Smart Skills Persuasion

Author : Patrick Forsyth
Publisher : Legend Press
Page : 146 pages
File Size : 49,7 Mb
Release : 2018-09-28
Category : Business & Economics
ISBN : 9781787197930

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Smart Skills: Persuasion by Patrick Forsyth Pdf

Book 6 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.Maximise your opportunities by mastering the art of persuasion The underappreciated skill of persuasion is vital not just for negotiations, but in every aspect of business life. Taking on more responsibility, motivating your team, getting that big promotion: everything is possible once you've mastered the art of convincing people. By following these simple steps you can learn first how to recognise your power in any professional situation, and then how to harness that power to your advantage. The key persuasive tactics covered in this concise Smart Skills guide include:•Mastering persuasive language•Personalising your pitch: “the tailored approach”•Conveying credibility•Handling and overcoming objections•Dealing with “maybe”Take advantage of every opportunity, starting today.

Author : Patrick Forsyth
Publisher : Legend Press
Page : 144 pages
File Size : 44,5 Mb
Release : 2020-02-01
Category : Business & Economics
ISBN : 9781789550009

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Smart Skills: Communications by Patrick Forsyth Pdf

Communication is one of the most basic functions in any organization. It transmits ideas, thoughts, information, opinions, and plans between various parts of an organization as well as to external customers or businesses – Its vital importance can never be over emphasized. Yet it can be difficult and communication breakdown is not uncommon. There are several essential elements to making business communications work; these include structure, clarity, consistency, medium, and relevancy and our guide covers those areas within the below chapters: •Essential foundations of success •Preparation •Face-to-face communication •Putting it in writing •Electronic Communication •On your feet •Being persuasive •Negotiating Our Smart Skill guide will enable you to target and convey your information through software, telephone or in-person methods. Regardless of what medium you use, effective communication means your message is received clearly and is understood entirely.

Author : Patrick Forsyth
Publisher : Legend Press
Page : 130 pages
File Size : 47,8 Mb
Release : 2018-04-30
Category : Business & Economics
ISBN : 9781787198210

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Smart Skills: Business Writing by Patrick Forsyth Pdf

Book 3 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead. Gain a competitive edge at work with your business writing skills Effective business writing skills can help you win that million-pound contract, earn a promotion, resolve a dispute or generate a significant increase in business leads. Our Smart Skills book offers proven, practical advice on how to put over a clear and impressive message in a style that's deceptively simple and even enjoyable to read. These guidelines will teach you how to:•Write and format business reports, proposals or presentations•Recognise the dangers of poor writing•Write effectively under time pressure•Use persuasive techniques and structures•Deal with all types of documentation from a "simple" email to a long reportAccessibly written, it includes checklists, templates and exercises to help you work through even the most basic building blocks of good writing. Business Writing provides an antidote to the dangers of 'gobbledegook' and 'business-speak' and allows you to generate any kind of document with confidence. After reading this guide, your writing will be effective, engaging and memorable- a vital skill for all professionals.***ContentsPreface: The dangers of poor writing and the opportunities of good1. Introduction: Good writing is the business equivalent of an open goal2. Getting it down right3. Making language work for you4. Making it persuasive5. Horses for courses: linking style to method6. The brief, the very brief and the ubiquitous email7. At length: reports and proposalsPostscript,

Author : Anthony Jacks
Publisher : Legend Press Ltd
Page : 135 pages
File Size : 44,8 Mb
Release : 2018-08-30
Category : Business & Economics
ISBN : 9781787198180

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Building Career Success by Anthony Jacks Pdf

In today's working environment building your career success can seem like a minefield, conditions such as increasing levels of competition, accountability, limited potential for advancement, and lack of opportunities can prevent you from developing career success.

Author : Anthony Jacks
Publisher : Legend Press
Page : 130 pages
File Size : 47,8 Mb
Release : 2018-02-28
Category : Business & Economics
ISBN : 9781787198630

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Smart Skills: Negotiation by Anthony Jacks Pdf

Book 1 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.Become a master negotiator with just 7 key stepsNegotiating is a part of everyday life, but in business it’s absolutely critical to your success. In the current challenging work and business environment, never has the skill of negotiation been more important, both with new clients and existing ones. Whether you are negotiating a one-off deal or managing a long-term project, securing the appropriate and best deal is paramount in any workplace... business success or failure can depend on it.This book will provide you with all you need to know, including insight into processes such as: •Preparing a strategy with multiple options •How to deal with pressure, tricks and tensions •Maximise return on investment (ROI) You will also be given an in-depth look at the vital after-negotiation period where skilled negotiation is required to resolve emerging problems as a deal is executed or a service provided.ContentsForewordIntroduction: Getting the best dealChapter 1. Negotiation: Getting to grips with the core approachesChapter 2. Preparation: The route to achieving successChapter 3. Trading: Achieving successful balanceChapter 4. Making It Work: Good tactics, bad tactics and downright ploysChapter 5. The Interpersonal Dimension: The behavioural interactionsChapter 6. The Fine Print: The contractual elements of a dealChapter 7. Focusing on the Key Issues: Attention to detail

Author : Philippe AIMÉ,Jochen GRÜNBECK
Publisher : Convertize
Page : 272 pages
File Size : 45,6 Mb
Release : 2019-03-01
Category : Business & Economics
ISBN : 8210379456XXX

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Smart Persuasion by Philippe AIMÉ,Jochen GRÜNBECK Pdf

Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.

Author : Patrick Forsyth
Publisher : Smart Skills
Page : 0 pages
File Size : 41,9 Mb
Release : 2018-09-28
Category : Business & Economics
ISBN : 1787197948

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Persuasion by Patrick Forsyth Pdf

Persuasion offers all you need to know to get the most out of your business operations. With the current global economic crisis excellent persuasion skills have become invaluable as businesses now more than ever must maximise every opportunity they face.

Author : Anne Hawkins
Publisher : Legend Press
Page : 155 pages
File Size : 49,6 Mb
Release : 2011-10-15
Category : Business & Economics
ISBN : 9781908248336

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Mastering the Numbers - Smart Skills by Anne Hawkins Pdf

Part of the Smart Skills series, Mastering the Numbers offers a practical and accessible guide to the numerical skills needed to excel in business. A must for any employee, manager, freelancer or business owner.Mastering the Numbers is not just for those working professionally with figures, such as accountants, but provides the general skills required for any person working with numbers in the workplace. A must-have book.

Author : Frances Kay
Publisher : Legend Press
Page : 144 pages
File Size : 40,7 Mb
Release : 2019-05-24
Category : Business & Economics
ISBN : 9781789550047

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Smart Skills: Working with Others by Frances Kay Pdf

Part of the Smart Skills Series Working with Others offers all you need to know to work successfully with colleagues and business associates, whether you are an employee, manager, freelancer or business owner.Many of the most successful business ideas and projects spring from collaboration between people, so making sure you work effectively with others can be the making or breaking of a business

Author : Jonathan Reuvid
Publisher : Legend Press
Page : 355 pages
File Size : 41,6 Mb
Release : 2017-10-31
Category : Business & Economics
ISBN : 9781787198920

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Growing Business Innovation by Jonathan Reuvid Pdf

Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation’s IP.

Author : Frances Kay
Publisher : Legend Press
Page : 94 pages
File Size : 48,5 Mb
Release : 2011-10-15
Category : Business & Economics
ISBN : 9781908248374

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Working With Others - Smart Skills by Frances Kay Pdf

Part of the Smart Skills series, Working with Others offers all you need to know to work successfully with colleagues and business associates, whether you are an employee, manager, freelancer or business owner.Many of the most successful business ideas and projects spring from collaboration between people, so making sure you work effectively with others can be the making or breaking of a business.

Author : Michelle Bowden
Publisher : John Wiley & Sons
Page : 322 pages
File Size : 49,8 Mb
Release : 2022-07-22
Category : Business & Economics
ISBN : 9781119891888

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How to Persuade by Michelle Bowden Pdf

Do you want to get to 'yes'? Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation—whether it's securing that next big deal, convincing your manager to hit 'approve,' or even winning an argument with your friends. Through real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. You’ll build your own personalised plan to move people from 'no' to 'yes'—every time. Learn how to: Recognise and improve your persuasive strengths and weaknesses Build undeniable likeability and trust to compel people to action Arouse passion and enthusiasm for your ideas Win that next big pitch Persuade anyone, anywhere, anytime In How to Persuade, you'll learn all the practical skills, tips and actions you need to get exactly what you want. "Everything you want and need is on the other side of persuasion. This book takes you through the latest thinking on influence and persuasion and gives you all the completely achievable step-by-step actions to make yourself more instantly persuasive." —Alec Gardner, Managing Partner, Australia & New Zealand, AlphaZetta

Author : Anne Hawkins
Publisher : Legend Press
Page : 114 pages
File Size : 47,9 Mb
Release : 2018-07-31
Category : Business & Economics
ISBN : 9781787198197

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Smart Skills: Mastering the Numbers by Anne Hawkins Pdf

Book 4 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.A practical and accessible guide to the numerical skills needed to excel in businessWhatever your business or technical background, having a sound grasp of finance empowers you to make more informed and confident strategic and operational decisions. Those with a good understanding are also more likely to be involved in strategically important projects, facilitating career advancement or any role where scrutiny of budgets or contracts is required.This book is designed to give any professional from a non-financial background the skills and confidence to add that critical financial dimension to their skillset.•Quickly and accurately read and interpret accounts, including forecasts, balance sheets and profit and loss reports•Understand the difference between revenue, profit, cash flow, overhead and margin to make better financial decisions and produce budgets and forecasts with confidence•Effectively communicate financial performance to your management or employeesWhether you are an entrepreneur with a great business idea but no idea how to explain your plans to potential investors, or a marketing professional hoping to understand accounting jargon in your financial reports, this Smart Skills guide can give you the skills and knowledge you need to succeed in business, with no need for an expensive or lengthy course in finance.***ContentsForewordIntroduction1. The Overview2. The Balance Sheet3. The Profit and Loss Account4. The Cash Flow Statement5. Financial Ratios and other Measures of Performance6. Budgeting7. Costing8. Capital Expenditure Appraisal (CAPEX)Dictionary of Accounting JargonAppendices

Author : Kurt W. Mortensen
Publisher : Amacom Books
Page : 323 pages
File Size : 45,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 0814409938

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Persuasion IQ by Kurt W. Mortensen Pdf

Everything we want in life comes as a direct result ofpersuasion. Regardless of our job titles, careers, dreams,or goals, our ability to influence others is the key tosuccess. Whether we’re selling a product, presenting anidea, asking for a raise, or influencing someone to be abetter person, persuasion is the magic ingredient. Yetdespite the fact that much has changed in recent yearsregarding how people are persuaded—having become morediscerning due to an onslought of countless persuasivemessages through e-mail, TV, and other media every day—many of us continue to use outdated techniques forconvincing others...or worse yet, have no technique at all. Kurt Mortensen, through his Persuasion Institute, hassought out and studied the world’s top persuaders, and withhis specially formulatedPersuasion I.Q.assessment—themost comprehensive persuasion resource available today—he lets readers in on the essential habits, traits, and skillsnecessary to cultivate their natural persuasive abilities.

Author : Vicki Goodfellow Duke
Publisher : Unknown
Page : 128 pages
File Size : 50,6 Mb
Release : 2021-07-13
Category : Electronic
ISBN : 1792471718

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Street-Smart Persuasion by Vicki Goodfellow Duke Pdf