micro-independent businesses to corporate conglomerates; • Enables students to meet the challenge of the transforming music industries. This is the must-have primer for understanding and getting ahead in the music industries. It is essential reading for students of popular music in media studies, sociology and musicology.

Analysing Popular Music

David Machin
Analysing Popular Music Book PDF

Author : David Machin
Publisher : SAGE
Page : 242 pages
File Size : 49,6 Mb
Release : 2010-03-15
Category : Art
ISBN : 9781446241349

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Analysing Popular Music by David Machin Pdf

Popular music is far more than just songs we listen to; its meanings are also in album covers, lyrics, subcultures, voices and video soundscapes. Like language these elements can be used to communicate complex cultural ideas, values, concepts and identities. Analysing Popular Music is a lively look at the semiotic resources found in the sounds, visuals and words that comprise the ′code book′ of popular music. It explains exactly how popular music comes to mean so much. Packed with examples, exercises and a glossary, this book provides the reader with the knowledge and skills they need to carry out their own analyses of songs, soundtracks, lyrics and album covers. Written for students with no prior musical knowledge, Analysing Popular Music is the perfect toolkit for students in sociology, media and communication studies to analyse, understand - and celebrate - popular music.

Music and Cinema

James Buhler,Caryl Flinn,David Neumeyer
Music and Cinema Book PDF

Author : James Buhler,Caryl Flinn,David Neumeyer
Publisher : Wesleyan University Press
Page : 406 pages
File Size : 43,8 Mb
Release : 2000-11
Category : Music
ISBN : 9780819564115

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Music and Cinema by James Buhler,Caryl Flinn,David Neumeyer Pdf

A wide-ranging look at the role of music in film.

A Song For the Road

Rayne Lacko
A Song For the Road Book PDF

Author : Rayne Lacko
Publisher : She Writes Press
Page : 273 pages
File Size : 46,7 Mb
Release : 2019-08-27
Category : Young Adult Fiction
ISBN : 9781684630035

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A Song For the Road by Rayne Lacko Pdf

When a tornado destroys his Tulsa home, fifteen-year-old Carter Danforth is trapped in the pawnshop where his father hawked his custom, left-handed Martin guitar six years earlier before taking off, leaving him with nothing but a hankering to pluck strings and enough heartache to sing the blues. Carter’s mother, meanwhile, is injured during the storm and winds up in the hospital. She wants Carter to fly out to Reno and stay with her sister, but he’s already spent her hidden cash stash to buy his dad’s guitar. Rather than tell her the truth, he embarks on an epic road trip in search of his father in California. But Carter isn’t a runaway. He reckons he’s a “running to.” On the road, Carter picks up licks, chord changes, and performance techniques from a quirky cast of southwestern charmers: a rock star, a thief, a bluesman, a chanteuse-turned-chef, and the dream of a girl back home. By the time he reaches the end of old US Route 66, Carter has learned how to deep-fry yucca blossoms—and tell the truth of his life through music.

Making New Zealand's Pop Renaissance

Michael Scott
Making New Zealand s Pop Renaissance Book PDF

Author : Michael Scott
Publisher : Routledge
Page : 198 pages
File Size : 45,8 Mb
Release : 2016-05-13
Category : Music
ISBN : 9781317102311

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Making New Zealand's Pop Renaissance by Michael Scott Pdf

Since the early 2000s New Zealand has undergone a pop renaissance. Domestic artists' sales, airplay and concert attendance have all grown dramatically while new avenues for 'kiwi' pop exports emerged. Concurrent with these trends was a new collective sentiment that embraced and celebrated domestic musicians. In Making New Zealand's Pop Renaissance, Michael Scott argues that this revival arose from state policies and shows how the state built market opportunities for popular musicians through public-private partnerships and organizational affinity with existing music industry institutions. New Zealand offers an instructive case for the ways in which 'after neo-liberal' states steer and co-ordinate popular culture into market exchange by incentivizing cultural production. Scott highlights how these music policies were intended to address various economic and social problems. Arriving with the creative industries' discourse and policy making, politicians claimed these expanded popular music supports would facilitate sustainable employment and a sense of national identity. Yet popular music as economic and social policy presents a paradox: the music industry generates commercial failure and thus requires a large unattached pool of potential talent. Considering this feature, Scott analyses how state programs induced an informal economy of proto-pop production aimed at accessing competitive state funding while simultaneously encouraging musicians to adopt entrepreneurial subjectivities. In doing so he argues New Zealand's music policies are a form of social policy that unintentionally deploy hierarchical structures to foster social inclusion amongst growing numbers of creative workers.

Popular Music and Public Diplomacy

Mario Dunkel,Sina A. Nitzsche
Popular Music and Public Diplomacy Book PDF

Author : Mario Dunkel,Sina A. Nitzsche
Publisher : transcript Verlag
Page : 329 pages
File Size : 52,8 Mb
Release : 2019-03-31
Category : Music
ISBN : 9783839443583

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Popular Music and Public Diplomacy by Mario Dunkel,Sina A. Nitzsche Pdf

In the early years of the Cold War, Western nations increasingly adopted strategies of public diplomacy involving popular music. While the diplomatic use of popular music was initially limited to such genres as jazz, the second half of the 20th century saw a growing presence of various popular genres in diplomatic contexts, including rock, pop, bluegrass, flamenco, funk, disco, and hip-hop, among others. This volume illuminates the interrelation of popular music and public diplomacy from a transnational and transdisciplinary angle. The contributions argue that, as popular music has been a crucial factor in international relations, its diplomatic use has substantially impacted the global musical landscape of the 20th and 21st centuries.

Music Business Handbook and Career Guide

David Baskerville
Music Business Handbook and Career Guide Book PDF

Author : David Baskerville
Publisher : SAGE
Page : 641 pages
File Size : 45,6 Mb
Release : 2006
Category : Business & Economics
ISBN : 9781412904384

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Music Business Handbook and Career Guide by David Baskerville Pdf

The new eighth edition of the Music Business Handbook And Career Guide maintains the tradition of this classic text as the most comprehensive, up-to-date guide to the $100 billion music industry. More than 100,000 students and professionals have turned to earlier editions of the Baskerville Handbook to understand the art, profession, and business of music. Thoroughly revised, the eighth edition includes complete coverage of all aspects of the music industry, including songwriting, publishing, copyright, licensing, artist management, promotion, retailing, media, and much more. There is a complete section on careers in music, including specific advice on getting started in the music business. Generously illustrated with tables and photographs, the Guide also contains a complete appendix with sample copyright forms, writing and publishing agreements, directories of professional organizations, and a comprehensive glossary and index. The eighth edition has been completely updated, with particular emphasis on online music and its impact on the rest of the industry.