The Faces And Stakes Of Brand Insertion

Author : Sébastien Lefait,Sandrine Villers
Publisher : Vernon Press
Page : 256 pages
File Size : 46,5 Mb
Release : 2022-03-22
Category : Business & Economics
ISBN : 9781648893933

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The Faces and Stakes of Brand Insertion by Sébastien Lefait,Sandrine Villers Pdf

With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a lucrative phenomenon whose goal is to produce a reaction of purchase in the mind of the receiver (reader, viewer or listener). This volume seeks to complement extant studies of product placement strategies by introducing a methodology more systematically related to the field of cultural studies, especially where the reception and impact of product placement are concerned. It explores the many iterations of brand placement in popular culture, with a consideration of the crossover between advertisement and art in everything from Wes Anderson, "Blade Runner" and the "Fast and Furious" franchise, to music videos, late night shows and plastic art. The book considers the impact of brand placement in TV series on teenagers, as well as the evolution of such placement in literature. The originality of this volume is that, when the impact of the placement is mentioned, it is to be understood as an intended aesthetic impact at least as much as a prompt to buy a product. Consequently, the placement of consumer goods in a cultural production, the book suggests, may both increase the sales of specific products and positively impact the production’s ratings. This book is perfect for researchers and students interested in marketing, brand placement, mass media, art, film, and cultural studies.

Author : Joshua Gulam,Fraser Elliott,Sarah Feinstein
Publisher : Bloomsbury Publishing USA
Page : 281 pages
File Size : 41,9 Mb
Release : 2023-01-12
Category : Performing Arts
ISBN : 9781501378881

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Full-Throttle Franchise by Joshua Gulam,Fraser Elliott,Sarah Feinstein Pdf

When the first Fast & Furious film was released in June 2001, few predicted that it would be a box office hit, let alone the launchpad for a multi-billion-dollar franchise. A mid-budget crime movie set around L.A.'s underground car-racing scene, featuring a cast of relative unknowns, the film became one of the surprise hits of that summer, earning more than 5 times its budget in worldwide ticket sales. 2 decades and 9 films later, Fast & Furious today ranks among the 10 highest-grossing movie franchises of all time, with a box office total of $6.6 billion and has also given rise to an animated TV show and theme park ride. Full-Throttle Franchise is the first book to offer an in-depth analysis of the Fast & Furious, bringing together a range of scholars to explore not only the style and themes of the franchise, but also its broader cultural impact and legacy. The collected essays establish the franchise's importance in cinematic and ideological terms, linking their discussions to wider issues of genre, representation, adaptation, and industry. Topics range from stardom and performance, focusing on key actors Vin Diesel and Dwayne Johnson, to the way in which Fast & Furious intersects with dominant ideas of racial, gender, and sexual identity. Aimed at both scholars and fans, Full-Throttle Franchise seeks to uncover just what has made Fast & Furious so enduringly popular, mapping its outrageous set pieces, ever-expanding universe, and growing cast of global megastars in terms of wider cultural and industrial forces.

Author : Tonya Eberhart,Michael Carr
Publisher : Unknown
Page : 220 pages
File Size : 49,9 Mb
Release : 2016-10-10
Category : Electronic
ISBN : 0692791418

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BrandFace for Entrepreneurs by Tonya Eberhart,Michael Carr Pdf

BrandFace(r) is not the first book on personal branding. And Tonya Eberhart is not the first author to write about personal branding, but she is the first to define the essential BrandFace(r) elements that you need to effectively utilize integrated marketing principles and multiple media platforms to transform you into the face of your brand.Marketing has become more complex. There are literally thousands of new marketing and advertising choices available now that were unheard of just a decade ago. In order to stand out, entrepreneurs must understand and accept two things: which marketing tools to use in order to maximize effectiveness, and how to leverage their own knowledge, expertise and image to become the BrandFace(r) Star in their industry.About the Co-Author:BrandFace(r) for Entrepreneurs is the fourth book in the BrandFace series, and is co-authored by Michael Carr, America's Top Selling Real Estate Auctioneer and an entrepreneur. He has been licensed in as many as 27 U.S. states as a broker and auctioneer, and has been actively involved in over 68,000 real estate transactions. This book includes Michael's experiences and advice as the face of his own brand in a competitive industry. He has successfully put into practice the BrandFace(r) principles which have made him a household name in his market. Entrepreneurs will learn how to take their own business from mediocrity to a recognizable brand.

Author : Fiona Brand
Publisher : Silhouette
Page : 256 pages
File Size : 44,5 Mb
Release : 2006-02-01
Category : Fiction
ISBN : 1552544079

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High-Stakes Bride by Fiona Brand Pdf

Special Forces agent Carter Rawlings was back — and Dani Marlow's world was spinning in his wake. The local arson attacks for which she was being blamed were only part of the problem. The feelings Carter's reappearance had ignited threatened far more dangerous territory — a past she tried to keep hidden, especially from him. With the trouble on her land and Carter's tantalizing presence, Dani had to think about her future. Did she want to keep avoiding the truth — that she loved Carter and wanted to make a life with him — or could she finally face the stakes head-on, deal with her enemies and seal her heart to that of the only man she's ever loved?

Author : Max Brand,Frederick Schiller Faust
Publisher : e-artnow
Page : 4466 pages
File Size : 51,7 Mb
Release : 2017-10-16
Category : Fiction
ISBN : 9788027226078

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The Essential Max Brand - 29 Westerns in One Edition by Max Brand,Frederick Schiller Faust Pdf

Musaicum Books presents to you this carefully created volume of "The Essential Max Brand - 29 Westerns in One Edition". This ebook has been designed and formatted to the highest digital standards and adjusted for readability on all devices. Frederick Schiller Faust (1892-1944) was an American author known primarily for his thoughtful and literary Westerns under the pen name Max Brand. Brand also created the popular fictional character of young medical intern Dr. James Kildare in a series of pulp fiction stories. Prolific in many genres he wrote historical novels, detective mysteries, pulp fiction stories and many more. His love for mythology was a constant source of inspiration for his fiction, and it has been speculated that these classical influences accounted in some part for his success as a popular writer. Many of his stories would later inspire films. Table of Contents: The Dan Barry Trilogy The Untamed The Night Horseman The Seventh Man The Ronicky Doone Trilogy Ronicky Doone Ronicky Doone's Treasure Ronicky Doone's Reward Other Novels Above the Law Harrigan! Trailin'! Riders of the Silences Crossroads The Man Who Forgot Christmas Black Jack The Cure of Silver Cañon Donnegan Bull Hunter Jerico's Garrison Finish The Long, Long Trail Way of the Lawless Alcatraz The Garden of Eden The Power of Prayer The Rangeland Avenger Wild Freedom Short Stories John Ovington Returns That Receding Brow Hole-In-The-Wall Barrett The Ghost Out of the Dark

Author : Max Brand,Frederick Schiller Faust
Publisher : e-artnow
Page : 511 pages
File Size : 48,6 Mb
Release : 2017-10-16
Category : Fiction
ISBN : 9788027226092

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WESTERN CLASSICS: Max Brand Edition - 60+ Novels in One Edition by Max Brand,Frederick Schiller Faust Pdf

This carefully edited collection has been designed and formatted to the highest digital standards and adjusted for readability on all devices. Frederick Schiller Faust (1892-1944) was an American author known primarily for his thoughtful and literary Westerns under the pen name Max Brand. Prolific in many genres he wrote historical novels, detective mysteries, pulp fiction stories and many more. Table of Contents: The Dan Barry Series The Untamed The Night Horseman The Seventh Man Dan Barry's Daughter The Ronicky Doone Trilogy Ronicky Doone Ronicky Doone's Treasure Ronicky Doone's Reward The Silvertip Series Silvertip The Man from Mustang Silvertip's Strike Silvertip's Roundup Silvertip's Trap Silvertip's Chase Silvertip's Search The Stolen Stallion Valley Thieves The Valley of Vanishing Men The False Rider Other Novels Above the Law Trailin'! Riders of the Silences (Luck) Crossroads The Man Who Forgot Christmas Black Jack The Cure of Silver Cañon Donnegan (Gunman's Reckoning) Bull Hunter Jerico's Garrison Finish The Long, Long Trail Way of the Lawless (Free Range Lanning) Alcatraz The Garden of Eden The Power of Prayer The Rangeland Avenger Wild Freedom The Boy Who Found Christmas His Name His Fortune The Quest of Lee Garrison Rodeo Ranch "Sunset" Wins Soft Metal Under His Shirt The Tenderfoot The Black Rider In the River Bottom's Grip Acres of Unrest Bad Man's Gulch The Whispering Outlaw The Desert Pilot The Mountain Fugitive The Mustang Herder Destry Rides Again The Hair-Trigger Kid (Duck Hawk's Master) The Lightning Warrior The Three Crosses Range Jester Gunman's Gold The Red Bandanna Marbleface (The Tough Tenderfoot) Red Devil of the Range King of the Range (Strength of the Hills)

Author : Donald Miller
Publisher : HarperCollins Leadership
Page : 241 pages
File Size : 55,7 Mb
Release : 2017-10-10
Category : Business & Economics
ISBN : 9780718033330

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Building a StoryBrand by Donald Miller Pdf

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Author : Anonim
Publisher : Unknown
Page : 844 pages
File Size : 40,5 Mb
Release : 1880
Category : Agriculture
ISBN : UCD:31175016436282

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The Cultivator & Country Gentleman by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 846 pages
File Size : 55,6 Mb
Release : 1880
Category : Agriculture
ISBN : PSU:000019027579

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Country Gentleman, the Magazine of Better Farming by Anonim Pdf

Author : Karen Leland
Publisher : Entrepreneur Press
Page : 224 pages
File Size : 52,5 Mb
Release : 2016-06-20
Category : Business & Economics
ISBN : 9781613083390

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The Brand Mapping Strategy by Karen Leland Pdf

A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline. Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can today’s CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic — all while simultaneously shepherding initiatives from creation to implementation in high-demand markets? CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board. A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels — online and off — within the organization and to the business community at large. The power is in knowing how to tell the story. The book will introduce CEOs and executives in Fortune 500 companies and entrepreneurs in SMBs to the SMG Brand Mapping Process©, a process that will guide them in creating personal, team and business brands that work in harmony and parallel with each other.

Author : New South Wales
Publisher : Unknown
Page : 996 pages
File Size : 52,9 Mb
Release : 1873
Category : New South Wales
ISBN : SRLF:D0002953560

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Government Gazette by New South Wales Pdf

Author : Anonim
Publisher : Unknown
Page : 874 pages
File Size : 55,6 Mb
Release : 1891
Category : Advertising
ISBN : PSU:000066994855

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Printers' Ink; the ... Magazine of Advertising, Management and Sales by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 976 pages
File Size : 49,5 Mb
Release : 1882
Category : Horse racing
ISBN : NYPL:33433066623582

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Wallace's Monthly by Anonim Pdf

Author : Alex Weissberg
Publisher : Pickle Partners Publishing
Page : 221 pages
File Size : 54,7 Mb
Release : 2017-07-11
Category : History
ISBN : 9781787206359

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Desperate Mission by Alex Weissberg Pdf

This book is the story of the former Hungarian Zionist leader, Joel Brand, as told to Alex Weissberg, author of The Accused, which told of his experiences as a prisoner of the Soviet secret police. Most of Desperate Mission: Joel Brand’s Story (1958) is devoted to an account of how Brand came to be in a position to negotiate with the Nazis for the lives of a million human beings and what he did to carry out his incredible mission. Written with all the passion of a man who was entrusted with an almost hopeless mission and had to sit by impotently watching the horrible consequences of its failure, Brand believed that goods and promises which would not have prolonged the fighting ability of the Wehrmacht by a single day might have prevented the slaughter of the 400,000 Jews from Hungary and the untold number from other countries who were put to death in the last year of Hitler’s regime.

Author : Max Brand
Publisher : DigiCat
Page : 196 pages
File Size : 41,9 Mb
Release : 2022-09-16
Category : Fiction
ISBN : EAN:8596547334569

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Way of the Lawless by Max Brand Pdf

DigiCat Publishing presents to you this special edition of "Way of the Lawless" by Max Brand. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.