Routledge Handbook Of Political Marketing

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Routledge Handbook of Political Marketing

Jennifer Lees-Marshment
Routledge Handbook of Political Marketing Book PDF

Author : Jennifer Lees-Marshment
Publisher : Routledge
Page : 488 pages
File Size : 51,9 Mb
Release : 2012-03-12
Category : Business & Economics
ISBN : 9781136597435

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Routledge Handbook of Political Marketing by Jennifer Lees-Marshment Pdf

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

Routledge Handbook of Political Advertising

Christina Holtz-Bacha,Marion R. Just
Routledge Handbook of Political Advertising Book PDF

Author : Christina Holtz-Bacha,Marion R. Just
Publisher : Routledge
Page : 418 pages
File Size : 43,5 Mb
Release : 2017-02-24
Category : Political Science
ISBN : 9781317439776

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Routledge Handbook of Political Advertising by Christina Holtz-Bacha,Marion R. Just Pdf

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

Routledge Handbook of Political Management

Dennis W. Johnson
Routledge Handbook of Political Management Book PDF

Author : Dennis W. Johnson
Publisher : Routledge
Page : 653 pages
File Size : 41,9 Mb
Release : 2010-03-17
Category : Language Arts & Disciplines
ISBN : 9781135897499

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Routledge Handbook of Political Management by Dennis W. Johnson Pdf

The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.

Political Marketing

Jennifer Lees-Marshment
Political Marketing Book PDF

Author : Jennifer Lees-Marshment
Publisher : Routledge
Page : 292 pages
File Size : 51,5 Mb
Release : 2014-05-09
Category : Political Science
ISBN : 9781317686255

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Political Marketing by Jennifer Lees-Marshment Pdf

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Routledge Handbook of Political Management

Dennis W. Johnson
Routledge Handbook of Political Management Book PDF

Author : Dennis W. Johnson
Publisher : Routledge
Page : 1010 pages
File Size : 45,6 Mb
Release : 2010-03-17
Category : Political Science
ISBN : 9781135897482

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Routledge Handbook of Political Management by Dennis W. Johnson Pdf

The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.

Global Political Marketing

Jennifer Lees-Marshment,Chris Rudd,Jesper Stromback
Global Political Marketing Book PDF

Author : Jennifer Lees-Marshment,Chris Rudd,Jesper Stromback
Publisher : Routledge
Page : 362 pages
File Size : 42,9 Mb
Release : 2009-10-16
Category : Political Science
ISBN : 9781135261399

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Global Political Marketing by Jennifer Lees-Marshment,Chris Rudd,Jesper Stromback Pdf

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

The Routledge Handbook of the Political Economy of Science

David Tyfield,Rebecca Lave,Samuel Randalls,Charles Thorpe
The Routledge Handbook of the Political Economy of Science Book PDF

Author : David Tyfield,Rebecca Lave,Samuel Randalls,Charles Thorpe
Publisher : Taylor & Francis
Page : 464 pages
File Size : 46,7 Mb
Release : 2017-04-28
Category : Business & Economics
ISBN : 9781317412038

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The Routledge Handbook of the Political Economy of Science by David Tyfield,Rebecca Lave,Samuel Randalls,Charles Thorpe Pdf

The political economy of research and innovation (R&I) is one of the central issues of the early twenty-first century. ‘Science’ and ‘innovation’ are increasingly tasked with driving and reshaping a troubled global economy while also tackling multiple, overlapping global challenges, such as climate change or food security, global pandemics or energy security. But responding to these demands is made more complicated because R&I themselves are changing. Today, new global patterns of R&I are transforming the very structures, institutions and processes of science and innovation, and with it their claims about desirable futures. Our understanding of R&I needs to change accordingly. Responding to this new urgency and uncertainty, this handbook presents a pioneering selection of the growing body of literature that has emerged in recent years at the intersection of science and technology studies and political economy. The central task for this research has been to expose important but consequential misconceptions about the political economy of R&I and to build more insightful approaches. This volume therefore explores the complex interrelations between R&I (both in general and in specific fields) and political economies across a number of key dimensions from health to environment, and universities to the military. The Routledge Handbook of the Political Economy of Science offers a unique collection of texts across a range of issues in this burgeoning and important field from a global selection of top scholars. The handbook is essential reading for students interested in the political economy of science, technology and innovation. It also presents succinct and insightful summaries of the state of the art for more advanced scholars.

Political Marketing

Jennifer Lees-Marshment,Brian Conley,Edward Elder,Robin Pettitt,Vincent Raynauld,André Turcotte
Political Marketing Book PDF

Author : Jennifer Lees-Marshment,Brian Conley,Edward Elder,Robin Pettitt,Vincent Raynauld,André Turcotte
Publisher : Routledge
Page : 590 pages
File Size : 50,5 Mb
Release : 2019-05-07
Category : Political Science
ISBN : 9781351136884

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Political Marketing by Jennifer Lees-Marshment,Brian Conley,Edward Elder,Robin Pettitt,Vincent Raynauld,André Turcotte Pdf

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; A new employability section on political marketing in the workplace; Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.

Political Marketing

Darren G. Lilleker,Jennifer Lees-Marshment
Political Marketing Book PDF

Author : Darren G. Lilleker,Jennifer Lees-Marshment
Publisher : Manchester University Press
Page : 258 pages
File Size : 52,5 Mb
Release : 2005-08-06
Category : Business & Economics
ISBN : 0719068711

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Political Marketing by Darren G. Lilleker,Jennifer Lees-Marshment Pdf

Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.

The Routledge Handbook of Elections, Voting Behavior and Public Opinion

Justin Fisher,Edward Fieldhouse,Mark N. Franklin,Rachel Gibson,Marta Cantijoch,Christopher Wlezien
The Routledge Handbook of Elections Voting Behavior and Public Opinion Book PDF

Author : Justin Fisher,Edward Fieldhouse,Mark N. Franklin,Rachel Gibson,Marta Cantijoch,Christopher Wlezien
Publisher : Routledge
Page : 786 pages
File Size : 44,6 Mb
Release : 2017-09-22
Category : Political Science
ISBN : 9781317494805

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The Routledge Handbook of Elections, Voting Behavior and Public Opinion by Justin Fisher,Edward Fieldhouse,Mark N. Franklin,Rachel Gibson,Marta Cantijoch,Christopher Wlezien Pdf

The study of elections, voting behavior and public opinion are arguably among the most prominent and intensively researched sub-fields within Political Science. It is an evolving sub-field, both in terms of theoretical focus and in particular, technical developments and has made a considerable impact on popular understanding of the core components of liberal democracies in terms of electoral systems and outcomes, changes in public opinion and the aggregation of interests. This handbook details the key developments and state of the art research across elections, voting behavior and the public opinion by providing both an advanced overview of each core area and engaging in debate about the relative merits of differing approaches in a comprehensive and accessible way. Bringing geographical scope and depth, with comparative chapters that draw on material from across the globe, it will be a key reference point both for advanced level students and researchers developing knowledge and producing new material in these sub-fields and beyond. The Routledge Handbook of Elections, Voting Behavior and Public Opinion is an authoritative and key reference text for students, academics and researchers engaged in the study of electoral research, public opinion and voting behavior.

Global Political Marketing

Jennifer Lees-Marshment,Chris Rudd,Jesper Stromback
Global Political Marketing Book PDF

Author : Jennifer Lees-Marshment,Chris Rudd,Jesper Stromback
Publisher : Routledge
Page : 320 pages
File Size : 55,9 Mb
Release : 2009-10-16
Category : Business & Economics
ISBN : 9781135261405

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Global Political Marketing by Jennifer Lees-Marshment,Chris Rudd,Jesper Stromback Pdf

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

Political Marketing in the United States

Jennifer Lees-Marshment,Brian Conley,Kenneth Cosgrove
Political Marketing in the United States Book PDF

Author : Jennifer Lees-Marshment,Brian Conley,Kenneth Cosgrove
Publisher : Routledge
Page : 327 pages
File Size : 40,9 Mb
Release : 2014-08-28
Category : Political Science
ISBN : 9781136212185

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Political Marketing in the United States by Jennifer Lees-Marshment,Brian Conley,Kenneth Cosgrove Pdf

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

The Political Marketing Game

J. Lees-Marshment
The Political Marketing Game Book PDF

Author : J. Lees-Marshment
Publisher : Springer
Page : 259 pages
File Size : 52,8 Mb
Release : 2011-03-29
Category : Political Science
ISBN : 9780230299511

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The Political Marketing Game by J. Lees-Marshment Pdf

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Handbook of Political Communication Research

Lynda Lee Kaid
Handbook of Political Communication Research Book PDF

Author : Lynda Lee Kaid
Publisher : Routledge
Page : 560 pages
File Size : 40,7 Mb
Release : 2004-07-19
Category : Language Arts & Disciplines
ISBN : 9781135650957

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Handbook of Political Communication Research by Lynda Lee Kaid Pdf

The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering: *The theoretical background, history, structure, and diversity of political communication; *Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates; *News media coverage of politics, political issues, and political institutions; *Public opinion and the audiences of political communication; *European and Asian perspectives on political communication; and *Trends in political communication study, including the Internet, and its role in changing the face of political communication. As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.

The Routledge Handbook of Strategic Communication

Derina Holtzhausen,Ansgar Zerfass
The Routledge Handbook of Strategic Communication Book PDF

Author : Derina Holtzhausen,Ansgar Zerfass
Publisher : Routledge
Page : 596 pages
File Size : 55,9 Mb
Release : 2014-11-20
Category : Business & Economics
ISBN : 9781136207129

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The Routledge Handbook of Strategic Communication by Derina Holtzhausen,Ansgar Zerfass Pdf

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.