Selling The Future

Selling The Future Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Selling The Future book. This book definitely worth reading, it is an incredibly well-written.

Selling the Future

Ariel Colonomos
Selling the Future Book PDF

Author : Ariel Colonomos
Publisher : Unknown
Page : 0 pages
File Size : 49,7 Mb
Release : 2016
Category : Economic forecasting
ISBN : 1849045534

Get Book

Selling the Future by Ariel Colonomos Pdf

*** Winner of the 2017 ISA Ethics Book Award 2017*** In an age of uncertainty, those who can anticipate revolution, the outbreak of wars, or which states might default are much in demand. The marketplace of ideas about the future is huge, and includes 'wonks', scholars and pundits who produce scenarios, predictions and ratings. The more opaque the future seems to be, so the relation between knowledge and power intensifies, above all the nexus between those who sell their expertise and those who consume it. In his investigation of the paradoxes of fore--casting, Ariel Colonomos interrogates today's knowledge factories to reveal how our futures are shaped by social scientists, think tanks and rat--ing agencies. He explains why conservative and linear predictions prevail, and why the future, especially when linked to national interest, re--flects a systematic search for stability. The notion of a globalised world whose main characteristic is speed, and where predictions have accelerat--ing, self-fulfilling effects, is obsolete. Those who are supposed to know, reassure those who are supposed to act. Their preferences converge, and thus the industry of the future has a decelerating effect on world politics. These 'lords of knowledge' reinforce pre-existing beliefs, create expectations about the future, while obstructing its vision when - inevitably - it diverges from its orderly path.

Selling the Future

Ryan Moran
Selling the Future Book PDF

Author : Ryan Moran
Publisher : Cornell University Press
Page : 276 pages
File Size : 51,8 Mb
Release : 2024-01-15
Category : Business & Economics
ISBN : 9781501773303

Get Book

Selling the Future by Ryan Moran Pdf

In Selling the Future, Ryan Moran explains how the life insurance industry in Japan exploited its association with mutuality and community to commodify and govern lives. Covering the years from the start of the industry in 1881 through the end of World War II, Moran describes insurance companies and government officials working together to create a picture of the future as precarious and dangerous. Since it was impossible for individual consumers to deal with every contingency on their own, insurance industry administrators argued that their usage of statistical data enabled them to chart the predictable future for the aggregate. Through insurance, companies and the state thus offered consumers a means to a perfectible future in an era filled with repeated crises. Life insurance functioned as an important modernist technology within Japan and its colonies to instantiate expectations for responsibility, to reconfigure meanings of mutuality, and to normalize new social formations (such as the nuclear family) as essential to life. Life insurance thus offers an important vehicle for examining the confluence of modes of mobilizing and organizing bodies, the expropriation of financial resources, and the action of disciplining workers into a capitalist system.

The Long Tail

Chris Anderson
The Long Tail Book PDF

Author : Chris Anderson
Publisher : Hachette Books
Page : 256 pages
File Size : 52,6 Mb
Release : 2006-07-11
Category : Business & Economics
ISBN : 9781401384630

Get Book

The Long Tail by Chris Anderson Pdf

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

The Future of Selling

Steve Claydon
The Future of Selling Book PDF

Author : Steve Claydon
Publisher : Unknown
Page : 128 pages
File Size : 42,6 Mb
Release : 2018-08-06
Category : Electronic
ISBN : 0992586224

Get Book

The Future of Selling by Steve Claydon Pdf

Question: What happens when the entire sales landscape changes and learning how to think becomes more important than learning what to say?Answer: Declining sales results for those who choose to stay the same and exponential growth for those who choose to adapt.Welcome to The Future Of Selling.

The Future of Sales

John Asher
The Future of Sales Book PDF

Author : John Asher
Publisher : Sourcebooks, Inc.
Page : 53 pages
File Size : 47,8 Mb
Release : 2022-01-01
Category : Business & Economics
ISBN : 9781728245393

Get Book

The Future of Sales by John Asher Pdf

A revolutionary guide by renowned sales expert John Asher designed to equip sales professionals with the knowledge and tools they need to excel in today's dynamic sales environment. In The Future of Sales, Asher explores the latest trends, technologies, and tactics transforming the sales industry. Drawing from his extensive experience and insightful research, he presents a comprehensive roadmap to mastering the new landscape of sales using proven neuroscience techniques. More than just a forecast of future sales trends, this guide provides actionable insights and proven methods for adapting to change and capitalizing on opportunities. Whether you're a seasoned business leader or new to the field, The Future of Sales is your playbook for navigating and succeeding in the new age of sales. Key Features: Future-Focused: Discusses the latest trends, technologies, and tactics transforming the sales industry. Practical Strategies: Provides actionable strategies to enhance sales performance and drive business growth. Industry Insights: Offers insights from renowned sales expert John Asher, backed by extensive research. Adaptation: Gives advice on adapting to change and capitalizing on opportunities in the sales industry. For All Sales Professionals: Suitable for both seasoned sales veterans and those new to the field.

The Future Is Now

Joshua Glanville
The Future Is Now Book PDF

Author : Joshua Glanville
Publisher : Unknown
Page : 92 pages
File Size : 47,6 Mb
Release : 2021-02-12
Category : Electronic
ISBN : 1800490453

Get Book

The Future Is Now by Joshua Glanville Pdf

Comprehensive A to Z of selling tips. An extensive look into why properties are staying unsold in a constantly moving market, and what you can do as the seller to accelerate this process while achieving the best possible price.

The Future of Sales

John Asher
The Future of Sales Book PDF

Author : John Asher
Publisher : Ignite Reads
Page : 120 pages
File Size : 40,6 Mb
Release : 2022
Category : Business & Economics
ISBN : 1728245389

Get Book

The Future of Sales by John Asher Pdf

Make the sale. Grow your company. Be an asset to your customer. Even during times of broad uncertainty and drastic change, you can succeed with The Future of Sales!

The Ends Game

Marco Bertini,Oded Koenigsberg
The Ends Game Book PDF

Author : Marco Bertini,Oded Koenigsberg
Publisher : MIT Press
Page : 197 pages
File Size : 42,5 Mb
Release : 2022-01-11
Category : Business & Economics
ISBN : 9780262542777

Get Book

The Ends Game by Marco Bertini,Oded Koenigsberg Pdf

How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services. The seventh book in the Management on the Cutting Edge series—for business professionals looking to do deliver excellent customer service while maximizing value and revenue. Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes). They examine companies such as: • Dollar Shave Club • Rent the Runway • Netflix • Spotify • Michelin • Adobe • Pearson • And many more! They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.

Reengineering Retail

Doug Stephens
Reengineering Retail Book PDF

Author : Doug Stephens
Publisher : Unknown
Page : 256 pages
File Size : 50,7 Mb
Release : 2017-03-22
Category : Business & Economics
ISBN : 1927958814

Get Book

Reengineering Retail by Doug Stephens Pdf

Explores the coming retail revolution, which will affect retailers of all sizes. The author paints a bold vision of the future, where the very concept of what a store is, how consumers shop and even what retail's core revenue model is, will all be profoundly reinvented, and he illustrates the vast opportunities available for courageous brands and business leaders. With real world examples and insights from industry disruptors

The Last Up

Jimmy Vee,Travis Miller
The Last Up Book PDF

Author : Jimmy Vee,Travis Miller
Publisher : Atlas Press (GB)
Page : 0 pages
File Size : 54,6 Mb
Release : 2016-12-12
Category : Business & Economics
ISBN : 0985478233

Get Book

The Last Up by Jimmy Vee,Travis Miller Pdf

If you work in sales, this story has the power to change everything and make what you do more valuable. The future of sales and how you can reap the biggest rewards from the opportunity are revealed in this powerful and enchanting tale

Sell the Way You Buy

David Priemer
Sell the Way You Buy Book PDF

Author : David Priemer
Publisher : Page Two
Page : 0 pages
File Size : 54,5 Mb
Release : 2020-04-07
Category : Business & Economics
ISBN : 9781989603208

Get Book

Sell the Way You Buy by David Priemer Pdf

While a Vice President at Salesforce, David Priemer had an epiphany during one of the company's high-pressure selling periods: the very sales tactics they were using were not working on him. Yes, the numbers still showed results, but through brute force rather than elegance and efficiency. Priemer also discovered that his sales colleagues were spending far more time on leads that did not convert to sales than on those that did. His company--and his entire profession--was acting with more than enough gusto, but without enough awareness and empathy. They were not selling the way they buy. Sell the Way You Buy is about much more than putting yourself in the customer's shoes. Customers don't always know what they want or need, or they may be seeking a solution for something that isn't their core problem. They suffer from status quo bias, from recency bias, from confirmation bias. And meanwhile, the state of overwhelming choice has most products and solution providers adrift in the "Sea of Sameness." In today's world, almost everyone is in sales, but as Priemer realized, we don't teach it. Sell the Way You Buy will show you how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers (how to talk to people). Priemer reveals scientifically supported methods to understand the customer, identify their needs, and move them toward the right solution--all the while teaching you to avoid all the reasons why the average person doesn't like salespeople. In short, to sell the way you buy.

SPIN® -Selling

Neil Rackham
SPIN Selling Book PDF

Author : Neil Rackham
Publisher : Taylor & Francis
Page : 253 pages
File Size : 43,7 Mb
Release : 2020-04-28
Category : Business & Economics
ISBN : 9781000111484

Get Book

SPIN® -Selling by Neil Rackham Pdf

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

Plan B 4.0

Lester R. Brown
Plan B 4 0 Book PDF

Author : Lester R. Brown
Publisher : W. W. Norton & Company
Page : 410 pages
File Size : 51,6 Mb
Release : 2009-09-22
Category : Business & Economics
ISBN : 9780393337198

Get Book

Plan B 4.0 by Lester R. Brown Pdf

Provides alternative solutions to such global problems as population control, emerging water shortages, eroding soil, and global warming, outlining a detailed survival strategy for the civilization of the future.

Free

Chris Anderson
Free Book PDF

Author : Chris Anderson
Publisher : Hachette Books
Page : 366 pages
File Size : 49,8 Mb
Release : 2009-07-07
Category : Business & Economics
ISBN : 9781401394516

Get Book

Free by Chris Anderson Pdf

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

Engage!, Revised and Updated

Brian Solis
Engage Revised and Updated Book PDF

Author : Brian Solis
Publisher : John Wiley & Sons
Page : 341 pages
File Size : 45,8 Mb
Release : 2011-02-25
Category : Business & Economics
ISBN : 9781118072790

Get Book

Engage!, Revised and Updated by Brian Solis Pdf

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?