Profitable Advertising

Author : Anonim
Publisher : Unknown
Page : 362 pages
File Size : 55,8 Mb
Release : 1892
Category : Advertising
ISBN : COLUMBIA:CU04607384

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Profitable Advertising by Anonim Pdf

Author : Raymond P. Wiggers
Publisher : Unknown
Page : 116 pages
File Size : 55,5 Mb
Release : 1956
Category : Advertising
ISBN : MINN:30000011077116

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Profitable Advertising for Small Industrial Goods Producers by Raymond P. Wiggers Pdf

Author : Antony Young
Publisher : Kogan Page Publishers
Page : 225 pages
File Size : 41,7 Mb
Release : 2007-03-03
Category : Business & Economics
ISBN : 9780749451424

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Profitable Marketing Communications by Antony Young Pdf

Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.

Author : Dr. Robert A. Edgell
Publisher : Ameursian CID
Page : 210 pages
File Size : 53,8 Mb
Release : 2001-01-01
Category : Business & Economics
ISBN : 8210379456XXX

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Profitable Marketing and Branding in the Digital Economy by Dr. Robert A. Edgell Pdf

Learn the fundamentals of digital marketing including how to calculate return on investment and other important promotional metrics.

Author : Anonim
Publisher : Unknown
Page : 1950 pages
File Size : 55,8 Mb
Release : 1947
Category : Advertising
ISBN : UCR:31210016942276

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Profitable Advertising by Anonim Pdf

Author : Jim Kobs
Publisher : McGraw-Hill Companies
Page : 420 pages
File Size : 52,6 Mb
Release : 1992
Category : Business & Economics
ISBN : MINN:31951D00877276P

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Profitable Direct Marketing by Jim Kobs Pdf

Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook

Author : Anonim
Publisher : Unknown
Page : 400 pages
File Size : 49,9 Mb
Release : 1895
Category : Advertising
ISBN : COLUMBIA:CU04607414

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Profitable Advertising by Anonim Pdf

Author : Joseph R. Rowen,Donald Frederic Blankertz
Publisher : Unknown
Page : 312 pages
File Size : 49,7 Mb
Release : 1951
Category : Advertising
ISBN : UCAL:$B335972

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Profitable Retail Advertising by Joseph R. Rowen,Donald Frederic Blankertz Pdf

Author : Lois K. Geller
Publisher : Oxford University Press
Page : 384 pages
File Size : 49,5 Mb
Release : 2002-11-01
Category : Business & Economics
ISBN : 9780190289256

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Response by Lois K. Geller Pdf

Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.

Author : Cathrine V. Jansson-Boyd,Magdalena J. Zawisza
Publisher : Taylor & Francis
Page : 730 pages
File Size : 46,7 Mb
Release : 2016-11-18
Category : Business & Economics
ISBN : 9781317539940

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Routledge International Handbook of Consumer Psychology by Cathrine V. Jansson-Boyd,Magdalena J. Zawisza Pdf

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

Author : Raymond P. Wiggers
Publisher : Unknown
Page : 116 pages
File Size : 45,6 Mb
Release : 1956
Category : Advertising
ISBN : UIUC:30112106563346

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Profitable Advertising for Small Industrial Goods Producers by Raymond P. Wiggers Pdf

Author : Pettengill, firm, Newspaper Advertising Agents
Publisher : Unknown
Page : 360 pages
File Size : 51,7 Mb
Release : 1870
Category : Advertising
ISBN : UCD:31175029863910

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Pettengill's Newspaper Directory and Advertisers' Hand-book by Pettengill, firm, Newspaper Advertising Agents Pdf

Author : Donald Rockwell
Publisher : Unknown
Page : 131 pages
File Size : 53,7 Mb
Release : 2019-09-19
Category : Electronic
ISBN : 1694049310

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How to Generate Highly Profitable Google Ads by Donald Rockwell Pdf

✓ 1.17 billion people use Google search. (Yes, a billion with B) ✓ 63% of them said they'd click on a Google ad. ✓ Businesses make an average of $2 in revenue for every $1 they spend on AdWords (Despite the fact that 99% of them don't know how to advertise properly) ^ If that doesn't make you want to master Google Ads and put your - or your clients' - business in front of all these people for pennies on the dollar, nothing will. - In this book, you are going to discover: ✓ Step-by-Step Guide to Becoming a True Google Adwords Ninja and Running Insanely Profitable Campaigns on the World's Biggest Search Engine ✓ How to Profitably Market Small Businesses (with Small Budgets) with Google Adwords ✓ 17+ Proven Strategies and Tools for Finding the Perfect Keywords for Your Campaign (High Demand, Low Competition) ✓ The Ultimate Blueprint to Remarketing and Conversion Tracking on Google Adwords (A.k.a Following People Around the Internet Until They Buy From You) ✓ How to Create Profitable YouTube Ads and Put Your Business in Front of Millions of People for Pennies on the Dollar ✓ Finally, How to Sell This New Skill as a Service, Start a Marketing Agency, and Get Your First High-Paying Client in No Time - Even If You Have No Money, Experience, or Case Studies Behind You ...and much more. - If you are one of those people who (like me) just scroll right to the bottom, here's the deal: If you are serious about advertising online and you're looking for an affordable way to put your product or service in front of millions of highly-targeted prospects, Adwords is the way to do it. And this book is the place to start. Click the button to place your order and make the first step towards market domination.

Author : Anonim
Publisher : Unknown
Page : 680 pages
File Size : 52,7 Mb
Release : 1889
Category : Advertising
ISBN : PSU:000066994824

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Printers' Ink; the ... Magazine of Advertising, Management and Sales by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 1424 pages
File Size : 52,9 Mb
Release : 1894
Category : Floriculture
ISBN : PSU:000055624930

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American Florist by Anonim Pdf