Selling Hollywood To The World

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Selling Hollywood to the World

Author : John Trumpbour
Publisher : Cambridge University Press
Page : 402 pages
File Size : 45,9 Mb
Release : 2007-09-21
Category : History
ISBN : 0521042666

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Selling Hollywood to the World by John Trumpbour Pdf

This book investigates European efforts to overcome the American film industry's international pre-eminence.

Brand Hollywood

Author : Paul Grainge
Publisher : Routledge
Page : 293 pages
File Size : 51,5 Mb
Release : 2007-10-31
Category : Performing Arts
ISBN : 9781134258963

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Brand Hollywood by Paul Grainge Pdf

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.

Tabloid Prodigy

Author : Marlise Kast
Publisher : Running Press
Page : 0 pages
File Size : 53,8 Mb
Release : 2007-05-08
Category : Biography & Autobiography
ISBN : 0762429704

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Tabloid Prodigy by Marlise Kast Pdf

“Hollywood's Hottest Couple Exchange Mystery Rings!” “The Truth Behind Screen Beauty's Pregnancy Rumors!” “Song Diva Sneaks Past Airport Security and Lands Behind Bars!” “TV's Favorite Childhood Star Faces Drinking and Drug Charges!” “Teen Beauty Downplays Anorexia Rumors with Hot Dog!” “Hollywood's Favorite Funnyman Has Secret Love Child!” “Couple Goes Head to Head in Custody Battle!” Who writes these stories? Marlise Kast used to. In fact, she was so good at it, at such a young age, she was considered a “tabloid prodigy.” Marlise, the daughter of a minister, grew up in a loving, conservative, slightly sheltered family, and aspired to a career as a respected journalist or television news anchor. She was perhaps the least likely person to become a star reporter for Globe. But, right out of college, with a journalism degree and few job prospects, she became a tabloid writer, playing the high-stakes game of cat-and-mouse with some of Hollywood's hottest celebrities. There was almost nothing Marlise wouldn't do to get the story behind the celebrity facade. Dumpster diving and hiding in the bushes were child's play compared to ploys like posing as a drunk to crash one star's wedding or bluffing her way through the L.A. Police Department to confirm the DUI of another celeb's daughter. Using a combination of charm and brains, Marlise convinced co-workers, waiters, bouncers and bartenders to confess the juicy secrets of Hollywood stars. On the red carpet and VIP guest lists, she assumed countless identities, including those of a florist, a tennis player, a mourner, and a bridesmaid.Along the way, though, Marlise continually wondered: was she abandoning her principles in exchange for a shot at celebrity reporting? Torn between her journalistic duties and her moral responsibilities, Marlise tried to ignore the battle with her conscience, telling herself this wasn't a permanent job, just a stepping stone to a more respectable career. Right? This riveting and entertaining memoir is full of her outrageous-but-true tabloid experiences. Marlise's narrative details the behind-the-scenes deals, manipulations, and deceptions used to break the big stories. In an industry where turnover is high, and loyalty low, Marlise survived multiple bosses, a rotating roster of photographers, professional shenanigans, terrifying situations, and comical predicaments, as well as legal threats from some of the celebrities and “personalities” she wrote about. She eventually wrote over 200 articles for the tabloids. Her biggest story, though, is the one she's never told before; how-after a dangerous high-speed chase, a corporate betrayal of her trust, and the doubts that continued to plague her-Marlise came face-to-face with a story her conscience would not allow her to tell. After so many years of lying about who she really was, Marlise had to discover her own truth. As this riveting memoir reveals, her redemption is more honest and personal than any celebrity news she's ever reported.

Sell Your Story to Hollywood

Author : Kenneth Atchity
Publisher : Story Merchant Books
Page : 128 pages
File Size : 50,5 Mb
Release : 2016-10-01
Category : Electronic
ISBN : 0996990879

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Sell Your Story to Hollywood by Kenneth Atchity Pdf

This little book aims to help you figure out how to get your story told on big screens or small. It offers nearly thirty years of observation of how things happen in the business of entertainment. Dr. Ken Atchity's Hollywood experience ranges from writing to managing to producing; he's seen Hollywood from nearly every angle.

Global Hollywood 2

Author : Toby Miller,Nitin Govil,John McMurria,Richard Maxwell,Ting Wang
Publisher : Bloomsbury Publishing
Page : 448 pages
File Size : 51,7 Mb
Release : 2019-07-25
Category : Performing Arts
ISBN : 9781838715946

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Global Hollywood 2 by Toby Miller,Nitin Govil,John McMurria,Richard Maxwell,Ting Wang Pdf

Substantially revised and updated, this book highlights how Hollywood has transformed itself to attain ever global clout and reach and the material factors underlining Hollywood's apparent artistic success. Takes into consideration recent events affecting Hollywood such as 9/11, US foreign policy and developments in consumer technology.

Billion Dollar Whale

Author : Bradley Hope,Tom Wright
Publisher : Hachette Books
Page : 395 pages
File Size : 44,9 Mb
Release : 2018-09-18
Category : Business & Economics
ISBN : 9780316436489

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Billion Dollar Whale by Bradley Hope,Tom Wright Pdf

Named a Best Book of 2018 by the Financial Times and Fortune, this "thrilling" (Bill Gates) New York Times bestseller exposes how a "modern Gatsby" swindled over $5 billion with the aid of Goldman Sachs in "the heist of the century" (Axios). Now a #1 international bestseller, Billion Dollar Whale is "an epic tale of white-collar crime on a global scale" (Publishers Weekly), revealing how a young social climber from Malaysia pulled off one of the biggest heists in history. In 2009, a chubby, mild-mannered graduate of the University of Pennsylvania's Wharton School of Business named Jho Low set in motion a fraud of unprecedented gall and magnitude--one that would come to symbolize the next great threat to the global financial system. Over a decade, Low, with the aid of Goldman Sachs and others, siphoned billions of dollars from an investment fund--right under the nose of global financial industry watchdogs. Low used the money to finance elections, purchase luxury real estate, throw champagne-drenched parties, and even to finance Hollywood films like The Wolf of Wall Street. By early 2019, with his yacht and private jet reportedly seized by authorities and facing criminal charges in Malaysia and in the United States, Low had become an international fugitive, even as the U.S. Department of Justice continued its investigation. Billion Dollar Whale has joined the ranks of Liar's Poker, Den of Thieves, and Bad Blood as a classic harrowing parable of hubris and greed in the financial world.

Hollywood Abroad

Author : Melvyn Stokes,Richard Maltby
Publisher : Bloomsbury Publishing
Page : 190 pages
File Size : 40,7 Mb
Release : 2019-07-25
Category : Performing Arts
ISBN : 9781838716189

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Hollywood Abroad by Melvyn Stokes,Richard Maltby Pdf

Hollywood Abroad is the first book to examine the reception of Hollywood movies by non-American audiences. Although numerous books on film history have analyzed the ways in which American films came to dominate world markets, there has so far been very little published work on how audiences outside the United States have responded to Hollywood-produced films. Hollywood Abroad explores the reception of U.S. films in Britain, France, Belgium, Turkey, Australia, India, Japan, and Central Africa. The book covers topics from the first major penetration of American films into France, Britain, and Australia to the impact of such films as The Best Years of Our Lives to the response of Belgian young people in the age of the multiplex. It demonstrates that the story of the reception of American films overseas is less one of domination than of a complex adoption of Hollywood into various cultures.

Red Carpet

Author : Erich Schwartzel
Publisher : Penguin
Page : 401 pages
File Size : 47,9 Mb
Release : 2022-02-08
Category : Business & Economics
ISBN : 9781984878991

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Red Carpet by Erich Schwartzel Pdf

"This is a fascinating book. It will educate you. Schwartzel has done some extraordinary reporting." — The New York Times Book Review “In this highly entertaining but deeply disturbing book, Erich Schwartzel demonstrates the extent of our cultural thrall to China. His depiction of the craven characters, American and Chinese, who have enabled this situation represents a significant feat of investigative journalism. His narrative is about not merely the movie business, but the new world order.” —Andrew Solomon, author of Far from the Tree and The Noonday Demon An eye-opening and deeply reported narrative that details the surprising role of the movie business in the high-stakes contest between the U.S. and China From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies. The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry. Hollywood studios are now bending over backward to make movies that will appeal to China’s citizens—and gain approval from severe Communist Party censors. At the same time, and with America’s unwitting help, China has built its own film industry into an essential arm of its plan to export its national agenda to the rest of the world. The competition between these two movie businesses is a Cold War for this century, a clash that determines whether democratic or authoritarian values will be broadcast most powerfully around the world. Red Carpet is packed with memorable characters who have—knowingly or otherwise—played key roles in this tangled industry web: not only A-list stars like Matt Damon, Angelina Jolie, and Richard Gere but also eccentric Chinese billionaires, zany expatriate filmmakers, and starlets who disappear from public life without explanation or trace. Schwartzel combines original reporting, political history, and show-biz intrigue in an exhilarating tour of global entertainment, from propaganda film sets in Beijing to the boardrooms of Hollywood studios to the living rooms in Kenya where families decide whether to watch an American or Chinese movie. Alarming, occasionally absurd, and wildly entertaining, Red Carpet will not only alter the way we watch movies but also offer essential new perspective on the power struggle of this century.

Hollywood Diplomacy

Author : Hye Seung Chung
Publisher : Rutgers University Press
Page : 255 pages
File Size : 54,9 Mb
Release : 2020-02-28
Category : Business & Economics
ISBN : 9781978801554

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Hollywood Diplomacy by Hye Seung Chung Pdf

While tracing both Hollywood's internal foreign relations protocols and external regulatory interventions by the Chinese government, the U.S. State Department, the Office of War Information, and the Department of Defense, Hollywood Diplomacy contends that film regulation has played a key role in shaping images of Chinese, Japanese, and Korean ethnicities according to the political mandates of U.S. foreign policy.

Hollywood

Author : Mark Wheeler
Publisher : Bloomsbury Publishing
Page : 372 pages
File Size : 46,7 Mb
Release : 2019-07-25
Category : Performing Arts
ISBN : 9781838716158

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Hollywood by Mark Wheeler Pdf

At the beginning of the 21st century, the US film industry had overtaken aeronautics and car industries to become one of the highest exporters of American products. Mark Wheeler's important new book provides both a political history of Hollywood and a reflection on the relationship between cinema and politics in America, from 1900 to the present day. Wheeler considers the interplay between the movies studios, state and national government and cultural policy and legislation, with case studies of the censorship that followed in the wake of the Hays Code 1930 and the investigations of the House Committee of Un-American Activities (HUAC) in the 1950s that led to the notorious blacklisting of alleged or known Communist sympathisers. His history of political constituencies within Hollywood ranges from the conservative right to the liberal and the communist left, from trades unionists to movie moguls. The book concludes with a look at the politics of show business, addressing links between Hollywood and political activism, films such as 'The Candidate' and 'Bulworth' that have themselves engaged with the political process, and considering the irony that despite the fact that Hollywood is perceived as a bastion of liberalism the two most famous actors-turned-politicians have been Ronald Reagan and Arnold Schwarzenegger.

Runaway Hollywood

Author : Daniel Steinhart
Publisher : University of California Press
Page : 298 pages
File Size : 40,6 Mb
Release : 2019-01-22
Category : Performing Arts
ISBN : 9780520298644

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Runaway Hollywood by Daniel Steinhart Pdf

After World War II, as cultural and industry changes were reshaping Hollywood, movie studios shifted some production activities overseas, capitalizing on frozen foreign earnings, cheap labor, and appealing locations. Hollywood unions called the phenomenon “runaway” production to underscore the outsourcing of employment opportunities. Examining this period of transition from the late 1940s to the early 1960s, Runaway Hollywood shows how film companies exported production around the world and the effect this conversion had on industry practices and visual style. In this fascinating account, Daniel Steinhart uses an array of historical materials to trace the industry’s creation of a more international production operation that merged filmmaking practices from Hollywood and abroad to produce movies with a greater global scope.

Screenwriting for a Global Market

Author : Andrew Horton
Publisher : Univ of California Press
Page : 229 pages
File Size : 47,9 Mb
Release : 2004-04
Category : Performing Arts
ISBN : 9780520240216

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Screenwriting for a Global Market by Andrew Horton Pdf

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Hollywood Victory

Author : Christian Blauvelt
Publisher : Running Press Adult
Page : 535 pages
File Size : 55,8 Mb
Release : 2021-11-02
Category : Performing Arts
ISBN : 9780762499908

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Hollywood Victory by Christian Blauvelt Pdf

From the Turner Classic Movies Library: Film and history buffs alike will enjoy this engrossing story of Hollywood's involvement in World War II, as it's never before been told. Remember a time when all of Hollywood—with the expressed encouragement and investment of the government—joined forces to defend the American way of life? It was World War II and the gravest threat faced the nation, and the world at large. Hollywood answered the call to action. This is the riveting tale of how the film industry enlisted in the Allied effort during the second World War—a story that started with staunch isolationism as studios sought to maintain the European market and eventually erupted into impassioned support in countless ways. Industry output included war films depicting battles and reminding moviegoers what they were fighting for, "home-front" stories designed to boost the morale of troops overseas, and even musicals and comedies that did their bit by promoting the Good Neighbor Policy with American allies to the south. Stars like Carole Lombard—who lost her life returning from a war bond-selling tour—Bob Hope, and Marlene Dietrich enthusiastically joined USO performances and risked their own health and safety by entertaining troops near battlefronts; others like James Stewart and Clark Gable joined the fight themselves in uniform; Bette Davis and John Garfield created a starry haven for soldiers in their founding of the Hollywood Canteen. Filmmakers Orson Welles, Walt Disney, Alfred Hitchcock, and others took breaks from thriving careers to make films aiming to shore up alliances, boost recruitment, and let the folks back home know what beloved family members were facing overseas. Through it all, a story of once-in-a-century unity—of a collective need to stand up for humanity, even if it means risking everything—comes to life in this engrossing, photo-filled tale of Hollywood Victory.

The Hollywood Trust

Author : Kia Afra
Publisher : Rowman & Littlefield
Page : 319 pages
File Size : 45,5 Mb
Release : 2016-06-22
Category : Performing Arts
ISBN : 9781442268296

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The Hollywood Trust by Kia Afra Pdf

As the film industry was establishing itself at the start of the twentieth century, trade associations played a pivotal role in the emergence of the studio system. These producer-distributor trade associations were forums for internal and external conflicts, as well as the true sources of influence and power in early Hollywood. In The Hollywood Trust: Trade Associations and the Rise of the Studio System, Kia Afra provides a detailed account of three successive trade organizations from 1915 to 1928. By examining the Motion Picture Board of Trade, the National Association of the Motion Picture Industry (NAMPI), and the Motion Picture Producers and Distributors of America (MPPDA), Afra outlines the relationships of power in Hollywood’s early years, asking questions such as: How and why did the studio system come about, and what were the industrial and institutional forces that impacted Hollywood’s development? In order to answer these crucial questions, The Hollywood Trust explores the role played by film industry trade associations in navigating important issues facing the burgeoning studio system, including censorship, public relations, trade practices, government regulation, film distribution, labor conflicts, taxes and tariffs, and exhibitor opposition. A vital look at an under-reported aspect of the studio system, this volume fills a gap in the history of the American film industry. As such The Hollywood Trust will be of particular interest to scholars of film history, as well as those concerned with cultural history and the political economics of entertainment.

Hollywood and China in the Post-postclassical Era

Author : Lara Herring
Publisher : Taylor & Francis
Page : 245 pages
File Size : 40,5 Mb
Release : 2024-03-18
Category : Business & Economics
ISBN : 9781040002261

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Hollywood and China in the Post-postclassical Era by Lara Herring Pdf

This book examines the contemporary relationship between Hollywood and China as case studies that help to define a new era in Hollywood film industry, style, and economics, which is termed the ‘post‐postclassical’ period. Centred around a case study of Legendary Entertainment, the analysis shows how the studio adopted and adapted its global strategies in order to gain access to and favour within the Chinese film market, and how issues of censorship and financial performance affected the choices they made. Demonstrating Legendary’s identity as a ‘post‐postclassical’ studio and examining how this plays into its China‐strategy, this book explores how this particular case and the necessary analysis of wider political economic relations offer a periodisation of the contemporary Hollywood‐China relationship. This book will interest students and scholars of media and film studies, as well as academics whose research interests include global cinema, Hollywood, Chinese cinema, transnational cinema, and film industry studies.