The Process And The Effects Of Mass Communication Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of The Process And The Effects Of Mass Communication book. This book definitely worth reading, it is an incredibly well-written.
Author : Wilbur Schramm,Donald F. Roberts Publisher : Urbana : University of Illinois Press Page : 1012 pages File Size : 53,9 Mb Release : 1971 Category : Social Science ISBN : 0252001974
The Process and Effects of Mass Communication by Wilbur Schramm,Donald F. Roberts Pdf
Media as communication institutions;Mass media as social systems; The structure and function of communication in society; The medium is the message; From news-gathering to news-making; A flood of pseudo-events; The negro and the news: A case study.
The Effects of Mass Communication by Joseph T. Klapper Pdf
This book is "primarily a collation of the findings of published research. Part I deals with mass communication as an agent of persuasion. Part II deals with the effects of specific kinds of media content." A new orientation is suggested: the "Phenomenistic" approach which "is in essence a shift away from the tendency to regard mass communication as a necessary and sufficient cause of audience effects, toward a view of the media as influences, working amid other influences, in a total situation."
Author : Sidney Kraus,Dennis Davis Publisher : University Park : Pennsylvania State University Press Page : 324 pages File Size : 47,6 Mb Release : 1976 Category : Language Arts & Disciplines ISBN : UOM:39076005526756
The Effects of Mass Communication on Political Behavior by Sidney Kraus,Dennis Davis Pdf
The work is based on a two-year analytic review of the literature followed by a one-year synthesis of the findings. The one-year synthesis of the findings. The result, in the words of a pre-publication reviewer, "is an attempt to redirect research in this whole area by examining the demonstrated utility of various approaches, urging that we discard some and adopt others as promising." The Effects of Mass Communication on Political Behavior will be indispensable for all students of communication, political behavior, speech, journalism, political sociology, and social psychology.
Mass Communication Theories by Melvin L. DeFleur,Margaret H. DeFleur Pdf
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
The SAGE Handbook of Media Processes and Effects by Robin L. Nabi,Mary Beth Oliver Pdf
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
Mass Communication Theories by Melvin Lawrence DeFleur Pdf
An intimate examination of the lives and times of prominent mass communication theorists both past and present, Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. Includes four new theories developed specifically for this book to provide readers with a more complete understanding of the processes and effects of contemporary mass media influences.
Global Perspectives on the Impact of Mass Media on Electoral Processes by Aririguzoh, Stella Amara Pdf
The media play active roles in politics with different media channels serving as bridges that link the politicians and citizens together. It is clear that what the media emphasize as important may be seen as such by the public. Hence, it is likely that the media may impact voter decisions during electoral processes and even during the elections. As such, it is imperative that research is collected on the impact of the media and the role it plays in strengthening party loyalty, improving public knowledge on elections, and swaying apathetic citizens to become involved in the electoral process. Global Perspectives on the Impact of Mass Media on Electoral Processes provides relevant theoretical frameworks and research findings that evidence the impact of the media in specific elections in different countries around the world. The book supports professionals who want to improve their understanding of the strategic roles that the media play in electoral politics as well as political candidates who may want to know if their heavy expenditures in paying the media to carry their political messages bring in returns on their investment. Covering topics that include social media, political cartoons, and media influence, this book seeks to provide fresh insights on the media’s impact on elections whether at the national, regional, or local levels. It is ideal for politicians, campaign managers, media analysts, government officials, professionals, researchers, students, academicians, and individuals involved in electoral management, political parties, advertising agencies, and marketing companies.
The major textbook in communication theory. Denis McQuail provides a brisk, elegantly organized, and comprehensive overview of the ways in which mass communication has been viewed by social scientists and by practitioners. The wealth of thinking in the field; the enormous range of issues studied and questions raised; the proliferation of schools, approaches and tendencies: McQuail marshalls this welter of material into a clear, easy to follow textbook for students at all levels of communication studies. He reviews: ways in which the the mass media have been defined theories of their function and purpose views of the organizational structures and processes of mass media content analysis and the other techniques for interpreting the meaning of media content theories of what an audience is and what it does Cultivation theory, traditional sociology, classical marxism, the Frankfurt school, 'hegemony' theory, Soviet media theory, the uses and gratifications approach, development media theory, free press theory, organizational theory -- all these and much more -- are described and placed in their historical and scholarly context. McQuail's extensive references will guide anyone interested in mass communication to the key work in the field. Diagrams, a Media Theory Map, summaries, indexes and other features will further help new students to keep a hold on all the separate strands in the field. About the author: Denis McQuail is currently Professor of Mass Communication, University of Amsterdam, the Netherlands. After graduating from Corpus Christi College, Oxford with a BA in Modern History and a Diploma in Public and Social Administration, he received a PhD in social studies from the University of Leeds. He has since been affiliated to the Television Research Unit, University of Leeds; the University of Southampton; and the Annenberg School of Communication, University of Pennsylvania. His major publications include: Television and the Political Image (with J Trenaman) 1961; Television in Politics: Its Use and Influence (with J G Blumler), 1968; Towards a Sociology of Mass Communications, 1968; Sociology of Mass Communication (editor) 1972; Communication, 1975; Review of Sociological Writing on the Press, 1976; Analysis of Newspaper Content, 1977; Communication Models for the Study of Mass Communication (with Sven Windahl), 1982. Why this textbook? Why choose this textbook for use in your courses over others that are available? McQuail has drawn on his own extensive teaching experience to make sure his book offers the following qualities and features: The frameworks: for ease of organization, McQuail arranges the theories of media effect processes, or mass media and social change in new, clarifying frameworks. He aims to present all the principal theories within a single integrative framework. Its range: McQuail's extraordinary feat of organization encompasses theories from all the principal approaches to communication from all over the world. His book will be useful in a variety of cultural and national settings. Its thoroughness: McQuail provides over 300 references to guide your students to the primary sources. Not only is each theory described, and its sources and histories plotted, but its implications and intellectual context are explored. Consensus theories are given equal weight with themore contentious, critical understandings. Controversy is faced, fairness maintained. Its currency: The most recent research is expressed in the form of theoretical propositions. New approaches are discussed that are not reviewed in other textbooks: a revision of the functional theory, the notion of emerging 'public definitions', and a revision of the 'four theories of the press'. Other unique features: A thorough review of theories of the audience. Questions of media power and normative theories of media are given a central place at various points. Professor Denis McQuail provides a thorough review of the history, structure, and processes of the mass media, and the views taken of them. The first chapter defines the terms and issues of mass media studies. It also traces the development of mass media since the first newspapers in the 17th century. McQuail notes the origins, typical forms, and applications of mass media at different times. He then provides a framework for understanding the different approaches to the study of mass media. Mass society theory, Marxist approaches of different types, message-centred theory, and theory of audience and effect are the perspectives reviewed. Chapter Three explores the ideological, political, and cultural contexts in which the mass media operates, and which define the media's functions. The institutional forms of mass communication are characterized in Chapter Four. In Chapter Five, the meaning of the information provided by the media is analyzed. Different kinds of content, such as news or fiction, are examined from different theoretical perspectives. Chapter Six describes alternative approaches to the study ofthe audience, the different aspects of audiences which they study, and the conclusions they have reached. Chapter Seven focusses on the study of the impact and effect of media. Different scientific approaches to this study are described, and the results of this research given. The final chapter looks at the lessons of mass communication study for issues of current concern such as international communication and new technological developments.
