Author : Martin Fishbein,Icek Ajzen
Publisher : Taylor & Francis
Page : 527 pages
File Size : 50,6 Mb
Release : 2011-02-14
Category : Psychology
ISBN : 9781136874734
Predicting and Changing Behavior by Martin Fishbein,Icek Ajzen Pdf
This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.