Selling Modernity

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Selling Modernity

Pamela Swett Leighninger,S. Jonathan Wiesen,Jonathan R. Zatlin
Selling Modernity Book PDF

Author : Pamela Swett Leighninger,S. Jonathan Wiesen,Jonathan R. Zatlin
Publisher : Duke University Press
Page : 387 pages
File Size : 55,9 Mb
Release : 2007-08-29
Category : History
ISBN : 9780822390350

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Selling Modernity by Pamela Swett Leighninger,S. Jonathan Wiesen,Jonathan R. Zatlin Pdf

The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany. While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company’s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola’s marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising’s central role in debates about German culture, business, politics, and society. Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin

Selling Modernity

Pamela E. Swett,S. Jonathan Wiesen,Jonathan R. Zatlin
Selling Modernity Book PDF

Author : Pamela E. Swett,S. Jonathan Wiesen,Jonathan R. Zatlin
Publisher : Unknown
Page : 364 pages
File Size : 46,5 Mb
Release : 2007
Category : Advertising
ISBN : 6612923547

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Selling Modernity by Pamela E. Swett,S. Jonathan Wiesen,Jonathan R. Zatlin Pdf

A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.

Selling Modernity

Pamela E. Swett,S. Jonathan Wiesen,Jonathan R. Zatlin
Selling Modernity Book PDF

Author : Pamela E. Swett,S. Jonathan Wiesen,Jonathan R. Zatlin
Publisher : Duke University Press
Page : 396 pages
File Size : 52,8 Mb
Release : 2007-08-29
Category : Business & Economics
ISBN : 0822340690

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Selling Modernity by Pamela E. Swett,S. Jonathan Wiesen,Jonathan R. Zatlin Pdf

DIVA historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology. /div

Selling under the Swastika

Pamela E. Swett
Selling under the Swastika Book PDF

Author : Pamela E. Swett
Publisher : Stanford University Press
Page : 361 pages
File Size : 45,7 Mb
Release : 2013-12-18
Category : History
ISBN : 9780804788830

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Selling under the Swastika by Pamela E. Swett Pdf

Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.

Moderate Modernity

Jochen Hung
Moderate Modernity Book PDF

Author : Jochen Hung
Publisher : University of Michigan Press
Page : 275 pages
File Size : 42,7 Mb
Release : 2023-02-06
Category : History
ISBN : 9780472133321

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Moderate Modernity by Jochen Hung Pdf

A history of "Germany's most modern newspaper" through the rise of the Nazis and the collapse of Germany's first democracy

Bright Modernity

Regina Lee Blaszczyk,Uwe Spiekermann
Bright Modernity Book PDF

Author : Regina Lee Blaszczyk,Uwe Spiekermann
Publisher : Springer
Page : 287 pages
File Size : 45,8 Mb
Release : 2017-08-24
Category : History
ISBN : 9783319507453

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Bright Modernity by Regina Lee Blaszczyk,Uwe Spiekermann Pdf

Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies—research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.

Modernity and the Second-Hand Trade

J. Stobart,I. Van Damme,Ilja Van Damme
Modernity and the Second Hand Trade Book PDF

Author : J. Stobart,I. Van Damme,Ilja Van Damme
Publisher : Springer
Page : 281 pages
File Size : 42,9 Mb
Release : 2010-11-30
Category : History
ISBN : 9780230290549

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Modernity and the Second-Hand Trade by J. Stobart,I. Van Damme,Ilja Van Damme Pdf

Bringing together the latest research on the neglected area of second-hand exchange and consumption, this book offers fresh insights into the buying and selling of used goods in western-Europe during the eighteenth and nineteenth centuries, and seeks to re-examine and redefine the relationship between modernity and the second-hand trade.

The Crisis of Authority in Catholic Modernity

Michael J. Lacey,Francis Oakley
The Crisis of Authority in Catholic Modernity Book PDF

Author : Michael J. Lacey,Francis Oakley
Publisher : Oxford University Press
Page : 392 pages
File Size : 40,8 Mb
Release : 2011-04-06
Category : Religion
ISBN : 9780190207977

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The Crisis of Authority in Catholic Modernity by Michael J. Lacey,Francis Oakley Pdf

One deep problem facing the Catholic church is the question of how its teaching authority is understood today. It is fairly clear that, while Rome continues to teach as if its authority were unchanged from the days before Vatican II (1962-65), the majority of Catholics - within the first-world church, at least - take a far more independent line, and increasingly understand themselves (rather than the church) as the final arbiters of decision-making, especially on ethical questions. This collection of essays explores the historical background and present ecclesial situation, explaining the dramatic shift in attitude on the part of contemporary Catholics in the U.S. and Europe. The overall purpose is neither to justify nor to repudiate the authority of the church's hierarchy, but to cast some light on: the context within which it operates, the complexities and ambiguities of the historical tradition of belief and behavior it speaks for, and the kinds of limits it confronts - consciously or otherwise. The authors do not hope to fix problems, although some of the essays make suggestions, but to contribute to a badly needed intra-Catholic dialogue without which, they believe, problems will continue to fester and solutions will remain elusive.

The Making and Selling of Post-Mao Beijing

Anne-Marie Broudehoux
The Making and Selling of Post Mao Beijing Book PDF

Author : Anne-Marie Broudehoux
Publisher : Routledge
Page : 281 pages
File Size : 53,6 Mb
Release : 2004-08-02
Category : Architecture
ISBN : 9781134360611

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The Making and Selling of Post-Mao Beijing by Anne-Marie Broudehoux Pdf

Describes the changing life of the city and its inhabitants during the final decades of the twentieth century and examines the complex forces at play in the search for modernity. The author presents us with four case studies of how the city is marketing and selling itself (including its refurbishment for the 2008 Olympic bid) and concludes that Beijing's urban image construction may provide an avenue for opposition groups to challenge the hegemony of those in power.

Globalization, Modernity and the City

John Rennie Short
Globalization Modernity and the City Book PDF

Author : John Rennie Short
Publisher : Routledge
Page : 321 pages
File Size : 51,6 Mb
Release : 2013-03
Category : Political Science
ISBN : 9781136671517

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Globalization, Modernity and the City by John Rennie Short Pdf

Globalization, Modernity and The City weaves together broad social themes with detailed urban analysis to explore the connections between the rise of big cities, the creation of a global network and the making of the modern world. It explains the growth of big cities, the urban bias of global flows and the creation of metropolitan modernities. The text develops broad theories of the subtle and complex interactions between urbanization, globalization and modernization in a sweep of the urban experience across the modern world. Thematic chapters explore the making of the modern city in profiles of the growth of urban spectaculars, the role of new flanerie, the traffic issues of the modernist city, recurring issues of urban utopias and the rise of the primate city.

Intoxicating Manchuria

Norman Smith
Intoxicating Manchuria Book PDF

Author : Norman Smith
Publisher : UBC Press
Page : 314 pages
File Size : 50,7 Mb
Release : 2012-10-03
Category : History
ISBN : 9780774824316

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Intoxicating Manchuria by Norman Smith Pdf

In China, both opium and alcohol were used for centuries in the pursuit of health and leisure while simultaneously linked to personal and social decline. The impact of these substances is undeniable, and the role they have played in Chinese social, cultural, and economic history is extremely complex. In Intoxicating Manchuria, Norman Smith reveals how warlord rule, Japanese occupation, and political conflict affected local intoxicant industries. These industries flourished throughout the early twentieth century, even as a vigorous anti-intoxicant movement raged. Through the lens of popular Chinese media depictions of alcohol and opium, Smith analyzes how intoxicants and addiction were understood in this society, the role the Japanese occupation of Manchuria played in their portrayal, and the efforts made to reduce opium and alcohol consumption. This is the first English-language book-length study to focus on alcohol use in modern China and the first dealing with intoxicant restrictions in the region.

Figures of Southeast Asian Modernity

Joshua Barker,Erik Harms,Johan A. Lindquist
Figures of Southeast Asian Modernity Book PDF

Author : Joshua Barker,Erik Harms,Johan A. Lindquist
Publisher : University of Hawaii Press
Page : 322 pages
File Size : 45,8 Mb
Release : 2013-07-31
Category : Social Science
ISBN : 9780824837792

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Figures of Southeast Asian Modernity by Joshua Barker,Erik Harms,Johan A. Lindquist Pdf

We live in a world populated not just by individuals but by figures, those larger-than-life people who in some way express and challenge our conventional understandings of social types. This innovative and collaborative work takes up the wide range of figures that populate the social and cultural imaginaries of contemporary Southeast Asia—some familiar only in specific places, others recognizable across the region and even globally. It puts forward a series of ethnographic portraits of figures that represent and give voice to something larger than themselves, offering a view into social life that is at once highly particular and general. They include the Muslim Television Preacher in Indonesia, Miss Beer Lao, the Rural DJ in Thailand, the Korean Soap Opera Junkie in Burma, the Filipino Seaman, and the Photo Retoucher in Vietnam. Figures of Southeast Asian Modernity brings together the fieldwork of over eighty scholars and covers the nine major countries of the region: Burma (Myanmar), Cambodia, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. An introduction outlines important social transformations in Southeast Asia and key theoretical and methodological innovations that result from ethnographic attention to the study of key figures. Each section begins with an introduction by a country editor followed by short essays offering vivid and intimate portraits set against the background of contemporary Southeast Asia. The result is a volume that combines scholarly rigor with a meaningful, up-to-date portrayal of a region of the world undergoing rapid change. A reference bibliography offers suggestions for further reading. Figures of Southeast Asia Modernity is an ideal teaching tool for introductory classes to Southeast Asia studies, anthropology, and geography.

The Landscape of Modernity

David Ward,Oliver Zunz
The Landscape of Modernity Book PDF

Author : David Ward,Oliver Zunz
Publisher : JHU Press
Page : 390 pages
File Size : 40,7 Mb
Release : 1997-04-23
Category : Architecture
ISBN : 0801856094

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The Landscape of Modernity by David Ward,Oliver Zunz Pdf

Creating the modern city - Planning for New York City - Real estate values, zoning, density, intervention - Building the vertical city - Empire State Building - Going from home to work - Subways, transit politics - Sweatshop migration - Identity - Little Italy's decline - Jewish neighbourhoods - Cities of light - Street lighting.

Media and the Making of Modern Germany

Corey Ross
Media and the Making of Modern Germany Book PDF

Author : Corey Ross
Publisher : Oxford University Press on Demand
Page : 441 pages
File Size : 53,7 Mb
Release : 2008-08-14
Category : History
ISBN : 9780199278213

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Media and the Making of Modern Germany by Corey Ross Pdf

Media and the Making of Modern Germany provides the first full account of the expansion of the mass media in Germany up to the Second World War, examining how the rise of film, radio, recorded music, popular press, and advertising fitted into the wider development of social, political, and cultural life.

Money and Modernity

Alec Marsh
Money and Modernity Book PDF

Author : Alec Marsh
Publisher : University of Alabama Press
Page : 310 pages
File Size : 49,5 Mb
Release : 2011-09-23
Category : Literary Criticism
ISBN : 9780817356958

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Money and Modernity by Alec Marsh Pdf

Marsh locates Pound and Williams firmly in the Jeffersonian tradition and examines their epic poems as manifestations of a Jeffersonian ideology in modernist terms. The modernist poets William Carlos Williams and Ezra Pound were latter-day Jeffersonians whose politics and poetry were strongly marked by the populism of the late 19th century. They were sharply aware of the social contradictions of modernization and were committed to a highly politicized, often polemical poetry that criticized finance capitalism and its institutions--notably banks--in the strongest terms. Providing a history of the aesthetics of Jeffersonianism and its collision with modernism in the works of Pound and Williams, Alec Marsh traces "the money question" from the republican period through the 1940s. Marsh can thus read two modernist epics--Pound's Cantos and Williams's Paterson--as the poets hoped they would be read, as attempts to break the hold of "false" financial values on the American imagination. Marsh argues that Pound's and Williams's similar Jeffersonian outlooks were the direct result of the political battles of the 1890s concerning the meaning of money. Although Pound's interest in money and economics is well known, few people are aware that both poets were active in the Social Credit monetary-reform movement of the 1930s and 1940s, a movement shown by Marsh to have direct links to Jeffersonianism via American populism. Ultimately, the two poets took divergent paths, with Pound swerving toward Italian fascism (as exemplified in his Jefferson and/or Mussolini) and Williams becoming deeply influenced by the American pragmatism of John Dewey. Thus, Marsh concludes, Pound embraced the fascist version of state-capitalism whereas his old friend proclaimed a pragmatic openness to the new selves engendered by corporate capitalism. Money and Modernity exemplifies the best of recent literary criticism in its incorporation of American studies and cultural studies approaches to bring new insight to modern masterworks.