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Author : Frank Trent
Publisher : Unknown
Page : 90 pages
File Size : 50,5 Mb
Release : 2002
Category : Electronic
ISBN : 0958178305
Author : Lois K. Geller
Publisher : Oxford University Press
Page : 384 pages
File Size : 50,5 Mb
Release : 2002-11-01
Category : Business & Economics
ISBN : 9780190289256
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
Author : Dan Kennedy
Publisher : Entrepreneur Press
Page : 196 pages
File Size : 45,7 Mb
Release : 2013-04-01
Category : Business & Economics
ISBN : 9781599185019
This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new case history examples and samples from new guest contributors-each with extraordinary, current successKennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan - from marketing master Kennedy - delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
Author : Mark S. Bacon
Publisher : Unknown
Page : 298 pages
File Size : 43,8 Mb
Release : 1992
Category : Business & Economics
ISBN : UOM:39015024795190
Covers every type of direct marketing--mail order, telemarketing, radio/television, newsletters, print advertising with dozens of examples of successful direct marketing packages and letters.
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
Page : 196 pages
File Size : 50,6 Mb
Release : 2013-04-01
Category : Business & Economics
ISBN : 9781613082324
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Author : Barry Silverstein
Publisher : Maximum Press (FL)
Page : 534 pages
File Size : 48,6 Mb
Release : 2001
Category : Industrial marketing
ISBN : PSU:000047265967
Specific examples and illustrative case studies show marketers how to enhance the business-to-business segment of direct marketing through the Internet and take full advantage of this new, more powerful form of interactive marketing. Included are strategies and tactics for enhancing lead generation, event marketing, fulfillment, order generation and customer relationship programs. 20 line drawings, 20 tables.
Author : Anonim
Publisher : Unknown
Page : 102 pages
File Size : 50,7 Mb
Release : 2005-01
Category : Electronic
ISBN : 0974805947
How to succeed in the Direct Marketing of your company's products and/or services. Coupons/Discounts included in back of book.
Author : Stephen Wilson
Publisher : Sell Photos on IStockphoto
Page : 106 pages
File Size : 49,5 Mb
Release : 2010-12-15
Category : Business & Economics
ISBN : 9780557977932
How to use social media marketing to make your business more profitable and measure your results. Find your best customers in your market through this easy to follow, step by step process.
Author : James Stephenson
Publisher : Entrepreneur Press
Page : 564 pages
File Size : 49,7 Mb
Release : 2007-01-01
Category : Business & Economics
ISBN : 9781613080436
The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
Page : 226 pages
File Size : 47,9 Mb
Release : 2024-05-21
Category : Business & Economics
ISBN : 9781613084809
The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media. Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Author : Al Lautenslager
Publisher : Entrepreneur Press
Page : 0 pages
File Size : 46,6 Mb
Release : 2005-10-04
Category : Business & Economics
ISBN : 1932531718
Deliver the right message to the right target for the best results. Americans spend over $528 billion annually in response to direct-mail marketing. If you want to reap your share of those profits, you've turned to the right place. With hot new marketing ideas and a fresh twist on old favorites, this book is a one-stop solution for small-business owners. In fact it's the only direct-marketing book that covers the recent anti-spam laws, cell phone telemarketing regulations and the National Do Not Call Registry. Inside you'll find: The four critical components of direct-marketing-the target, the message, the vehicle and frequency/timing - and how to get the maximum advantage from each Treid-and-true direct-marketing methods like postcards and newsletters - and how to tailor them to today”s marketplace New, high-tech direct-marketing techniques that stay within the law-but generate response beyond your expectations Insider tricks to using out-of-the-ordinary methods - like sweepstakes, contests and more-to your best advantage How to develop, plan, implement and evaluate an entire direct-marketing campaign with lower costs and higher returns than you ever dreamed possible
Author : Craig Simpson,Dan Kennedy
Publisher : Entrepreneur Press
Page : 250 pages
File Size : 54,6 Mb
Release : 2014-01-28
Category : Business & Economics
ISBN : 9781599185187
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author : Craig Garber
Publisher : Craig Garber
Page : 366 pages
File Size : 40,6 Mb
Release : 2011-05
Category : Business & Economics
ISBN : 9780984125517
"If you are passionate about marketing, selling, or making money in business, then this is the most exciting and important book you will ever read? the strategies inside are easy to use, even if you feel "awkward" when it comes to selling and marketing - and everything is delivered in plain and simple English"--Back cover.
Author : Jim Kobs
Publisher : Unknown
Page : 336 pages
File Size : 44,8 Mb
Release : 1979
Category : Business & Economics
ISBN : UOM:35128000824878
Author : Gerald B. McCready
Publisher : Prentice Hall
Page : 176 pages
File Size : 43,8 Mb
Release : 1982
Category : Business & Economics
ISBN : IND:39000008520731
