Rethink Reinvent Reposition

Author : Leo Hopf,William Welter
Publisher : Simon and Schuster
Page : 272 pages
File Size : 42,8 Mb
Release : 2010-05-18
Category : Business & Economics
ISBN : 9781440507168

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Rethink, Reinvent, Reposition by Leo Hopf,William Welter Pdf

Is your business struggling to stay afloat? Are you overwhelmed by the challenge of building an organization that can be a market leader? Well, now is the time to stop going in circles—find a new direction and re-imagine your company. In this hard-hitting guide, renowned international corporate consultants and professors Leo Hopf and William Welter show how to breathe new life into your firm. Using revealing case studies from Seagate to Harley-Davidson, they offer such key strategies as: Repackaging products to widen the range of your target demographic Revising your profit model to improve your margins Moving up- or down-market to attract new customers Using core competencies to enter new markets Conducting business at a different time to reach new customers You'll need to take a risk to reap the rewards. But this blueprint for growth will supply you with the confidence to start on a different path. So forget the same-old tired tactics. Instead, make things happen by making over your business! It's crucial to the livelihood of your enterprise, and Hopf and Welter give you everything you need to get it right.

Author : N. Hollis
Publisher : Springer
Page : 225 pages
File Size : 42,9 Mb
Release : 2017-06-30
Category : Medical
ISBN : 9781137510389

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Brand Premium by N. Hollis Pdf

Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of commodities rather than products that instill loyalty. But loyalty (i.e., repeat business) is the key to long term success, and that requires focusing on meaningful differentiation: functional, emotional, or societal. Here, brand expert Nigel Hollis focuses on the four components of a meaningfully different brand: purpose, delivery, resonance, and difference.This unique model will be applied to two very different brand models: premium priced and value priced. The models will show readers how to amplify what their brand stands for across all the brand touch points including: findability, affordability, credibility, vitality, and extendibility. The book will include cases of global brands such as Dyson, Johnnie Walker, Geico, Volkswagen, and more.

Author : N. Hollis
Publisher : Springer
Page : 226 pages
File Size : 42,5 Mb
Release : 2016-04-30
Category : Medical
ISBN : 9781137365590

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The Meaningful Brand by N. Hollis Pdf

Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

Author : Alanna Campbell
Publisher : Rowman & Littlefield
Page : 306 pages
File Size : 45,7 Mb
Release : 2019-02-15
Category : Language Arts & Disciplines
ISBN : 9781538114681

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Transforming Health Sciences Library Spaces by Alanna Campbell Pdf

This books presents firsthand experiences and thoughts of librarians on the transformation of health sciences library spaces. They provide insights into planning, budgeting, collecting, and integrating user feedback, collaborating with leadership and architects and thriving in the good times and the tight times.

Author : Dr. Parveen Prasad
Publisher : Bloomsbury Publishing
Page : 186 pages
File Size : 47,8 Mb
Release : 2018-01-10
Category : Business & Economics
ISBN : 9789386826893

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Stop Don't Go There by Dr. Parveen Prasad Pdf

Stop! Don't Go There! Mistakes Made by Top Leaders, provides a framework that should permeate strategies to balance the imperatives of the present with the high pressure demands of the future. The case in point is to focus on the organisation's core competencies rather than merely toeing the line of competitors. It, thus, offers a rich collection of hindsight vision from an elite and diverse group of leaders, juxtaposed with how that translates into actions in the current scenario. Based on in-depth interviews with more than 30 high profile leaders, the book provides valuable insights generated through the mistakes made by these luminaries. Be it related to balancing today's exigencies with tomorrow's challenges, articulating a road map, identifying values, behaviours and metrics for sustenance or aligning with culture...leaders have candidly admitted to their shortcomings and failings. What's intriguing is that some of them, overwhelmed with the quality of interaction, confessed to outlining their mistakes, on deep reflection, right during their interview. The valuable lessons learnt from these cross section of leaders spanning manufacturing, IT, services, education, politics, law, the fine arts, hospitality, and SMEs, represents a unique and important perspective to guide organisations towards a long-term winning position. Letting go is what enables you to move forward. Many leaders have learnt to unlearn values and traditional mindsets in order to scale heights. This book, a one-of-its-kind compendium of corporate mistakes, structured around values, mistakes and learning through first person interviews, is a must-read for leaders and managers in today's fast changing, hypercompetitive world, where unquestioned answers are being probed. In demonstrating a high degree of learnability, the book is a true primer for a non-linear business world riddled with discontinuities and disruptions.

Author : Judy Robinett
Publisher : HarperChristian + ORM
Page : 273 pages
File Size : 42,8 Mb
Release : 2019-02-05
Category : Business & Economics
ISBN : 9780814439845

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Crack the Funding Code by Judy Robinett Pdf

Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast. Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales. This book will show you how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. Crack the Funding Code gives you the broader perspective on: how funding works, how investors think, and what they need to hear to put their money where your mouth is. Every entrepreneur who reads this book will get easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their industry or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.

Author : John M. Bernard
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 50,9 Mb
Release : 2011-11-09
Category : Business & Economics
ISBN : 9781118175378

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Business at the Speed of Now by John M. Bernard Pdf

A technology-enabled management philosophy to accelerate your organization Business at the Speed of Now delivers a new real-time management philosophy and system to leaders looking for better results in today's constantly changing market. Companies that inspire and equip employees and expect them to seize opportunities and solve problems in the now will enjoy a distinct competitive advantage in a world where speed matters most. Get systematic advice on how to build an integrated and transparent management system, enabled by cloud computing and internal social networks. Use this comprehensive guide to create a NOW organization where everyone boldly pursues every opportunity every time. The vast majority of businesses cling to a THEN management model and philosophy designed to prevent immediate action. In this practical handbook, you'll learn how to apply technology to the three essential types of work: Fundamentals (routine work that consumes 95 percent of all resources), Breakthroughs (initiatives that can change the game), and Problems (daily challenges and crises that occur in all organizations). Provides a wealth of real-world examples, assessments, tools, guidelines, and checklists that enable readers to apply the concepts immediately Offers practical tools for building accountability and transparency into every position, thereby eliminating the loose ends that so often cause business execution to stumble Presents the groundbreaking insights of John Bernard, an expert on management theory and practice, the use of social media inside the organization, and the modern workforce, whose company, Mass Ingenuity, consults around the world and develops Web-based tools to support real-time management Set your organization free from the old THEN management ways that no longer get the results you need. Adopt the new NOW management thinking and the state-of-the-art tools that will get your organization doing business at the speed of now.

Author : William J. Rothwell,Robert K. Prescott,Maria W. Taylor
Publisher : Davies-Black Publishing
Page : 254 pages
File Size : 48,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 0891062513

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Human Resource Transformation by William J. Rothwell,Robert K. Prescott,Maria W. Taylor Pdf

From this experienced author team whose previous book, Strategic Human Resource Leader, first introduced the concept of HR transformation, comes this detailed exploration of today's workforce and workplace trends that drive the need for HR to radically rethink, reinvent, and reposition its role within the organization. With data culled from the authors' first-ever 20+year longitudianl study of how general managers view HR's focus and performance, Human Resource Transformation explores the new role of HR leadership, especially when facing the challenges of outsourcing, and presents an action plan for aligning and implementing a new agenda for connecting the HR function to the success of the organization.

Author : Doug Stephens
Publisher : Figure 1 Publishing
Page : 274 pages
File Size : 54,5 Mb
Release : 2021-04-13
Category : Business & Economics
ISBN : 9781773271446

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Resurrecting Retail by Doug Stephens Pdf

Few crises in modern history have so completely disrupted every aspect of daily life as has the Covid-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service, and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear in the global retail industry ground to a virtual halt. From two-time, international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry during this time of crisis but a roadmap for its rebirth. Meticulously researched in real time from inside the crisis, Resurrecting Retail provides a comprehensive and surprising vision of how Covid-19 will reshape every aspect of consumer life, including the very essence of why we shop.

Author : Carsten Smith-Hall,James Chamberlain
Publisher : Taylor & Francis
Page : 252 pages
File Size : 40,8 Mb
Release : 2022-12-16
Category : Business & Economics
ISBN : 9781000787801

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The bioeconomy and non-timber forest products by Carsten Smith-Hall,James Chamberlain Pdf

This book provides the first in-depth investigation of how non-timber forest products are an integral part of local, national, and global bioeconomies. While the plants and fungi that produce non-timber forest products are essential to the sustainability of forest ecosystems, peoples' food and livelihood security and sovereignty, and thus the bioeconomy, are often absent from bioeconomic strategies. Presenting a selection of empirical cases from around the world that engage with the bioeconomy and non-timber forest products, this volume reveals how essential these products are to creating a greener and more sustainable future, how to to better integrate them into efforts to transition to and expand the bioeconomy, and how such efforts can be supported and developed. Chapters analyse how and to what degree non-timber forest products promote sustainable resource use, generate employment, and contribute to food and livelihood security and poverty alleviation. The volume develops approaches and identifies interventions and policies to support the integration of non-timber forest products into bioeconomy strategies, including in national reporting schemes to provide recommendations for future research and practical implementation. This book will be of great interest to students and scholars of forest and natural resource management, bioeconomics, circular economy and ecological economics more widely. It will also be of interest to professionals working in sustainable development and the forestry sector.

Author : Beth Launiere,Leo Hopf
Publisher : Unknown
Page : 128 pages
File Size : 46,5 Mb
Release : 2020-10
Category : Electronic
ISBN : 1735499307

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Stop Competing and Start Winning by Beth Launiere,Leo Hopf Pdf

The pairing of a business consultant with a Division I head coach may seem unusual, but management consulting has many lessons to bring to coaching. Conversations between friends connected by their love of volleyball developed into innovative ideas about how coaches can run the "business" component of their program, stay connected with their players, and elevate their team's success. Over the past five years, the authors have worked together to bring select concepts and tools from the world of business into the University of Utah's volleyball program. We have presented our approach to numerous coaches' groups, and, based on the positive feedback from coaches at all levels, we have decided to collect these concepts and tools into this book.Many coaches share a similar career trajectory. They started as players, entered coaching as a volunteer assistant coach or as a director of operations, earned promotion to assistant coach, and, eventually, were hired into a head coaching role. What they learned along the way depended on who they had to learn from. If they were fortunate to learn from great thinkers and communicators, they were well prepared when their turn came to run a program. If they had less capable teachers, they had to learn by trial and error and by developing on their own their approach to managing a program.But no matter how effective the coaches they trained under, they learned lessons from inside the world of their sport. Because of this, many coaches have similar bodies of knowledge. A given coach may be better or worse than their competition, but they are all drawing from the same storehouse of ideas.Winning as a coach requires incorporating ideas wherever you can find them and blending those which make sense to you into your program to make it more effective and more efficient. If you can access relevant ideas and tools from outside of coaching (whether from business, politics, healthcare, charity, volunteer work, or other fields), you will provide yourself with lasting competitive advantages.

Author : Anonim
Publisher : Unknown
Page : 790 pages
File Size : 40,5 Mb
Release : 2008
Category : Cities and towns
ISBN : NWU:35556039059944

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The American City & County by Anonim Pdf

Author : Academy of Management
Publisher : Unknown
Page : 1100 pages
File Size : 55,9 Mb
Release : 2007
Category : Industrial management
ISBN : CORNELL:31924112273887

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Academy of Management Annual Meeting by Academy of Management Pdf

Author : Shel Perkins
Publisher : New Riders
Page : 600 pages
File Size : 46,5 Mb
Release : 2014-08-05
Category : Art
ISBN : 9780133805581

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Talent is Not Enough by Shel Perkins Pdf

The best business guide for design professionals just got even better! This revised and expanded third edition includes everything designers need–besides talent–to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn: • How to get on the right career path • The best way to determine pricing • How to avoid common legal pitfalls • How to manage large projects • The secrets of efficient design teams • How to forecast your workload and finances • Dealing with international clients • The merging models of ad agencies and design firms Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: • Design planning and strategy • Corporate identity development • Publication and editorial design • Brand identity and packaging design • Advertising and promotion design • Marketing communications • Environmental design • Industrial design • Motion graphics • Interaction design • Information design “It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry.” –Frank Maddocks, President, Maddocks & Company “Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer.” –Marty Neumeier, author of The Designful Company, Zag and The Brand Gap

Author : Mark W. Johnson,Josh Suskewicz
Publisher : Harvard Business Press
Page : 147 pages
File Size : 48,8 Mb
Release : 2020-04-14
Category : Business & Economics
ISBN : 9781633697553

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Lead from the Future by Mark W. Johnson,Josh Suskewicz Pdf

Gold Medal Winner for Best Leadership Book in the 2021 Axiom Business Book Awards Named one of the "Top Ten Technology Books Of 2020" — Forbes Named one of the "10 Best New Business Books of 2020" by Inc. magazine "Johnson and Suskewicz have raised a battle cry for the kind of leadership we need in these uncertain times." -- Sandi Peterson, Member, Board of Directors, Microsoft We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change--they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. In Lead from the Future, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back," that enables any manager to become a practical visionary. Addressing the many barriers to change that exist in established organizations, they present a systematic approach to overcoming them that includes: The principles and mind-set that allow leadership teams to look beyond typical short-term planning horizons A method for turning emerging challenges into the growth opportunities that can define an organization's future A step-by-step approach for translating a vision into a strategic plan that teams can align around and commit to Ways to ensure that visionary thinking becomes a repeatable organizational capability As practical as it is inspiring, Lead from the Future is the guide you and your team need to develop a vision and translate it into transformative growth.