Download Full eBooks in PDF
Sales Promotion Handbook Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Sales Promotion Handbook book. This book definitely worth reading, it is an incredibly well-written.
Author : Tamara Brezen Block,William A. Robinson
Publisher : Unknown
Page : 936 pages
File Size : 55,7 Mb
Release : 1994
Category : Business & Economics
ISBN : IND:30000057587127
Planning; Techniques; Strategies; Issues.
Author : Stanley M. Ulanoff
Publisher : McGraw-Hill Companies
Page : 652 pages
File Size : 50,6 Mb
Release : 1985
Category : Business & Economics
ISBN : UCSC:32106006923863
Author : Chris Brown
Publisher : Unknown
Page : 0 pages
File Size : 43,8 Mb
Release : 1993
Category : Electronic
ISBN : OCLC:902228665
Author : Tamara Brezen-Block,William A. Robinson
Publisher : Unknown
Page : 0 pages
File Size : 41,9 Mb
Release : 1994
Category : Electronic
ISBN : 0850133157
The premier source of promotion marketing strategies, analysis, & techniques, DARTNELL'S SALES PROMOTION HANDBOOK, 8TH EDITION is designed to help sales & marketing professionals create & execute winning sales promotions. Thirty-seven chapters each written by working specialists & leading educators provide up-to-date information on the latest trends & methods including sales promotion analysis utilizing scanner data, sales promotion law, licensing & tie-ins, event marketing, database marketing, & more.
Author : Tony Dakin
Publisher : Gower Publishing Company, Limited
Page : 332 pages
File Size : 44,6 Mb
Release : 1974
Category : Business & Economics
ISBN : UCLA:L0050415470
Author : Dartnell Corporation,John Cameron Aspley,Ovid Riso
Publisher : Unknown
Page : 1220 pages
File Size : 53,5 Mb
Release : 1973
Category : Marketing
ISBN : UCAL:B4591774
First ed.published in 1950 under title:The slaes promotion handbook.
Author : Julian Cummins,Roddy Mullin
Publisher : Kogan Page Publishers
Page : 282 pages
File Size : 51,8 Mb
Release : 2002
Category : Business & Economics
ISBN : 0749438649
This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.
Author : Hans Ferrée
Publisher : Unknown
Page : 128 pages
File Size : 51,8 Mb
Release : 1974
Category : Marketing
ISBN : 0903393069
Author : Paul N. Bloom,Gregory Thomas Gundlach
Publisher : SAGE
Page : 570 pages
File Size : 47,9 Mb
Release : 2001
Category : Business & Economics
ISBN : 0761916261
Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively. Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.
Author : Tamara Brezen Block
Publisher : Unknown
Page : 128 pages
File Size : 43,5 Mb
Release : 2024-07-03
Category : Electronic
ISBN : 1630122653
Author : Julian Cummins
Publisher : Unknown
Page : 0 pages
File Size : 46,6 Mb
Release : 1989
Category : Electronic
ISBN : OCLC:1344131364
Author : Dartnell Corporation
Publisher : Unknown
Page : 1080 pages
File Size : 45,7 Mb
Release : 1950
Category : Advertising
ISBN : OSU:32435027102029
Author : Arthur A. Winters,Stanley Goodman
Publisher : Unknown
Page : 152 pages
File Size : 44,8 Mb
Release : 1967
Category : Business & Economics
ISBN : PSU:000000109482
Author : Roddy Mullin,Julian Cummins
Publisher : Unknown
Page : 0 pages
File Size : 42,5 Mb
Release : 2010
Category : BUSINESS & ECONOMICS
ISBN : 074945704X
-how to be creative --
Author : Philip Circus
Publisher : Bloomsbury Professional
Page : 128 pages
File Size : 49,9 Mb
Release : 2002-01-01
Category : Law
ISBN : 1845923960
"This handbook on the law and self-regulation applicable to sales promotion and direct marketing is written in a refreshing, jargon-free style, concentrating on basic principles. Containing helpful questions and answers, it addresses all the problems typically faced by sales and advertising professionals in this area. New edition due in 2007."