Pricing Strategy Implementation

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Pricing Strategy Implementation

Andreas Hinterhuber,Stephan M. Liozu
Pricing Strategy Implementation Book PDF

Author : Andreas Hinterhuber,Stephan M. Liozu
Publisher : Routledge
Page : 165 pages
File Size : 49,7 Mb
Release : 2019-07-31
Category : Business & Economics
ISBN : 9780429822919

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Pricing Strategy Implementation by Andreas Hinterhuber,Stephan M. Liozu Pdf

Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance. Pricing strategy development requires creativity, analytical rigor, and an ability to master the internal political competition for scarce resources, but it takes place in a well-defined environment. Fast forward to strategy implementation: competitors that stubbornly fail to behave according to assumptions, new entrants, internal resistance, new opportunities, changing customer preferences, leadership changes, regulatory interventions, or market growth rates that change unexpectedly are some of the intervening variables between the pricing strategy originally developed and the strategy actually implemented. This book provides the theories and best practices that enable the effective implementation of pricing strategies. It offers: a best practice overview on how to convert a pricing strategy into superior results insights from current academic research on driving profits via pricing strategy implementation examples on how to deal with digital transformation in the context of pricing tools and insights into how to overcome internal resistance, align the organization, and forge win-win relationships with customers Taking a new approach, Pricing Strategy Implementation is a critical and practical tool for practicing executives and managers, as well as academics and researchers in pricing, marketing strategy, and strategic management.

Price Management

Hermann Simon,Martin Fassnacht
Price Management Book PDF

Author : Hermann Simon,Martin Fassnacht
Publisher : Springer
Page : 569 pages
File Size : 49,9 Mb
Release : 2018-12-11
Category : Business & Economics
ISBN : 9783319994567

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Price Management by Hermann Simon,Martin Fassnacht Pdf

In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)

The Strategy and Tactics of Pricing

Thomas T. Nagle,John Hogan,Joseph Zale
The Strategy and Tactics of Pricing Book PDF

Author : Thomas T. Nagle,John Hogan,Joseph Zale
Publisher : Routledge
Page : 478 pages
File Size : 41,6 Mb
Release : 2016-08-23
Category : Business & Economics
ISBN : 9781351969505

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The Strategy and Tactics of Pricing by Thomas T. Nagle,John Hogan,Joseph Zale Pdf

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets. Features: NEW! Show students how proper pricing can increase profitability—New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Offer access to pricing software—Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically—from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative—Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: • iPhone pricing • New models for pricing music • Services pricing NEW! Present the latest information—Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer’s buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.

Advanced Introduction to Pricing Strategy and Analytics

Vithala R. Rao
Advanced Introduction to Pricing Strategy and Analytics Book PDF

Author : Vithala R. Rao
Publisher : Edward Elgar Publishing
Page : 321 pages
File Size : 49,7 Mb
Release : 2023-01-20
Category : Business & Economics
ISBN : 9781788110082

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Advanced Introduction to Pricing Strategy and Analytics by Vithala R. Rao Pdf

This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.

Pricing and Profitability Management

Julie Meehan,Mike Simonetto,Larry Montan,Chris Goodin
Pricing and Profitability Management Book PDF

Author : Julie Meehan,Mike Simonetto,Larry Montan,Chris Goodin
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 48,6 Mb
Release : 2011-06-28
Category : Business & Economics
ISBN : 9780470827055

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Pricing and Profitability Management by Julie Meehan,Mike Simonetto,Larry Montan,Chris Goodin Pdf

The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization. The ultimate "how to" manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach. Presents a comprehensive framework for more effectively managing pricing and profitability Identities the six key categories of pricing and profitability management Shows you how to gain a competitive edge by managing pricing and profitability Taking a comprehensive view of pricing, companies can position themselves to tap a vast source of shareholder value—the ability to set and enforce profitable prices, not just once, but again and again in response to marketplace changes and evolving business needs—and this book will show you how.

Implementing Value Pricing

Ronald J. Baker
Implementing Value Pricing Book PDF

Author : Ronald J. Baker
Publisher : John Wiley & Sons
Page : 78 pages
File Size : 45,7 Mb
Release : 2010-11-29
Category : Business & Economics
ISBN : 9780470929575

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Implementing Value Pricing by Ronald J. Baker Pdf

Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies everything. This is a must-have and a terrific book." Reed K. Holden founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com "We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer he's a mover and a shaker on a mission. This is the End of Time! Brilliant." Paul Dunn Chairman, B1G1® www.b1g1.com "Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me and to my customers have been immediate, significant, and ongoing." Brent Uren Principal, Valuation & Business Modeling Ernst & Young® www.ey.com "Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin." Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination

The Strategy and Tactics of Pricing

Thomas T. Nagle,John E. Hogan,Joseph Zale
The Strategy and Tactics of Pricing Book PDF

Author : Thomas T. Nagle,John E. Hogan,Joseph Zale
Publisher : Routledge
Page : 312 pages
File Size : 41,8 Mb
Release : 2014
Category : Marketing
ISBN : 1292023236

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The Strategy and Tactics of Pricing by Thomas T. Nagle,John E. Hogan,Joseph Zale Pdf

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricingshows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets. Features: NEW! Show students how proper pricing can increase profitability--New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Offer access to pricing software--Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically--from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative--Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: * iPhone pricing * New models for pricing music * Services pricing NEW! Present the latest information--Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer's buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.

Strategy Implementation

Kurt Verweire
Strategy Implementation Book PDF

Author : Kurt Verweire
Publisher : Routledge
Page : 302 pages
File Size : 50,6 Mb
Release : 2014-04-24
Category : Business & Economics
ISBN : 9781317909897

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Strategy Implementation by Kurt Verweire Pdf

Strategy implementation - or strategy execution - is a hot topic today. Managers spend significant resources on consulting and training, in the hope of creating brilliant strategies, but all too often brilliant strategies do not translate into brilliant performance. This book presents new conceptual models and tools that can be used to implement different strategies. The author analyses how market leaders have benefitted from successful strategy implementation and provides the reader with a comprehensive and systematic framework to tackle strategy implementation challenges. Have clear strategic choices been made? Are actions aligned with the strategy? What’s the organizational context for the strategy? In answering these simple questions, the book provides students of strategic management, along with managers involved in designing and implementing strategies, with a valuable resource.

How To Build And Implement A Winning Pricing Strategy

Gaurav Sanjiv Kalangan
How To Build And Implement A Winning Pricing Strategy Book PDF

Author : Gaurav Sanjiv Kalangan
Publisher : Gaurav Sanjiv Kalangan
Page : 0 pages
File Size : 47,5 Mb
Release : 2023-12-18
Category : Electronic
ISBN : 9798223527787

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How To Build And Implement A Winning Pricing Strategy by Gaurav Sanjiv Kalangan Pdf

If you are looking for a real-world, step-by-step approach to designing and implementing a pricing strategy then this Book is for you! Whether you are in B2B or B2C, this Book defines the most popular and profitable pricing strategies used by businesses today, and walks you through how to determine which pricing strategy is best for your business or product line. You will learn how to execute on your strategy and what to avoid to ensure your pricing is consumable by customers, billable by finance, and measurable by you. This Book takes the mystery out of building a pricing strategy and focuses on implementation and execution. If you have struggled with where to begin thinking about pricing, or worried that your pricing might be too high or too low but not sure how to take action, this Book will teach you how to spot and address those questions by breaking it down into a digestible, actionable, step-by-step approach so that you can make good pricing decisions today. This Book is not for anyone looking for deep mathematical pricing analysis, or extensive pricing theory. Instead, this Book helps you solve an immediate business challenge with practical advice taken from years of applied learning in B2B and B2C markets.

Innovation in Pricing

Andreas Hinterhuber,Stephan M. Liozu
Innovation in Pricing Book PDF

Author : Andreas Hinterhuber,Stephan M. Liozu
Publisher : Routledge
Page : 447 pages
File Size : 54,8 Mb
Release : 2013-05-07
Category : Business & Economics
ISBN : 9781136199745

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Innovation in Pricing by Andreas Hinterhuber,Stephan M. Liozu Pdf

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This book examines how innovation in pricing can drive profits. The text examines innovation in pricing from four complementary perspectives. Innovation in Pricing Strategy illustrates how companies implement innovative pricing strategies, such as customer value-based pricing. Innovation in Pricing Tactics deals with innovative tools to measure and increase customer willingness to pay and to communicate value to B2B and B2C customers. Innovation in Organizing the Pricing Function looks at state-of-the art approaches to embed the pricing function in the organization. Psychological Aspects of Pricing illustrates how companies can influence customer perceptions of value and price in their question to implement innovation in pricing. This edited volume brings together 26 articles from academics, business practitioners and consultants. Authors are from the world’s largest companies, leading research-based universities and consulting companies specialized in pricing. This book is the only book dedicated to innovation in pricing and an essential read for business executives and pricing managers wishing to treat innovation in pricing as seriously as they treat product or business model innovation.

Fundamentals of Business (black and White)

Stephen J. Skripak
Fundamentals of Business black and White Book PDF

Author : Stephen J. Skripak
Publisher : Unknown
Page : 442 pages
File Size : 46,9 Mb
Release : 2016-07-29
Category : Electronic
ISBN : 0997920114

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Fundamentals of Business (black and White) by Stephen J. Skripak Pdf

(Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.

The Strategy and Tactics of Pricing

Thomas T. Nagle,Georg Müller
The Strategy and Tactics of Pricing Book PDF

Author : Thomas T. Nagle,Georg Müller
Publisher : Routledge
Page : 332 pages
File Size : 45,9 Mb
Release : 2017-11-20
Category : Business & Economics
ISBN : 9781351733724

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The Strategy and Tactics of Pricing by Thomas T. Nagle,Georg Müller Pdf

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from: Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers. A completely rewritten chapter on "Creating a Strategic Pricing Capability", which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations. In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today. Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.

Essentials of Pricing Analytics

Erik Haugom
Essentials of Pricing Analytics Book PDF

Author : Erik Haugom
Publisher : Routledge
Page : 291 pages
File Size : 42,6 Mb
Release : 2020-11-29
Category : Business & Economics
ISBN : 9781000227598

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Essentials of Pricing Analytics by Erik Haugom Pdf

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems. Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price–response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations. This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits. Online resources for instructors include Excel templates and PowerPoint slides for each chapter.

Digital Pricing Strategy

Stephan M. Liozu,Andreas Hinterhuber
Digital Pricing Strategy Book PDF

Author : Stephan M. Liozu,Andreas Hinterhuber
Publisher : Taylor & Francis
Page : 340 pages
File Size : 44,9 Mb
Release : 2023-06-27
Category : Business & Economics
ISBN : 9781000892819

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Digital Pricing Strategy by Stephan M. Liozu,Andreas Hinterhuber Pdf

Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.

The Oxford Handbook of Strategy Implementation

Michael A. Hitt
The Oxford Handbook of Strategy Implementation Book PDF

Author : Michael A. Hitt
Publisher : Oxford University Press
Page : 553 pages
File Size : 44,5 Mb
Release : 2017
Category : Business & Economics
ISBN : 9780190650230

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The Oxford Handbook of Strategy Implementation by Michael A. Hitt Pdf

Leading scholars examine the crucial role of implementation, influencing how business and managerial strategies produce returns. They focus on governance, resources, human capital, and accounting-based control systems, advancing our understanding of strategy implementation and identifying opportunities for future research on this important process.