Public Relations Cases And Readings

Author : Danny Moss,Barbara DeSanto
Publisher : Routledge
Page : 261 pages
File Size : 49,5 Mb
Release : 2010-07-16
Category : Business & Economics
ISBN : 9781136842450

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Public Relations Cases by Danny Moss,Barbara DeSanto Pdf

This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance and sophistication of this function both in public and private sector organizations. This second edition of Public Relations Cases builds on the success of the previous edition to offer new insights into the changing face of contemporary public relations and the development of PR and communication strategies. The book also examines: The use of social media and blogging as a communications medium The growing importance of corporate social responsibility programmes Local authority identity change High profile international charitable fundraising Sports sponsorship Property sector PR. Featuring cases from around the world, including the UK, India, Korea, Demark, Croatia and the US, this book is an invaluable resource for teachers, researchers and students working in public relations, corporate communication and public affairs.

Author : Danny Moss,Barbara DeSanto
Publisher : Routledge
Page : 267 pages
File Size : 55,9 Mb
Release : 2002
Category : Business & Economics
ISBN : 0415234255

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Public Relations Cases by Danny Moss,Barbara DeSanto Pdf

This unique collection of contemporary international public relations case studies gives readers in-depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations. Casas from the UK, Norway, Spain, Sweden, South Africa, Canada and the USA are featured Offering valuable insights into the development of PR and communication strategies, the areas examined include: corporate identity change and management global reputation management crisis management in the oil and shipping industries exploiting strategic alliances between voluntary and private sector organizations public relations support for international branding and market entry the importance of internal communications during international mergers the integration of public relations and marketing communications business-to-business communications. Also including analysis and discussion questions to support the case studies and maintaining a good balance between theory and practice it is an invaluable resource for teachers, researchers and students working in public relations, corporate communications and public affairs.

Author : Daniel Moss,Barbara DeSanto
Publisher : Routledge
Page : 325 pages
File Size : 48,5 Mb
Release : 2005-08-19
Category : Business & Economics
ISBN : 9781134567249

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Public Relations Cases and Readings by Daniel Moss,Barbara DeSanto Pdf

This unique collection of contemporary international public relations case studies gives readers in-depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations. Casas from the UK, Norway, Spain, Sweden, South Africa, Canada and the USA are featured Offering valuable insights into the development of PR and communication strategies, the areas examined include: corporate identity change and management global reputation management crisis management in the oil and shipping industries exploiting strategic alliances between voluntary and private sector organizations public relations support for international branding and market entry the importance of internal communications during international mergers the integration of public relations and marketing communications business-to-business communications. Also including analysis and discussion questions to support the case studies and maintaining a good balance between theory and practice it is an invaluable resource for teachers, researchers and students working in public relations, corporate communications and public affairs.

Author : Burton St. John III,Diana Knott Martinelli,Robert S. Pritchard,Cylor Spaulding
Publisher : SAGE Publications
Page : 236 pages
File Size : 49,6 Mb
Release : 2018-08-02
Category : Language Arts & Disciplines
ISBN : 9781544339924

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Cases in Public Relations Strategy by Burton St. John III,Diana Knott Martinelli,Robert S. Pritchard,Cylor Spaulding Pdf

Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.

Author : Patricia Swann
Publisher : Routledge
Page : 605 pages
File Size : 44,6 Mb
Release : 2014-02-18
Category : Business & Economics
ISBN : 9781134060276

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Cases in Public Relations Management by Patricia Swann Pdf

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements

Author : Kathy Brittain McKee,Kathy Richardson,Larry F. Lamb,Marcie Hinton
Publisher : Routledge
Page : 303 pages
File Size : 41,5 Mb
Release : 2010-03-17
Category : Business & Economics
ISBN : 9781135231514

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Applied Public Relations by Kathy Brittain McKee,Kathy Richardson,Larry F. Lamb,Marcie Hinton Pdf

Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. McKee and Lamb place special emphasis on public relations as a strategic management function that must coordinate its planning and activities with key organizational units - human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. This second edition includes the following key features: New and updated cases Additional Professional Insight commentaries Expanded use of charts and photos An appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics for Professional Communicators A companion website with resources for the student and the instructor. With its practical orientation and scope, Applied Public Relations is a useful text for courses on public relations management, public relations cases and campaigns, and integrated communication management.

Author : Patricia Swann
Publisher : Routledge
Page : 1023 pages
File Size : 53,5 Mb
Release : 2014-02-18
Category : Business & Economics
ISBN : 9781134060344

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Cases in Public Relations Management by Patricia Swann Pdf

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements

Author : Allen H. Center,Frank E. Walsh
Publisher : Prentice Hall
Page : 494 pages
File Size : 50,6 Mb
Release : 1985
Category : Public relations
ISBN : IND:39000008228376

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Public Relations Practices by Allen H. Center,Frank E. Walsh Pdf

Author : Raymond Simon,Frank Winston Wylie
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 448 pages
File Size : 42,8 Mb
Release : 1994
Category : Business & Economics
ISBN : NWU:35556023186778

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Cases in Public Relations Management by Raymond Simon,Frank Winston Wylie Pdf

Author : Burton St. John,Diana Knott Martinelli,Robert S. Pritchard,Cylor Spaulding
Publisher : Unknown
Page : 192 pages
File Size : 42,9 Mb
Release : 2019
Category : Electronic
ISBN : 1544339933

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Cases in Public Relations Strategy by Burton St. John,Diana Knott Martinelli,Robert S. Pritchard,Cylor Spaulding Pdf

Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client-whether big or small, global or local, for-profit or nonprofit-in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/stjohn.

Author : Edward L. Bernays
Publisher : University of Oklahoma Press
Page : 310 pages
File Size : 46,5 Mb
Release : 2013-07-29
Category : Business & Economics
ISBN : 9780806189826

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Public Relations by Edward L. Bernays Pdf

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Author : Ronald D. Smith
Publisher : Routledge
Page : 552 pages
File Size : 52,7 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780415506762

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Strategic Planning for Public Relations by Ronald D. Smith Pdf

This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

Author : David W. Guth,Charles Marsh
Publisher : Allyn & Bacon
Page : 388 pages
File Size : 50,9 Mb
Release : 2005
Category : Business & Economics
ISBN : UOM:39015060664870

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Adventures in Public Relations by David W. Guth,Charles Marsh Pdf

Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.

Author : Darrell C. Hayes,Jerry A. Hendrix,Pallavi D. Kumar
Publisher : Wadsworth Publishing Company
Page : 425 pages
File Size : 46,8 Mb
Release : 2012-01-01
Category : Business & Economics
ISBN : 1133393292

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Public Relations Cases by Darrell C. Hayes,Jerry A. Hendrix,Pallavi D. Kumar Pdf

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

Author : Alison Theaker
Publisher : Routledge
Page : 377 pages
File Size : 54,9 Mb
Release : 2004-08-02
Category : Business & Economics
ISBN : 9781134369225

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The Public Relations Handbook by Alison Theaker Pdf

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.