Psychological Foundations Of Marketing

Author : Allan J. Kimmel
Publisher : Routledge
Page : 306 pages
File Size : 51,5 Mb
Release : 2012
Category : Business & Economics
ISBN : 9780415620000

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Psychological Foundations of Marketing by Allan J. Kimmel Pdf

Choice Outstanding Academic Title for 2013 Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.

Author : Allan J Kimmel
Publisher : Routledge
Page : 406 pages
File Size : 50,6 Mb
Release : 2018-01-12
Category : Business & Economics
ISBN : 9781315436074

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Psychological Foundations of Marketing by Allan J Kimmel Pdf

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

Author : Anonim
Publisher : Routledge
Page : 306 pages
File Size : 48,9 Mb
Release : 2012-11-12
Category : Business & Economics
ISBN : 9781136183638

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Psychological Foundations of Marketing by Anonim Pdf

A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.

Author : Gerhard Raab,G. Jason Goddard,Alexander Unger
Publisher : CRC Press
Page : 412 pages
File Size : 49,5 Mb
Release : 2016-02-24
Category : Business & Economics
ISBN : 9781317018704

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The Psychology of Marketing by Gerhard Raab,G. Jason Goddard,Alexander Unger Pdf

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.

Author : Joe Kent Kerby
Publisher : Unknown
Page : 648 pages
File Size : 55,8 Mb
Release : 1975
Category : Attitude (Psychology).
ISBN : STANFORD:36105036325665

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Consumer Behavior; Conceptual Foundations by Joe Kent Kerby Pdf

Author : Michael J Baker,Michael Saren
Publisher : SAGE
Page : 450 pages
File Size : 52,7 Mb
Release : 2010-03-18
Category : Business & Economics
ISBN : 9781446243978

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Marketing Theory by Michael J Baker,Michael Saren Pdf

Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings

Author : G. R. Foxall,Ronald Earl Goldsmith
Publisher : Unknown
Page : 268 pages
File Size : 46,9 Mb
Release : 1994
Category : Business & Economics
ISBN : UOM:49015002319391

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Consumer Psychology for Marketing by G. R. Foxall,Ronald Earl Goldsmith Pdf

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers and users comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.

Author : Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes
Publisher : Psychology Press
Page : 1892 pages
File Size : 45,8 Mb
Release : 2018-12-07
Category : Psychology
ISBN : 9781136676208

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Handbook of Consumer Psychology by Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes Pdf

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Author : Bob M. Fennis,Wolfgang Stroebe
Publisher : Psychology Press
Page : 451 pages
File Size : 46,6 Mb
Release : 2015-12-22
Category : Psychology
ISBN : 9781317398950

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The Psychology of Advertising by Bob M. Fennis,Wolfgang Stroebe Pdf

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Author : Rob Garay
Publisher : Unknown
Page : 134 pages
File Size : 43,9 Mb
Release : 2021-06-06
Category : Electronic
ISBN : 9798514582884

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Marketing Minds by Rob Garay Pdf

This book aims to spread knowledge and expertise to others in the industry as well as those just entering the world of marketing. In addition to discussing various cognitive biases and the psychological theories based on them, this book examines consumer behavior as a whole, its importance, influences upon it, and emerging fields such as neuromarketing. It also includes a section on ethical considerations when employing such methods, and the extent to which these marketing techniques can be used without causing harm to consumers.

Author : Teixeira, Sandrina,Teixeira, Sara,Oliveira, Zaila,Souza, Elnivan
Publisher : IGI Global
Page : 388 pages
File Size : 46,8 Mb
Release : 2023-12-08
Category : Business & Economics
ISBN : 9798369305539

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Using Influencer Marketing as a Digital Business Strategy by Teixeira, Sandrina,Teixeira, Sara,Oliveira, Zaila,Souza, Elnivan Pdf

Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Author : Morgen Witzel
Publisher : Thoemmes
Page : 2740 pages
File Size : 48,6 Mb
Release : 2000-03-15
Category : Business & Economics
ISBN : 1855066289

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Marketing by Morgen Witzel Pdf

Author : Joel Benjamin Cohen,Joel B. Cohen
Publisher : Unknown
Page : 480 pages
File Size : 44,7 Mb
Release : 1972
Category : Business & Economics
ISBN : MINN:31951000058297U

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Behavioral Science Foundations of Consumer Behavior by Joel Benjamin Cohen,Joel B. Cohen Pdf

Author : Wojciech Cwalina,Andrzej Falkowski,Bruce I. Newman
Publisher : Routledge
Page : 353 pages
File Size : 54,8 Mb
Release : 2015-01-28
Category : Political Science
ISBN : 9781317462590

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Political Marketing: by Wojciech Cwalina,Andrzej Falkowski,Bruce I. Newman Pdf

This is the first integrated theory-to-practice text on marketing's role in the political process. It

Author : Emanuel Demby
Publisher : Marketing Classics Press
Page : 24 pages
File Size : 47,8 Mb
Release : 2011-06-30
Category : Business & Economics
ISBN : 9781613111543

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Psychographics and From Whence it Came by Emanuel Demby Pdf