Routledge Handbook Of Political Advertising

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Routledge Handbook of Political Advertising

Christina Holtz-Bacha,Marion R. Just
Routledge Handbook of Political Advertising Book PDF

Author : Christina Holtz-Bacha,Marion R. Just
Publisher : Routledge
Page : 418 pages
File Size : 43,7 Mb
Release : 2017-02-24
Category : Political Science
ISBN : 9781317439776

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Routledge Handbook of Political Advertising by Christina Holtz-Bacha,Marion R. Just Pdf

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

Routledge Handbook of Political Marketing

Jennifer Lees-Marshment
Routledge Handbook of Political Marketing Book PDF

Author : Jennifer Lees-Marshment
Publisher : Routledge
Page : 488 pages
File Size : 48,9 Mb
Release : 2012-03-12
Category : Business & Economics
ISBN : 9781136597435

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Routledge Handbook of Political Marketing by Jennifer Lees-Marshment Pdf

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

Routledge Handbook of Political Management

Dennis W. Johnson
Routledge Handbook of Political Management Book PDF

Author : Dennis W. Johnson
Publisher : Routledge
Page : 653 pages
File Size : 41,8 Mb
Release : 2010-03-17
Category : Language Arts & Disciplines
ISBN : 9781135897499

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Routledge Handbook of Political Management by Dennis W. Johnson Pdf

The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.

Political Advertising in the United States

Erika Franklin Fowler,Michael M. Franz,Travis N. Ridout
Political Advertising in the United States Book PDF

Author : Erika Franklin Fowler,Michael M. Franz,Travis N. Ridout
Publisher : Routledge
Page : 199 pages
File Size : 53,7 Mb
Release : 2021-11-24
Category : Political Science
ISBN : 9781000468090

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Political Advertising in the United States by Erika Franklin Fowler,Michael M. Franz,Travis N. Ridout Pdf

Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

Routledge Handbook of Political Management

Dennis W. Johnson
Routledge Handbook of Political Management Book PDF

Author : Dennis W. Johnson
Publisher : Routledge
Page : 1010 pages
File Size : 50,9 Mb
Release : 2010-03-17
Category : Political Science
ISBN : 9781135897482

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Routledge Handbook of Political Management by Dennis W. Johnson Pdf

The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.

Routledge Handbook of Political Advertising

Christina Holtz-Bacha,Marion R. Just
Routledge Handbook of Political Advertising Book PDF

Author : Christina Holtz-Bacha,Marion R. Just
Publisher : Taylor & Francis
Page : 418 pages
File Size : 52,7 Mb
Release : 2017-02-24
Category : Political Science
ISBN : 9781317439783

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Routledge Handbook of Political Advertising by Christina Holtz-Bacha,Marion R. Just Pdf

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

The Routledge Handbook of Critical Public Relations

Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra
The Routledge Handbook of Critical Public Relations Book PDF

Author : Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra
Publisher : Routledge
Page : 447 pages
File Size : 52,5 Mb
Release : 2015-08-11
Category : Business & Economics
ISBN : 9781317918868

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The Routledge Handbook of Critical Public Relations by Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra Pdf

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

The Routledge Handbook on Spaces of Urban Politics

Kevin Ward,Andrew E. G. Jonas,Byron Miller,David Wilson
The Routledge Handbook on Spaces of Urban Politics Book PDF

Author : Kevin Ward,Andrew E. G. Jonas,Byron Miller,David Wilson
Publisher : Routledge
Page : 624 pages
File Size : 46,9 Mb
Release : 2018-04-30
Category : Social Science
ISBN : 9781317495017

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The Routledge Handbook on Spaces of Urban Politics by Kevin Ward,Andrew E. G. Jonas,Byron Miller,David Wilson Pdf

The Routledge Handbook on Spaces of Urban Politics provides a comprehensive statement and reference point for urban politics. The scope of this handbook’s coverage and contributions engages with and reflects upon the most important, innovative and recent critical developments to the interdisciplinary field of urban politics, drawing upon a range of examples from within and across the Global North and Global South. This handbook is organized into nine interrelated sections, with an introductory chapter setting out the rationale, aims and structure of the Handbook, and short introductory commentaries at the beginning of each part. It questions the eliding of ‘urban politics’ into the ‘politics of the city’, reconsidering the usefulness of the distinction between ‘old’ and ‘new’ urban politics, considering issues of ‘class’, ‘gender’, ‘race’ and the ways in which they intersect, appear and reappear in matters of urban politics, how best to theorize the roles of capital, the state and other actors, such as social movements, in the production of the city and, finally, issues of doing urban political research. The various chapters explore the issues of urban politics of economic development, environment and nature in the city, governance and planning, the politics of labour as well as living spaces. The concluding sections of the Handbook examine the politics over alternative visions of cities of the future and provide concluding discussions and reflections, particularly on the futures for urban politics in an increasingly ‘global’ and multidisciplinary context. With over forty-five contributions from leading international scholars in the field, this handbook provides critical reviews and appraisals of current conceptual and theoretical approaches and future developments in urban politics. It is a key reference to all researchers and policy-makers with an interest in urban politics.

The Routledge Handbook of Political Epistemology

Michael Hannon,Jeroen de Ridder
The Routledge Handbook of Political Epistemology Book PDF

Author : Michael Hannon,Jeroen de Ridder
Publisher : Routledge
Page : 522 pages
File Size : 54,8 Mb
Release : 2021-04-22
Category : Philosophy
ISBN : 9781000371925

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The Routledge Handbook of Political Epistemology by Michael Hannon,Jeroen de Ridder Pdf

As political discourse had been saturated with the ideas of "post-truth", "fake news", "epistemic bubbles", and "truth decay", it was no surprise that in 2017 The New Scientist declared: "Philosophers of knowledge, your time has come." Political epistemology has old roots, but is now one of the most rapidly growing and important areas of philosophy. The Routledge Handbook of Political Epistemology is an outstanding reference source to this exciting field, and the first collection of its kind. Comprising 41 chapters by an international team of contributors, it is divided into seven parts: Politics and truth: historical and contemporary perspectives Political disagreement and polarization Fake news, propaganda, and misinformation Ignorance and irrationality in politics Epistemic virtues and vices in politics Democracy and epistemology Trust, expertise, and doubt. Within these sections crucial issues and debates are examined, including: post-truth, disagreement and relativism, epistemic networks, fake news, echo chambers, propaganda, ignorance, irrationality, political polarization, virtues and vices in public debate, epistocracy, expertise, misinformation, trust, and digital democracy, as well as the views of Plato, Aristotle, Mòzǐ, medieval Islamic philosophers, Mill, Arendt, and Rawls on truth and politics. The Routledge Handbook of Political Epistemology is essential reading for those studying political philosophy, applied and social epistemology, and politics. It is also a valuable resource for those in related disciplines such as international relations, law, political psychology, political science, communication studies, and journalism.

The Routledge Handbook of the Political Economy of Science

David Tyfield,Rebecca Lave,Samuel Randalls,Charles Thorpe
The Routledge Handbook of the Political Economy of Science Book PDF

Author : David Tyfield,Rebecca Lave,Samuel Randalls,Charles Thorpe
Publisher : Taylor & Francis
Page : 464 pages
File Size : 52,8 Mb
Release : 2017-04-28
Category : Business & Economics
ISBN : 9781317412038

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The Routledge Handbook of the Political Economy of Science by David Tyfield,Rebecca Lave,Samuel Randalls,Charles Thorpe Pdf

The political economy of research and innovation (R&I) is one of the central issues of the early twenty-first century. ‘Science’ and ‘innovation’ are increasingly tasked with driving and reshaping a troubled global economy while also tackling multiple, overlapping global challenges, such as climate change or food security, global pandemics or energy security. But responding to these demands is made more complicated because R&I themselves are changing. Today, new global patterns of R&I are transforming the very structures, institutions and processes of science and innovation, and with it their claims about desirable futures. Our understanding of R&I needs to change accordingly. Responding to this new urgency and uncertainty, this handbook presents a pioneering selection of the growing body of literature that has emerged in recent years at the intersection of science and technology studies and political economy. The central task for this research has been to expose important but consequential misconceptions about the political economy of R&I and to build more insightful approaches. This volume therefore explores the complex interrelations between R&I (both in general and in specific fields) and political economies across a number of key dimensions from health to environment, and universities to the military. The Routledge Handbook of the Political Economy of Science offers a unique collection of texts across a range of issues in this burgeoning and important field from a global selection of top scholars. The handbook is essential reading for students interested in the political economy of science, technology and innovation. It also presents succinct and insightful summaries of the state of the art for more advanced scholars.

The SAGE Handbook of Political Advertising

Lynda Lee Kaid,Christina Holtz-Bacha
The SAGE Handbook of Political Advertising Book PDF

Author : Lynda Lee Kaid,Christina Holtz-Bacha
Publisher : SAGE Publications
Page : 504 pages
File Size : 41,8 Mb
Release : 2006-06-14
Category : Political Science
ISBN : 9781452261546

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The SAGE Handbook of Political Advertising by Lynda Lee Kaid,Christina Holtz-Bacha Pdf

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.

The Routledge Handbook of Political Ecology

Tom Perreault,Gavin Bridge,James McCarthy
The Routledge Handbook of Political Ecology Book PDF

Author : Tom Perreault,Gavin Bridge,James McCarthy
Publisher : Routledge
Page : 669 pages
File Size : 40,5 Mb
Release : 2015-06-12
Category : Nature
ISBN : 9781317638711

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The Routledge Handbook of Political Ecology by Tom Perreault,Gavin Bridge,James McCarthy Pdf

The Routledge Handbook of Political Ecology presents a comprehensive and authoritative examination of the rapidly growing field of political ecology. Located at the intersection of geography, anthropology, sociology, and environmental history, political ecology is one of the most vibrant and conceptually diverse fields of inquiry into nature-society relations within the social sciences. The Handbook serves as an essential guide to this rapidly evolving intellectual landscape. With contributions from over 50 leading authors, the Handbook presents a systematic overview of political ecology’s origins, practices and core concerns, and aims to advance both ongoing and emerging debates. While there are numerous edited volumes, textbooks, and monographs under the heading ‘political ecology,’ these have tended to be relatively narrow in scope, either as collections of empirically based (mostly case study) research on a given theme, or broad overviews of the field aimed at undergraduate audiences. The Routledge Handbook of Political Ecology is the first systematic, comprehensive overview of the field. With authors from North and South America, Europe, Australia and elsewhere, the Handbook of Political Ecology provides a state of the art examination of political ecology; addresses ongoing and emerging debates in this rapidly evolving field; and charts new agendas for research, policy, and activism. The Routledge Handbook of Political Ecology introduces political ecology as an interdisciplinary academic field. By presenting a ‘state of the art’ examination of the field, it will serve as an invaluable resource for students and scholars. It not only critically reviews the key debates in the field, but develops them. The Handbook will serve as an excellent resource for graduate and advanced undergraduate teaching, and is a key reference text for geographers, anthropologists, sociologists, environmental historians, and others working in and around political ecology.

Routledge Handbook of Political Islam

Shahram Akbarzadeh
Routledge Handbook of Political Islam Book PDF

Author : Shahram Akbarzadeh
Publisher : Routledge
Page : 634 pages
File Size : 41,8 Mb
Release : 2012-03-12
Category : Political Science
ISBN : 9781136577222

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Routledge Handbook of Political Islam by Shahram Akbarzadeh Pdf

The Routledge Handbook of Political Islam provides a multidisciplinary overview of the phenomenon of political Islam, one of the key political movements of our time. Drawing on the expertise from some of the top scholars in the world it examines the main issues surrounding political Islam across the world, from aspects of Muslim integration in the West to questions of political legitimacy in the Muslim world. Bringing together an international team of renowned and respected experts on the topic, the chapters in the book present a critical account of: Theoretical foundations of political Islam Historical background Geographical spread of Islamist movements Political strategies adopted by Islamist groups Terrorism Attitudes towards democracy Relations between Muslims and the West in the international sphere Challenges of integration Gender relations. Presenting readers with the diversity of views on political Islam in a nuanced and dispassionate manner, this handbook is an essential addition to the existing literature on Islam and politics. It will be of interest across a wide range of disciplines, including political science, Islamic studies, sociology and history.

Routledge Handbook of Politics and Technology

Ulrich Hilpert
Routledge Handbook of Politics and Technology Book PDF

Author : Ulrich Hilpert
Publisher : Routledge
Page : 492 pages
File Size : 49,6 Mb
Release : 2015-10-05
Category : Political Science
ISBN : 9781317533382

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Routledge Handbook of Politics and Technology by Ulrich Hilpert Pdf

This handbook provides a comprehensive global survey of the politics of technology. Written by an outstanding line up of distinguished scholars in the field, the handbook covers all aspects of the relationship between politics and technology including: Demand and support for new technologies and innovation by the state The effects of technology policies Technology development and innovation difference between various countries and regions Policy instruments and techno-industrial innovation Dynamism and change as outcomes of government policies Driving forces for science and innovative development Forming the basis of this handbook are examples of regional development, country studies and a rich variety of technologies, as well as topical issues such as divergent political interests in relation to technology and the economic exploitation of technologies. Employing a comparative and interdisciplinary approach in order to analyse the interplay between government activities and the development of new technologies, this handbook will be an invaluable resource for all students, scholars and practitioners working in the politics of technology, public policy and policy analysis.

The Routledge Handbook of Elections, Voting Behavior and Public Opinion

Justin Fisher,Edward Fieldhouse,Mark N. Franklin,Rachel Gibson,Marta Cantijoch,Christopher Wlezien
The Routledge Handbook of Elections Voting Behavior and Public Opinion Book PDF

Author : Justin Fisher,Edward Fieldhouse,Mark N. Franklin,Rachel Gibson,Marta Cantijoch,Christopher Wlezien
Publisher : Routledge
Page : 786 pages
File Size : 43,7 Mb
Release : 2017-09-22
Category : Political Science
ISBN : 9781317494805

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The Routledge Handbook of Elections, Voting Behavior and Public Opinion by Justin Fisher,Edward Fieldhouse,Mark N. Franklin,Rachel Gibson,Marta Cantijoch,Christopher Wlezien Pdf

The study of elections, voting behavior and public opinion are arguably among the most prominent and intensively researched sub-fields within Political Science. It is an evolving sub-field, both in terms of theoretical focus and in particular, technical developments and has made a considerable impact on popular understanding of the core components of liberal democracies in terms of electoral systems and outcomes, changes in public opinion and the aggregation of interests. This handbook details the key developments and state of the art research across elections, voting behavior and the public opinion by providing both an advanced overview of each core area and engaging in debate about the relative merits of differing approaches in a comprehensive and accessible way. Bringing geographical scope and depth, with comparative chapters that draw on material from across the globe, it will be a key reference point both for advanced level students and researchers developing knowledge and producing new material in these sub-fields and beyond. The Routledge Handbook of Elections, Voting Behavior and Public Opinion is an authoritative and key reference text for students, academics and researchers engaged in the study of electoral research, public opinion and voting behavior.