Pre Suasion

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Pre-Suasion

Author : Robert Cialdini
Publisher : Simon and Schuster
Page : 469 pages
File Size : 43,5 Mb
Release : 2016-09-06
Category : Business & Economics
ISBN : 9781501109812

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Pre-Suasion by Robert Cialdini Pdf

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

Yes!

Author : Noah J. Goldstein,Steve J. Martin,Robert Cialdini
Publisher : Simon and Schuster
Page : 288 pages
File Size : 42,9 Mb
Release : 2008-09-03
Category : Business & Economics
ISBN : 1416571124

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Yes! by Noah J. Goldstein,Steve J. Martin,Robert Cialdini Pdf

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

The small BIG

Author : Steve Martin,Noah Goldstein,Robert B. Cialdini
Publisher : Profile Books
Page : 365 pages
File Size : 48,9 Mb
Release : 2014-08-28
Category : Business & Economics
ISBN : 9781782830757

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The small BIG by Steve Martin,Noah Goldstein,Robert B. Cialdini Pdf

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

The Persuasion Code

Author : Christophe Morin,Patrick Renvoise
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 53,7 Mb
Release : 2018-09-11
Category : Business & Economics
ISBN : 9781119440758

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The Persuasion Code by Christophe Morin,Patrick Renvoise Pdf

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.

How to Win Every Argument

Author : Madsen Pirie
Publisher : Bloomsbury Publishing
Page : 241 pages
File Size : 46,9 Mb
Release : 2015-03-12
Category : Philosophy
ISBN : 9781472526977

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How to Win Every Argument by Madsen Pirie Pdf

In the second edition of this witty and infectious book, Madsen Pirie builds upon his guide to using - and indeed abusing - logic in order to win arguments. By including new chapters on how to win arguments in writing, in the pub, with a friend, on Facebook and in 140 characters (on Twitter), Pirie provides the complete guide to triumphing in altercations ranging from the everyday to the downright serious. He identifies with devastating examples all the most common fallacies popularly used in argument. We all like to think of ourselves as clear-headed and logical - but all readers will find in this book fallacies of which they themselves are guilty. The author shows you how to simultaneously strengthen your own thinking and identify the weaknesses in other people arguments. And, more mischievously, Pirie also shows how to be deliberately illogical - and get away with it. This book will make you maddeningly smart: your family, friends and opponents will all wish that you had never read it. Publisher's warning: In the wrong hands this book is dangerous. We recommend that you arm yourself with it whilst keeping out of the hands of others. Only buy this book as a gift if you are sure that you can trust the recipient.

Influence (rev)

Author : Robert B. Cialdini,Robert B Cialdini, PhD PH.D.
Publisher : Harper Collins
Page : 338 pages
File Size : 45,9 Mb
Release : 1993
Category : Business & Economics
ISBN : 9780688128166

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Influence (rev) by Robert B. Cialdini,Robert B Cialdini, PhD PH.D. Pdf

"Learn the six psychological secrets behind our powerful impulse to comply." - cover.

Yes! 10th Anniversary Edition

Author : Noah J. Goldstein,Steve Martin,Robert B. Cialdini
Publisher : Unknown
Page : 288 pages
File Size : 43,7 Mb
Release : 2017-04-06
Category : Electronic
ISBN : 1781257426

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Yes! 10th Anniversary Edition by Noah J. Goldstein,Steve Martin,Robert B. Cialdini Pdf

Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically proven to boost your powers of persuasion.This special tenth Anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success.

Invisible Influence

Author : Jonah Berger
Publisher : Simon and Schuster
Page : 272 pages
File Size : 53,5 Mb
Release : 2017-06-20
Category : Business & Economics
ISBN : 9781476759739

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Invisible Influence by Jonah Berger Pdf

Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.

Influence

Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
Page : 434 pages
File Size : 43,8 Mb
Release : 1988
Category : Business & Economics
ISBN : STANFORD:36105001636971

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Influence by Robert B. Cialdini Pdf

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

The Undercover Economist Strikes Back

Author : Tim Harford
Publisher : Penguin
Page : 272 pages
File Size : 46,6 Mb
Release : 2014-01-16
Category : Business & Economics
ISBN : 9781101613887

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The Undercover Economist Strikes Back by Tim Harford Pdf

A provocative and lively exploration of the increasingly important world of macroeconomics, by the author of the bestselling The Undercover Economist. Thanks to the worldwide financial upheaval, economics is no longer a topic we can ignore. From politicians to hedge fund managers to middle-class IRA holders, everyone must pay attention to how and why the global economy works the way it does. Enter Financial Times columnist and bestselling author Tim Harford. In this new book that demystifies macroeconomics, Harford strips away the spin, the hype, and the jargon to reveal the truth about how the world’s economy actually works. With the wit of a raconteur and the clear grasp of an expert, Harford explains what’s really happening beyond today’s headlines, why all of us should care, and what we can do about it to understand it better.

Capital Campaigns

Author : Andrea Kihlstedt
Publisher : Jones & Bartlett Learning
Page : 439 pages
File Size : 44,6 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780763758318

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Capital Campaigns by Andrea Kihlstedt Pdf

CD-ROM contains: resources (charts, graphs, and checklists) and campaign samples.

Summary: Pre-Suasion

Author : Billionaire Publishing,30 Flip
Publisher : Createspace Independent Publishing Platform
Page : 44 pages
File Size : 50,6 Mb
Release : 2017-01-24
Category : Electronic
ISBN : 1542708842

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Summary: Pre-Suasion by Billionaire Publishing,30 Flip Pdf

Pre-suasion by Robert B. Cialdini - Book Summary - (With Bonus) Get the kindle version for Free when you purchase the paperback version Today! Are you struggling to make sales? Are you failing at your pitches? If then, you're probably not doing the Pre-Suasion right. Robert Cialdini is the New York Times best-selling author of Influence, and now he is back with Pre Suasion, which is an insightful, timeless read that has already garnered many positive reviews. Pre-Suasion will prepare you on how to be an excellent persuader that can make your targeted audience go "YES." It is the key moment before the actual message is being delivered that prepares people to be receptive to the message. And that crucial moment, the small window of time is known as Pre-Suasion. This book is not just about what you do before delivering the message, which is equally, if not more important than persuasion itself. It's also about recognizing that opportunity before the actual message and seizing it. As Robert Cialdini says, altering a listener's belief is not necessary, but redirecting the audience's focus of attention before a relevant action is. Be prepared to be mind-blown by the lessons of this book. P.S. If you truly wish to gain Life Changing Persuasion Skills, this book is definitely the perfect book for you. The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the "Buy now with 1-Click" Button to Have this Book Delivered to Your Doorstep Right Away!!

Yes!

Author : Noah J. Goldstein,Robert B. Cialdini,Steve J. Martin
Publisher : Unknown
Page : 256 pages
File Size : 40,8 Mb
Release : 2013-02
Category : Persuasion (Psychology)
ISBN : 178125155X

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Yes! by Noah J. Goldstein,Robert B. Cialdini,Steve J. Martin Pdf

The Freakonomics of social psychology' - The Times

The Great Mental Models, Volume 1

Author : Shane Parrish,Rhiannon Beaubien
Publisher : Penguin
Page : 0 pages
File Size : 43,9 Mb
Release : 2024-10-15
Category : Business & Economics
ISBN : 9780593719978

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The Great Mental Models, Volume 1 by Shane Parrish,Rhiannon Beaubien Pdf

Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

Online Influence

Author : Joris Groen,Bas Wouters
Publisher : Unknown
Page : 414 pages
File Size : 48,9 Mb
Release : 2020-10-18
Category : Electronic
ISBN : 9798697006924

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Online Influence by Joris Groen,Bas Wouters Pdf

How do you turn visitors into buyers? And dropouts into sign-ups? Cleverly applying behavioral psychology will massively increase the results of your website, app, or online campaign. Psychologist and web designer Joris Groen and persuasion guru Bas Wouters explain in detail what works and what doesn't - and why. In this book, you will find specific and easily applicable guidelines, based on 40 years of practical experience and the insights of today's most important behavioral scientists, such as Fogg, Cialdini and Kahneman.With more than 40 real-life success cases and over 150 illustrations of dos and don'ts, this is the most complete and practical guide to designing and improving your online customer journey. "A true gift" - Dr. Robert Cialdini