Pr Power

Author : Amanda Barry
Publisher : Random House
Page : 242 pages
File Size : 42,5 Mb
Release : 2012-01-31
Category : Business & Economics
ISBN : 9781448131761

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PR Power: Inside Secrets From the World of Spin by Amanda Barry Pdf

Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with: * practical hints and tips * toolkit exercises * case studies from real businesses * priceless advice from leading experts in PR

Author : Anonim
Publisher : Beatrice Sargin Ereziwosa
Page : 71 pages
File Size : 48,9 Mb
Release : 2023-12-23
Category : Business & Economics
ISBN : 9781446628485

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PR Power Play: The Importance Of Public Relations For Brands by Anonim Pdf

In today's competitive business landscape, having a strong public image is crucial for success. Whether you're a small startup or a large corporation, effective Public Relations (PR) can help you reach your target audience, build credibility and trust, and establish your brand as a leader in your industry. This book will provide you with insight into the importance of PR for brands, and offer practical advice on how to develop a successful PR strategy.

Author : Mark Weiner
Publisher : John Wiley & Sons
Page : 274 pages
File Size : 49,5 Mb
Release : 2006-06-12
Category : Business & Economics
ISBN : 9780787985998

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Unleashing the Power of PR by Mark Weiner Pdf

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

Author : Lee Edwards
Publisher : Routledge
Page : 166 pages
File Size : 47,9 Mb
Release : 2014-09-25
Category : Business & Economics
ISBN : 9781135088071

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Power, Diversity and Public Relations by Lee Edwards Pdf

Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the ‘typical’ PR background, shape alternative understandings of the occupation and their place within it. The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners’ reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change. This insightful text will be essential reading for researchers and students in Public Relations, Communications, Media Studies, Promotional Industries, as well as all scholars interested in the sociology of race and work relations.

Author : Clea Bourne
Publisher : Taylor & Francis
Page : 160 pages
File Size : 41,7 Mb
Release : 2016-12-08
Category : Business & Economics
ISBN : 9781317963950

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Trust, Power and Public Relations in Financial Markets by Clea Bourne Pdf

The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be ‘trust strategists’. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.

Author : Sarah Bowman,Adrian Crookes,Øyvind Ihlen,Stefania Romenti
Publisher : Emerald Group Publishing
Page : 250 pages
File Size : 47,5 Mb
Release : 2018-10-04
Category : Business & Economics
ISBN : 9781787692923

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Public Relations and the Power of Creativity by Sarah Bowman,Adrian Crookes,Øyvind Ihlen,Stefania Romenti Pdf

This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

Author : Lee Edwards
Publisher : Routledge
Page : 136 pages
File Size : 49,7 Mb
Release : 2014-09-25
Category : Business & Economics
ISBN : 9781135088088

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Power, Diversity and Public Relations by Lee Edwards Pdf

Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the ‘typical’ PR background, shape alternative understandings of the occupation and their place within it. The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners’ reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change. This insightful text will be essential reading for researchers and students in Public Relations, Communications, Media Studies, Promotional Industries, as well as all scholars interested in the sociology of race and work relations.

Author : Ian Somerville,Lee Edwards,Øyvind Ihlen
Publisher : Routledge
Page : 333 pages
File Size : 50,6 Mb
Release : 2019-09-04
Category : Business & Economics
ISBN : 9780429836237

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Public Relations, Society and the Generative Power of History by Ian Somerville,Lee Edwards,Øyvind Ihlen Pdf

Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures. Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is ‘Historicising gender, ethnicity and diversity in PR work,’ focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with ‘Histories of public relations in the political sphere,’ bringing together work on the different ways in which public relations has evolved in changing political contexts, both formally as a function within political institutions and in the context of contributions to broader narratives of nationalism and identity. Featuring contributions from leading academics, this book challenges traditional PR historiography and contests the ‘lessons’ derived from existing literature to address the implications of key areas of critically engaged PR theory. This volume is a valuable teaching resource for upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and organisational communication.

Author : Simon Cottle
Publisher : SAGE
Page : 204 pages
File Size : 46,7 Mb
Release : 2003-04-18
Category : Social Science
ISBN : 0761974962

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News, Public Relations and Power by Simon Cottle Pdf

"We live in increasingly promotional times. States, political parties and corporations as well as new social movements and diverse cultural interests today seek to put their message across via the media and in pursuit of disparate aims, enhanced public understanding and legitimacy. Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication study," this book addresses such issues as: "the rapid growth of public relations in its impact on news production ; state information management strategies in times of internal political dissent ; political parties and mediated 'spin' conducted at national and local levels ; the historically changing nature of war journalism ; environmental activism and pressure group communication" and much more - back cover.

Author : Frederick Charles Brightly
Publisher : Unknown
Page : 1104 pages
File Size : 40,8 Mb
Release : 1880
Category : Law reports, digests, etc
ISBN : MINN:31951D032805158

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A Digest of the Decisions of the Courts of the State of New York by Frederick Charles Brightly Pdf

Author : Øyvind Ihlen,Magnus Fredriksson
Publisher : Routledge
Page : 454 pages
File Size : 50,6 Mb
Release : 2018-04-17
Category : Business & Economics
ISBN : 9781351984454

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Public Relations and Social Theory by Øyvind Ihlen,Magnus Fredriksson Pdf

Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Dorothy Smith, Zygmunt Bauman, Harrison White, John W. Meyer, Luc Boltanski and Chantal Mouffe. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.

Author : Allen Hatcher
Publisher : American Mathematical Society
Page : 351 pages
File Size : 49,6 Mb
Release : 2022-10-19
Category : Mathematics
ISBN : 9781470456115

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Topology of Numbers by Allen Hatcher Pdf

This book serves as an introduction to number theory at the undergraduate level, emphasizing geometric aspects of the subject. The geometric approach is exploited to explore in some depth the classical topic of quadratic forms with integer coefficients, a central topic of the book. Quadratic forms of this type in two variables have a very rich theory, developed mostly by Euler, Lagrange, Legendre, and Gauss during the period 1750–1800. In this book their approach is modernized by using the splendid visualization tool introduced by John Conway in the 1990s called the topograph of a quadratic form. Besides the intrinsic interest of quadratic forms, this theory has also served as a stepping stone for many later developments in algebra and number theory. The book is accessible to students with a basic knowledge of linear algebra and arithmetic modulo $n$. Some exposure to mathematical proofs will also be helpful. The early chapters focus on examples rather than general theorems, but theorems and their proofs play a larger role as the book progresses.

Author : Pawel Surowiec
Publisher : Routledge
Page : 216 pages
File Size : 55,9 Mb
Release : 2016-08-05
Category : Business & Economics
ISBN : 9781317593799

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Nation Branding, Public Relations and Soft Power by Pawel Surowiec Pdf

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.

Author : Timothy L. Skvarenina
Publisher : CRC Press
Page : 664 pages
File Size : 45,5 Mb
Release : 2018-10-03
Category : Technology & Engineering
ISBN : 9781420037067

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The Power Electronics Handbook by Timothy L. Skvarenina Pdf

Less expensive, lighter, and smaller than its electromechanical counterparts, power electronics lie at the very heart of controlling and converting electric energy, which in turn lies at the heart of making that energy useful. From household appliances to space-faring vehicles, the applications of power electronics are virtually limitless. Until now, however, the same could not be said for access to up-to-date reference books devoted to power electronics. Written by engineers for engineers, The Power Electronics Handbook covers the full range of relevant topics, from basic principles to cutting-edge applications. Compiled from contributions by an international panel of experts and full of illustrations, this is not a theoretical tome, but a practical and enlightening presentation of the usefulness and variety of technologies that encompass the field. For modern and emerging applications, power electronic devices and systems must be small, efficient, lightweight, controllable, reliable, and economical. The Power Electronics Handbook is your key to understanding those devices, incorporating them into controllable circuits, and implementing those systems into applications from virtually every area of electrical engineering.

Author : Anonim
Publisher : BRILL
Page : 227 pages
File Size : 55,7 Mb
Release : 2020-07-20
Category : Philosophy
ISBN : 9789004432581

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An Ethical Modernity? by Anonim Pdf

An Ethical Modernity? offers a new view of Hegel’s doctrine of ethical life (Sittlichkeit) in relation to modernity. In this collection of essays, the authors investigate various aspects of this relation and its importance for today’s world.