Author : Dan Stiff
Publisher : Unknown
Page : 128 pages
File Size : 40,8 Mb
Release : 2006
Category : Electronic
ISBN : OCLC:958508562
Sell the Brand First
Dan Stiff
Sell The Brand First
Sell The Brand First Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Sell The Brand First book. This book definitely worth reading, it is an incredibly well-written.
Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty
Dan Stiff
Author : Dan Stiff
Publisher : McGraw Hill Professional
Page : 286 pages
File Size : 52,9 Mb
Release : 2010-06-07
Category : Business & Economics
ISBN : 9780071491648
Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty by Dan Stiff Pdf
A brand has the tremendous power to create a positive experience that will resonate with your customers. So why do you-and most other salespeople- focus on selling your product or service, but not on selling your brand? Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step process that shows you how to hone in on your customers' mind-sets, create sales pitches based on how your brand fits into your consumers' lifestyles, and fully satisfy the trade buyers' needs and expectations. Even the most experienced salespeople tend to simply adopt their marketing department's version of their brand. Stiff helps you become a “Brand Ambassador” by making your brand your own, finding the emotional connection between your customer and your brand, and speaking “Brand Language” to serve buyers' needs. The Brand Staircase gives you the tools you need to Discover the inherent value in your brand and sell from it Avoid “hollow brand promises” and break through the “glass ceiling of price” Build on marketing efforts to leverage your brand's identity and positioning in the marketplace Stiff illustrates key points through practical selling experience at NCR, DeWALT, and Black & Decker. He combines that knowledge with engaging real-life case studies and proven examples from Fortune 500 companies within multiple industries. His sample dialogues and common brand examples in the marketplace make selling the brand come alive. Whether you're selling B2B or B2C, or you're a sales manager leading the charge, Sell the Brand First will change the way you look at selling and the way you sell for the better-and for good!
Your First 1000 Copies
Tim Grahl
Author : Tim Grahl
Publisher : Story Grid Publishing LLC
Page : 141 pages
File Size : 47,9 Mb
Release : 2020-09-09
Category : Business & Economics
ISBN : 9781645010326
Your First 1000 Copies by Tim Grahl Pdf
"If I could give an aspiring writer one piece of advice, it would be to read this book." — Hugh Howey, New York Times best selling author of Wool "Tim Grahl is fast becoming a legend, almost single-handedly changing the way authors around the world spread ideas and connect with readers. If you've got a book to promote, stop what you're doing right now and start reading Your First 1000 Copies." — Daniel H. Pink, New York Times bestselling author of Drive and When "Your First 1000 Copies is a must-read for authors trying to build a connection with their readers." — Dan Heath & Chip Heath, co-authors of Made to Stick, Switch, and Decisive "I watched in awe as Tim Grahl had 5 clients on the New York Times bestseller list in the same week. There is no one I trust more to learn about book marketing." - Pamela Slim, Author, Body of Work "Tim was an early pioneer in teaching book authors how Internet marketing actually works." - Hugh MacLeod, author of Ignore Everybody and Evil Plans Imagine if you had a direct connection with thousands of readers who loved reading your books. And imagine if those readers eagerly awaited the launch of your next book. How would that direct relationship with your readers change your writing career? How would you feel knowing that every time you started a new book project, you already had people excited to buy it and ready to recommend it to others? In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books. Tim has worked with over 100 different authors from top best sellers such as Hugh Howey, Daniel Pink, Barbara Corcoran Charles Duhigg, Chip and Dan Heath, Ramit Sethi and Pamela Slim to authors just get started on their first writing project. He has worked with authors across all fiction and non-fiction genres. Along with his client work, he has studied many other successful authors to learn what works and what doesn't. The result is Your First 1000 Copies where he walks you through the Connection System, a plan that every author can immediately start using. The plan looks like this: - Permission - How to open up communication with your readers where you can reliably engage them and invite them to be involved. - Content - How to use content to engage with current readers and connect with new ones. - Outreach - How to ethically and politely introduce yourself to new readers. - Sell - How all of these steps can naturally lead to book sales without being pushy or annoying This is a system that any author can immediately put in place to start building their platform. Whether you're a seasoned author looking to step into the new publishing landscape, or you're a brand new author, Your First 1000 Copies will give you the tools to connect with readers and sell more books.
How to Sell Anything to Anybody
Joe Girard
Author : Joe Girard
Publisher : Simon and Schuster
Page : 196 pages
File Size : 46,7 Mb
Release : 2006-02-07
Category : Business & Economics
ISBN : 9780743273961
How to Sell Anything to Anybody by Joe Girard Pdf
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
If You Sell, You Lose: The Value-First Approach to Digital Marketing
Jared VanderMeer
Author : Jared VanderMeer
Publisher : Unknown
Page : 170 pages
File Size : 42,5 Mb
Release : 2020-08-31
Category : Business & Economics
ISBN : 1777036917
If You Sell, You Lose: The Value-First Approach to Digital Marketing by Jared VanderMeer Pdf
Jared VanderMeer's debut book is a step-by-step exploration of how to add value to your brand by changing your approach to digital marketing. Critics have said IF YOU SELL, YOU LOSE is a controversial title. After all, we're all in business to make sales. If that's what you're thinking, you're not wrong. However, we all tend to make the mistake of equating the action of selling with the result of making sales. Find out how top brands sell millions of products each year without making hard pitches in their marketing. Build your Brand Why aren't your social media posts getting engagement? How can you grow a following organically? What do you need to do next to become a household name brand? Business owners have asked, and here are the straight, down-to-earth answers. If you're new to marketing, this book will teach you where to start and how to build up online value for your brand. If you've been marketing for a while and you're not getting results, you'll learn how to rewire your strategy to amplify your outcomes. Value-Based Brand Management For centuries, sales and selling have gone hand in hand. The digital world we live in has shifted that pairing. Audiences are hyperaware of sales pitches, making them less and less effective. The latest research shows that brands that build value retain value. The only way to hook people on your brand and keep them there is by constantly adding value through your digital marketing. Online audiences are hungry for valuable content. This gives us the power (and the potential) to connect more deeply. Digital Artistry - the combination of stories, emotion, and problem-solving in content - is just one of the ways we can speak directly to audiences through value-first marketing. If You Sell, You Lose offers takeaways for building a value-based brand. Walk through examples of major brands that have kept up with new demands for value in digital marketing - and the brands that haven't. Learn how to transform your sales pitches into value-creating machines for your business. Digital Marketing Book A digital marketing book that breaks the mold. Learn not only about social media marketing, but about the entire content map that helps generate online and brick and mortar sales. Whether you're an expert running a marketing agency or a small business owner trying to get to the next level, this book has something to teach you about branding using a value-first approach. Crack this book open wide to learn: Why offering value through marketing brings long-term value to the business. Which brands are building sales without pushing sales, and how they're doing it. When to invest in ads, social, and video content. What digital artistry is and how it's changing the face of marketing. Why video is king in content and how to use it daily to add value for your brand. About the Author Jared VanderMeer is a digital marketing specialist, public speaker, and entrepreneur. He's also the creative muse and pioneering spirit behind Magnolias Consulting Group. From podcasting and videos to blogs and books, Jared is dedicated to driving home the importance of value-based marketing in our modern digital era.
Making and Selling Cars
James M. Rubenstein
Author : James M. Rubenstein
Publisher : JHU Press
Page : 420 pages
File Size : 41,7 Mb
Release : 2001-12-17
Category : Business & Economics
ISBN : 0801867142
Making and Selling Cars by James M. Rubenstein Pdf
The automobile has shaped nearly every aspect of modern American life. This text documents the story of the automotive industry, which, despite its power, is constantly struggling to assure its success.
The Psychology of Selling
Brian Tracy
Author : Brian Tracy
Publisher : Thomas Nelson Inc
Page : 240 pages
File Size : 50,7 Mb
Release : 2006-06-20
Category : Selling
ISBN : 9780785288060
The Psychology of Selling by Brian Tracy Pdf
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Consuming Korean Tradition in Early and Late Modernity
Laurel Kendall
Author : Laurel Kendall
Publisher : University of Hawaii Press
Page : 273 pages
File Size : 52,9 Mb
Release : 2010-09-22
Category : History
ISBN : 9780824860813
Consuming Korean Tradition in Early and Late Modernity by Laurel Kendall Pdf
Contributors to this volume explore the irony of modern things made in the image of a traditional "us." They describe the multifaceted ways "tradition" is produced and consumed within the frame of contemporary Korean life and how these processes are enabled by different apparatuses of modernity that Koreans first encountered in the early twentieth century. Commoditized goods and services first appeared in the colonial period in such spectacular and spectacularly foreign forms as department stores, restaurants, exhibitions, and staged performances. Today, these same forms have become the media through which many Koreans consume "tradition" in multiple forms. In the colonial period, commercial representations of Korea—tourist sites, postcard images, souvenir miniatures, and staged performances—were produced primarily for foreign consumption, often by non-Koreans. In late modernity, efficiencies of production, communication, and transportation combine with material wealth and new patterns of leisure activity and tourism to enable the localized consumption of Korean tradition in theme parks, at sites of alternative tourism, at cultural festivals and performances, as handicrafts, art, and cuisine, and in coffee table books, broadcast music, and works of popular folklore. Consuming Korean Tradition offers a unique insight into how and why different signifiers of "Korea" have come to be valued as tradition in the present tense, the distinctive histories and contemporary anxieties that undergird this process, and how Koreans today experience their sense of a common Korean past. It offers new insights into issues of national identity, heritage preservation, tourism, performance, the commodification of contemporary life, and the nature of "tradition" and "modernity" more generally. Consuming Korean Tradition will prove invaluable to Koreanists and those interested in various aspects of contemporary Korean society, including anthropology, film/cultural studies, and contemporary history. Contributors: Katarzyna J. Cwiertka, Kyung-Koo Han, Keith Howard, Hyung Il Pai, Laurel Kendall, Okpyo Moon, Robert Oppenheim, Timothy R. Tangherlini, Judy Van Zile.
Building a StoryBrand
Donald Miller
Author : Donald Miller
Publisher : HarperCollins Leadership
Page : 241 pages
File Size : 40,5 Mb
Release : 2017-10-10
Category : Business & Economics
ISBN : 9780718033330
Building a StoryBrand by Donald Miller Pdf
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Sticky Branding
Jeremy Miller
Author : Jeremy Miller
Publisher : Dundurn
Page : 277 pages
File Size : 48,7 Mb
Release : 2015-01-10
Category : Business & Economics
ISBN : 9781459728127
Sticky Branding by Jeremy Miller Pdf
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
What the heck is INSIGHT & how to find it?
Lam Tran
Author : Lam Tran
Publisher : Lam Tran
Page : 58 pages
File Size : 51,9 Mb
Release : 2020-05-16
Category : Business & Economics
ISBN : 8210379456XXX
What the heck is INSIGHT & how to find it? by Lam Tran Pdf
Insight is a key concept in Marketing and Communication that helps unlock change in people's behavior. However, most explanations about insight are either abstract or incomplete, making it hard for beginners to grasp this important concept. This book is an attempt to clear the fog around insight: answering the fundamental questions: Why? What? Where? and How to find good insight? with tons of examples. Besides, the book provides practical frameworks, principles and methods. From problem-digging framework, insight construction guide, to the principles and method of finding insight that you can apply straight away. *** Book recommendation: Mr. John Griffiths, CEO of Planning Above and Beyond, and Co-author of “98% Pure Potato” “If you have a department full of juniors this is a great little book for giving them a several ways to hunt for insights and to check whether what they have found is an insight. The book is based on practice with plenty of examples. You can buy What the heck is insight and how you can find it here. Well worth a look.” Ms. Dieu Anh, Managing Director at AIM Academy: "Insight is the most mysterious topic in the world of Marketing & Communication. There's no scale or ruler to define a good or not-so-good insight. Therefore, anyone working in this industry scratches their heads several times when facing the puzzle of insight. This little book is a great effort to unveil that mystery. No jargons, no technical terms, the book helps us understand insight and why it matters in Marketing & Communication. More useful, the book takes us back to the originality of insight and provides guidance on how to find it. As an educator in this industry, I found this is one of the very few books that can make a difficult, technical-driven topic become simple and approachable for work. Take it, read it, and refer to it each day when you have to answer the question - What the heck is insight and how to find it?" Ms. Duong Xuan Thao, Former Head of Strategic Planning at DSquare Vietnam: "I wish I had this book in hand when I started my career as a strategic planner in advertising 10 years ago. Lam has nicely blended theory, expert opinions, and his own work experience to create a rich yet mild cocktail of insights. Practical, concise and helpful, this is an enjoyable book to quench your thirst of knowledge in one shot, or to take sip by sip and reflect on your current strategy." Mr. Ho Cong Hoai Phuong, General Manager at Pencil Group, Former Group Planning Director at Dentsu: "Have you ever ask yourself why do we need an insight for our ad? Most of advertising book talk about what insight is or how to find it, this book starts with Why and give you the holistic view."
Hearings
United States. Congress. House. Select Committee on Small Business
Author : United States. Congress. House. Select Committee on Small Business
Publisher : Unknown
Page : 1976 pages
File Size : 48,8 Mb
Release : 1957
Category : Electronic
ISBN : UOM:39015074735401
Hearings by United States. Congress. House. Select Committee on Small Business Pdf
Strategic Brand Management
Richard H. Elliott,Richard Rosenbaum-Elliott,Larry Percy,Simon Pervan
Author : Richard H. Elliott,Richard Rosenbaum-Elliott,Larry Percy,Simon Pervan
Publisher : Oxford University Press, USA
Page : 347 pages
File Size : 40,9 Mb
Release : 2015
Category : Brand name products
ISBN : 9780198704201
Strategic Brand Management by Richard H. Elliott,Richard Rosenbaum-Elliott,Larry Percy,Simon Pervan Pdf
Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.
Luxury Retail and Digital Management
Michel Chevalier,Michel Gutsatz
Author : Michel Chevalier,Michel Gutsatz
Publisher : John Wiley & Sons
Page : 304 pages
File Size : 54,6 Mb
Release : 2020-03-17
Category : Business & Economics
ISBN : 9781119542353
Luxury Retail and Digital Management by Michel Chevalier,Michel Gutsatz Pdf
Develop a winning customer experience in the digital world Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. • Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept • Explores the selection, training and motivation of the staff • Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail Written by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.
Leave Them in the Dust!
DC Faure
Author : DC Faure
Publisher : Xlibris Corporation
Page : 244 pages
File Size : 44,7 Mb
Release : 2016-01-15
Category : Business & Economics
ISBN : 9781499096927
Leave Them in the Dust! by DC Faure Pdf
I don't know of a single Executive Education business or training organisation who would not get some type of improvement by using the strategies in this book. Contrary to media coverage, growing your Executive Education business or any type of training business for that matter is not down to magic or superhuman business acumen. It has everything to do with understanding the way your customers think, out-thinking your competitors and combining a stream of innovative courses, services and messages into an unbeatable value proposition. This book gives you the ammunition to rapidly boost your competitive advantage, leading to increased bookings for courses and development programmes virtually overnight. This book shows you: • How to take control of your results • Why you should rely on your intuition to understand your industry • 12 ways to write winning headlines and subject lines • Why emails must be under 30 seconds long • How to get more clicks from SEO without increasing your rankings • Slash your Pay per Click costs and get more quality prospects • The type of content marketing that works • Why you won't need to create content from scratch • The lead generation system that outperforms your website by 1600% • How to choose your markets and make growth easy • £billion strategy levers • 6 Rapid Business Multipliers you can apply right away • The Significance of A/B Split Testing for breakthrough performance • Why you need more than marketing skills to succeed - 5 management tools for you • Where to target your efforts in social media marketing • Plus much more..