Reconfiguring Public Relations

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Reconfiguring Public Relations

David McKie,Debashish Munshi
Reconfiguring Public Relations Book PDF

Author : David McKie,Debashish Munshi
Publisher : Routledge
Page : 195 pages
File Size : 54,5 Mb
Release : 2007-05-24
Category : Business & Economics
ISBN : 9781134161119

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Reconfiguring Public Relations by David McKie,Debashish Munshi Pdf

This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

Public Relations

Jacquie L′Etang
Public Relations Book PDF

Author : Jacquie L′Etang
Publisher : SAGE
Page : 306 pages
File Size : 54,8 Mb
Release : 2007-11-21
Category : Business & Economics
ISBN : 9781446234877

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Public Relations by Jacquie L′Etang Pdf

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

Public Relations and the Digital

Clea Bourne
Public Relations and the Digital Book PDF

Author : Clea Bourne
Publisher : Springer Nature
Page : 244 pages
File Size : 50,7 Mb
Release : 2022-09-29
Category : Language Arts & Disciplines
ISBN : 9783031139567

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Public Relations and the Digital by Clea Bourne Pdf

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

Public Relations

Chiara Valentini
Public Relations Book PDF

Author : Chiara Valentini
Publisher : Walter de Gruyter GmbH & Co KG
Page : 656 pages
File Size : 42,6 Mb
Release : 2021-02-08
Category : Language Arts & Disciplines
ISBN : 9783110554250

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Public Relations by Chiara Valentini Pdf

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

Depth Public Relations

Johanna Fawkes
Depth Public Relations Book PDF

Author : Johanna Fawkes
Publisher : Taylor & Francis
Page : 203 pages
File Size : 41,8 Mb
Release : 2022-12-23
Category : Business & Economics
ISBN : 9781351121897

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Depth Public Relations by Johanna Fawkes Pdf

Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture of display, this masquerade of emptiness? This book argues that the climate crisis demands not more performance but a new approach, one of ‘depth public relations’. This concerpt builds on ideas not only from public relations, but also psychology, sociology and philosophy, as well as introducing the voices of climate activists and others seeking a deeper relationship with the human and non- human worlds. The proposed principles of depth public relations offer suggestions for theory and practice, with profound implications for PR and related fields, and will interest all scholars of the changing communication environment.

Professionalizing Public Relations

Kate Fitch
Professionalizing Public Relations Book PDF

Author : Kate Fitch
Publisher : Springer
Page : 154 pages
File Size : 44,8 Mb
Release : 2016-07-29
Category : Business & Economics
ISBN : 9781137573094

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Professionalizing Public Relations by Kate Fitch Pdf

This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry’s professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women’s early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry.

Experiencing Public Relations

Elizabeth Bridgen,Dejan Vercic
Experiencing Public Relations Book PDF

Author : Elizabeth Bridgen,Dejan Vercic
Publisher : Routledge
Page : 226 pages
File Size : 46,8 Mb
Release : 2017-09-28
Category : Social Science
ISBN : 9781351803090

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Experiencing Public Relations by Elizabeth Bridgen,Dejan Vercic Pdf

Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world. Chapters feature work from some of the world’s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media on this medium and a study of ‘dirty work’ within the PR industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, Norway, New Zealand, Poland, Russia, Slovenia, Spain, South Africa, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the ‘frontstage’ scholarship of public relations to bring together stories of PR in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.

Pathways to Public Relations

Burton St. John III,Margot Opdycke Lamme,Jacquie L'Etang
Pathways to Public Relations Book PDF

Author : Burton St. John III,Margot Opdycke Lamme,Jacquie L'Etang
Publisher : Routledge
Page : 392 pages
File Size : 55,9 Mb
Release : 2014-04-24
Category : Business & Economics
ISBN : 9781135107055

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Pathways to Public Relations by Burton St. John III,Margot Opdycke Lamme,Jacquie L'Etang Pdf

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context. This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history. With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.

Public Relations Ethics and Professionalism

Johanna Fawkes
Public Relations Ethics and Professionalism Book PDF

Author : Johanna Fawkes
Publisher : Routledge
Page : 258 pages
File Size : 42,5 Mb
Release : 2014-08-01
Category : Business & Economics
ISBN : 9781136223754

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Public Relations Ethics and Professionalism by Johanna Fawkes Pdf

Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society. This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice. This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.

Public Relations, Society & Culture

Lee Edwards,Caroline E. M. Hodges
Public Relations Society Culture Book PDF

Author : Lee Edwards,Caroline E. M. Hodges
Publisher : Taylor & Francis
Page : 161 pages
File Size : 47,8 Mb
Release : 2011-02-25
Category : Business & Economics
ISBN : 9781136834202

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Public Relations, Society & Culture by Lee Edwards,Caroline E. M. Hodges Pdf

This book sets out a range of theoretical approaches that can underpin a socio-cultural view of public relations, offering students a new set of insights into public relations that illustrate the effects of the profession on its environment.

Encyclopedia of Public Relations

Robert L. Heath
Encyclopedia of Public Relations Book PDF

Author : Robert L. Heath
Publisher : SAGE Publications
Page : 1152 pages
File Size : 54,7 Mb
Release : 2013-08-20
Category : Business & Economics
ISBN : 9781452276229

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Encyclopedia of Public Relations by Robert L. Heath Pdf

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

The SAGE Handbook of Public Relations

Robert L. Heath,Robert Lawrence Heath
The SAGE Handbook of Public Relations Book PDF

Author : Robert L. Heath,Robert Lawrence Heath
Publisher : SAGE
Page : 793 pages
File Size : 48,9 Mb
Release : 2010-07-29
Category : Business & Economics
ISBN : 9781412977807

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The SAGE Handbook of Public Relations by Robert L. Heath,Robert Lawrence Heath Pdf

This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics.

Public Relations in Global Cultural Contexts

Nilanjana Bardhan,C. Kay Weaver
Public Relations in Global Cultural Contexts Book PDF

Author : Nilanjana Bardhan,C. Kay Weaver
Publisher : Routledge
Page : 309 pages
File Size : 48,8 Mb
Release : 2011-01-31
Category : Business & Economics
ISBN : 9781135236830

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Public Relations in Global Cultural Contexts by Nilanjana Bardhan,C. Kay Weaver Pdf

This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.

Public Relations and Religion in American History

Margot Opdycke Lamme
Public Relations and Religion in American History Book PDF

Author : Margot Opdycke Lamme
Publisher : Routledge
Page : 213 pages
File Size : 51,6 Mb
Release : 2014-02-18
Category : History
ISBN : 9781135022600

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Public Relations and Religion in American History by Margot Opdycke Lamme Pdf

Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Woman’s Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined. Observations about American public relations history icon P. T. Barnum, whose life and work touched on many of the themes presented here, also are included as thematic bookends. As such, this study cuts a narrow channel through a wide swath of literature and a broad sweep of historical time, from the mid-eighteenth century to the first decades of the twentieth century, to examine the deeper and deliberate strategies for effecting change, for persuading a community of adherents or opponents, or even a single soul to embrace that which an advocate intentionally presented in a particular way for a specific outcome—prescriptions, as it turned out, not only for religious conversion but also for public relations initiatives.

Social Media and Public Relations

Judy Motion,Robert L. Heath,Shirley Leitch
Social Media and Public Relations Book PDF

Author : Judy Motion,Robert L. Heath,Shirley Leitch
Publisher : Routledge
Page : 234 pages
File Size : 48,9 Mb
Release : 2015-11-19
Category : Business & Economics
ISBN : 9781135005993

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Social Media and Public Relations by Judy Motion,Robert L. Heath,Shirley Leitch Pdf

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book