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Author : David C. Chaney
Publisher : Unknown
Page : 208 pages
File Size : 50,6 Mb
Release : 1972
Category : Social Science
ISBN : STANFORD:36105009470092
Author : Wilbur Schramm,Donald F. Roberts
Publisher : Urbana : University of Illinois Press
Page : 1012 pages
File Size : 51,5 Mb
Release : 1971
Category : Social Science
ISBN : 0252001974
Media as communication institutions;Mass media as social systems; The structure and function of communication in society; The medium is the message; From news-gathering to news-making; A flood of pseudo-events; The negro and the news: A case study.
Author : Melvin L. DeFleur,Margaret H. DeFleur
Publisher : Routledge
Page : 609 pages
File Size : 54,5 Mb
Release : 2016-01-08
Category : Language Arts & Disciplines
ISBN : 9781317346579
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Author : Wilbur Lang Schramm
Publisher : Unknown
Page : 586 pages
File Size : 47,9 Mb
Release : 1954
Category : Communication
ISBN : OCLC:220780647
Author : Wilbur Lang Schramm
Publisher : Unknown
Page : 997 pages
File Size : 47,8 Mb
Release : 1977
Category : Electronic
ISBN : OCLC:1071762706
Author : Melvin L. DeFleur,Margaret H. DeFleur
Publisher : Routledge
Page : 381 pages
File Size : 55,7 Mb
Release : 2016-01-08
Category : Language Arts & Disciplines
ISBN : 9781317346586
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Author : Robin L. Nabi,Mary Beth Oliver
Publisher : SAGE
Page : 657 pages
File Size : 41,9 Mb
Release : 2009-09-11
Category : Language Arts & Disciplines
ISBN : 9781412959964
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
Author : Keith R. Stamm,John E. Bowes
Publisher : Unknown
Page : 260 pages
File Size : 49,8 Mb
Release : 1990
Category : Social Science
ISBN : IND:30000026326110
Author : Melvin Lawrence DeFleur
Publisher : Routledge
Page : 0 pages
File Size : 52,7 Mb
Release : 2010
Category : Communication
ISBN : 0205331726
An intimate examination of the lives and times of prominent mass communication theorists both past and present, Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. Includes four new theories developed specifically for this book to provide readers with a more complete understanding of the processes and effects of contemporary mass media influences.
Author : Stamm,Jennifer Bowes
Publisher : Unknown
Page : 178 pages
File Size : 55,6 Mb
Release : 1988-11-01
Category : Electronic
ISBN : 0840350600
Author : Anders Hansen
Publisher : SAGE Publications Limited
Page : 448 pages
File Size : 47,8 Mb
Release : 2009-02-03
Category : Reference
ISBN : STANFORD:36105215336624
This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Content/Representation; and 3) Audiences/Consumption.
Author : Robert Hawkins,Robert P. Hawkins,John M. Wiemann,Suzanne Pingree
Publisher : SAGE Publications, Incorporated
Page : 320 pages
File Size : 55,9 Mb
Release : 1988
Category : Language Arts & Disciplines
ISBN : UCSC:32106019545455
Advancing Communcation Science illustrates the inadequacies of evidence on which mass and interpersonal communication comparisons are based and make suggestions for improving comparability. Ten chapters discuss ways in which interpersonal and electronic mass communication affect each other, regarding emotional communication and need as determinants in media selection. The authors emphasize the need for special communication skills in the interpretation and use of television, and the role of interpersonal communication in shaping the contours of broadcast news output. The final chapter is a dialogue on the history and evolution of communication leading to a better understanding of where the field is
Author : Arthur Asa Berger
Publisher : SAGE
Page : 226 pages
File Size : 51,9 Mb
Release : 1995-07-05
Category : Language Arts & Disciplines
ISBN : 0803973578
'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound
Author : Aririguzoh, Stella Amara
Publisher : IGI Global
Page : 187 pages
File Size : 53,6 Mb
Release : 2021-03-18
Category : Political Science
ISBN : 9781799848219
The media play active roles in politics with different media channels serving as bridges that link the politicians and citizens together. It is clear that what the media emphasize as important may be seen as such by the public. Hence, it is likely that the media may impact voter decisions during electoral processes and even during the elections. As such, it is imperative that research is collected on the impact of the media and the role it plays in strengthening party loyalty, improving public knowledge on elections, and swaying apathetic citizens to become involved in the electoral process. Global Perspectives on the Impact of Mass Media on Electoral Processes provides relevant theoretical frameworks and research findings that evidence the impact of the media in specific elections in different countries around the world. The book supports professionals who want to improve their understanding of the strategic roles that the media play in electoral politics as well as political candidates who may want to know if their heavy expenditures in paying the media to carry their political messages bring in returns on their investment. Covering topics that include social media, political cartoons, and media influence, this book seeks to provide fresh insights on the media’s impact on elections whether at the national, regional, or local levels. It is ideal for politicians, campaign managers, media analysts, government officials, professionals, researchers, students, academicians, and individuals involved in electoral management, political parties, advertising agencies, and marketing companies.
Author : Sigrid Koch-Baumgarten,Katrin Voltmer
Publisher : Routledge
Page : 256 pages
File Size : 41,5 Mb
Release : 2010-02-25
Category : Political Science
ISBN : 9781135168018
The mass media are playing an increasingly central role in modern political life that expands beyond their traditional function as mediators between the world of politics and the citizens. This volume explores the extent and circumstances under which the media affects public policy; whether the political impact of the media is confined to the public representation of politics or whether their influence goes further to also affect the substance of political decisions. It provides an in-depth understanding of the conditions under which the media might, or might not, play a role in the policy process and what the nature of their influence is. Bringing together conceptual and methodological approaches from both political science and communications studies, this book presents an interdisciplinary perspective. It presents empirical evidence of the processes involved in the interaction between mass communication and policy and features case studies from Western Europe and the US and across different policy fields. The book will be of interest to students of public policy, political communication and comparative politics.