Selling Destinations

Author : Marc Mancini
Publisher : Unknown
Page : 624 pages
File Size : 52,9 Mb
Release : 2012
Category : Education
ISBN : 1949667022

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Selling Destinations: Geography for the Travel Professional by Marc Mancini Pdf

This special 5th Canadian edition of the bestselling Selling Destinations: Geography for the Travel Professional offers a fresh approach to destination geography. It argues that geography provides the foundation for the entire travel, tourism and hospitality industries and that travel professionals need to know not just the facts about places, but also how to sell them to the traveling public. Selling Destinations features: In-depth exploration of the nations, regions and cities that Canadian travelers favor most. Sales and marketing factors, such as visitor profiles, their preferences, motivations and misgivings, as well as other sales and marketing considerations. Hundreds of photos, maps, charts and graphics that help organize the content for the reader and make geography come alive. Detailed information on climate, attractions, transportation, sample itineraries and cultural patterns. Mini case studies, map exercises and creative activities that pull together each chapter's content to create an interactive and entertaining learning experience. A style that is relaxed, informal and enjoyable, not unlike a leisure vacation itself.

Author : Rob Davidson,Tony Rogers
Publisher : Routledge
Page : 296 pages
File Size : 53,9 Mb
Release : 2012-05-31
Category : Business & Economics
ISBN : 9781136380365

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Marketing Destinations and Venues for Conferences, Conventions and Business Events by Rob Davidson,Tony Rogers Pdf

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments

Author : Tony Rogers,Rob Davidson
Publisher : Routledge
Page : 312 pages
File Size : 42,8 Mb
Release : 2015-11-19
Category : Business & Economics
ISBN : 9781317528791

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Marketing Destinations and Venues for Conferences, Conventions and Business Events by Tony Rogers,Rob Davidson Pdf

Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.

Author : Marc Mancini
Publisher : Australia ; Scarborough, Ont. : Thomson Nelson
Page : 578 pages
File Size : 41,5 Mb
Release : 2003
Category : Geography
ISBN : 017622355X

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Selling Destinations by Marc Mancini Pdf

Author : Alastair M. Morrison
Publisher : Taylor & Francis
Page : 898 pages
File Size : 49,7 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9781000876161

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Marketing and Managing Tourism Destinations by Alastair M. Morrison Pdf

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Author : Marc Mancini
Publisher : Unknown
Page : 186 pages
File Size : 53,5 Mb
Release : 1995-01-01
Category : Geography
ISBN : 0176055584

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Selling Destinations by Marc Mancini Pdf

Author : David Smith
Publisher : Cambridge Manhattan Group
Page : 415 pages
File Size : 48,8 Mb
Release : 2003
Category : Business & Economics
ISBN : 9780972832823

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Zero-to-IPO & Other Fun Destinations by David Smith Pdf

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
Page : 264 pages
File Size : 50,6 Mb
Release : 2018-12-04
Category : Business & Economics
ISBN : 9781787693739

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The Branding of Tourist Destinations by Mark Anthony Camilleri Pdf

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Author : T. Moilanen,S. Rainisto
Publisher : Springer
Page : 202 pages
File Size : 48,6 Mb
Release : 2008-12-14
Category : Business & Economics
ISBN : 9780230584594

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How to Brand Nations, Cities and Destinations by T. Moilanen,S. Rainisto Pdf

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Author : Will B. Mackintosh
Publisher : NYU Press
Page : 253 pages
File Size : 50,7 Mb
Release : 2019-01-08
Category : History
ISBN : 9781479889372

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Selling the Sights by Will B. Mackintosh Pdf

A fascinating journey through the origins of American tourism In the early nineteenth century, thanks to a booming transportation industry, Americans began to journey away from home simply for the sake of traveling, giving rise to a new cultural phenomenon —the tourist. In Selling the Sights, Will B. Mackintosh describes the origins and cultural significance of this new type of traveler and the moment in time when the emerging American market economy began to reshape the availability of geographical knowledge, the material conditions of travel, and the variety of destinations that sought to profit from visitors with money to spend. Entrepreneurs began to transform the critical steps of travel—deciding where to go and how to get there—into commodities that could be produced in volume and sold to a marketplace of consumers. The identities of Americans prosperous enough to afford such commodities were fundamentally changed as they came to define themselves through the consumption of experiences. Mackintosh ultimately demonstrates that the cultural values and market forces surrounding tourism in the early nineteenth century continue to shape our experience of travel to this day.

Author : Akhmad Saufi,Imanuella R. Andilolo,Norain Othman,Alan A. Lew
Publisher : Springer
Page : 409 pages
File Size : 41,9 Mb
Release : 2016-09-26
Category : Business & Economics
ISBN : 9789811017186

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Balancing Development and Sustainability in Tourism Destinations by Akhmad Saufi,Imanuella R. Andilolo,Norain Othman,Alan A. Lew Pdf

This book contains 35 papers from the Tourism Outlook Conference held in Lombok, Indonesia in July 2015. The book presents comprehensive discussions on sustainability in the tourism industry. It includes research on various constituents of the tourism sector and analyses of each of them from a sustainability standpoint. Case studies that are global in nature are presented to show how sustainable applications can be used and how concerns can be addressed. The book is a response to rapid change in contemporary tourism trends brought about by global economic and social forces such as development pressures, population growth, major resource extraction, industrial fishing, global climate change and steadily rising sea levels. Balancing Development and Sustainability in Tourism Destinations serves as a platform for students and educators, government agency employees, hospitality and tourism industry practitioners, public and private land managers, community development workers, and others interested in identifying practical solutions, charting new directions, and creating opportunities for sustainable tourism development.

Author : Metin Kozak,Seyhmus Baloglu
Publisher : Routledge
Page : 263 pages
File Size : 52,8 Mb
Release : 2010-11
Category : Business & Economics
ISBN : 9781136904752

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Managing and Marketing Tourist Destinations by Metin Kozak,Seyhmus Baloglu Pdf

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations an.

Author : Jeetesh Kumar,Gül Erkol Bayram,Anukrati Sharma
Publisher : Emerald Group Publishing
Page : 337 pages
File Size : 45,5 Mb
Release : 2023-08-16
Category : Business & Economics
ISBN : 9781803820217

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Resilient and Sustainable Destinations After Disaster by Jeetesh Kumar,Gül Erkol Bayram,Anukrati Sharma Pdf

Resilient and Sustainable Destinations After Disaster presents a multitude of perspectives into the predicaments faced by global destinations during and various crises, examining emerging trends and proposing renewed management solutions and strategies for destinations to rebuild their businesses.

Author : Anonim
Publisher : Unknown
Page : 1660 pages
File Size : 44,5 Mb
Release : 1946
Category : Railroads
ISBN : STANFORD:36105125357199

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Railway Age by Anonim Pdf

Author : Simon Hudson
Publisher : SAGE
Page : 490 pages
File Size : 50,5 Mb
Release : 2009-05-12
Category : Business & Economics
ISBN : 9781849204880

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Tourism and Hospitality Marketing by Simon Hudson Pdf

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.