Selling Hate

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Selling Hate

Author : Dale W. Laackman
Publisher : University of Georgia Press
Page : 335 pages
File Size : 52,9 Mb
Release : 2020-09-21
Category : History
ISBN : 9780820360218

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Selling Hate by Dale W. Laackman Pdf

Selling Hate is a fascinating and powerful story about the power of a southern PR firm to further the Ku Klux Klan’s agenda. Dale W. Laackman’s uncovered never-before-published archival material, census records, and obscure books and letters to tell the story of an emerging communications industry—an industry filled with potential and fraught with peril. The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke—together, the Southern Publicity Association—met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses. It was the volatile, precarious terrain of post–World War I America. Tyler and Clarke took Simmons's dying and broke KKK, with its two thousand to three thousand associates in Georgia and Alabama, and in a few short years swelled its membership to nearly five million. Chapters were established in every state of the union, and the Klan began influencing American political and social life. Between one-third and one-half of the eligible men in the country belonged to the organization. Even to modern sensibilities, the extent of Tyler and Clarke’s scheme is shocking: the limitlessness of their audacity; the full-scale and ongoing con of Simmons; the size of the personal fortunes they earned, amassed, and stole in the process; and just how easily and expertly they exploited the particular fears and prejudices of every corner of America. You will recognize in this pair a very American sense of showmanship and an accepted, even celebrated, brash entrepreneurial hustle. And as their story winds down, you will recognize the tainted and ultimately ineffectual congressional hearings into the Klan's monumental growth.

The "I Hate Selling" Book

Author : Allan S. Boress
Publisher : AMACOM/American Management Association
Page : 219 pages
File Size : 42,6 Mb
Release : 1995
Category : Business & Economics
ISBN : 0814402453

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The "I Hate Selling" Book by Allan S. Boress Pdf

Most consultants and service professionals can't stand selling. This book provides consultants with proven and painless techniques for building their businesses. It shows how readers can: listen to potential clients, ask questions and evaluate answers effectively; avoid fatal mistakes; differentiate themselves from the competition; conduct a sales examination; and sustain and grow their business. Allan Boress is the editor of Quality Client Service.

Selling with Love

Author : Jason Marc Campbell
Publisher : Impact and Integrity Media
Page : 172 pages
File Size : 47,8 Mb
Release : 2022-02-11
Category : Business & Economics
ISBN : 9781544526874

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Selling with Love by Jason Marc Campbell Pdf

Our society is an ever-changing reflection of what we buy into—from our deepest fears to our greatest hopes, from the companies that fail to the ones that thrive. If your business is on a mission to provide authentic value and achieve a positive impact, society doesn’t just need you to think about sales and marketing. It needs you to be great at them. Attention is hard to come by in today’s hypercompetitive world. It takes real effort to earn it. Don’t let companies that lack integrity continue to dominate the conversation. Selling with Love is designed to shift your way of thinking about sales, unlocking your ability to further your mission without hesitation and without compromise. Achieve results and do it your way. Once you know how to do it and you truly understand why it’s so important, you’ll be unstoppable in your growth and impact—and even more aligned with your core values.

Anti-Sell

Author : Steve Morgan
Publisher : Unknown
Page : 212 pages
File Size : 53,5 Mb
Release : 2019-03-24
Category : Electronic
ISBN : 1796721476

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Anti-Sell by Steve Morgan Pdf

"Repeat after me: I. Hate. Sales." Sales is the bane of the freelancing life. As freelancers, all we want to do is crack on and do the work we enjoy doing (whatever that work/specialism may be), but in order to do that, we have to sell ourselves to people first. ...Ack. One of the biggest challenges that freelancers face is the sales process. Don't just take my word for it: various polls conducted in freelance communities show that "finding new leads/customers/clients" is what freelancers self-identify as their biggest weakness and the area of self-employment that they struggle with the most. We see it as an intimidating and overwhelming prospect, with many of us considering 'selling yourself' as a slimy, sleazy process. We have to go out to business events, hand out business cards and brag about ourselves to complete strangers, right? Wrong. Well, you can do that, sure. ...Or you can sell yourself in a way that really isn't sales-y at all. The best way to sell is not to sell. Let that sink in. The best way to sell is not to sell. It sounds completely and utterly counterintuitive, but it's the truth. Hence the name of this book: Anti-Sell. And in this book, I'll tell you how and why it works, and how to do it. Its chapters cover the following: There's a long list of sales, marketing, networking and lead generation tactics and tips, to give you an idea of some of the traditional ways - but also a number of alternative ways - to get your name and your face out there, How you can tie the sales process into your passions and your strengths - so that sales won't even feel like sales, Getting you thinking differently about the types of events/communities to go to and get involved with, resulting in potentially being the only [insert specialism here] person in the room, rather than spending your time networking alongside your competitors, How being visible, altruistic and contributory within communities is an incredible way to be recognised as the go-to person in your field, There's tips and advice on how to find 'good-fit' clients, as well as why honing in on a niche makes you a lot easier to refer, Plus it covers a whole bunch of other sales-related topics, such as testimonials, awards, how to handle 'freebie' requests, competing against agencies for work, and keeping your cool in stressful moments, Right at the end, there's a list of recommended books for further reading, to help you to take your non-sales-y sales tactics even further, Throughout the book there's also 'Anti-Sell Stories': 8 case studies contributed by real-life freelancers, each of whom details how they've fought the fight with sales (and won). An important note: I'm not a salesperson. I'm a freelancer, just like you. This book runs through my story, my journey and my tactics on how I've managed to win work without selling myself too much (or selling my soul too much, for that matter). So if you're a freelancer who hates the idea of sales and selling yourself, then hopefully this book will suit you and serve you well. Happy Anti-Selling, folks.

Hate Crime Hoax

Author : Wilfred Reilly
Publisher : Simon and Schuster
Page : 256 pages
File Size : 52,9 Mb
Release : 2019-02-26
Category : Political Science
ISBN : 9781621578932

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Hate Crime Hoax by Wilfred Reilly Pdf

If you believe the news, today's America is plagued by an epidemic of violent hate crimes. But is that really true? In Hoax, Professor Wilfred Reilly examines over one hundred widely publicized incidents of so-called hate crimes that never actually happened. With a critical eye and attention to detail, Reilly debunks these fabricated incidents—many of them alleged to have happened on college campuses—and explores why so many Americans are driven to fake hate crimes. We're not experiencing an epidemic of hate crimes, Reilly concludes—but we might be experiencing an unprecedented epidemic of hate crime hoaxes.

Selling for People who Hate to Sell

Author : Brigid McGrath Massie,John K. Waters
Publisher : Prima Lifestyles
Page : 192 pages
File Size : 47,5 Mb
Release : 1996
Category : Business & Economics
ISBN : 0761506659

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Selling for People who Hate to Sell by Brigid McGrath Massie,John K. Waters Pdf

Offers suggestions for organizing successful meetings, creating effective presentations, networking, becoming self-motivated, and coping with stress.

Hate in the Homeland

Author : Cynthia Miller-Idriss
Publisher : Princeton University Press
Page : 288 pages
File Size : 52,9 Mb
Release : 2022-01-11
Category : Social Science
ISBN : 9780691234298

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Hate in the Homeland by Cynthia Miller-Idriss Pdf

A startling look at the unexpected places where violent hate groups recruit young people Hate crimes. Misinformation and conspiracy theories. Foiled white-supremacist plots. The signs of growing far-right extremism are all around us, and communities across America and around the globe are struggling to understand how so many people are being radicalized and why they are increasingly attracted to violent movements. Hate in the Homeland shows how tomorrow's far-right nationalists are being recruited in surprising places, from college campuses and mixed martial arts gyms to clothing stores, online gaming chat rooms, and YouTube cooking channels. Instead of focusing on the how and why of far-right radicalization, Cynthia Miller-Idriss seeks answers in the physical and virtual spaces where hate is cultivated. Where does the far right do its recruiting? When do young people encounter extremist messaging in their everyday lives? Miller-Idriss shows how far-right groups are swelling their ranks and developing their cultural, intellectual, and financial capacities in a variety of mainstream settings. She demonstrates how young people on the margins of our communities are targeted in these settings, and how the path to radicalization is a nuanced process of moving in and out of far-right scenes throughout adolescence and adulthood. Hate in the Homeland is essential for understanding the tactics and underlying ideas of modern far-right extremism. This eye-opening book takes readers into the mainstream places and spaces where today's far right is engaging and ensnaring young people, and reveals innovative strategies we can use to combat extremist radicalization.

Hate Cell

Author : Gwen Molnar
Publisher : Dundurn
Page : 187 pages
File Size : 47,6 Mb
Release : 2009-01-11
Category : Young Adult Fiction
ISBN : 9781554885459

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Hate Cell by Gwen Molnar Pdf

Thirteen-year-old Casey Templeton has recently moved with his family to the southeastern Alberta town of Richford. One night Casey seeks refuge from a snowstorm in an abandoned farmhouse and stumbles upon his nearly frozen, unconscious science teacher, Mr. Deverell. Casey attempts to revive his teacher and searches the house for something to make a fire with. In the attic he makes a frightening discovery – a sophisticated office filled with computers, a printer, and racist posters and flyers! Richford is harbouring a vicious cell of white racists who are targeting everyone they deem "alien." Somehow Mr. Deverell is connected to the dangerous organization, and so, too, are other residents, young and old, in Casey’s new town. Soon the RCMP and Casey’s hacker brother, Hank, get involved in the mystery, but it’s Casey who leads the investigation into a warped world where hate is marketed on the Internet and innocent people are preyed on by bigots and bullies blinkered by their own prejudices.

What Customers Hate

Author : Nicholas Webb
Publisher : HarperCollins Leadership
Page : 241 pages
File Size : 44,5 Mb
Release : 2022-03-15
Category : Business & Economics
ISBN : 9781400236688

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What Customers Hate by Nicholas Webb Pdf

This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction. Whether you’re selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions, customers are faced with an array of imperfect choices. The best organizations in the world are not only delivering great customer experience, but they’re also taking steps to proactively avoid the things that customers hate. These companies have learned that if you can eliminate what customers hate, you will instantly become the best option in your market. No company, brand, or service enjoys 100 percent love. There will always be some degree of hate in the mix. Hate is a source of friction, and if there is too much friction, the process of moving products and services— regardless of their high quality—into the hands of customers will grind to a halt. What Customers Hate will show you how to avoid the common pitfalls that have damaged some of the best organizations, and best teams in the world, and how to change the philosophical view of customer experience so you can learn that customer experience is actually an innovation activity. This customer experience playbook will give you actionable takeaways that include: How to turn an upset customer into a customer for life, in five easy steps. Why “haters” will determine your organization’s growth and profitability. How to thrive in the “experience economy.” The importance of the five-touch journey mapping. The impact of hate-love personification. How to turn your customers into “Evangelists.” The power of: Attraction, Promotion, Retention, and Avoiding Deflection. The secrets of the best organizations in the world. This book is the product of many years of front-line work with some of the top brands in the world and their customers. Set aside the theories and concepts, this is the playbook you need. You’ll find that this approach will make it fast and easy to drive scalable growth, profitability, and most importantly, customer happiness.

Marketing Your Services

Author : Rick Crandall
Publisher : McGraw Hill Professional
Page : 406 pages
File Size : 52,7 Mb
Release : 2003
Category : Business & Economics
ISBN : 0071398716

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Marketing Your Services by Rick Crandall Pdf

To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. In this guide to marketing and building relationships with customers to achieve success, Rick Crandell debunks these myths.

Book Yourself Solid Illustrated

Author : Michael Port
Publisher : John Wiley & Sons
Page : 480 pages
File Size : 43,5 Mb
Release : 2013-03-28
Category : Business & Economics
ISBN : 9781118611357

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Book Yourself Solid Illustrated by Michael Port Pdf

A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.

I Hate Selling for the Fitness Professional: 6 Steps to Making Serious Money in the Fitness Industry

Author : Ryan McKenzie,Allan Boress
Publisher : Lulu.com
Page : 124 pages
File Size : 52,8 Mb
Release : 2016-12-20
Category : Business & Economics
ISBN : 9781483462691

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I Hate Selling for the Fitness Professional: 6 Steps to Making Serious Money in the Fitness Industry by Ryan McKenzie,Allan Boress Pdf

Most fitness professionals love helping people change their lives, but many struggle to gain new clients and build a profitable business. They end up drained instead of energized, worried instead of free, tied down instead of creating their own schedule! Following these six simple steps of I Hate Selling for the Fitness Professional will empower you to build your business from the bottom up and keep it growing-all while maintaining your love of serving your clients and members. This book will free you from the ups and downs of the fitness world and help you reach more people than ever before.

How to Be Great at The Stuff You Hate

Author : Nick Davies
Publisher : John Wiley & Sons
Page : 210 pages
File Size : 48,8 Mb
Release : 2012-02-02
Category : Business & Economics
ISBN : 9780857082572

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How to Be Great at The Stuff You Hate by Nick Davies Pdf

You have to do it... you might as well enjoy it No one likes a pushy, smarmy salesman – no one wants to be that guy ... but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we're lawyers, accountants or start-ups. But don't despair – there's no need to go on some cringey sales training day. How to be Great at the Stuff You Hate shows you how to develop all the skills you need to sell yourself, your business and your ideas. So ditch the dread, forget the fear and start enjoying yourself! Selling isn't something you 'do' to people, it's not some dark art practised by pushy and manipulative people – it's a process, it's a relationship ... it's fun! All you need to do is cut the crap, be yourself and win some business. How to be Great at the Stuff You Hate shows you how to: Pull together a target list – who do you want to approach and do business with? Connect with those people – writing letters/emails Master meeting and networking – conquering small talk! Follow up once you’ve chatted to someoneAsk for what you want

1001 Ways to Market Your Services

Author : Rick Crandall
Publisher : McGraw Hill Professional
Page : 406 pages
File Size : 42,9 Mb
Release : 1998-05-22
Category : Business & Economics
ISBN : 0809231581

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1001 Ways to Market Your Services by Rick Crandall Pdf

Offers specific sales and marketing ideas for companies of all sizes and includes tips on using personal contacts, brochures, online marketing, trade shows, and newsletters to promote sales.

Exposing Hate

Author : Michael Miller
Publisher : Twenty-First Century Books (CT)
Page : 148 pages
File Size : 51,9 Mb
Release : 2019
Category : Young Adult Nonfiction
ISBN : 9781541539259

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Exposing Hate by Michael Miller Pdf

Experts have documented an explosive rise in the number of hate groups since the turn of the century, driven by anger over immigration and demographic projections showing that whites will no longer hold majority status in the United States by 2040. The rise accelerated with the elections of presidents Obama and Trump. Extremists are increasingly diffuse, moving to the web and away from organized, on-the-ground activities. What is a hate group and how does it operate? How do we legally define hate speech and hate crimes? What is the history of organizing around hate and how do we recognize and confront it? These are the salient issues readers will investigate in this overview.