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Author : group of authors
Publisher : Czech Institute of Academic Education z.s.
Page : 360 pages
File Size : 43,8 Mb
Release : 2015-11-09
Category : Business & Economics
ISBN : 9788090579156
Proceedings - International Academic Conference on Management, Economics and Marketing in Vienna 2015
Author : collective of authors
Publisher : Czech Institute of Academic Education z.s.
Page : 288 pages
File Size : 55,8 Mb
Release : 2015-07-05
Category : Architecture
ISBN : 9788090579132
Author : group of authors
Publisher : Czech Institute of Academic Education z.s.
Page : 189 pages
File Size : 46,7 Mb
Release : 2016-07-01
Category : Business & Economics
ISBN : 9788090623125
International Academic Conference on Management, Economics and Marketing in Budapest, Hungary 2016 (IAC-MEM 2016), Friday - Saturday, July 8 - 9, 2016
Author : group of authors
Publisher : Czech Institute of Academic Education z.s.
Page : 81 pages
File Size : 45,6 Mb
Release : 2017-04-11
Category : Political Science
ISBN : 9788090623194
International Academic Conference on Management, Economics and Marketing in Budapest, Hungary 2017 (IAC-MEM 2017), Friday - Saturday, April 14 - 15, 2017
Author : collective of authors
Publisher : Czech Institute of Academic Education z.s.
Page : 246 pages
File Size : 48,9 Mb
Release : 2016-04-05
Category : Business & Economics
ISBN : 9788090579187
International Academic Conference on Management, Economics and Marketing in Budapest, Hungary 2016 (IAC-MEM 2016), Friday - Saturday, April 15 - 16, 2016
Author : collective of authors
Publisher : Czech Institute of Academic Education
Page : 343 pages
File Size : 41,9 Mb
Release : 2017-11-20
Category : Business & Economics
ISBN : 9788088203049
International Academic Conference on Global Education, Teaching and Learning and International Academic Conference on Management, Economics, Business and Marketing and International Academic Conference on Transport, Logistics, Tourism and Sport Science. Vienna, Austria 2017 (IAC-GETL + IAC-MEBM 2017 + IAC-TLTS 2017), November 24 - 25, 2017.
Author : group of authors
Publisher : Czech Institute of Academic Education
Page : 331 pages
File Size : 40,7 Mb
Release : 2017-08-15
Category : Business & Economics
ISBN : 9788088203032
International Academic Conference on Teaching, Learning and E-learning and International Academic Conference on Management, Economics and Marketing Vienna, Austria 2017 (IAC-MEM 2017 + IAC-TLEl 2017), August 18 - 19, 2017
Author : group of authors
Publisher : Czech Institute of Academic Education z.s.
Page : 143 pages
File Size : 43,8 Mb
Release : 2016-07-01
Category : Business & Economics
ISBN : 9788090623101
International Academic Conference on Management, Economics and Marketing in Bratislava, Slovakia 2016 (IAC-MEM 2016), Wednesday - Thursday, July 6 - 7, 2016
Author : Sébastien Lefait,Sandrine Villers
Publisher : Vernon Press
Page : 256 pages
File Size : 48,9 Mb
Release : 2022-03-22
Category : Business & Economics
ISBN : 9781648893933
With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a lucrative phenomenon whose goal is to produce a reaction of purchase in the mind of the receiver (reader, viewer or listener). This volume seeks to complement extant studies of product placement strategies by introducing a methodology more systematically related to the field of cultural studies, especially where the reception and impact of product placement are concerned. It explores the many iterations of brand placement in popular culture, with a consideration of the crossover between advertisement and art in everything from Wes Anderson, "Blade Runner" and the "Fast and Furious" franchise, to music videos, late night shows and plastic art. The book considers the impact of brand placement in TV series on teenagers, as well as the evolution of such placement in literature. The originality of this volume is that, when the impact of the placement is mentioned, it is to be understood as an intended aesthetic impact at least as much as a prompt to buy a product. Consequently, the placement of consumer goods in a cultural production, the book suggests, may both increase the sales of specific products and positively impact the production’s ratings. This book is perfect for researchers and students interested in marketing, brand placement, mass media, art, film, and cultural studies.
Author : Peter Schneckenleitner,Wolfgang Reitberger,Alexandra Brunner-Sperdin
Publisher : Springer Nature
Page : 248 pages
File Size : 52,5 Mb
Release : 2023-05-30
Category : Business & Economics
ISBN : 9783658406196
The academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022.
Author : Anastasios Karasavvoglou,Srećko Goić,Persefoni Polychronidou,Pavlos Delias
Publisher : Springer
Page : 903 pages
File Size : 49,6 Mb
Release : 2018-05-02
Category : Business & Economics
ISBN : 9783319703770
This volume comprises papers presented at the 8th international conference “The Economies of the Balkan and Eastern European Countries in the Changing World” (EBEEC) held in Split, Croatia in 2016. The papers cover a wide range of current issues relevant for the whole of Eastern Europe, such as European integration, economic growth, labour markets, education and tourism. Written by experienced researchers in the field of economic challenges for Eastern Europe, the papers not only analyse recent problems, but also offer policies to resolve them. Furthermore, they offer insights into the theoretical and empirical foundations of the economic processes described. The proceedings of the conference appeals to all those interested in the further economic development of the Balkan and Eastern European countries.
Author : Group of Authors
Publisher : Czech Institute of Academic Education z.s.
Page : 71 pages
File Size : 46,9 Mb
Release : 2020-06-05
Category : Business & Economics
ISBN : 9788088203162
Virtual International Academic Conference in Venice 2020
Author : Kumaran Rajaram
Publisher : Springer Nature
Page : 284 pages
File Size : 49,7 Mb
Release : 2021-03-16
Category : Education
ISBN : 9789813368040
This book serves as an essential intervention where the innovative, evidence based and contemporary teaching, learning approaches, strategies and learning support systems to be incorporated in the learning process are presented, supported with findings. It addresses the complex challenges and limitations in practice supported with evidence, hence providing possible approaches to address them. It also addresses an interesting scope of topics that are both contemporary and essential to almost all academics that have a high responsibility to nurture, develop, train and equip learners both at the undergraduate and post-graduate levels at the university with the relevant skills and competencies.
Author : Group of Authors
Publisher : Czech Institute of Academic Education
Page : 139 pages
File Size : 41,5 Mb
Release : 2021-03-18
Category : Business & Economics
ISBN : 9788088203216
International Academic Conferences: Management, Economics and Marketing (IAC-MEM) Teaching, Learning and E-learning (IAC-TLEl) Transport, Logistics, Tourism and Sport Science (IAC-TLTS) Engineering, Robotics, IT and Nanotechnology (IAC-ERITN)
Author : Union Of International Associations,Union of International Associations
Publisher : Yearbook of International Orga
Page : 728 pages
File Size : 47,5 Mb
Release : 2014-09-17
Category : Business & Economics
ISBN : 9004272003
The Yearbook of International Organizations provides the most extensive coverage of non-profit international organizations currently available. Detailed profiles of international non-governmental and intergovernmental organizations (IGO), collected and documented by the Union of International Associations, can be found here. In addition to the history, aims and acitvities of international organizations, with their events, publications and contact details, the volumes of the Yearbook include networks between associations, biographies of key people involved and extensive statistical data. Providing both an international organizations and research bibliography, Volume 4 cites over 46,000 publications and information resources supplied by international organizations, and provides nearly 18,000 research citations under 40 subject headings. This volume also includes a research bibliography on international organizations and transnational associations.
