Proactive Media Relations

Author : Mark Hunter LaVigne
Publisher : Unknown
Page : 152 pages
File Size : 53,7 Mb
Release : 2020-02-09
Category : Business & Economics
ISBN : 0919852750

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Proactive Media Relations by Mark Hunter LaVigne Pdf

Drawing on the author's many years of experience both as a media relations practitioner and a classroom instructor, Proactive Media Relations: A Canadian Perspective, Third Edition provides an indispensable tool kit for professionals and students alike. Mark Hunter LaVigne first explains where media relations fits within the discipline of public relations before going on to outline basic procedures and practices. Topics covered include: The relationship between media relations and effective marketing Newsworthiness and why it matters The challenges facing today's journalists and how, by understanding them, media relations professionals can work proactively with reporters and editors Diverse target audiences and their media habits Media relations in French Canada Interview tips for television, radio and print How to make effective use of social media to present a client's story Tips on writing news releases, backgrounders, position papers and personality profile At the core of the book are eight real-life case studies drawn from the author's own professional practice. Each case study includes discussion of overall strategy, target audiences, methodologies and results of the campaign, as well as examples of media advisories and news releases. Proactive Media Relations is a book no practitioner of the discipline--or student preparing for a career in the field--can afford to be without.

Author : William Wray Carney
Publisher : University of Alberta
Page : 290 pages
File Size : 54,8 Mb
Release : 2012-07-02
Category : Business & Economics
ISBN : 9780888645296

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In the News, 2nd edition by William Wray Carney Pdf

Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society.

Author : Michael Bland,Alison Theaker,David Wragg
Publisher : Kogan Page Publishers
Page : 161 pages
File Size : 50,5 Mb
Release : 2005-06-03
Category : Business & Economics
ISBN : 9780749446055

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Effective Media Relations by Michael Bland,Alison Theaker,David Wragg Pdf

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.

Author : Brian Solis,Deirdre K. Breakenridge
Publisher : FT Press
Page : 463 pages
File Size : 44,5 Mb
Release : 2009-02-19
Category : Business & Economics
ISBN : 9780137011261

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Putting the Public Back in Public Relations by Brian Solis,Deirdre K. Breakenridge Pdf

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

Author : Michael Bland,Alison Theaker,David W. Wragg
Publisher : Kogan Page Publishers
Page : 180 pages
File Size : 50,9 Mb
Release : 2000
Category : Business & Economics
ISBN : 0749433825

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Effective Media Relations by Michael Bland,Alison Theaker,David W. Wragg Pdf

The power of the media is unquestionable -- the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential part of the public relations practitioner's repertoire of skills. In this second edition of ""Effective Media Relations,"" three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the written press and gives practical advice on how to work with them. Michael Bland takes a behind-the-scenes look at broadcast media in Part 3 and provides an insight into how radio and television interviews should be handled. Effective Media Relations provides an ideal primer for the newcomer to public relations. For the seasoned practitioner, it serves as a useful refresher for updating skills and provides invaluable overview of media relations.

Author : Jane Johnston
Publisher : Routledge
Page : 281 pages
File Size : 46,6 Mb
Release : 2020-07-25
Category : Language Arts & Disciplines
ISBN : 9781000246582

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Media Relations by Jane Johnston Pdf

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. 'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal

Author : M. Larry Litwin
Publisher : AuthorHouse
Page : 586 pages
File Size : 46,8 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781438994758

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The Public Relations Practitioner's Playbook by M. Larry Litwin Pdf

"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. "The PR Practitioner's Playbook" - an anatomy of the public relations profession - relies on my experience as a reporter, editor, public relations counselor, and strategic advisor and evaluator. It demonstrates that successful writers practice their craft with poise and eloquence. It is an extension of the author's classroom, which many students call, "Litwin's laboratory for practical knowledge." As former KYW Newsradio colleague Kim Glovas observed," Larry's voice is the voice of this book." Among those considered mentors - and contributors to this book - are Nick George, former managing editor at ABC Radio News, ABC sportscaster Howard Cosell, KYW Newsradio anchor Bill Bransome, print journalist extraordinaire Everett S. Landers and legendary broadcast journalist Edward R. Murrow. They spent countless hours helping the author hone his skills and encouraging me to be an open, honest, thorough and valid (relevant) communicator. They stressed tangible tools, and such attributes as knowledge, loyalty, judgment, trust, credibility, ethics and integrity. "The Public Relations Practitioner's Playbook" serves as a basic or supplemental text in introduction to public relations and graduate overview courses. It offers a refreshing, down-to-earth approach to which many students are just not accustomed. Strategic advisors refer to it as a "potpourri of proven public relations techniques." The companion CD-Rom contains, among its many tactics, three PowerPoints(r) that summarize the 17 chapter

Author : Ron Smith
Publisher : Routledge
Page : 278 pages
File Size : 42,6 Mb
Release : 2013-08-15
Category : Business & Economics
ISBN : 9781135089672

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Public Relations: The Basics by Ron Smith Pdf

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

Author : Fred J. Evans
Publisher : Praeger
Page : 0 pages
File Size : 43,6 Mb
Release : 1987-06-16
Category : Business & Economics
ISBN : 9780899301563

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Managing the Media by Fred J. Evans Pdf

Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing News Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers.

Author : John C. Hunter,Mark Hunter LaVigne
Publisher : Unknown
Page : 113 pages
File Size : 50,9 Mb
Release : 2007
Category : Mass media
ISBN : 0978424301

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Making Ink and Airtime by John C. Hunter,Mark Hunter LaVigne Pdf

Author : Irv Schenkler,Tony Herrling
Publisher : Prentice Hall
Page : 0 pages
File Size : 47,9 Mb
Release : 2004
Category : Mass media and business
ISBN : 0131405675

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Guide to Media Relations by Irv Schenkler,Tony Herrling Pdf

Plot your course: setting your media strategy Cast your line: developing proactive media relations Caught on the hook: responding to media calls Count the catch: dealing with the financial media Batten down the hatches: handling the media in a crisis

Author : Bob Franklin,Nigel Parton
Publisher : CRC Press
Page : 233 pages
File Size : 47,9 Mb
Release : 2014-06-17
Category : Language Arts & Disciplines
ISBN : 9781317744221

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Social Work, the Media and Public Relations (Routledge Revivals) by Bob Franklin,Nigel Parton Pdf

Over the past few decades, relationships between social workers and the media have become increasingly challenging. Social workers feel aggrieved by media reporting of their profession and believe that journalists lack sufficient knowledge and experience of the social services to report matters adequately and sensitively, whilst some journalists have urged social workers to adopt a more proactive public relations strategy. This book, first published in 1991, analyses the causes and consequences of the negative portrayal of social work within the media and considers various ways in which this image might be improved. The authors consider a variety of developments during the 1990s designed to redress imbalances in media reporting and present a more accurate picture of social workers and the people with whom they work. This title remains very relevant in light of the high profile cases related to the social service that continue to feature in the British press, and will be of particular value to students and researchers with an interest in the relationship between the media and social policy.

Author : Deirdre Breakenridge,Thomas J. DeLoughry
Publisher : FT Press
Page : 284 pages
File Size : 41,9 Mb
Release : 2003
Category : Business & Economics
ISBN : 0130090255

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The New PR Toolkit by Deirdre Breakenridge,Thomas J. DeLoughry Pdf

The New PR Toolkit is a compelling preview of the present and the future of public relations, and a practical roadmap for becoming a strategic communicator.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 45,8 Mb
Release : 2012
Category : Electronic
ISBN : OCLC:1091220511

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In the News : the Practice of Media Relations in Canada by Anonim Pdf

Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society.

Author : William Wray Carney
Publisher : University of Alberta
Page : 252 pages
File Size : 41,8 Mb
Release : 2002-02
Category : Business & Economics
ISBN : 0888643829

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In the News by William Wray Carney Pdf

This book introduces the concepts surrounding media relations and explains current media and communications practices, from both theoretical and practical perspectives. (Midwest).