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Author : Anonim
Publisher : Unknown
Page : 165 pages
File Size : 49,5 Mb
Release : 2009
Category : Communication in education
ISBN : 1483350509
From components of successful PR programmes to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands & ensure student success.
Author : Edward H. Moore
Publisher : Corwin Press
Page : 185 pages
File Size : 51,6 Mb
Release : 2009-07-15
Category : Education
ISBN : 9781452213569
From components of successful PR programs to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands and ensure student success.
Author : Edward H. Moore
Publisher : Corwin Press
Page : 185 pages
File Size : 41,7 Mb
Release : 2009-07-15
Category : Business & Economics
ISBN : 9781412965682
succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school's PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees
Author : Kelly Wachel,Matt Wachel
Publisher : Rowman & Littlefield
Page : 99 pages
File Size : 43,7 Mb
Release : 2015-12-03
Category : Education
ISBN : 9781475820577
A public relations director and a principal have mostly the same goals in helping students achieve at high levels. While each might go about impacting student learning in different ways, they both work to make education better. In Having an Impact on Learning, the husband and wife team of Matt and Kelly Wachel, help show how both the principal and the public relations director can propel education forward. Whether it’s through perception, teaching and learning, communication, social media, events, student achievement, or working with the community, principals and public relations professionals have to understand their roles in contributing to each of those areas. While the topics of conversation between these two professions sometimes cause disagreement, in the end, the principal and the public relations professional agree that their two views must ultimately mesh to help do what’s best for kids. In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together.
Author : Tim Devlin
Publisher : Unknown
Page : 248 pages
File Size : 41,7 Mb
Release : 1990
Category : Education
ISBN : OCLC:222590818
Author : Mavis G. Sanders
Publisher : Simon and Schuster
Page : 144 pages
File Size : 48,7 Mb
Release : 2015-03-17
Category : Education
ISBN : 9781632209665
This current era of high stakes testing, accountability, and shrinking educational budgets demands that schools seek bold and innovative ways to build strong learning environments for all students. Community involvement is a powerful tool in generating resources that are essential for educational excellence. Building School-Community Partnerships: Collaboration for Student Success emphasizes the importance of community involvement for effective school functioning, student support and well-being, and community health and development. This sharp, insightful book serves as an excellent resource for educators seeking to establish school-community partnerships to achieve goals for their schools and the students, families, and communities they serve. Schools can collaborate with a wide variety of community partners to obtain the resources they need to achieve important goals for students’ learning. Some of these partners may include: - Businesses and corporations - Universities and other institutions of higher learning - National and local volunteer organizations - Social service agencies and health partners - Faith-based organizations and institutions Work successfully with community partners to improve school programs and curricula, strengthen families, and expand your students’ learning experiences!
Author : Johanna M. Lockhart
Publisher : R&L Education
Page : 266 pages
File Size : 48,7 Mb
Release : 2010-12-16
Category : Education
ISBN : 9781607097709
Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.
Author : Kitty Porterfield,Meg Carnes
Publisher : Rowman & Littlefield
Page : 285 pages
File Size : 51,6 Mb
Release : 2014-07-07
Category : Education
ISBN : 9781475809145
Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions. Demonstrates how school leaders can design effective two-way communication strategies with their own communities—because one size no longer fits all. Draws from some of the best research in school communication and business leadership. Offers a framework of ideas on which school leaders can hang their strategic plans. Examines real challenges—from battles with angry parents to the effective use of data to the management of a major crisis—and links these challenges to larger leadership issues. Includes up to the minute information and fresh statistics on today’s social media and community outreach. Is a boots-on-the-ground field guide of proven strategies to meet the needs of practitioners who work on the front lines Is a reference book for both new and seasoned school leaders Is a textbook for those aspiring to school leadership positions
Author : Dennis L. Wilcox
Publisher : Unknown
Page : 436 pages
File Size : 54,7 Mb
Release : 2013-07-23
Category : Public relations
ISBN : 129202528X
THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management. A better teaching and learning experience This program will provide a better teaching and learning experience-for you and your students.
Author : Journal of School Public Relations
Publisher : Rowman & Littlefield
Page : 95 pages
File Size : 49,9 Mb
Release : 2013-04-11
Category : Reference
ISBN : 9781475823981
The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.
Author : Journal of School Public Relations
Publisher : Rowman & Littlefield
Page : 96 pages
File Size : 54,7 Mb
Release : 2009-07-16
Category : Reference
ISBN : 9781475823943
The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.
Author : Journal of School Public Relations
Publisher : Rowman & Littlefield
Page : 91 pages
File Size : 55,5 Mb
Release : 2011-01-16
Category : Reference
ISBN : 9781475824179
The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.
Author : Journal of School Public Relations
Publisher : Rowman & Littlefield
Page : 112 pages
File Size : 46,7 Mb
Release : 2004-01-13
Category : Reference
ISBN : 9781475823752
The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.
Author : Carolyn Warner
Publisher : Corwin Press
Page : 265 pages
File Size : 40,5 Mb
Release : 2009-01-27
Category : Education
ISBN : 9781452261188
"Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples." —Anne Roede Giddings, Assistant Superintendent Ansona Public Schools, CT "The examples spur thought on how schools can best communicate with their communities. The book is truly a practitioner′s handbook that any educator can learn from and immediately put into use." —Bruce Deterding, Principal Wichita Heights High School, Wichita, KS Project a positive school image in your community through effective communication! Novice and experienced school leaders will find this updated edition of a bestseller packed with techniques for delivering a school′s message effectively to internal and external constituencies and strengthening the partnership between schools, families, the community, and the private sector. Based on examples from successful schools, this comprehensive guide provides strategies, insights, and practical tools for successfully communicating school goals, successes, challenges, and educational priorities. The third edition offers updated strategies within each chapter and new chapters on using technology and gaining support for public schools. Readers will find: Information on media relations, crisis management, team building, and parent involvement Coverage of school and community resources to build a support base of human, material, and financial capital Forms, sample documents, handouts, and checklists for developing a customized school communications program Promoting Your School serves as an ideal coach on how to be an articulate advocate for your own school and develop a supportive constituency to help advance school goals.
Author : Theodore J. Kowalski
Publisher : Pearson
Page : 280 pages
File Size : 47,9 Mb
Release : 2011
Category : Business & Economics
ISBN : UOM:39076002967599
For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.