Smart Persuasion

Author : Jochen GRÜNBECK,Philippe AIMÉ
Publisher : Unknown
Page : 272 pages
File Size : 43,6 Mb
Release : 2019-05-15
Category : Electronic
ISBN : 1798004186

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Smart Persuasion by Jochen GRÜNBECK,Philippe AIMÉ Pdf

Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.

Author : Philippe AIMÉ,Jochen GRÜNBECK
Publisher : Convertize
Page : 272 pages
File Size : 42,7 Mb
Release : 2019-03-01
Category : Business & Economics
ISBN : 8210379456XXX

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Smart Persuasion by Philippe AIMÉ,Jochen GRÜNBECK Pdf

Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.

Author : Patrick Forsyth
Publisher : Legend Press
Page : 146 pages
File Size : 52,7 Mb
Release : 2018-09-28
Category : Business & Economics
ISBN : 9781787197930

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Smart Skills: Persuasion by Patrick Forsyth Pdf

Book 6 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.Maximise your opportunities by mastering the art of persuasion The underappreciated skill of persuasion is vital not just for negotiations, but in every aspect of business life. Taking on more responsibility, motivating your team, getting that big promotion: everything is possible once you've mastered the art of convincing people. By following these simple steps you can learn first how to recognise your power in any professional situation, and then how to harness that power to your advantage. The key persuasive tactics covered in this concise Smart Skills guide include:•Mastering persuasive language•Personalising your pitch: “the tailored approach”•Conveying credibility•Handling and overcoming objections•Dealing with “maybe”Take advantage of every opportunity, starting today.

Author : J. J. C. Smart
Publisher : Routledge
Page : 202 pages
File Size : 42,5 Mb
Release : 2020-07-20
Category : Philosophy
ISBN : 9781000077148

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Ethics, Persuasion and Truth by J. J. C. Smart Pdf

Originally published in 1984, deals with meta-ethics – that is the semantics and pragmatics of ethical language. This book eschews the notions of meaning and analyticity on which meta-ethics normally depends. It discusses questions of free will and responsibility and the relations between ethics on the one hand and science and metaphysics on the other. The author regards ethics as concerned with deciding what to do and with persuading others – not with exploring a supposed realm of ethical fact.

Author : Jovan Kurbalija
Publisher : Diplo Foundation
Page : 144 pages
File Size : 54,7 Mb
Release : 2013-07-31
Category : Electronic
ISBN : 9789993253266

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Persuasion, the essence of diplomacy by Jovan Kurbalija Pdf

This journey through persuasion in diplomacy was initiated by Professor Kappeler’s long experience in both practicing diplomacy and in training diplomats. When the bells and whistles of diplomacy settle down, what remains, according to Prof. Kappeler, is persuasion. His message that persuasion is the essence of diplomacy has inspired our discussion over the last five years and has led to the publishing of this book. Contributors, all distinguished academics and diplomatic practitioners, discuss persuasion in history, persuasion in theory, and persuasion in practice. Discover more on language and diplomacy through our dedicated portal.

Author : Larry Jordan
Publisher : New Riders
Page : 667 pages
File Size : 41,6 Mb
Release : 2020-07-13
Category : Business & Economics
ISBN : 9780136766742

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Techniques of Visual Persuasion by Larry Jordan Pdf

In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential. Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.

Author : Great Britain: Parliament: House of Lords: Select Committee on Soft Power and the UK's Influence
Publisher : The Stationery Office
Page : 160 pages
File Size : 55,6 Mb
Release : 2014-03-28
Category : Business & Economics
ISBN : 0108553558

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House of Lords - Persuasion and Power in the Modern World - HL 150 by Great Britain: Parliament: House of Lords: Select Committee on Soft Power and the UK's Influence Pdf

While strong Armed Forces remain the bedrock in safeguarding national interests new kinds of power projection are now required, both to make the use of force ('hard power') more effective and in some instances to replace it with the deployment of what has been labelled 'soft power'. Soft power involves getting what a country wants by influencing other countries to want the same thing, through attraction, persuasion and co-option. The information and digital revolution has transformed international relations and foreign policy, meaning that the UK must win over new and wider audiences to its point of view. The UK must change the way it interacts with other nations and communities, and is well-equipped to do so. Soft power methods of exercising international influence must now be combined with older approaches in order to secure and promote the UK's interests and purposes. To ensure that the exercise of soft power takes its place at the core of government policy-making, the Committee calls for the creation of a new strategic unit at the heart of Government. Its purpose would be to assist the Prime Minister in ensuring all Departments understand the importance of soft power and of upholding the UK's reputation, and in swiftly counteracting any potentially damaging policies or messages. While investing in soft power takes time to produce results, the Committee makes a number of recommendations including that BBC World Service's budget is not reduced any further in real terms and that the British Council is properly resourced to encourage the UK's creative industries

Author : Vicki Goodfellow Duke
Publisher : Unknown
Page : 128 pages
File Size : 49,6 Mb
Release : 2021-07-13
Category : Electronic
ISBN : 1792471718

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Street-Smart Persuasion by Vicki Goodfellow Duke Pdf

Author : Sonali Dev
Publisher : HarperCollins
Page : 383 pages
File Size : 53,5 Mb
Release : 2020-05-26
Category : Fiction
ISBN : 9780062839084

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Recipe for Persuasion by Sonali Dev Pdf

From the author of Pride, Prejudice, and Other Flavors comes another , clever, deeply layered, and heartwarming romantic comedy that follows in the Jane Austen tradition—this time, with a twist on Persuasion. Chef Ashna Raje desperately needs a new strategy. How else can she save her beloved restaurant and prove to her estranged, overachieving mother that she isn’t a complete screw up? When she’s asked to join the cast of Cooking with the Stars, the latest hit reality show teaming chefs with celebrities, it seems like just the leap of faith she needs to put her restaurant back on the map. She’s a chef, what’s the worst that could happen? Rico Silva, that’s what. Being paired with a celebrity who was her first love, the man who ghosted her at the worst possible time in her life, only proves what Ashna has always believed: leaps of faith are a recipe for disaster. FIFA winning soccer star Rico Silva isn't too happy to be paired up with Ashna either. Losing Ashna years ago almost destroyed him. The only silver lining to this bizarre situation is that he can finally prove to Ashna that he's definitely over her. But when their catastrophic first meeting goes viral, social media becomes obsessed with their chemistry. The competition on the show is fierce...and so is the simmering desire between Ashna and Rico. Every minute they spend together rekindles feelings that pull them toward their disastrous past. Will letting go again be another recipe for heartbreak—or a recipe for persuasion...? In Recipe for Persuasion, Sonali Dev once again takes readers on an unforgettable adventure in this fresh, fun, and enchanting romantic comedy.

Author : Jason Harris
Publisher : Currency
Page : 306 pages
File Size : 55,5 Mb
Release : 2019-09-10
Category : Business & Economics
ISBN : 9781984822567

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The Soulful Art of Persuasion by Jason Harris Pdf

WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.

Author : David McRaney
Publisher : Avery
Page : 320 pages
File Size : 40,8 Mb
Release : 2012-11-06
Category : Humor
ISBN : 9781592407361

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You Are Not So Smart by David McRaney Pdf

Explains how self-delusion is part of a person's psychological defense system, identifying common misconceptions people have on topics such as caffeine withdrawal, hindsight, and brand loyalty.

Author : Arlene Dickinson
Publisher : HarperCollins Canada
Page : 186 pages
File Size : 53,5 Mb
Release : 2011-09-12
Category : Self-Help
ISBN : 9781443405980

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Persuasion by Arlene Dickinson Pdf

At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons’ Den, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion. Blending her own frank stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks.

Author : Óscar Mealha,Monica Divitini,Matthias Rehm
Publisher : Springer
Page : 228 pages
File Size : 47,6 Mb
Release : 2017-06-21
Category : Technology & Engineering
ISBN : 9783319613222

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Citizen, Territory and Technologies: Smart Learning Contexts and Practices by Óscar Mealha,Monica Divitini,Matthias Rehm Pdf

This book gathers a selection of the articles accepted for presentation and discussion at the 2nd International Conference on Smart Learning Ecosystems and Regional Developments (SLERD 2017), held 22–23 June What characterizes smart learning ecosystems? What is their role in city and regional development and innovation? How can we promote the engagement of citizens in smart learning ecosystems? These are some of the questions addressed at SLERD 2017 and documented here. The proceedings include scientific papers that endeavor to understand, devise and promote innovative human-centric design and development methods, education/training practices, informal social learning, and citizen-driven policies. The individual papers elaborate on the notion of smart learning ecosystems, study the relation of smart learning ecosystems with As such, they help to foster the social innovation sectors, Information and Communication Technology (ICT) and economic development and deployment strategies, alongside new policies for smarter, proactive citizens – making them a valuable resource for researchers and policymakers alike.

Author : Mel Silberman,Freda Hansburg
Publisher : Berrett-Koehler Publishers
Page : 147 pages
File Size : 53,6 Mb
Release : 2004-07-01
Category : Business & Economics
ISBN : 9781609944094

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Working PeopleSmart by Mel Silberman,Freda Hansburg Pdf

Bringing out the best in others is good business. When we bring both respect and interpersonal savvy to our work relationships, we do more than make people feel good. We enhance personal and organizational performance. And as the workplace grows more complex and competitive, managing our work relationships becomes even more essential and difficult. Now more than ever we need to work people smart. Working PeopleSmart describes the six core strategies used by people-smart individuals and shows how to apply them in the toughest workplace situations. Individuals who are people smart know how to open others up rather than make them defensive or resistant. They have a knack for diffusing tension rather than creating it. They set a good example through their own behavior on the job and can inspire and influence others with less developed skills. Working PeopleSmart can serve as your virtual coach to guide you through difficult work relationships skillfully. How do you deal with a critical colleague? Make your boss listen to you? React to an offensive joke? Get the resources you need? The authors look at over 50 real-life situations and offer people-smart prescriptions for handling them effectively. They provide coaching tips for each scenario and describe exactly what a people-smart response sounds like. As two psychologists with both organizational and clinical expertise, coauthors Mel Silberman and Freda Hansburg are highly qualified to deliver the message that we can emerge from even the toughest interpersonal moments on the job with dignity and grace. Where other books rely on typologies that categorize people according to their interpersonal styles and then offer advice on how to deal with each type, the strategies described in Working PeopleSmart are straightforward and universal. They can be used immediately to deal with any type of person or any situation, no matter how difficult or sensitive.

Author : Rosalind Powell
Publisher : Routledge
Page : 268 pages
File Size : 48,8 Mb
Release : 2016-05-23
Category : Literary Criticism
ISBN : 9781317166382

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Christopher Smart's English Lyrics by Rosalind Powell Pdf

In the first full-length study of Christopher Smart’s translations and the place and function of translation in Smart’s poetry, Rosalind Powell proposes a new approach to understanding the relationship between Smart’s poetics and his practice. Drawing on translation theory from the early modern period to the present day, this book addresses Smart's translations of Horace, Phaedrus and the Psalms alongside the better-known religious works such as Jubilate Agno and A Song to David. Five recurrent threads run throughout Powell’s study: the effect of translation on the identity of a narrative voice in a rewritten text; the techniques that are used to present translated texts to a new literary, cultural and linguistic readership; performance and reading contexts; the translation of great works as an attempt to achieve literary permanence; and, finally, the authorial influence of Smart himself in terms of the overt religiosity and nationalism that he champions in his writing. In exploring Smart’s major translation projects and revisiting his original poems, Powell offers insights into classical reception and translation theory; attitudes towards censorship; expressions of nationalism in the period; developments in liturgy and hymnody; and the composition of children’s books and school texts in the early modern era. Her detailed analysis of Smart’s translating poetics places them within a new, contemporary context and locality to uncover the poet's works as a coherent project of Englishing.