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Author : S. Roland Hall
Publisher : Unknown
Page : 608 pages
File Size : 54,9 Mb
Release : 1924
Category : Advertising
ISBN : UCAL:$B265220
Author : Joseph R. Rowen,Donald Frederic Blankertz
Publisher : Unknown
Page : 312 pages
File Size : 40,7 Mb
Release : 1951
Category : Advertising
ISBN : UCAL:$B335972
Author : National Retail Merchants Association Staff
Publisher : Unknown
Page : 128 pages
File Size : 44,6 Mb
Release : 1977-05-01
Category : Electronic
ISBN : 0871020580
Author : Doug Fleener
Publisher : Unknown
Page : 234 pages
File Size : 50,5 Mb
Release : 2005
Category : Retail trade
ISBN : 9781933631264
Author : Jim Kobs
Publisher : McGraw-Hill Companies
Page : 420 pages
File Size : 54,6 Mb
Release : 1992
Category : Business & Economics
ISBN : MINN:31951D00877276P
Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook
Author : Lois K. Geller
Publisher : Oxford University Press
Page : 384 pages
File Size : 47,9 Mb
Release : 2002-11-01
Category : Business & Economics
ISBN : 9780198035992
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
Author : Nancy Georges
Publisher : BalboaPress
Page : 144 pages
File Size : 53,8 Mb
Release : 2012-07-20
Category : Body, Mind & Spirit
ISBN : 9781452503448
Nancy, The Retail Miss Fix-it, is a retail strategist and the brains behind Magnolia Solutions, a one stop shop offering retailers, brands, businesses and manufacturers a dedicated consultancy service designed to provide them with sound strategies and solutions to adapt their businesses for the new world. With more than 20 years hands on experience ranging from in-store management, customer service, marketing, training, promotions & events, product development, manufacturing and wholesaling Nancy wrote 7 Powerful Ways To Boost Retail Profifi ts, In Any Economic Climate to help retailers identify and develop the foundation needed to guarantee a profi table business. Working with retailers, wholesalers, brands, manufacturers & professionals to navigate the fast-paced, ever changing marketplace. Nancy strategically integrates and implements sound marketing solutions and retail practices via offline reality, websites, e-commerce and social media, arming them with the information and support they need to adapt and navigate their way through the new climate.
Author : Arthur Scher
Publisher : Unknown
Page : 128 pages
File Size : 51,6 Mb
Release : 2004-10-01
Category : Business & Economics
ISBN : 141842952X
This book is about the author's life and adventures being a single man homesteading in Alaska.
Author : Shabbir Hossain
Publisher : Createspace Independent Publishing Platform
Page : 134 pages
File Size : 43,6 Mb
Release : 2016-05-03
Category : Electronic
ISBN : 153309117X
In last 25 years I have taken over many failing businesses, and each time I took them as a challenge to see if I could improve that business, I am happy to report that my success rate is around 85%. I take a time tested step by step marketing approach and make sure every steps are followed and completed. Some of which I have shared through my blog and podcast, but I have decided to summarize them all in this book so they are easy to find under one roof so to speak. In this book, I try to break down the anatomy of retail sales for you and look at five effective ways that you can increase your sales and boost profits consequently. After all, the more sales your business can make, the more profitable it will be for you right? How about if you can reduce your operational expenses at the same time? Would that bring extra net profit to your business? Sure they would. Let me show you the true, time tested and proven methods that can increase sales while reducing cost and spending, and if you remain consistent in your efforts, you can improve your sales by 25% in only 60 days. Now that is something! " I am a senior marketing manager for a regional retail chain, I came to know Shabbir via his podcast. I was happy to be one of the few recipient of his new book. Being in marketing for many years, we all suffer from some form of tunnel vision, I know this for a fact, I am guilty of this myself, but I didn't realize it till I read his book!!! I had to get my marketing team together and we are now in process of refocusing some of our marketing efforts system wide. Anyone in retail business should read this book..." - A.K Mishra
Author : Antony Young
Publisher : Kogan Page Publishers
Page : 225 pages
File Size : 45,5 Mb
Release : 2007-03-03
Category : Business & Economics
ISBN : 9780749451424
Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.
Author : Dave Donelson
Publisher : Donelson SDA Inc
Page : 135 pages
File Size : 50,7 Mb
Release : 2010
Category : Business & Economics
ISBN : 9781453889602
Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own as an entrepreneur and consultant-into this guide to attracting customers, persuading them to buy, and turning them into customers for life. Learn how to increase the return on your advertising investment by following a few basic rules of the game. Find out what makes your customers tick and why they buy from you-or your competition. Discover how to build your profits on a solid foundation of good marketing skills. In the first two sections, managers and entrepreneurs just like you tell how they handle the nitty-gritty details of creating ads, buying media, designing promotions, and all the many other tasks of good marketing. Insightful case studies of small companies across the country-retailers, manufacturers, service providers, and more-help you see how marketing drives successful business strategy. As a bonus, section three contains twenty-three promotions and ad campaigns you can use. Study them, run them, or adapt them to your specific needs-they've all been proven to work for businesses just like yours. The Dynamic Manager's Guide To Marketing & Advertising isn't about theory-it's about how to succeed in the real world of small business.
Author : Donna Geary,Retail Learning Initiative
Publisher : Retail Learning Initiative, Centre for the Study of Commercial Activity, Ryerson Polytechnic University
Page : 245 pages
File Size : 50,6 Mb
Release : 1997
Category : Advertising
ISBN : 0919351514
Author : Edward Joseph Carroll,Edwin Black George,United States. Bureau of Foreign and Domestic Commerce,Victor Sadd,Walter Le Roy Mitchell,Wroe Alderson,Arthur A. Kimball,Benjamin Barnwell Aiken,Robert Todd Williams,Hunter Pope Mulford
Publisher : Unknown
Page : 430 pages
File Size : 41,5 Mb
Release : 1932
Category : Bankruptcy
ISBN : OSU:32435072056542
Author : Anonim
Publisher : Unknown
Page : 85 pages
File Size : 45,7 Mb
Release : 1975
Category : Radio advertising
ISBN : OCLC:2013001
Author : Bob Negen,Susan Negen
Publisher : Wiley
Page : 256 pages
File Size : 43,9 Mb
Release : 2007-02-26
Category : Business & Economics
ISBN : 9780470085943
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
