Author : Paul Temporal
Publisher : Unknown
Page : 0 pages
File Size : 45,7 Mb
Release : 2001
Category : Electronic
ISBN : OCLC:925907432
Romancing the Customer
Paul Temporal
Romancing The Customer
Romancing The Customer Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Romancing The Customer book. This book definitely worth reading, it is an incredibly well-written.
Customer Romance
J.N Halm
Author : J.N Halm
Publisher : AuthorHouse
Page : 135 pages
File Size : 43,9 Mb
Release : 2014-05-08
Category : Business & Economics
ISBN : 9781491896792
Customer Romance by J.N Halm Pdf
CUSTOMER ROMANCE A New Feel of Customer Service Is about creating love not just any love, but love that rewards. It is a book for business owners, leaders, managers or professionals who want to become darlings to all their customers. It is for the individual (or business) that intends to bring some sunshine into the lives of customers. This is a book about how a business can win the hearts (and pockets) of its customers in a long-lasting relationship. CUSTOMER ROMANCE is a staunch supporter of a relationship selling concept as against the transactional selling concept. This book advocates that no matter how much a business stands to lose in the short-run when it practices relationship building, in the long-run the relationship pays off. CUSTOMER ROMANCE debates that the most important ingredient in building a successful business is TRUST. However, trust is best established in a romantic relationship not in a mere transaction.
Romancing the Customer
Paul Temporal,Martin Trott
Author : Paul Temporal,Martin Trott
Publisher : Wiley
Page : 0 pages
File Size : 41,7 Mb
Release : 2001-06-05
Category : Business & Economics
ISBN : 0471846155
Romancing the Customer by Paul Temporal,Martin Trott Pdf
Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations challenged with maintaining relationships with an ethnically very diverse customer base. The first book to provide a truly international perspective on customer relationship management, Romancing the Customer draws on case studies from around the world to describe cutting-edge CRM techniques currently used by many of today's most high-powered global enterprises. Paul Temporal and Martin Trott reveal the strategies behind some of the most successful initiatives of recent years. Paul Temporal, PhD (Singapore), is Managing Director of Marketing Initiatives Group and a leading international expert on brand creation, development, and management. Martin Trott (Malaysia) is Managing Director of Relationship Marketing International.
Romancing Your Customer
Don Williams
Author : Don Williams
Publisher : Createspace Independent Publishing Platform
Page : 112 pages
File Size : 46,5 Mb
Release : 2018-08-24
Category : Electronic
ISBN : 1725734435
Romancing Your Customer by Don Williams Pdf
Do you want to passionately attract, retain, and win-back loyal customers for unbelievable profitability? Don Williams, CEO, is your guide to quickly and easily elevate your customer service to provide an experience so positive that customers return again and again to do business with you. In this practical, interactive handbook, learn the secrets to lower cost acquisitions, higher conversions, and increased customer life cycles. Add the Wow! factor to your customer service and your clients will recommend your company to others. The Wow! is in the how, and Don Williams shares insights from his 30-year history working with successful Fortune 500 clients. Make romancing your customer a priority and a lifestyle and you'll attract the right clients, keep them longer, and do significantly more business.
Governmental Power Market-Ing in the VU-CHAOS World
Jermsittiparsert, Kittisak,Gohwong, Srirath,Pavapanunkul, Shayut,Mahittichatkul, Nasaran
Author : Jermsittiparsert, Kittisak,Gohwong, Srirath,Pavapanunkul, Shayut,Mahittichatkul, Nasaran
Publisher : IGI Global
Page : 311 pages
File Size : 40,9 Mb
Release : 2023-09-29
Category : Law
ISBN : 9781668472811
Governmental Power Market-Ing in the VU-CHAOS World by Jermsittiparsert, Kittisak,Gohwong, Srirath,Pavapanunkul, Shayut,Mahittichatkul, Nasaran Pdf
Governmental Power Market-Ing in the VU-CHAOS World is a thought-provoking book that explores the blended concepts of state governance, marketing, and management. This book offers a comprehensive examination of the dynamics and implications of governmental power in a rapidly changing world. Delve into this text to investigate the concept of government and its significance, as well as the rise of gerontocracy, where the elders exert influence over the state game, both in theory and practice. Further chapters explore topics such as the hidden agenda behind the development of government in governmental power marketing theory, the sources and status of government, strategies, and behavior of governments as buyers. The influences that shape governmental buying behavior and the implications for controlling governmental power are also examined. Readers will gain insights into future trends in government theory and practice, including strategic approaches for stateless players and net states. Case studies and comparative applications offer real-world examples and practical implications. Governmental Power Market-Ing in the VU-CHAOS World is an essential resource for academics, researchers, policymakers, and anyone interested in understanding the complex interplay between governmental power and market dynamics in today's evolving global landscape.
Romancing the Brand
Tim Halloran
Author : Tim Halloran
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 43,7 Mb
Release : 2014-01-07
Category : Business & Economics
ISBN : 9781118611289
Romancing the Brand by Tim Halloran Pdf
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.
Customer Relationship Management
Roger J. Baran,Robert J. Galka
Author : Roger J. Baran,Robert J. Galka
Publisher : Taylor & Francis
Page : 450 pages
File Size : 50,9 Mb
Release : 2016-12-08
Category : Business & Economics
ISBN : 9781317419334
Customer Relationship Management by Roger J. Baran,Robert J. Galka Pdf
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
Two Factor Theory of Customer Service
DAVID L. ELWOOD
Author : DAVID L. ELWOOD
Publisher : AuthorHouse
Page : 200 pages
File Size : 44,8 Mb
Release : 2013-12-18
Category : Business & Economics
ISBN : 9781491844434
Two Factor Theory of Customer Service by DAVID L. ELWOOD Pdf
In the Two Factor Theory of Customer Service, author David L. Elwood nudges the entire field of customer service toward becoming a professional discipline. Customer service is not a casual, do-it-if-you-think-of-it aspect of business; customer service is a real business product that stands beside the primary product of every business enterprise; it is inescapable and it is inextricably tied to profits. Elwood uses easy to follow ideas that open the door to fresh, persuasive perceptions of the fundamental dimensions of customer service events: accessible, emotional, temporal, informational, solutional, aptitudinal, and relational. The essence of Elwoods message is that the more clearly and deeply one understands customer service events, the more effective he or she will become at delivering customer service straight to the customer. And, as powerful, empirical research findings have shown, delivery of Superior Customer Service goes hand in hand with superior profits. The Two Factor Theory of Customer Service will delight everyone looking for a systematic approach to understanding and classifying the seemingly unending differences found in published examples of Superior Customer Service, and it will brighten the pathway for each provider seeking to increase profits. Without question, you ARE in the customer service business --- the only question is whether you are doing it well. Want a quick read at the airport terminal thatll entertain more than transform? Two Factor Theory of Customer Service isnt it! Elwood skips the clichs while delivering a perfect balance of theory and immediate application that will change how you see your customers, and more importantly how your customers will see you (again and again and again...). Jay Martinson, Ph.D. Chair, Communications Department, Olivet Nazarene University
CRM
Roger Joseph Baran,Robert J. Galka
Author : Roger Joseph Baran,Robert J. Galka
Publisher : Routledge
Page : 406 pages
File Size : 40,6 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780415896566
CRM by Roger Joseph Baran,Robert J. Galka Pdf
This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.
Social Media Commerce For Dummies
Marsha Collier
Author : Marsha Collier
Publisher : John Wiley & Sons
Page : 346 pages
File Size : 43,6 Mb
Release : 2012-11-08
Category : Business & Economics
ISBN : 9781118461501
Social Media Commerce For Dummies by Marsha Collier Pdf
Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more. Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities This step-by-step guide explains social media commerce and shows what you can accomplish Helps you determine the sites where your business should have a presence Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.
Customer Karma
Arjun Sen
Author : Arjun Sen
Publisher : iUniverse
Page : 208 pages
File Size : 54,7 Mb
Release : 2016-09-23
Category : Business & Economics
ISBN : 9781532005237
Customer Karma by Arjun Sen Pdf
In Arjun Sen's most recent book, Customer Karma, "Why stop at a one-night stand when you can have a lifetime relationship with your customer", he uncovers the blind spots of many well intentioned companies in the customer dating game. Arjun draws upon his broad experience in marketing, branding, and customer relationships to offer impactful customer-centered insights for business professionals of all levels. Arjun successfully piques your curiosity and keeps you coming back for more with his first-hand industry stories that demonstrate the power of genuinely connecting with clients. This book has something in it for anyone who intends to attract and keep customers, or someone who wants to build meaningful customer relationships. Arjun playfully crosses the boundary of polite business correctness to reveal the biggest vulnerability of businesses; not knowing on a personal level anything about customers they are pursuing or specifically what makes them tick. He akins businesses to a dater and parallels the process of courting a date and should be a similar process to courting a customer. He brings tremendous value in his explanations of how to connect with customers in a way that requires awareness and authenticity. Arjun excels in his ability to shift his perspective, and reframe situations, so that the reader can see things as both the business and the customer. His first-hand experiences are relatable and applicable to seemingly every business. Arjun cleverly examines plausible and real-life business scenarios, through the lens of karma, which he defines as outcomes based on one's own efforts and actions. The reader is left with a deeper understanding of what works to cultivate lifelong customer relationships, using dating relationships as the litmus test for authenticity and sincerity. Customer Karma, is a must-read for any business that wants to attract, effectively serve and retain life-long customers. Good karma is cultivated by heart-felt good action. When companies genuinely invest in their customers, they are rewarded with good karma of customer loyalty the abundant returns. This formula works with every relationship and in every area of your life. But knowing the formula is not good enough as Arjun emphasizes that Customer Karma is about action, not words. Businesses build good "Customer Karma" only when they actually put their customers first in all their actions.
Managing Knock Your Socks Off Service
Chip Bell,Ron Zemke,John Bush
Author : Chip Bell,Ron Zemke,John Bush
Publisher : AMACOM
Page : 250 pages
File Size : 48,6 Mb
Release : 2013-05-01
Category : Business & Economics
ISBN : 9780814432051
Managing Knock Your Socks Off Service by Chip Bell,Ron Zemke,John Bush Pdf
You may have your industry’s most prolific product or service in the marketplace, but your customers’ loyalty and checkbooks will only go as far as your customer service will allow. In the end, customers will not recognize the minor advantages of your superior product, but poor customer service will stand out like the Vegas strip on a moonless night. So the most vital question any manager or business owner can ask themselves today is, how well are you training, coaching, and supporting your company’s frontline employees?The invaluable, must-have Managing Knock Your Socks Off Service shows managers and supervisors how to: • Find and retain service-oriented people • Understand customer needs, expectations, and desires • Build a service vision • Design a user-friendly service delivery process • Involve and inspire employees • Recognize and reward good performance Fully updated with new chapters on: learning from lost customers; inciting passion and incentivizing service; fostering trust; and delivering great customer experiences online, this indispensable resource provides absolutely everything managers need to ensure their frontline employees become their company's biggest asset.
Romancing the M.D.
Maureen Smith
Author : Maureen Smith
Publisher : Harlequin
Page : 224 pages
File Size : 42,5 Mb
Release : 2011-10-01
Category : Fiction
ISBN : 9781459214361
Romancing the M.D. by Maureen Smith Pdf
Landing an internship at prestigious Hopewell General is a dream come true for Tamara St. John. She struggled hard to get where she is—and isn't about to risk it all because of arrogant Victor Aguilar. Tamara and Victor constantly lock horns, but the sinfully seductive doctor is driving her crazy…with desire. Tamara knows that dating a colleague is a prescription for disaster. Until one stormy, passion-filled night… Victor can have his pick of any woman. But he only has eyes for sweet, sultry Tamara. But when tragedy and trauma in the E.R. hit close to home, one false move could put everything they've ever worked for in jeopardy. It's time to stake his claim on Tamara's heart—with a passionate dose of forever.
The Industrial Reorganization Act: The communications industry
United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher : Unknown
Page : 1124 pages
File Size : 50,5 Mb
Release : 1973
Category : Antitrust law
ISBN : MINN:31951P00787821F
The Industrial Reorganization Act: The communications industry by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly Pdf
The Industrial Reorganization Act
United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher : Unknown
Page : 1116 pages
File Size : 42,5 Mb
Release : 1973
Category : Antitrust law
ISBN : UOM:39015078639427
